Smarty Blog - December 2021

International Address Lookup: 3 Steps To Cleaner DataArrow Icon
Lookup international addresses with Smarty suite of international address validation APIs to keep your global physical and mailing address data clean.
December 22, 2021 - For address validation, an international address lookup is the process of matching foreign addresses against the local authoritative postal databases to ensure they are real and mailable. The process commonly corrects typos, parses the addresses into its component parts and standardizes it to match countries' approved formats. The task of looking up and combining data sets for thousands, or even millions of international addresses is a daunting one. Just trying to keep track of each country’s valid address format alone, is a time-consuming challenge.
SmartyStreets Announces Rebrand to Smarty - Early 2022Arrow Icon
The new Smarty branding is a reflection of a rapidly growing spectrum of forthcoming products related to location data intelligence.
December 14, 2021 - PROVO, UT - SmartyStreets, a leader in location data intelligence, announces today a comprehensive rebrand to Smarty. The new branding is a reflection of the rapidly growing spectrum of forthcoming products related to location data intelligence. Founded in 2011, SmartyStreets began with a simple mission to offer smart street address validation software for the United States. Focusing on street data made the name ‘SmartyStreets’ a logical fit. Subsequent product releases in the fields of geocoding, reverse geocoding, and address autocomplete began to move SmartyStreets from just street data into the broader category of location data intelligence.
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