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        <title><![CDATA[Smarty]]></title>
        <description><![CDATA[An address validation company]]></description>
        <link>https://www.smarty.com</link>
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            <url>https://www.smarty.com/img/brand/smarty-s-og-logo.jpg</url>
            <title>Smarty</title>
            <link>https://www.smarty.com</link>
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        <lastBuildDate>Mon, 16 Mar 2026 21:09:39 GMT</lastBuildDate>
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        <docs>https://www.smarty.com/docs</docs>
        <item>
            <title><![CDATA[Smarty rebrands to Smarteigh]]></title>
            <description><![CDATA[Citing a desire to honor the company's Utah heritage, address data provider Smarty today announced it will change its name to “Smarteigh.”]]></description>
            <link>https://www.smarty.com/blog/blog-post</link>
            <guid isPermaLink="false">Smarty rebrands to Smarteigh</guid>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Announcement]]></category>
            <dc:creator><![CDATA[Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 01 Apr 2026 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty introduces Professional Services to help customers get more from their address data]]></title>
            <description><![CDATA[Smarty announced Professional Services, a new add-on designed to help customers implement faster, troubleshoot smarter, and get more value from address data.]]></description>
            <link>https://www.smarty.com/blog/smarty-professional-services</link>
            <guid isPermaLink="false">Smarty introduces Professional Services to help customers get more from their address data</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Account management]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Data governance]]></category>
            <dc:creator><![CDATA[Bailey Hendrickson, Trent Howell]]></dc:creator>
            <pubDate>Tue, 03 Mar 2026 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Welcome to the Address Zoo #2 | AABB addresses with secondaries & addresses differing only by designator]]></title>
            <description><![CDATA[Welcome back to the Address Zoo! Check out the animals on exhibit to learn all about addresses with peculiar secondaries and secondary designators.]]></description>
            <link>https://www.smarty.com/blog/secondaries-and-secondary-designators</link>
            <guid isPermaLink="false">Welcome to the Address Zoo #2 | AABB addresses with secondaries &amp; addresses differing only by designator</guid>
            <category><![CDATA[Telecommunications]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Welcome to the Address Zoo]]></category>
            <dc:creator><![CDATA[Adam Charlton, Brielle Paul]]></dc:creator>
            <pubDate>Fri, 27 Feb 2026 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Verification update: Add provisional addresses to Smarty’s database]]></title>
            <description><![CDATA[Send Smarty a list of Provisional Addresses—new addresses not yet in the USPS database—and we’ll verify and add them to our database at no extra cost.]]></description>
            <link>https://www.smarty.com/blog/provisional-addresses</link>
            <guid isPermaLink="false">Verification update: Add provisional addresses to Smarty’s database</guid>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Fintech]]></category>
            <category><![CDATA[Telecommunications]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <dc:creator><![CDATA[John Hickey, Brielle Paul]]></dc:creator>
            <pubDate>Mon, 16 Feb 2026 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Functional options pattern in Go: Flexibility that won’t make future-you sigh loudly]]></title>
            <description><![CDATA[Learn how Go’s functional options pattern helps SDK authors design flexible, future-proof APIs—without breaking users or bloating constructors.]]></description>
            <link>https://www.smarty.com/blog/functional-options-pattern-in-go-flexibility</link>
            <guid isPermaLink="false">Functional options pattern in Go: Flexibility that won’t make future-you sigh loudly</guid>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Account management]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Authenticating APIs]]></category>
            <category><![CDATA[Customer experience]]></category>
            <dc:creator><![CDATA[Michael Whatcott, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 10 Feb 2026 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Ambiguous address matches: What they are and why compliance teams should care]]></title>
            <description><![CDATA[Ambiguous address matches occur when a single address input maps to multiple valid locations. Compliance-driven organizations must detect and disambiguate them.]]></description>
            <link>https://www.smarty.com/blog/what-are-ambiguous-address-matches</link>
            <guid isPermaLink="false">Ambiguous address matches: What they are and why compliance teams should care</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address parsing]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Authenticating APIs]]></category>
            <dc:creator><![CDATA[Jeffrey Duncan, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 03 Feb 2026 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty's January 2026 release adds parcel boundaries, provisional addresses, and smarter international geocoding]]></title>
            <description><![CDATA[Jan '26, Smarty unveiled a new parcel dataset, along with 2 free upgrades that give organizations more precise, usable signals for automation at scale.]]></description>
            <link>https://www.smarty.com/blog/release-adds-parcel-boundaries-provisional-addresses-smarter-international-geocoding</link>
            <guid isPermaLink="false">Smarty&apos;s January 2026 release adds parcel boundaries, provisional addresses, and smarter international geocoding</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[US Parcel Boundary Data]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[International Geocoding]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Geocoding]]></category>
            <dc:creator><![CDATA[Trent Howell, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 27 Jan 2026 15:30:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Effective Slack communication: The Smarty way]]></title>
            <description><![CDATA[Creating purpose-based channels, joining widely but muting intentionally, strategic monitoring, and normalizing warm handoffs make using Slack, well, usable!]]></description>
            <link>https://www.smarty.com/blog/effective-slack-communication</link>
            <guid isPermaLink="false">Effective Slack communication: The Smarty way</guid>
            <category><![CDATA[Account management]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Operations]]></category>
            <dc:creator><![CDATA[Michael Whatcott, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 23 Jan 2026 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty customers avoid USPS rate limiting]]></title>
            <description><![CDATA[On January 25, USPS's Webtools will sunset, limiting lookup speed in the new API to 60 per hour. If you're a Smarty customer, you have nothing to fear.]]></description>
            <link>https://www.smarty.com/blog/smarty-customers-avoid-usps-rate-limiting</link>
            <guid isPermaLink="false">Smarty customers avoid USPS rate limiting</guid>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[Account management]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[International Address Validation API]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <dc:creator><![CDATA[Ben Roden, Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 20 Jan 2026 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Provider data accuracy: Regulatory compliance and hidden network risks]]></title>
            <description><![CDATA[Clean provider data is key to healthcare compliance. Learn why address accuracy, validation, and metadata matter for CMS, DOI, audits, and network adequacy.]]></description>
            <link>https://www.smarty.com/blog/regulatory-compliance-hidden-network-risks</link>
            <guid isPermaLink="false">Provider data accuracy: Regulatory compliance and hidden network risks</guid>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[Location data]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson, Dave Medlock]]></dc:creator>
            <pubDate>Thu, 15 Jan 2026 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Always on; always Smarty: High availability design and engineering best practices]]></title>
            <description><![CDATA[Smarty is always on. That reliability comes from a high-availability design and engineering best practices—and we’re happy to show you exactly how we do it.]]></description>
            <link>https://www.smarty.com/blog/high-availability-design-engineering-best-practices</link>
            <guid isPermaLink="false">Always on; always Smarty: High availability design and engineering best practices</guid>
            <category><![CDATA[Account management]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Trey Rutter, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 02 Jan 2026 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Christmas traditions around Smarty]]></title>
            <description><![CDATA[At Smarty, we keep the holiday season bright with wacky holiday decorating, gingerbread house competitions, service projects, and Christmas karaoke.]]></description>
            <link>https://www.smarty.com/blog/smarty-christmas-traditions</link>
            <guid isPermaLink="false">Christmas traditions around Smarty</guid>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Working for Smarty]]></category>
            <dc:creator><![CDATA[Dan Lambourne, Brielle Paul]]></dc:creator>
            <pubDate>Mon, 22 Dec 2025 08:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Accessibility best practices at Smarty]]></title>
            <description><![CDATA[Accessibility is one of the most meaningful ways we connect with people - an area we’re striving to improve. Come see how Smarty bakes it into our products.]]></description>
            <link>https://www.smarty.com/blog/accessibility-best-practices-at-smarty</link>
            <guid isPermaLink="false">Accessibility best practices at Smarty</guid>
            <category><![CDATA[Account management]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Working for Smarty]]></category>
            <dc:creator><![CDATA[Bailey Hendrickson, Dave Hale, Shayla Coombs]]></dc:creator>
            <pubDate>Mon, 15 Dec 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Introducing Smarty’s mascot… Hermes?]]></title>
            <description><![CDATA[From mind-boggling speed, to a mastery over languages and transliteration, to a dash of mischief and humor, Hermes and Smarty have a lot in common. ]]></description>
            <link>https://www.smarty.com/blog/smarty-and-hermes</link>
            <guid isPermaLink="false">Introducing Smarty’s mascot… Hermes?</guid>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[Authenticating APIs]]></category>
            <category><![CDATA[On-premise vs. cloud]]></category>
            <category><![CDATA[Telecommunications]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Brielle Paul]]></dc:creator>
            <pubDate>Wed, 10 Dec 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How to build and validate address lists for direct mail marketing]]></title>
            <description><![CDATA[Looking to build a direct mail marketing campaign? You’re in the right spot. Our address list and verification tools will help you get started. ]]></description>
            <link>https://www.smarty.com/blog/how-to-build-and-validate-address-lists-for-direct-mail-marketing</link>
            <guid isPermaLink="false">How to build and validate address lists for direct mail marketing</guid>
            <category><![CDATA[US Master Address List]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Geocoding]]></category>
            <dc:creator><![CDATA[Ryan Muir, Brielle Paul]]></dc:creator>
            <pubDate>Thu, 04 Dec 2025 20:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[USPS Web Tools rate limit capped at 60 requests per hour: How to prepare and why many are choosing Smarty]]></title>
            <description><![CDATA[Using USPS's Web Tools for address validation? Starting Jan 25, you’re capped at 60 requests an hour. Switch to Smarty to scale faster and validate addresses without limits.]]></description>
            <link>https://www.smarty.com/blog/usps-api-rate-limit</link>
            <guid isPermaLink="false">USPS Web Tools rate limit capped at 60 requests per hour: How to prepare and why many are choosing Smarty</guid>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[Announcement]]></category>
            <dc:creator><![CDATA[Bailey Hendrickson, John Hickey]]></dc:creator>
            <pubDate>Wed, 03 Dec 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Pinpoint 2025: Day 1 recap]]></title>
            <description><![CDATA[Recap Pinpoint, a user conference where address data experts discussed the importance of accurate address data and its impact across all industries.]]></description>
            <link>https://www.smarty.com/blog/pinpoint-2025-day-1-recap</link>
            <guid isPermaLink="false">Pinpoint 2025: Day 1 recap</guid>
            <category><![CDATA[Pinpoint 2025 (Smarty's user conference) ]]></category>
            <category><![CDATA[Fintech]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[International Geocoding]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[US Reverse Geocoding]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[On-premise vs. cloud]]></category>
            <category><![CDATA[Real estate]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Programming]]></category>
            <dc:creator><![CDATA[Andrew Townsend, Brielle Paul]]></dc:creator>
            <pubDate>Fri, 28 Nov 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Pinpoint 2025: Day 2 recap]]></title>
            <description><![CDATA[Pinpoint, a user conference, revealed how experts process address data fast, improve user experiences, and leverage modern address intelligence—here’s the recap.]]></description>
            <link>https://www.smarty.com/blog/pinpoint-2025-day-2-recap</link>
            <guid isPermaLink="false">Pinpoint 2025: Day 2 recap</guid>
            <category><![CDATA[Pinpoint 2025 (Smarty's user conference) ]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[Integrations]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Bailey Hendrickson, Andrew Townsend]]></dc:creator>
