Smarty Blog - 2021

International Address Lookup: 3 Steps To Cleaner DataArrow Icon
Lookup international addresses with Smarty suite of international address validation APIs to keep your global physical and mailing address data clean.
December 22, 2021 - For address validation, an international address lookup is the process of matching foreign addresses against the local authoritative postal databases to ensure they are real and mailable. The process commonly corrects typos, parses the addresses into its component parts and standardizes it to match countries' approved formats. The task of looking up and combining data sets for thousands, or even millions of international addresses is a daunting one. Just trying to keep track of each country’s valid address format alone, is a time-consuming challenge.
SmartyStreets Announces Rebrand to Smarty - Early 2022Arrow Icon
The new Smarty branding is a reflection of a rapidly growing spectrum of forthcoming products related to location data intelligence.
December 14, 2021 - PROVO, UT - SmartyStreets, a leader in location data intelligence, announces today a comprehensive rebrand to Smarty. The new branding is a reflection of the rapidly growing spectrum of forthcoming products related to location data intelligence. Founded in 2011, SmartyStreets began with a simple mission to offer smart street address validation software for the United States. Focusing on street data made the name ‘SmartyStreets’ a logical fit. Subsequent product releases in the fields of geocoding, reverse geocoding, and address autocomplete began to move SmartyStreets from just street data into the broader category of location data intelligence.
Better UX with International Address AutocompleteArrow Icon
Smarty announces the release of International Address Autocomplete to help companies better serve their global customers and users.
October 19, 2021 - Provo, UT - Smarty (formerly SmartyStreets), a leader in location data intelligence, is pleased to announce the release of International Address Autocomplete to help companies better serve their global customers and users.   Smarty International Address Autocomplete predicts global addresses in real time while users complete forms with address fields. Whether companies use address forms for customers on a website or for employees via internal applications, International Address Autocomplete streamlines the data-entry process through predictive analytics while the user types.
Cass vs. NCOALink Certification Article Now LiveArrow Icon
We get a lot of questions about USPS CASS certification and how it differs from NCOALink certification. So, we published a new article to teach all about it.
September 29, 2021 - We get a lot of questions about USPS CASS certification and how it differs from NCOALink certification. They are both methods of address validation that originate with the USPS. While they look the same and smell the same (probably), they are in fact, very different. Even still, these methods are frequently confused, conflated and equated. So, we decided to cut the confusion and answer all your burning questions about CASS and NCOALink. Here is some of stuff that future you (who has read the article) already knows: * When you notify the USPS that your address has changed, NCOALink only hangs onto those updates for 4 years.
Smarty inks deal with all BYU female student-athletesArrow Icon
Smarty announces entering into name, image, and likeness (NIL) agreements with all female student-athletes at BYU that could surpass $2,000,000 in benefits.
September 21, 2021 - Provo, UT - Smarty (formerly SmartyStreets), a leader in location data intelligence, is pleased to announce entering into name, image, and likeness (NIL) agreements with all female student-athletes at BYU that could surpass $2,000,000 in benefits paid to the athletes.   At a special event held on Tuesday, September 21, Jonathan Oliver, Founder and CEO of Smarty, extended this opportunity to all student-athletes on BYU female sports teams. This is the first opportunity presented to all female student-athletes since the NCAA rules changes went into effect in July.
Mailing Address vs Physical Address: What’s the DifferenceArrow Icon
Physical addresses and mailing addresses are frequently confused. While they are sometimes the same, there are many reasons why they can be different.
August 11, 2021 - The difference between a physical address and a mailing address is that a physical address is where you are geographically located and a mailing address is where you get your mail. Often a physical address and a mailing address are the same—but not always! Whether you're trying to mail important account paperwork to thousands of customers or a single high-dollar customer appreciation gift to a key account, having the right address is important. Before you send off that precious cargo, ask yourself if you're sending it to a physical address or a mailing address.
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