Smarty Blog - September 2021

Cass vs. NCOALink Certification Article Now LiveArrow Icon
We get a lot of questions about USPS CASS certification and how it differs from NCOALink certification. So, we published a new article to teach all about it.
September 29, 2021 - We get a lot of questions about USPS CASS certification and how it differs from NCOALink certification. They are both methods of address validation that originate with the USPS. While they look the same and smell the same (probably), they are in fact, very different. Even still, these methods are frequently confused, conflated and equated. So, we decided to cut the confusion and answer all your burning questions about CASS and NCOALink. Here is some of stuff that future you (who has read the article) already knows: * When you notify the USPS that your address has changed, NCOALink only hangs onto those updates for 4 years.
Smarty inks deal with all BYU female student-athletesArrow Icon
Smarty announces entering into name, image, and likeness (NIL) agreements with all female student-athletes at BYU that could surpass $2,000,000 in benefits.
September 21, 2021 - Provo, UT - Smarty (formerly SmartyStreets), a leader in location data intelligence, is pleased to announce entering into name, image, and likeness (NIL) agreements with all female student-athletes at BYU that could surpass $2,000,000 in benefits paid to the athletes.   At a special event held on Tuesday, September 21, Jonathan Oliver, Founder and CEO of Smarty, extended this opportunity to all student-athletes on BYU female sports teams. This is the first opportunity presented to all female student-athletes since the NCAA rules changes went into effect in July.
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