            <pubDate>Fri, 28 Nov 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[What to look for in an address data solution: Ease of implementation ]]></title>
            <description><![CDATA[We’ll explore how to identify a solution that’s simple to implement, easy to measure, and designed to evolve with your organization]]></description>
            <link>https://www.smarty.com/blog/address-data-solution-ease-of-implementation</link>
            <guid isPermaLink="false">What to look for in an address data solution: Ease of implementation </guid>
            <category><![CDATA[On-premise vs. cloud]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Technical support]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[What to look for in an address data solution]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 19 Nov 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[What to look for in an address data solution: Quality of support ]]></title>
            <description><![CDATA[This blog highlights an often-overlooked element you should be aware of when choosing a data provider: a supportive, accessible, and responsive human partner.]]></description>
            <link>https://www.smarty.com/blog/address-data-solution-quality-support</link>
            <guid isPermaLink="false">What to look for in an address data solution: Quality of support </guid>
            <category><![CDATA[Technical support]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[What to look for in an address data solution]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 17 Nov 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[What to look for in an address data solution: Data accuracy ]]></title>
            <description><![CDATA[There are hidden costs you incur from inaccurate data. In this blog, we're defining, understanding, and combating the “validation gap” across every industry.]]></description>
            <link>https://www.smarty.com/blog/address-data-solution-data-accuracy</link>
            <guid isPermaLink="false">What to look for in an address data solution: Data accuracy </guid>
            <category><![CDATA[What to look for in an address data solution]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Authenticating APIs]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Fintech]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[International Address Validation API]]></category>
            <category><![CDATA[International Geocoding]]></category>
            <category><![CDATA[Location data]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 14 Nov 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Empowering finance, healthcare & insurance companies with international autocomplete]]></title>
            <description><![CDATA[International Address Autocomplete saves the day for finance, healthcare, and insurance companies worldwide—not just ecommerce companies in the US. Here's how.]]></description>
            <link>https://www.smarty.com/blog/international-autocomplete-for-finance-healthcare-insurance</link>
            <guid isPermaLink="false">Empowering finance, healthcare &amp; insurance companies with international autocomplete</guid>
            <category><![CDATA[Fintech]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Brielle Paul]]></dc:creator>
            <pubDate>Thu, 13 Nov 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[What to look for in an address data solution: Speed, volume, and reliability]]></title>
            <description><![CDATA[Speed, volume, and uptime are critical factors to analyze when evaluating address data solutions. Attain automation, accuracy, and actionable insights.]]></description>
            <link>https://www.smarty.com/blog/address-data-solution-speed-volume-reliability</link>
            <guid isPermaLink="false">What to look for in an address data solution: Speed, volume, and reliability</guid>
            <category><![CDATA[What to look for in an address data solution]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 12 Nov 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[What to look for in an address data solution: Address data needs ]]></title>
            <description><![CDATA[Here's our 5-part series, "What to look for in an address data solution"—a guide to building a smarter, cleaner, and more reliable address data strategy. ]]></description>
            <link>https://www.smarty.com/blog/address-data-solution-address-data-needs</link>
            <guid isPermaLink="false">What to look for in an address data solution: Address data needs </guid>
            <category><![CDATA[What to look for in an address data solution]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Fintech]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[Property data]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 10 Nov 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty - Dallin Davis]]></title>
            <description><![CDATA[This month, get to know Dallin Davis, one of the many stellar individuals working at Smarty. Spoiler alert—he’s an all-star! Read on to learn why.]]></description>
            <link>https://www.smarty.com/blog/inside-smarty-dallin-davis</link>
            <guid isPermaLink="false">Inside Smarty - Dallin Davis</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Opinion]]></category>
            <dc:creator><![CDATA[Dan Lambourne, Brielle Paul]]></dc:creator>
            <pubDate>Tue, 04 Nov 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Open floor Q&A with Smarty developers: A webinar recap]]></title>
            <description><![CDATA[Managing international or non-postal addresses? The principles of good address data stay the same—accuracy, consistency, and reliability, according to our devs.]]></description>
            <link>https://www.smarty.com/blog/open-floor-q-and-a-with-smarty-developers</link>
            <guid isPermaLink="false">Open floor Q&amp;A with Smarty developers: A webinar recap</guid>
            <category><![CDATA[International]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address parsing]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[International Address Validation API]]></category>
            <category><![CDATA[Webinar]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Mon, 27 Oct 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Tariffs are high. Your address accuracy should be higher.]]></title>
            <description><![CDATA[Tariffs are high. That means that you need your address accuracy to be even higher. Stop losing money due to inaccurate address data and make every penny count.]]></description>
            <link>https://www.smarty.com/blog/address-accuracy-important-with-high-tariffs</link>
            <guid isPermaLink="false">Tariffs are high. Your address accuracy should be higher.</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[Data governance]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 15 Oct 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Pinpoint: The Smarty virtual user conference, because the world is better validated]]></title>
            <description><![CDATA[Pinpoint is Smarty's first-ever virtual user conference. Focused on developers, decision-makers, and address nerds, there's going to be something for everyone.]]></description>
            <link>https://www.smarty.com/blog/pinpoint-virtual-user-conference-overview</link>
            <guid isPermaLink="false">Pinpoint: The Smarty virtual user conference, because the world is better validated</guid>
            <category><![CDATA[Account management]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Technical support]]></category>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[US Census Block and Tract Data]]></category>
            <category><![CDATA[US Master Address List]]></category>
            <category><![CDATA[US Property Data API]]></category>
            <category><![CDATA[US Reverse Geocoding]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[US Secondary Address Data]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[International Address Validation API]]></category>
            <category><![CDATA[International Geocoding]]></category>
            <category><![CDATA[Integrations]]></category>
            <dc:creator><![CDATA[Andrew Townsend, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 09 Oct 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Welcome to the Address Zoo #1 | Override & underride city addresses]]></title>
            <description><![CDATA[Welcome to the wonderful world of peculiar addresses! Check out the animals on exhibit to learn all about override city addresses and underride city addresses.]]></description>
            <link>https://www.smarty.com/blog/override-and-underride-cities</link>
            <guid isPermaLink="false">Welcome to the Address Zoo #1 | Override &amp; underride city addresses</guid>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Welcome to the Address Zoo]]></category>
            <dc:creator><![CDATA[Adam Charlton, Brielle Paul]]></dc:creator>
            <pubDate>Tue, 07 Oct 2025 18:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Around the World in 80 Days (with Smarty!)]]></title>
            <description><![CDATA[Like Phileas Fogg’s race, ecommerce is a journey. Smarty keeps you on course with address verification, autocomplete & rooftop geocoding.]]></description>
            <link>https://www.smarty.com/blog/around-the-world-in-80-days-with-smarty</link>
            <guid isPermaLink="false">Around the World in 80 Days (with Smarty!)</guid>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[US Census Block and Tract Data]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[International Geocoding]]></category>
            <category><![CDATA[International Address Validation API]]></category>
            <category><![CDATA[US Property Data API]]></category>
            <category><![CDATA[US Reverse Geocoding]]></category>
            <category><![CDATA[US Secondary Address Data]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address parsing]]></category>
            <category><![CDATA[Special days]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 02 Oct 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Address component analysis: A smarter way to validate addresses]]></title>
            <description><![CDATA[Address component analysis is now included in select Smarty US Address Verification and US Rooftop Geocoding subscriptions. Know what changed to obtain a match!]]></description>
            <link>https://www.smarty.com/blog/address-component-analysis-a-smarter-way-to-validate-addresses</link>
            <guid isPermaLink="false">Address component analysis: A smarter way to validate addresses</guid>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address parsing]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Geocoding]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 26 Sep 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[BREAKING: Rooftop geocodes walk off the job—chaos mounting by the hour]]></title>
            <description><![CDATA[Want a little humor with your data? This anthropomorphized take on geocoding will teach you all about precision while you have fun.]]></description>
            <link>https://www.smarty.com/blog/rooftop-geocodes-walk-off-the-job</link>
            <guid isPermaLink="false">BREAKING: Rooftop geocodes walk off the job—chaos mounting by the hour</guid>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Ryan Muir, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 15 Sep 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Get the most out of US Address Verification: Are you using the 55 points of metadata?]]></title>
            <description><![CDATA[Use the metadata that comes with your purchase of US Address Verification. Get DPV, vacancy indicators, county and congressional district info, and much more!]]></description>
            <link>https://www.smarty.com/blog/get-55-metadata-points-with-us-address-verification</link>
            <guid isPermaLink="false">Get the most out of US Address Verification: Are you using the 55 points of metadata?</guid>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address verification]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 10 Sep 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty announces virtual user conference: Save the date for Pinpoint, by Smarty]]></title>
            <description><![CDATA[Join Smarty for our first-ever virtual user conference on Nov 11-12. Open to anyone who uses or is curious about address data. Get expert hacks and even prizes.]]></description>
            <link>https://www.smarty.com/blog/smarty-announces-virtual-user-conference-pinpoint</link>
            <guid isPermaLink="false">Smarty announces virtual user conference: Save the date for Pinpoint, by Smarty</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Account management]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Data governance]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Fri, 22 Aug 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How address data became Fabletics's (and others') secret sauce]]></title>
            <description><![CDATA[Fabletics (and others) use Smarty to be the best. Address autocomplete and address verification increase conversions and eliminate costly address-based mistakes.]]></description>
            <link>https://www.smarty.com/blog/how-address-data-became-fabletics-secret-sauce</link>
            <guid isPermaLink="false">How address data became Fabletics&apos;s (and others&apos;) secret sauce</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Webinar]]></category>
            <dc:creator><![CDATA[Andrew Townsend, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 20 Aug 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Usage notifications | Get notified before hitting your lookup limit]]></title>
            <description><![CDATA[Activating usage notifications is just a visit to your Smarty Account Dashboard away. With three clicks, you’ll be able to track your lookup usage like a pro.]]></description>
            <link>https://www.smarty.com/blog/usage-notifications-and-lookup-limits</link>
            <guid isPermaLink="false">Usage notifications | Get notified before hitting your lookup limit</guid>
            <category><![CDATA[Account management]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Authenticating APIs]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Ryan Muir, Brielle Paul]]></dc:creator>
            <pubDate>Wed, 13 Aug 2025 19:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty turns FEMA hazard scores into instant, address-level risk intelligence]]></title>
            <description><![CDATA[Smarty announced the launch of its US Property Risk Data product, a solution that transforms FEMA’s NRI into structured, address-level hazard intelligence.
]]></description>
            <link>https://www.smarty.com/blog/us-property-risk-data-announcement</link>
            <guid isPermaLink="false">Smarty turns FEMA hazard scores into instant, address-level risk intelligence</guid>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Real estate]]></category>
            <dc:creator><![CDATA[Ben Roden, Brielle Paul]]></dc:creator>
            <pubDate>Thu, 31 Jul 2025 18:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty - Brenyn Beesley]]></title>
            <description><![CDATA[Smarty is home to many exceptional individuals, including Brenyn Beesley, our spotlight this month. Read on to discover why Brenyn is one of our MVPs!]]></description>
            <link>https://www.smarty.com/blog/inside-smarty-brenyn-beesley</link>
            <guid isPermaLink="false">Inside Smarty - Brenyn Beesley</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Opinion]]></category>
            <dc:creator><![CDATA[Dan Lambourne, Brielle Paul]]></dc:creator>
            <pubDate>Wed, 30 Jul 2025 18:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Build address data into your health insurance platform to stay HIPAA and ACA compliant]]></title>
            <description><![CDATA[Having the best address data built into your systems? Now that's how we achieve HIPAA and ACA compliance, baby!]]></description>
            <link>https://www.smarty.com/blog/address-data-health-insurance-platforms-stay-hipaa-and-aca-compliant</link>
            <guid isPermaLink="false">Build address data into your health insurance platform to stay HIPAA and ACA compliant</guid>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Geocoding]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 29 Jul 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Improving user/customer experience in every industry with clean address data]]></title>
            <description><![CDATA[UI is what people see and click. UX is how they feel while using your product. CX is the entire journey—from discovery to delivery. Here's how to improve them all.]]></description>
            <link>https://www.smarty.com/blog/improving-customer-experience-address-data-by-industry</link>
            <guid isPermaLink="false">Improving user/customer experience in every industry with clean address data</guid>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Fintech]]></category>
            <category><![CDATA[Telecommunications]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[US Property Data API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address validation]]></category>
            <dc:creator><![CDATA[Brent Francom, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 21 Jul 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Dashboard essentials for Smarty users]]></title>
            <description><![CDATA[Whether starting from scratch or looking to optimize your current setup, understanding the dashboard's full capabilities can streamline your address data ops.]]></description>
            <link>https://www.smarty.com/blog/dashboard-essentials-for-smarty-users</link>
            <guid isPermaLink="false">Dashboard essentials for Smarty users</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Account management]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Andrew Townsend, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 16 Jul 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Take charge of your API usage with Smarty’s key management features]]></title>
            <description><![CDATA[Smarty created usage by key (included in all annual plans) and limit by key (included in some plans; you can add them by contacting sales) for its APIs. Neat!]]></description>
            <link>https://www.smarty.com/blog/api-usage-with-smartys-key-management-features</link>
            <guid isPermaLink="false">Take charge of your API usage with Smarty’s key management features</guid>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Brent Francom, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 14 Jul 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Why insurtechs need to help insurance agencies with prefilling apps]]></title>
            <description><![CDATA[Insurtechs should help insurance agencies and providers by integrating autocomplete and verifications into their platforms. Happy clients = insurtech giants. ]]></description>
            <link>https://www.smarty.com/blog/insurtechs-help-agencies-with-prefilling-apps</link>
            <guid isPermaLink="false">Why insurtechs need to help insurance agencies with prefilling apps</guid>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Ryan Muir, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 09 Jul 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Summer fun around the world!]]></title>
            <description><![CDATA[It’s the 4th of July! Smarty has tools to keep your US address data ready to party, and the fun doesn’t stop there. Enter international address data—and summer celebrations.]]></description>
            <link>https://www.smarty.com/blog/summer-fun-around-the-world</link>
            <guid isPermaLink="false">Summer fun around the world!</guid>
            <category><![CDATA[International Address Validation API]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[International Geocoding]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[Special days]]></category>
            <dc:creator><![CDATA[Trent Howell, Brielle Paul]]></dc:creator>
            <pubDate>Fri, 04 Jul 2025 18:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Data integrity: The life raft of modern insurance]]></title>
            <description><![CDATA[Insurance is drowning in data. Address verification and rooftop coordinates are the life raft insurers need to stay afloat.]]></description>
            <link>https://www.smarty.com/blog/data-integrity-insurance-life-raft</link>
            <guid isPermaLink="false">Data integrity: The life raft of modern insurance</guid>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <dc:creator><![CDATA[Ryan Muir, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 03 Jul 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[New cards, new challenges | How Klarna & PayPal’s card launch highlights the need for reliable card issuance]]></title>
            <description><![CDATA[By investing in verification and autocomplete, Fintech companies can reduce friction, lower redelivery fees, avoid address fraud, and issue cards confidently.]]></description>
            <link>https://www.smarty.com/blog/klarna-and-paypal-reliable-card-issuance</link>
            <guid isPermaLink="false">New cards, new challenges | How Klarna &amp; PayPal’s card launch highlights the need for reliable card issuance</guid>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Fintech]]></category>
            <dc:creator><![CDATA[Ben Roden, Brielle Paul]]></dc:creator>
            <pubDate>Mon, 16 Jun 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Theme parks need address validation]]></title>
            <description><![CDATA[Why? Because today’s theme parks operate like data-rich, customer-first ecosystems. 
And nothing throws a wrench into a smooth system quite like a bad address.]]></description>
            <link>https://www.smarty.com/blog/theme-parks-need-address-validation</link>
            <guid isPermaLink="false">Theme parks need address validation</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address verification]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 10 Jun 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How address verification and rooftop geocoding enhance risk analysis]]></title>
            <description><![CDATA[Address verification and rooftop geocoding improve property data accuracy, leading to more reliable risk analysis and greater confidence in your assessments.]]></description>
            <link>https://www.smarty.com/blog/verification-and-rooftop-geocoding-enhance-risk-analysis</link>
            <guid isPermaLink="false">How address verification and rooftop geocoding enhance risk analysis</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Customer experience]]></category>
            <dc:creator><![CDATA[Ryan Muir, Brielle Paul]]></dc:creator>
            <pubDate>Mon, 09 Jun 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Solving the global healthcare address verification problem]]></title>
            <description><![CDATA[Healthcare companies need global healthcare address verification that’s scalable. Here's how to get there.]]></description>
            <link>https://www.smarty.com/blog/solving-global-healthcare-address-verification-problem</link>
            <guid isPermaLink="false">Solving the global healthcare address verification problem</guid>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[International Address Validation API]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 04 Jun 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Why you want "no-matches" in your address verification API results]]></title>
            <description><![CDATA[Sometimes, getting a "no match found" notification is a good thing. Use a data provider who understands this to keep your data false-positive free.]]></description>
            <link>https://www.smarty.com/blog/why-you-want-no-matches-in-your-address-verification-api-results</link>
            <guid isPermaLink="false">Why you want &quot;no-matches&quot; in your address verification API results</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Fintech]]></category>
            <dc:creator><![CDATA[Jeffrey Duncan, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 28 May 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty® wins bronze Stevie® Award for customer satisfaction]]></title>
            <description><![CDATA[The Stevie Awards announced that Smarty won the bronze medal for “Achievement in Customer Satisfaction.” Thanks, guys, and thanks to our wonderful customers!]]></description>
            <link>https://www.smarty.com/blog/smarty-wins-bronze-stevie-award-for-customer-satisfaction</link>
            <guid isPermaLink="false">Smarty® wins bronze Stevie® Award for customer satisfaction</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Trent Howell, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 22 May 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Horseshoes and hand grenades: What's the real cost of “good enough” address data?]]></title>
            <description><![CDATA[Think you don't need address validation because your data is "good enough?" We think your data should be better than that. Stop paying the price of bad data.]]></description>
            <link>https://www.smarty.com/blog/the-real-cost-of-ok-address-data</link>
            <guid isPermaLink="false">Horseshoes and hand grenades: What&apos;s the real cost of “good enough” address data?</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Data governance]]></category>
            <dc:creator><![CDATA[Ben Roden, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 20 May 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Is your address verification tool going off-script?]]></title>
            <description><![CDATA[Address verification tools that "validate" addresses that aren't real? It's not unheard of. Here's how you can keep your address verification tools on script.]]></description>
            <link>https://www.smarty.com/blog/is-your-address-verification-tool-going-off-script</link>
            <guid isPermaLink="false">Is your address verification tool going off-script?</guid>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Customer experience]]></category>
            <dc:creator><![CDATA[Ben Roden, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 15 May 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Address autocomplete, verification, and customer satisfaction: The unseen connection]]></title>
            <description><![CDATA[Address autocomplete, address verification, and customer satisfaction are all intricately tied together. It all comes down to speed and accuracy.]]></description>
            <link>https://www.smarty.com/blog/address-autocomplete-verification-and-customer-satisfaction-the-unseen-connection</link>
            <guid isPermaLink="false">Address autocomplete, verification, and customer satisfaction: The unseen connection</guid>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address parsing]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Customer experience]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 12 May 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Ecommerce fulfillment: How accurate address data builds trust and reduces costs ]]></title>
            <description><![CDATA[Smarty has helped many ecommerce companies succeed as their ecommerce fulfillment solution. How can we help you and yours next? Pinpoint-accurate address data.]]></description>
            <link>https://www.smarty.com/blog/ecommerce-fulfillment-accurate-address-data-builds-trust-and-reduces-costs</link>
            <guid isPermaLink="false">Ecommerce fulfillment: How accurate address data builds trust and reduces costs </guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 09 May 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Solving paranormal address problems with Smarty®]]></title>
            <description><![CDATA[It's National Paranormal Day today, and Smarty has the tools to help you fight paranormal activity in your address database. Let's make Charles Fort proud.]]></description>
            <link>https://www.smarty.com/blog/solving-paranormal-address-problems-with-smarty</link>
            <guid isPermaLink="false">Solving paranormal address problems with Smarty®</guid>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Fintech]]></category>
            <category><![CDATA[Telecommunications]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Sat, 03 May 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty wins "Location Analytics Solution of the Year" at the RetailTech Breakthrough Awards!]]></title>
            <description><![CDATA[OREM, UT, April 2025—Today, RetailTech Breakthrough Awards announced that Smarty won the “Location Analytics Solution of the Year” award. We are honored!]]></description>
            <link>https://www.smarty.com/blog/smarty-wins-location-analytics-solution-of-the-year-at-the-retail-tech-breakthrough-awards</link>
            <guid isPermaLink="false">Smarty wins &quot;Location Analytics Solution of the Year&quot; at the RetailTech Breakthrough Awards!</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Location data]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 24 Apr 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How address verification helps solve medical billing address fraud]]></title>
            <description><![CDATA[As healthcare systems become more complex, fraudsters are also getting smarter, faster, and more creative at exploiting vulnerabilities. Learn how to stop them.]]></description>
            <link>https://www.smarty.com/blog/how-address-verification-helps-solve-medical-billing-address-fraud</link>
            <guid isPermaLink="false">How address verification helps solve medical billing address fraud</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Authenticating APIs]]></category>
            <category><![CDATA[Data governance]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 21 Apr 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[You always need Smarty, unless...]]></title>
            <description><![CDATA[Not sure what we don't do? Here you can read about the rare and creative times where Smarty might not be for you. We ONLY handle address data.]]></description>
            <link>https://www.smarty.com/blog/you-always-need-smarty-unless</link>
            <guid isPermaLink="false">You always need Smarty, unless...</guid>
            <category><![CDATA[Smarty don'ts ]]></category>
            <dc:creator><![CDATA[Jeffrey Duncan, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 16 Apr 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Why address verification is the necessary complement to autocomplete]]></title>
            <description><![CDATA[Long-term data integrity and enhanced address-related insights all come down to combining the powers of address autocomplete and verification. Read all about it.]]></description>
            <link>https://www.smarty.com/blog/why-address-verification-is-the-necessary-complement-to-autocomplete</link>
            <guid isPermaLink="false">Why address verification is the necessary complement to autocomplete</guid>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address parsing]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 14 Apr 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Property data fuels a Smarty-er search for Sasquatch]]></title>
            <description><![CDATA[Is Sasquatch exploring human neighborhoods in the hopes of designing his dream home? We think yes, and we're using property data to prove it!]]></description>
            <link>https://www.smarty.com/blog/property-data-fuels-a-smarty-er-search-for-sasquatch</link>
            <guid isPermaLink="false">Property data fuels a Smarty-er search for Sasquatch</guid>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Customer experience]]></category>
            <dc:creator><![CDATA[Ben Roden, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 01 Apr 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Ecommerce shipping efficiency tools you need: Address autocomplete and verification]]></title>
            <description><![CDATA[We know it’s not New Year's anymore, but we can still push for improvement and efficiency in our lives. The secret is in combining address autocomplete and verification.]]></description>
            <link>https://www.smarty.com/blog/ecommerce-shipping-efficiency-tools-you-need-address-autocomplete-and-verification</link>
            <guid isPermaLink="false">Ecommerce shipping efficiency tools you need: Address autocomplete and verification</guid>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address validation]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 18 Mar 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Patient form optimization: The $17.4 million problem]]></title>
            <description><![CDATA[Solving the patient form optimization problem is simple. You need to start with good address data by implementing address autocomplete and address verification.]]></description>
            <link>https://www.smarty.com/blog/patient-form-optimization</link>
            <guid isPermaLink="false">Patient form optimization: The $17.4 million problem</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address standardization]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 12 Mar 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[The GPS adventures of a distracted developer]]></title>
            <description><![CDATA[Come on an adventure with one of Smarty's developers. He learned the hard way that address validation is necessary, so you don't have to!]]></description>
            <link>https://www.smarty.com/blog/the-gps-adventures-of-a-distracted-developer</link>
            <guid isPermaLink="false">The GPS adventures of a distracted developer</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <dc:creator><![CDATA[Jeffrey Duncan, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 11 Mar 2025 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Improving address data quality in healthcare]]></title>
            <description><![CDATA[Address data quality in healthcare is the difference between your organization's profit and loss. Defend your organization against bad data.]]></description>
            <link>https://www.smarty.com/blog/improving-address-data-quality-in-healthcare</link>
            <guid isPermaLink="false">Improving address data quality in healthcare</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address verification]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 27 Feb 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Discover built-in address verification: Popular platforms with Smarty integrations]]></title>
            <description><![CDATA[Built-in address verification is possible through popular platforms. Although these integrations were developed elsewhere, we've compiled them here for your use.]]></description>
            <link>https://www.smarty.com/blog/address-verification-autocomplete-platform-integrations</link>
            <guid isPermaLink="false">Discover built-in address verification: Popular platforms with Smarty integrations</guid>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Integrations]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <dc:creator><![CDATA[Andrew Townsend, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 26 Feb 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Mastering healthcare compliance: HIPAA mailing guidelines, ACA, and health equity]]></title>
            <description><![CDATA[Want to protect your organization from penalties while ensuring equitable care? Here’s a taste of what you can find in our latest ebook.]]></description>
            <link>https://www.smarty.com/blog/mastering-healthcare-compliance-hipaa-mailing-guidelines</link>
            <guid isPermaLink="false">Mastering healthcare compliance: HIPAA mailing guidelines, ACA, and health equity</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Address parsing]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address standardization]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 18 Feb 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Falling out of love with your address data solution?]]></title>
            <description><![CDATA[Some people are afraid to leave their address data management provider because they fear they'll never find anyone else who can meet their needs. We've got you.]]></description>
            <link>https://www.smarty.com/blog/falling-out-of-love-with-your-address-data-solution</link>
            <guid isPermaLink="false">Falling out of love with your address data solution?</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[International]]></category>
            <dc:creator><![CDATA[Brent Francom, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 14 Feb 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Global game-changer: Level up your customer retention in 2025]]></title>
            <description><![CDATA[Keeping your global customers happy is easier than trying to learn every language. Really, you just need to learn the language of enhanced shipping technology.]]></description>
            <link>https://www.smarty.com/blog/global-game-changer-level-up-your-customer-retention-in-2025</link>
            <guid isPermaLink="false">Global game-changer: Level up your customer retention in 2025</guid>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address parsing]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Authenticating APIs]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[International]]></category>
            <dc:creator><![CDATA[Andrew Townsend, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 06 Feb 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Shipping optimization: Boosting your bottom line]]></title>
            <description><![CDATA[Shipping optimization is rapidly evolving with new advancements in technology. Ensure you're ready for those changes with address verification and autocomplete.]]></description>
            <link>https://www.smarty.com/blog/shipping-optimization</link>
            <guid isPermaLink="false">Shipping optimization: Boosting your bottom line</guid>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Customer experience]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 29 Jan 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Wildfire risk assessment with Smarty®]]></title>
            <description><![CDATA[Up your wildfire risk assessment by using Smarty's Rooftop-Accurate Geocoding, Reverse Geocoding, and our powerful QGIS plugin. Be more accurate than ever.]]></description>
            <link>https://www.smarty.com/blog/wildfire-risk-assessment-with-smarty</link>
            <guid isPermaLink="false">Wildfire risk assessment with Smarty®</guid>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[US Reverse Geocoding]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[QGIS Geocoding Plugin - US Address]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Ryan Muir, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 27 Jan 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Cytora + Smarty®: Foundations for smarter underwriting]]></title>
            <description><![CDATA[This partnership integrates Smarty’s advanced property data into Cytora’s platform, giving insurers access to over 350 property attributes.]]></description>
            <link>https://www.smarty.com/blog/cytora-collaborates-with-smarty-to-lay-foundations-for-smarter-underwriting</link>
            <guid isPermaLink="false">Cytora + Smarty®: Foundations for smarter underwriting</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[Integrations]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Tue, 21 Jan 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty® - Irina O'Hara]]></title>
            <description><![CDATA[Irina O'Hara is one of our frontend developers. She’s very talented and has had a vital impact on our website redesign. Let's get to know her a little better!]]></description>
            <link>https://www.smarty.com/blog/inside-smarty-irina-o-hara</link>
            <guid isPermaLink="false">Inside Smarty® - Irina O&apos;Hara</guid>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Programming]]></category>
            <dc:creator><![CDATA[Andrew Townsend, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 21 Jan 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How I reduced my returned mail from 27% to 1% using address autocomplete]]></title>
            <description><![CDATA[See how one of our Smartys reduced their returned mail from 27% to 1%. The only thing they needed was address autocomplete.]]></description>
            <link>https://www.smarty.com/blog/how-i-reduced-my-returned-mail-using-address-autocomplete</link>
            <guid isPermaLink="false">How I reduced my returned mail from 27% to 1% using address autocomplete</guid>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Mon, 13 Jan 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[The ROI of accurate healthcare address validation: Stop hemorrhaging red on your financial statements]]></title>
            <description><![CDATA[Inaccurate address data sneaking into your systems is one reason you’re hemorrhaging red on your financial statements. Here's how you can stop the bleed.]]></description>
            <link>https://www.smarty.com/blog/roi-of-accurate-healthcare-address-validation</link>
            <guid isPermaLink="false">The ROI of accurate healthcare address validation: Stop hemorrhaging red on your financial statements</guid>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address verification]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 08 Jan 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[From cart to commitment: Ultimate ecommerce checkout guide]]></title>
            <description><![CDATA[Cart abandonment is the nemesis of ecommerce. We'll show you every tweak you can make to your checkout process for significant revenue recovery. ]]></description>
            <link>https://www.smarty.com/blog/ultimate-ecommerce-checkout-guide</link>
            <guid isPermaLink="false">From cart to commitment: Ultimate ecommerce checkout guide</guid>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address validation]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 03 Jan 2025 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty's greatest hits: Innovation that powers your address data]]></title>
            <description><![CDATA[We take work seriously, but we don't take ourselves seriously. We know how to have a good time and make incredible products for you. ]]></description>
            <link>https://www.smarty.com/blog/smarty-innovation-that-powers-your-address-data</link>
            <guid isPermaLink="false">Smarty&apos;s greatest hits: Innovation that powers your address data</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[US Census Block and Tract Data]]></category>
            <category><![CDATA[US Secondary Address Data]]></category>
            <category><![CDATA[US Master Address List]]></category>
            <category><![CDATA[US Property Data API]]></category>
            <dc:creator><![CDATA[Brent Francom, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 31 Dec 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty® - Acacia Warner]]></title>
            <description><![CDATA[Acacia Warner is easily one of the most uniquely-talented people we have here at Smarty. Let's get to know this wonderful person a little better. Are you ready?]]></description>
            <link>https://www.smarty.com/blog/inside-smarty-acacia-warner</link>
            <guid isPermaLink="false">Inside Smarty® - Acacia Warner</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Programming]]></category>
            <dc:creator><![CDATA[Andrew Townsend, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 26 Dec 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[The API whisperer: How to analyze Smarty's API output like a pro]]></title>
            <description><![CDATA[Come check out our newest webinar, where our specialists talk about how to analyze Smarty's API output like a Pro!]]></description>
            <link>https://www.smarty.com/blog/how-to-analyze-address-validation-api-output</link>
            <guid isPermaLink="false">The API whisperer: How to analyze Smarty&apos;s API output like a pro</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Wed, 18 Dec 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Cozy-cringe couture: Ugly Sweater Day]]></title>
            <description><![CDATA[It’s that time magical time when otherwise sensible adults deliberately dress like their grandmother's couch had a love child with a craft store explosion. ]]></description>
            <link>https://www.smarty.com/blog/cozy-cringe-couture-ugly-sweater-day</link>
            <guid isPermaLink="false">Cozy-cringe couture: Ugly Sweater Day</guid>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Dan Lambourne, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 13 Dec 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Be an address ninja ]]></title>
            <description><![CDATA[Solving every address issue silently in the background, just like we believe our fellow shadow warriors would—we want to celebrate the Day of the Ninja.]]></description>
            <link>https://www.smarty.com/blog/day-of-the-ninja</link>
            <guid isPermaLink="false">Be an address ninja </guid>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <dc:creator><![CDATA[Holly Joyce, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 12 Dec 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[EigenRisk® adds Smarty’s location intelligence resources to its global CAT risk management platform ]]></title>
            <description><![CDATA[The agreement will make Smarty’s address location intelligence and geocoding resources available through the EigenPrism® catastrophe risk management platform.]]></description>
            <link>https://www.smarty.com/blog/eigenrisk-adds-smarty-location-intelligence-to-global-cat-risk-management-platform</link>
            <guid isPermaLink="false">EigenRisk® adds Smarty’s location intelligence resources to its global CAT risk management platform </guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Integrations]]></category>
            <category><![CDATA[Location data]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Bailey Hendrickson, Trent Howell]]></dc:creator>
            <pubDate>Tue, 10 Dec 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Unlocking better real estate decisions with property data]]></title>
            <description><![CDATA[Unlocking property data will help you and your real estate organization achieve significantly higher ROI ... and also your dreams. Read more to find out how.]]></description>
            <link>https://www.smarty.com/blog/unlocking-better-real-estate-decisions-with-property-data</link>
            <guid isPermaLink="false">Unlocking better real estate decisions with property data</guid>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[Real estate]]></category>
            <category><![CDATA[US Property Data API]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Insurance]]></category>
            <dc:creator><![CDATA[Brent Francom, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 05 Dec 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Computer Security Day]]></title>
            <description><![CDATA[Locked snuggly under a blanket of 2-factor authentication, your computer should sleep safely and soundly. It's National Computer Security Day, baby! Stay safe.]]></description>
            <link>https://www.smarty.com/blog/computer-security-day</link>
            <guid isPermaLink="false">Computer Security Day</guid>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Security]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[International Address Validation API]]></category>
            <dc:creator><![CDATA[Dan Lambourne, Bailey Hendrickson]]></dc:creator>
            <pubDate>Sat, 30 Nov 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty® named among Utah's Top 2024 Workplaces]]></title>
            <description><![CDATA[You know what's better than winning an award? Winning it over and over again? Smarty is among the top workplaces in Utah for 2024. Come work with us!]]></description>
            <link>https://www.smarty.com/blog/smarty-named-among-utah-s-top-2024-workplaces</link>
            <guid isPermaLink="false">Smarty® named among Utah&apos;s Top 2024 Workplaces</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Working for Smarty]]></category>
            <dc:creator><![CDATA[Trent Howell, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 25 Nov 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Santa uses Smarty® ]]></title>
            <description><![CDATA[Santa uses Smarty®  products to make the magic happen. Don't believe us? Look at this letter he wrote.]]></description>
            <link>https://www.smarty.com/blog/santa-uses-smarty</link>
            <guid isPermaLink="false">Santa uses Smarty® </guid>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[US Master Address List]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[US Reverse Geocoding]]></category>
            <category><![CDATA[US Property Data API]]></category>
            <category><![CDATA[US Secondary Address Data]]></category>
            <category><![CDATA[US Census Block and Tract Data]]></category>
            <dc:creator><![CDATA[Santa Buttons, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 20 Nov 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[2025 and beyond: The future of CX]]></title>
            <description><![CDATA[Want to see the future of CX? We know what's coming, and we've got the tools you need to be prepared for it: address autocomplete and address verification.]]></description>
            <link>https://www.smarty.com/blog/2025-and-beyond-the-future-of-cx</link>
            <guid isPermaLink="false">2025 and beyond: The future of CX</guid>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address verification]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 18 Nov 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Get more Black Friday & Cyber Monday sales using address data]]></title>
            <description><![CDATA[If you’re unprepared for the holiday race without a great checkout plan, you'll be left with cart abandonments and “Where’s my order?” calls. We can help.]]></description>
            <link>https://www.smarty.com/blog/address-data-for-more-black-friday-and-cyber-monday-sales</link>
            <guid isPermaLink="false">Get more Black Friday &amp; Cyber Monday sales using address data</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[International Address Validation API]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 12 Nov 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty® - Lacey Hill]]></title>
            <description><![CDATA[Lacey is the color yellow personified—think sunshine. She is the Customer Success Manager of any company's dreams, but too late—she works for us. YAY!]]></description>
            <link>https://www.smarty.com/blog/inside-smarty-lacey-hill</link>
            <guid isPermaLink="false">Inside Smarty® - Lacey Hill</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Opinion]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Mon, 11 Nov 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Master property risk assessment with smarter real estate data]]></title>
            <description><![CDATA[Did you know that using property data can help you mitigate and manage real estate risk? You didn't? Well it's never too late to learn...]]></description>
            <link>https://www.smarty.com/blog/using-property-data-for-real-estate-risk-management</link>
            <guid isPermaLink="false">Master property risk assessment with smarter real estate data</guid>
            <category><![CDATA[US Property Data API]]></category>
            <category><![CDATA[Real estate]]></category>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <dc:creator><![CDATA[Ben Roden, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 07 Nov 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[A spicy take on address autocomplete and verification]]></title>
            <description><![CDATA[What's more satisfying than address autocomplete fill out online forms? Absolutely nothing—except maybe eating a warm cinnamon roll on National Cinnamon Day.]]></description>
            <link>https://www.smarty.com/blog/national-cinnamon-day</link>
            <guid isPermaLink="false">A spicy take on address autocomplete and verification</guid>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Special days]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 01 Nov 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How property data APIs streamline utilities and mortgages]]></title>
            <description><![CDATA[Utility and mortgage processes don't have to feel like a drag. Save the day (and your time) by utilizing the superpowers of property data APIs. Read more!]]></description>
            <link>https://www.smarty.com/blog/how-property-data-apis-streamline-utilities-and-mortgages</link>
            <guid isPermaLink="false">How property data APIs streamline utilities and mortgages</guid>
            <category><![CDATA[US Property Data API]]></category>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[Insurance]]></category>
            <dc:creator><![CDATA[Ben Roden, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 25 Oct 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty® - Caroline Roweton]]></title>
            <description><![CDATA[Caroline is our prank-pulling, chill-vibes-giving, associate-product-manager-ing (that's a word) lady! You really need to get to know her to understand how she puts the "care" in Caroline and Smarty. ]]></description>
            <link>https://www.smarty.com/blog/inside-smarty-caroline-roweton</link>
            <guid isPermaLink="false">Inside Smarty® - Caroline Roweton</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Opinion]]></category>
            <dc:creator><![CDATA[Holly Joyce, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 21 Oct 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Boo! Scary street names in horror movies]]></title>
            <description><![CDATA[Addresses can be creepy? YES! Let's get crazy for Halloween with our creepiest, scary street names. Here's our horror movie address blog. Read on if you dare!]]></description>
            <link>https://www.smarty.com/blog/scary-street-names-and-creepy-addresses</link>
            <guid isPermaLink="false">Boo! Scary street names in horror movies</guid>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address verification]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 16 Oct 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Standardizing country information: Easier said than done ]]></title>
            <description><![CDATA[Standardizing country information is a complex and nuanced process, but Smarty's tools are designed to simplify this challenge. Read on!]]></description>
            <link>https://www.smarty.com/blog/standardizing-country-information-easier-said-than-done</link>
            <guid isPermaLink="false">Standardizing country information: Easier said than done </guid>
            <category><![CDATA[International Address Validation API]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Jeffrey Duncan, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 10 Oct 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[National Smarties® Day]]></title>
            <description><![CDATA[You know, those tart, powdery discs that resoundingly answer the question, “What if chalk, but delicious?” Today's the national day to celebrate. MMMM!]]></description>
            <link>https://www.smarty.com/blog/national-smarties-day</link>
            <guid isPermaLink="false">National Smarties® Day</guid>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address validation]]></category>
            <dc:creator><![CDATA[Ben Roden, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 02 Oct 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[The curse of the wrong address]]></title>
            <description><![CDATA[There’s a terrifying curse surrounding address data. You haven't heard of it? The curse of the wrong address still haunts us to this day, but it doesn't have to.]]></description>
            <link>https://www.smarty.com/blog/the-curse-of-the-wrong-address</link>
            <guid isPermaLink="false">The curse of the wrong address</guid>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Special days]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 01 Oct 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[“Is water wet?” and other questions to ask today]]></title>
            <description><![CDATA[Humans can be pretty dumb and ask some incredibly stupid questions, but today, THAT'S OK, BUD! Happy Ask a Stupid Question Day. Read on to feel less dumb!]]></description>
            <link>https://www.smarty.com/blog/ask-stupid-questions</link>
            <guid isPermaLink="false">“Is water wet?” and other questions to ask today</guid>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address standardization]]></category>
            <dc:creator><![CDATA[Dan Lambourne, Bailey Hendrickson]]></dc:creator>
            <pubDate>Sat, 28 Sep 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Keep ‘em coming back: The simple strategy you may be missing for customer retention]]></title>
            <description><![CDATA[What is the one thing your company needs to boost customer retention? There's a simple solution many companies overlook. Keep reading to find out what it is! ]]></description>
            <link>https://www.smarty.com/blog/customer-retention-strategy-autocomplete</link>
            <guid isPermaLink="false">Keep ‘em coming back: The simple strategy you may be missing for customer retention</guid>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <dc:creator><![CDATA[Kajsia McCoy, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 24 Sep 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Programmers don't fully understand addresses]]></title>
            <description><![CDATA[Programmers are flippin' smart, yet addresses are flippin' confusing. Read on to learn about some of the common misconceptions surrounding addresses.]]></description>
            <link>https://www.smarty.com/blog/fully-understanding-address-nuances</link>
            <guid isPermaLink="false">Programmers don&apos;t fully understand addresses</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address validation]]></category>
            <dc:creator><![CDATA[Andrew Townsend, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 20 Sep 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Improving insurance customers’ experiences in policy management]]></title>
            <description><![CDATA[Insurance customers have big expectations these days. Read on to learn how you can meet them as an insurance provider.]]></description>
            <link>https://www.smarty.com/blog/improving-insurance-customers-experiences-in-policy-management</link>
            <guid isPermaLink="false">Improving insurance customers’ experiences in policy management</guid>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[On-premise vs. cloud]]></category>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Security]]></category>
            <dc:creator><![CDATA[Ryan Muir, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 13 Sep 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Cleaning address databases with Smarty's lead developers]]></title>
            <description><![CDATA[Smarty's tools cater to developers & non-developers. Streamline address data management & ensure high-quality, validated addresses. Read on, Padawan!]]></description>
            <link>https://www.smarty.com/blog/cleaning-address-data-with-lead-developers</link>
            <guid isPermaLink="false">Cleaning address databases with Smarty&apos;s lead developers</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Speed]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 10 Sep 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Marrying accelerated insurance claims with address data]]></title>
            <description><![CDATA[“Well, if you love it so much, why don’t you marry it?” OK! Read more to see why address data and insurance are the perfect match.]]></description>
            <link>https://www.smarty.com/blog/marrying-accelerated-insurance-claims-with-address-data</link>
            <guid isPermaLink="false">Marrying accelerated insurance claims with address data</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[On-premise vs. cloud]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[US Property Data API]]></category>
            <category><![CDATA[US Census Block and Tract Data]]></category>
            <category><![CDATA[US Secondary Address Data]]></category>
            <category><![CDATA[Security]]></category>
            <dc:creator><![CDATA[Ryan Muir, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 05 Sep 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[An interview with Smarty’s experts on the new Excel plugin]]></title>
            <description><![CDATA[Sometimes, address verification can feel like a LOT! Thanks to some of our Smarty®  crew, it doesn't have to. Check out our awesome Excel plugin.]]></description>
            <link>https://www.smarty.com/blog/simplifying-address-verification</link>
            <guid isPermaLink="false">An interview with Smarty’s experts on the new Excel plugin</guid>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 03 Sep 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Streamlining policy issuance with accurate address data]]></title>
            <description><![CDATA[Policy issuance for insurance companies doesn't have to be painful or slow. Read more to see how Smarty streamlines the process.]]></description>
            <link>https://www.smarty.com/blog/streamlining-policy-issuance-with-accurate-address-data</link>
            <guid isPermaLink="false">Streamlining policy issuance with accurate address data</guid>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[US Property Data API]]></category>
            <dc:creator><![CDATA[Ryan Muir, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 26 Aug 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Pluto Demoted Day]]></title>
            <description><![CDATA[Pluto was demoted, and that's ok! Read more to find out why the change was made and why Smarty® thinks it's neat.]]></description>
            <link>https://www.smarty.com/blog/pluto-demoted-day</link>
            <guid isPermaLink="false">Pluto Demoted Day</guid>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Geocoding]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Fri, 23 Aug 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Enhancing underwriting efficiencies with address data]]></title>
            <description><![CDATA[Address data makes underwriting significantly more efficient for insurance and reinsurance agencies. Read more to learn how.]]></description>
            <link>https://www.smarty.com/blog/enhancing-underwriting-efficiencies-with-address-data</link>
            <guid isPermaLink="false">Enhancing underwriting efficiencies with address data</guid>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[US Property Data API]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Ryan Muir, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 20 Aug 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Ah, relaxation station: Celebrating National Relaxation Day the relaxing way]]></title>
            <description><![CDATA[Ever wanted to just take a chill pill and relax? Well now is the day to do so. Get cozy and read on to find new ways to relax.]]></description>
            <link>https://www.smarty.com/blog/national-relaxation-day</link>
            <guid isPermaLink="false">Ah, relaxation station: Celebrating National Relaxation Day the relaxing way</guid>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Dan Lambourne, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 15 Aug 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Robotic ramblings and Smarty® solutions]]></title>
            <description><![CDATA[Using GenAI to analyze data can be neat, but it's also tricky to get the right results. ]]></description>
            <link>https://www.smarty.com/blog/robotic-ramblings-and-smarty-solutions</link>
            <guid isPermaLink="false">Robotic ramblings and Smarty® solutions</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[US Secondary Address Data]]></category>
            <dc:creator><![CDATA[Holly Joyce, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 05 Aug 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Effortless address validation in Excel: No coding needed]]></title>
            <description><![CDATA[Read to learn how Smarty's new plugin can help you get bulk validation, formatted data returns, and rooftop geocodes within Excel!]]></description>
            <link>https://www.smarty.com/blog/effortless-address-validation-in-exel-without-coding</link>
            <guid isPermaLink="false">Effortless address validation in Excel: No coding needed</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Fri, 02 Aug 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How to love meetings]]></title>
            <description><![CDATA[Meetings usually stink, but not at Smarty. Read more to learn about how we make meetings fun while still talking about the important stuffs.]]></description>
            <link>https://www.smarty.com/blog/how-to-love-meetings</link>
            <guid isPermaLink="false">How to love meetings</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Opinion]]></category>
            <dc:creator><![CDATA[Susan Young, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 01 Aug 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Leveraging Smarty's address intelligence and geocoding tools to mitigate insurance losses]]></title>
            <description><![CDATA[AM Best reports $15.2 billion in losses for 2023. Smarty’s address intelligence and geocoding tools provide better risk assessments possibilities.]]></description>
            <link>https://www.smarty.com/blog/mitigating-insurance-loss-using-address-intelligence-geocoding-tools</link>
            <guid isPermaLink="false">Leveraging Smarty&apos;s address intelligence and geocoding tools to mitigate insurance losses</guid>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address verification]]></category>
            <dc:creator><![CDATA[Brent Francom, Bailey Hendrickson]]></dc:creator>
            <pubDate>Wed, 31 Jul 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[SmartyKey® now in US Address Verification and why that rocks]]></title>
            <description><![CDATA[Did you know that SmartyKey® is now included in US Address Verification? You don't even have to pay extra. Read all about the awesome perks!]]></description>
            <link>https://www.smarty.com/blog/smartykey-is-now-included-in-us-address-verification</link>
            <guid isPermaLink="false">SmartyKey® now in US Address Verification and why that rocks</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[US Master Address List]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[John Hickey, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 29 Jul 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Black Friday ready: Real-time ecommerce address verification]]></title>
            <description><![CDATA[We’re not telling you to set up your Christmas lights in July. We're saying setting up real-time autocomplete can make you more money on Black Friday.]]></description>
            <link>https://www.smarty.com/blog/real-time-address-verification-ecommerce-black-friday</link>
            <guid isPermaLink="false">Black Friday ready: Real-time ecommerce address verification</guid>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <dc:creator><![CDATA[Andrew Townsend, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 26 Jul 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Address Autocomplete API JavaScript SDK tutorial ]]></title>
            <description><![CDATA[Learn how to suggest valid addresses in your forms with an address autocomplete API and Smarty’s JavaScript SDK. See the webinar recap here!]]></description>
            <link>https://www.smarty.com/blog/javascript-address-autocomplete</link>
            <guid isPermaLink="false">Address Autocomplete API JavaScript SDK tutorial </guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Integrations]]></category>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Wed, 24 Jul 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How Smarty® sidestepped the global IT outage with 100% uptime]]></title>
            <description><![CDATA[8.5 million devices went down, but Smarty stayed 100% up. Read on to learn how we were able to keep rockin'. ]]></description>
            <link>https://www.smarty.com/blog/how-smarty-sidestepped-global-it-outage-with-100-percent-uptime</link>
            <guid isPermaLink="false">How Smarty® sidestepped the global IT outage with 100% uptime</guid>
            <category><![CDATA[Operations]]></category>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Working for Smarty]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 23 Jul 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty™ launches industry-first US Secondary Address Data to boost operations and revenue for businesses]]></title>
            <description><![CDATA[Smarty’s US Secondary Address Data provides the exact number of units within a building, such as a business complex and apartment building, including the complete and verified secondary addresses.]]></description>
            <link>https://www.smarty.com/blog/us-secondary-address-data-announcement</link>
            <guid isPermaLink="false">Smarty™ launches industry-first US Secondary Address Data to boost operations and revenue for businesses</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[US Secondary Address Data]]></category>
            <category><![CDATA[On-premise vs. cloud]]></category>
            <category><![CDATA[Real estate]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Trent Howell, Bailey Hendrickson]]></dc:creator>
            <pubDate>Tue, 16 Jul 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[World UFO Day]]></title>
            <description><![CDATA[It’s a bird! It’s a plane! Wait, what is that thing? World UFO (Unidentified Flying Object) Day is here! Read more. Please.]]></description>
            <link>https://www.smarty.com/blog/world-ufo-day</link>
            <guid isPermaLink="false">World UFO Day</guid>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Dan Lambourne]]></dc:creator>
            <pubDate>Mon, 01 Jul 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Legal insights for using Smarty™ services]]></title>
            <description><![CDATA[Explore legal tips for address data. Learn how Smarty's API enhances data accuracy and reduces shipping costs. Check it out for more insights.]]></description>
            <link>https://www.smarty.com/blog/address-data-legal-considerations</link>
            <guid isPermaLink="false">Legal insights for using Smarty™ services</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Authenticating APIs]]></category>
            <category><![CDATA[Security]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Gianmarco Rosborough, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 24 Jun 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[World Juggling Day: Tips from Smarty’s jester]]></title>
            <description><![CDATA[If you’ve ever wondered how you can get started with these clowns, our resident expert, Eric Devenport, is self-taught and here to give us a list of how-tos in juggling. Read now!]]></description>
            <link>https://www.smarty.com/blog/world-juggling-day</link>
            <guid isPermaLink="false">World Juggling Day: Tips from Smarty’s jester</guid>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Holly Joyce, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 14 Jun 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Wizardry - How Smarty™ makes professional improvement magical, and you can, too]]></title>
            <description><![CDATA[At Smarty™, “wizardry” is being the best at doing stuff. We’re becoming experts in our field and staying that way through shifts in technology and culture.]]></description>
            <link>https://www.smarty.com/blog/wizardry-how-smarty-makes-professional-improvement-magical</link>
            <guid isPermaLink="false">Wizardry - How Smarty™ makes professional improvement magical, and you can, too</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Opinion]]></category>
            <dc:creator><![CDATA[Dan Lambourne, Bailey Hendrickson]]></dc:creator>
            <pubDate>Fri, 07 Jun 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Authentic culture: Exploring the depths with Smarty™]]></title>
            <description><![CDATA[Learn how Smarty fosters a deep, meaningful culture through trust, genuine relationships, and growth, contrasting with superficial perks. Learn more!]]></description>
            <link>https://www.smarty.com/blog/authentic-vs-superficial-culture</link>
            <guid isPermaLink="false">Authentic culture: Exploring the depths with Smarty™</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Dan Lambourne, Bailey Hendrickson]]></dc:creator>
            <pubDate>Mon, 03 Jun 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty™ - Richard Oliver]]></title>
            <description><![CDATA[Meet Richard, Smarty's Groundskeeper, known for his kind smile and positive spirit. Discover his impact on Smarty's culture.
]]></description>
            <link>https://www.smarty.com/blog/richard-oliver-spotlight</link>
            <guid isPermaLink="false">Inside Smarty™ - Richard Oliver</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Opinion]]></category>
            <dc:creator><![CDATA[Susan Young, Bailey Hendrickson]]></dc:creator>
            <pubDate>Thu, 30 May 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[When to use strict vs enhanced matching in your address API]]></title>
            <description><![CDATA[Compare strict and enhanced address validation modes in the US Street API, optimizing accuracy for USPS and non-postal addresses. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/match-enhanced-mode</link>
            <guid isPermaLink="false">When to use strict vs enhanced matching in your address API</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Mon, 20 May 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty™ & Uber partner on address intelligence for global services]]></title>
            <description><![CDATA[Discover how Smarty's partnership with Uber leverages address data to enhance ride-sharing and delivery, boosting efficiency and customer satisfaction now!]]></description>
            <link>https://www.smarty.com/blog/smarty-uber-partner-on-address-intelligence</link>
            <guid isPermaLink="false">Smarty™ &amp; Uber partner on address intelligence for global services</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Customer experience]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Tue, 07 May 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Star Wars Day]]></title>
            <description><![CDATA[Discover the impact of Star Wars now. Learn how Smarty's transformative address validation is enhancing industries. Celebrate Star Wars Day with accurate data.]]></description>
            <link>https://www.smarty.com/blog/star-wars-day</link>
            <guid isPermaLink="false">Star Wars Day</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Geocoding]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Fri, 03 May 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Dealing with address data from multiple countries]]></title>
            <description><![CDATA[Explore international address management in our webinar with Jeffrey Duncan. Discover how Smarty's tools enhance data validation for businesses now!]]></description>
            <link>https://www.smarty.com/blog/dealing-with-address-data-from-multiple-countries</link>
            <guid isPermaLink="false">Dealing with address data from multiple countries</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Wed, 01 May 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How tech companies can succeed in the 2024 hiring market]]></title>
            <description><![CDATA[Navigate 2024 tech hiring challenges with strategic planning, embracing remote work and cultural fit, and ensuring your company stays competitive.]]></description>
            <link>https://www.smarty.com/blog/how-tech-companies-succeed-in-hiring-market</link>
            <guid isPermaLink="false">How tech companies can succeed in the 2024 hiring market</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Jonathan Oliver]]></dc:creator>
            <pubDate>Mon, 22 Apr 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty™ launches US Census Block and Tract Data, providing the easiest, most accurate API needed to access census tract and block]]></title>
            <description><![CDATA[Smarty launches US Census Block and Tract Data, enhancing US Address Enrichment with precise Census Block and Tract integration for smarter business decisions.]]></description>
            <link>https://www.smarty.com/blog/census-block-and-tract-with-georeference-data</link>
            <guid isPermaLink="false">Smarty™ launches US Census Block and Tract Data, providing the easiest, most accurate API needed to access census tract and block</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[US Census Block and Tract Data]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Healthcare]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Wed, 10 Apr 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[International Be Kind to Lawyers Day]]></title>
            <description><![CDATA[Meet Smarty's dedicated legal team, champions of compliance and overall client protection. On Be Kind to Lawyers Day, let's honor their pivotal role.]]></description>
            <link>https://www.smarty.com/blog/be-kind-to-lawyers-day</link>
            <guid isPermaLink="false">International Be Kind to Lawyers Day</guid>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Security]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 09 Apr 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Navigating the future: Geocoding & address data trends in the cloud]]></title>
            <description><![CDATA[Discover Smarty's advanced address intelligence with Berk Charlton, featuring global geocoding and cloud-based solutions for seamless operations now.
]]></description>
            <link>https://www.smarty.com/blog/address-data-geocoding-trends-in-the-cloud</link>
            <guid isPermaLink="false">Navigating the future: Geocoding &amp; address data trends in the cloud</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[On-premise vs. cloud]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[Customer experience]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Wed, 27 Mar 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Unlocking ecommerce success: Fabletics' journey with address autocomplete]]></title>
            <description><![CDATA[Explore Fabletics' journey to higher conversions with Smarty's address autocomplete. Gain insights on enhancing checkouts from Mel Cummings at Fabletics now.]]></description>
            <link>https://www.smarty.com/blog/fabletics-success-with-smartys-autocomplete</link>
            <guid isPermaLink="false">Unlocking ecommerce success: Fabletics&apos; journey with address autocomplete</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Wed, 20 Mar 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Avoid awkward moments with Smarty's accurate data]]></title>
            <description><![CDATA[Avoid awkward business errors with Smarty's accurate address tools. Ensure smooth operations and customer satisfaction with reliable solutions. Check it out!]]></description>
            <link>https://www.smarty.com/blog/awkward-moments-day</link>
            <guid isPermaLink="false">Avoid awkward moments with Smarty&apos;s accurate data</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address verification]]></category>
            <dc:creator><![CDATA[Sawyer Hendrickson]]></dc:creator>
            <pubDate>Mon, 18 Mar 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty™ - Dirk Whatcott]]></title>
            <description><![CDATA[Meet Dirk, Smarty's operations engineer team lead, known for problem-solving and a positive spirit. Discover his impact on Smarty's culture and operations.]]></description>
            <link>https://www.smarty.com/blog/dirk-whatcott-spotlight</link>
            <guid isPermaLink="false">Inside Smarty™ - Dirk Whatcott</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Operations]]></category>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Dan Lambourne]]></dc:creator>
            <pubDate>Wed, 13 Mar 2024 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How to get better property data for insurance	]]></title>
            <description><![CDATA[Learn how Smarty's property data revolutionizes insurance, enhancing underwriting and risk. Watch Ryan Muir showcase the awesome insights now!]]></description>
            <link>https://www.smarty.com/blog/better-property-data-for-insurance</link>
            <guid isPermaLink="false">How to get better property data for insurance	</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[Real estate]]></category>
            <category><![CDATA[US Property Data API]]></category>
            <dc:creator><![CDATA[Ryan Muir]]></dc:creator>
            <pubDate>Fri, 01 Mar 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[6 ways telecom & internet companies leverage address data]]></title>
            <description><![CDATA[Explore address data's impact on business efficiency in our webinar. Learn about address verification and geocoding benefits for telecoms. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/internet-and-telecom-address-data-uses</link>
            <guid isPermaLink="false">6 ways telecom &amp; internet companies leverage address data</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[US Master Address List]]></category>
            <category><![CDATA[US Property Data API]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Security]]></category>
            <category><![CDATA[Telecommunications]]></category>
            <dc:creator><![CDATA[John Hickey]]></dc:creator>
            <pubDate>Wed, 14 Feb 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[A fresh start: Clean Out Your Computer Day]]></title>
            <description><![CDATA[Enhance your digital workspace: Streamline and protect your environment this Clean Out Your Computer Day. Find out the benefits of a clean computer now!]]></description>
            <link>https://www.smarty.com/blog/clean-your-computer-day</link>
            <guid isPermaLink="false">A fresh start: Clean Out Your Computer Day</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Location data]]></category>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[Data governance]]></category>
            <dc:creator><![CDATA[Trey Rutter]]></dc:creator>
            <pubDate>Mon, 12 Feb 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty's 2023 address data deep dive: Trends, challenges, and breakthroughs]]></title>
            <description><![CDATA[Check out Smarty's 2023 milestones: processing 327 billion addresses, expanding non-postal data, and the introduction of new address tools. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/address-data-deep-dive-2023-recap</link>
            <guid isPermaLink="false">Smarty&apos;s 2023 address data deep dive: Trends, challenges, and breakthroughs</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[US Master Address List]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 23 Jan 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Optimizing telecom with geocoding & address verification]]></title>
            <description><![CDATA[Learn how geocoding and address verification optimize telecom operations, reduce costs, and enhance customer satisfaction. Find out now!]]></description>
            <link>https://www.smarty.com/blog/optimize-telecom-with-geocoding</link>
            <guid isPermaLink="false">Optimizing telecom with geocoding &amp; address verification</guid>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[International Address Validation API]]></category>
            <category><![CDATA[US Reverse Geocoding]]></category>
            <category><![CDATA[Telecommunications]]></category>
            <dc:creator><![CDATA[John Hickey]]></dc:creator>
            <pubDate>Mon, 15 Jan 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty™ - John Hickey]]></title>
            <description><![CDATA[Discover John Hickey at Smarty: a key figure in demystifying address data. He is known for his marketing prowess and enriching team culture. Read about it now!]]></description>
            <link>https://www.smarty.com/blog/john-hickey-spotlight</link>
            <guid isPermaLink="false">Inside Smarty™ - John Hickey</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Opinion]]></category>
            <dc:creator><![CDATA[Dan Lambourne]]></dc:creator>
            <pubDate>Tue, 09 Jan 2024 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Enhance property risk analysis with Guidewire and Smarty’s new Guidewire Marketplace apps]]></title>
            <description><![CDATA[Smarty™ and Guidewire deliver precise property risk analysis and improved data accuracy for insurers with advanced geocoding technology. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/built-by-guidewire-smarty-integration</link>
            <guid isPermaLink="false">Enhance property risk analysis with Guidewire and Smarty’s new Guidewire Marketplace apps</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Real estate]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Location data]]></category>
            <category><![CDATA[Speed]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Mon, 18 Dec 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty™ earns silver at Best in Biz Awards 2023 for Support Department of the Year]]></title>
            <description><![CDATA[Smarty wins Silver for outstanding customer support, reflecting our commitment to enhancing your experience with innovative address solutions. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/best-in-biz-awards-2023-support-department</link>
            <guid isPermaLink="false">Smarty™ earns silver at Best in Biz Awards 2023 for Support Department of the Year</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Technical support]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Working for Smarty]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Wed, 13 Dec 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Mastering international address verification and autocomplete with Smarty™]]></title>
            <description><![CDATA[Discover global address verification with Smarty's webinar. Our experts highlight addressing challenges and machine learning solutions. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/mastering-international-address-verification-and-autocomplete</link>
            <guid isPermaLink="false">Mastering international address verification and autocomplete with Smarty™</guid>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[International Address Validation API]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 12 Dec 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Empowering the next generation: The hour of code initiative]]></title>
            <description><![CDATA[Explore the Hour of Code, a global coding initiative echoing Smarty's innovation goals. Join the impactful 2023 event for hands-on tech learning. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/teaching-coding-hour-of-code</link>
            <guid isPermaLink="false">Empowering the next generation: The hour of code initiative</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Max Pothier]]></dc:creator>
            <pubDate>Wed, 06 Dec 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Spider-Man: Where is my home?]]></title>
            <description><![CDATA[Tony Stark tackles delivering gadgets to multiple Spider-Men, navigating address complexities with JARVIS, from London to Japan. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/spiderman-where-is-my-home</link>
            <guid isPermaLink="false">Spider-Man: Where is my home?</guid>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[International Address Validation API]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address standardization]]></category>
            <dc:creator><![CDATA[Kiana Lewis]]></dc:creator>
            <pubDate>Thu, 30 Nov 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Webinar recap - Ensuring you have Project US@ data]]></title>
            <description><![CDATA[Smarty's webinar on Project US@ covered unified address formats to improve patient data management and prevent misfiled records. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/ensuring-you-have-project-usa-data</link>
            <guid isPermaLink="false">Webinar recap - Ensuring you have Project US@ data</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Security]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 21 Nov 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[The importance of fun: How Smarty™ cultivates a thriving workplace culture]]></title>
            <description><![CDATA[Explore how Smarty cultivates a thriving workplace culture. Learn how parties, lunches, and fun activities s shape our work environment. Read about it now!]]></description>
            <link>https://www.smarty.com/blog/importance-of-fun-at-smarty</link>
            <guid isPermaLink="false">The importance of fun: How Smarty™ cultivates a thriving workplace culture</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Dan Lambourne]]></dc:creator>
            <pubDate>Mon, 20 Nov 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Address affairs causing healthcare hiccups: Part 3]]></title>
            <description><![CDATA[Discover how Smarty's tools revolutionize healthcare SaaS by standardizing and validating address data for improved patient care. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/healthcare-hiccups-and-saas-solutions</link>
            <guid isPermaLink="false">Address affairs causing healthcare hiccups: Part 3</guid>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[Security]]></category>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <dc:creator><![CDATA[Wes Arnold]]></dc:creator>
            <pubDate>Thu, 16 Nov 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Address affairs causing healthcare hiccups: Part 2]]></title>
            <description><![CDATA[Smarty's address validation tools enhance healthcare software, offering solutions to common data issues and improving patient care. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/healthcare-hiccups-and-address-solutions</link>
            <guid isPermaLink="false">Address affairs causing healthcare hiccups: Part 2</guid>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <dc:creator><![CDATA[Brent Francom]]></dc:creator>
            <pubDate>Thu, 09 Nov 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Address affairs causing healthcare hiccups: Part 1]]></title>
            <description><![CDATA[See how Smarty's address validation reduces errors in healthcare, enhances patient care, and improves efficiency, with success stories from American Red Cross.]]></description>
            <link>https://www.smarty.com/blog/address-affairs-causing-healthcare-hiccups</link>
            <guid isPermaLink="false">Address affairs causing healthcare hiccups: Part 1</guid>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <dc:creator><![CDATA[Benson Ehlert]]></dc:creator>
            <pubDate>Tue, 07 Nov 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Tips for setting up a geocoding API recap]]></title>
            <description><![CDATA[Maximize geocode accuracy with Smarty's rooftop-precision tools. Expert insights from Ben Rivera on delivery, risk analysis, and utility mapping. Check it out!]]></description>
            <link>https://www.smarty.com/blog/tips-for-setting-up-geocoding-api</link>
            <guid isPermaLink="false">Tips for setting up a geocoding API recap</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Address validation]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Thu, 02 Nov 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty™ named among Utah's Top 2023 Workplaces]]></title>
            <description><![CDATA[Smarty’s core values and employee engagement lead it to Utah’s Top Workplaces for second consecutive year. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/smarty-among-best-places-to-work-2023</link>
            <guid isPermaLink="false">Smarty™ named among Utah&apos;s Top 2023 Workplaces</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Mon, 30 Oct 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How P&C insurance adjusters win with rooftop geocoding]]></title>
            <description><![CDATA[Optimize P&C insurance claims with Smarty's US Rooftop Geocoding. Improve location accuracy, adjuster deployment, and more. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/how-rooftop-geocoding-helps-insurance-adjusters</link>
            <guid isPermaLink="false">How P&amp;C insurance adjusters win with rooftop geocoding</guid>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Real estate]]></category>
            <category><![CDATA[Property data]]></category>
            <dc:creator><![CDATA[Ryan Muir]]></dc:creator>
            <pubDate>Fri, 27 Oct 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty™ - Trey Rutter]]></title>
            <description><![CDATA[Learn about Trey Rutter, Smarty's dev/ops IT associate. Learn about his hands-on approach to tech, unique talents, and contributions to our unique culture now!]]></description>
            <link>https://www.smarty.com/blog/trey-rutter-spotlight</link>
            <guid isPermaLink="false">Inside Smarty™ - Trey Rutter</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Susan Young]]></dc:creator>
            <pubDate>Wed, 25 Oct 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[The unique culture at Smarty™: Where innovation meets community]]></title>
            <description><![CDATA[Discover the unique culture at Smarty™, where innovation meets community. Smarty is way more than just a bland old workplace. Come check it out now!]]></description>
            <link>https://www.smarty.com/blog/inside-smarty-unique-culture</link>
            <guid isPermaLink="false">The unique culture at Smarty™: Where innovation meets community</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Dan Lambourne]]></dc:creator>
            <pubDate>Mon, 23 Oct 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Learning from Marty McFly: Fixing bad data ripple effects]]></title>
            <description><![CDATA[Celebrate Marty McFly Day by exploring the ripple effects of address data accuracy in business. Find out how to avoid the cost of bad data now!]]></description>
            <link>https://www.smarty.com/blog/marty-mcfly-day</link>
            <guid isPermaLink="false">Learning from Marty McFly: Fixing bad data ripple effects</guid>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Sat, 21 Oct 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Monster apocalypse: Your state's fate by street names]]></title>
            <description><![CDATA[Dive into Smarty's spine-chilling analysis of the most monstrous streets in the U.S. Discover which states are most likely to have a monster apocalypse now. ]]></description>
            <link>https://www.smarty.com/blog/state-monster-apocalypse-by-street-address</link>
            <guid isPermaLink="false">Monster apocalypse: Your state&apos;s fate by street names</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Special days]]></category>
            <dc:creator><![CDATA[Xan Johnson]]></dc:creator>
            <pubDate>Tue, 17 Oct 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty™ launches enhanced US Property Data with 350+ attributes, empowering better business decisions]]></title>
            <description><![CDATA[Elevate your business decisions with Smarty's Enhanced US Property Data featuring 350+ attributes. Unlock the power of precise property insights now!]]></description>
            <link>https://www.smarty.com/blog/enhanced-us-property-data-attributes</link>
            <guid isPermaLink="false">Smarty™ launches enhanced US Property Data with 350+ attributes, empowering better business decisions</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[Real estate]]></category>
            <category><![CDATA[Insurance]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Wed, 04 Oct 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[The Meet-to-Learn]]></title>
            <description><![CDATA[Discover the power of Meet-to-Learns in building stronger relationships at Smarty™. Discover how this tool helps build our amazing culture now!]]></description>
            <link>https://www.smarty.com/blog/inside-smarty-meet-to-learns</link>
            <guid isPermaLink="false">The Meet-to-Learn</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Susan Young]]></dc:creator>
            <pubDate>Tue, 03 Oct 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Address autocomplete best practices]]></title>
            <description><![CDATA[Enhance your users experience with address autocomplete. Avoid common pitfalls with Smarty. Check out our address autocomplete ebook now!]]></description>
            <link>https://www.smarty.com/blog/address-autocomplete-best-practices</link>
            <guid isPermaLink="false">Address autocomplete best practices</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <dc:creator><![CDATA[Ryan Muir]]></dc:creator>
            <pubDate>Thu, 28 Sep 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty™ - Andrew Townsend]]></title>
            <description><![CDATA[Meet our marketing operations guru, Andrew Townsend, and delve into his journey from tricky addresses to streamlined data systems. Read more now!]]></description>
            <link>https://www.smarty.com/blog/andrew-townsend-spotlight</link>
            <guid isPermaLink="false">Inside Smarty™ - Andrew Townsend</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[David Padeken]]></dc:creator>
            <pubDate>Wed, 27 Sep 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty's Excel & Google Sheets plugins for geocoding & address validation]]></title>
            <description><![CDATA[Did you miss our address validation webinar? Simplify validation in Google Sheets or Excel with Smarty! Stay updated on plugin releases. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/excel-address-validation-geocoding-plugins</link>
            <guid isPermaLink="false">Smarty&apos;s Excel &amp; Google Sheets plugins for geocoding &amp; address validation</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <dc:creator><![CDATA[Landon Fackrell]]></dc:creator>
            <pubDate>Tue, 26 Sep 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Hobbit Day]]></title>
            <description><![CDATA[Celebrate Hobbit Day with Smarty™ as we explore the parallel between hobbits and address data intelligence. Embrace the 'hobbit-like' spirit of address data with us.]]></description>
            <link>https://www.smarty.com/blog/hobbit-day</link>
            <guid isPermaLink="false">Hobbit Day</guid>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Authenticating APIs]]></category>
            <category><![CDATA[Data governance]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Fri, 22 Sep 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[The story behind Smarty's upside-down banners at BYU]]></title>
            <description><![CDATA[Check out Smarty's upside-down banners around the BYU campus. Explore our quirky advertising with a playful twist. Read on for the full scoop here!]]></description>
            <link>https://www.smarty.com/blog/smarty-upside-down-logo-byu</link>
            <guid isPermaLink="false">The story behind Smarty&apos;s upside-down banners at BYU</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 19 Sep 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Address keys: 5 data management uses and how to choose one]]></title>
            <description><![CDATA[Learn from our expert! In this webinar recap with John Hickey you'll learn about address keys' role in data enhancement, protection, and efficient management.]]></description>
            <link>https://www.smarty.com/blog/address-keys-data-management</link>
            <guid isPermaLink="false">Address keys: 5 data management uses and how to choose one</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Location data]]></category>
            <category><![CDATA[Security]]></category>
            <category><![CDATA[Property data]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 29 Aug 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty™ - Michael Whatcott]]></title>
            <description><![CDATA[Dive into the journey, approach, and insights of Michael Whatcott, a key figure at Smarty, as he shares his experiences and lessons from the tech world.]]></description>
            <link>https://www.smarty.com/blog/michael-whatcott-spotlight</link>
            <guid isPermaLink="false">Inside Smarty™ - Michael Whatcott</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Dan Lambourne]]></dc:creator>
            <pubDate>Mon, 28 Aug 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Can you trust crowd-sourced address data?]]></title>
            <description><![CDATA[Explore the world of crowd-sourced data, it's reflecting nuances, global scope, and community engagement, but also facing challenges. Find out more now!]]></description>
            <link>https://www.smarty.com/blog/crowd-sourced-address-data</link>
            <guid isPermaLink="false">Can you trust crowd-sourced address data?</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Location data]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Thu, 24 Aug 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty™ - Staff meeting]]></title>
            <description><![CDATA[Discover the unconventional charm of Smarty's staff meetings: A blend of laughter, interaction, and camaraderie that creates highlights of the week.]]></description>
            <link>https://www.smarty.com/blog/inside-smarty-staff-meeting</link>
            <guid isPermaLink="false">Inside Smarty™ - Staff meeting</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Susan Young]]></dc:creator>
            <pubDate>Thu, 24 Aug 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty™ named a finalist at the SaaS Awards for Excellence in Shipping, Inventory, and Vehicle Logistics category]]></title>
            <description><![CDATA[Smarty: Finalist in SaaS Awards 2023! Join the celebration of innovation. Discover how Smarty's solutions excel. Come find out about why Smarty is a finalist!]]></description>
            <link>https://www.smarty.com/blog/finalist-the-saas-awards</link>
            <guid isPermaLink="false">Smarty™ named a finalist at the SaaS Awards for Excellence in Shipping, Inventory, and Vehicle Logistics category</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Location data]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Geocoding]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Tue, 22 Aug 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Geocoding update: Accuracy, census block and tract, PUID & more]]></title>
            <description><![CDATA[A key to providing the best location data and address data tools in the world is keeping products cutting-edge in the industry. See how Smarty™ does it now!]]></description>
            <link>https://www.smarty.com/blog/geocoding-feature-update</link>
            <guid isPermaLink="false">Geocoding update: Accuracy, census block and tract, PUID &amp; more</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Location data]]></category>
            <category><![CDATA[Property data]]></category>
            <category><![CDATA[US Property Data API]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[US Census Block and Tract Data]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Fri, 04 Aug 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Address Autocomplete API implementation tips]]></title>
            <description><![CDATA[We understand that when it comes to address forms, one size doesn't fit all. Come check out our tips for implementing our Address Complete API here!]]></description>
            <link>https://www.smarty.com/blog/implementation-tips-for-address-autocomplete-api</link>
            <guid isPermaLink="false">Address Autocomplete API implementation tips</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[US Reverse Geocoding]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <dc:creator><![CDATA[Ryan Muir]]></dc:creator>
            <pubDate>Thu, 03 Aug 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Boost ecommerce checkouts with zero keystroke autocomplete]]></title>
            <description><![CDATA[Harness the magic of zero keystroke autocomplete. Simplify address entry, minimize errors, and maximize conversions. Download our ebook now!]]></description>
            <link>https://www.smarty.com/blog/ecommerce-checkouts-with-autocomplete</link>
            <guid isPermaLink="false">Boost ecommerce checkouts with zero keystroke autocomplete</guid>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Ebook]]></category>
            <dc:creator><![CDATA[Ryan Muir]]></dc:creator>
            <pubDate>Thu, 03 Aug 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How to measure, manage, and minimize technical debt]]></title>
            <description><![CDATA[Technical debt is choosing a quick and easy solution in the short term, which results in higher costs and reduced efficiency in the long term. Find out more now!]]></description>
            <link>https://www.smarty.com/blog/measure-manage-minimize-technical-debt</link>
            <guid isPermaLink="false">How to measure, manage, and minimize technical debt</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Operations]]></category>
            <category><![CDATA[Programming]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Wed, 02 Aug 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Celebrate World Wide Web Day]]></title>
            <description><![CDATA[World Wide Web Day on August 1 celebrates the birth of the World Wide Web and its significant impact on modern society. Read all about it here!]]></description>
            <link>https://www.smarty.com/blog/celebrate-world-wide-web-day</link>
            <guid isPermaLink="false">Celebrate World Wide Web Day</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 01 Aug 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Compliance risks of inaccurate address data for health insurance providers]]></title>
            <description><![CDATA[When it comes to sensitive communications, it’s vital that the right information goes to the right person. Check out how solid address data benefits health care!]]></description>
            <link>https://www.smarty.com/blog/compliance-risks-of-inaccurate-address-data</link>
            <guid isPermaLink="false">Compliance risks of inaccurate address data for health insurance providers</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Security]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Data governance]]></category>
            <dc:creator><![CDATA[Wes Arnold]]></dc:creator>
            <pubDate>Thu, 27 Jul 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[The financial impact of inaccurate address data for health insurance providers]]></title>
            <description><![CDATA[Incorrect or incomplete addresses pose significant financial risks for health plans. Find out for yourself how Smarty™ gives you whole and accurate data here!]]></description>
            <link>https://www.smarty.com/blog/financial-impact-of-inaccurate-address-data</link>
            <guid isPermaLink="false">The financial impact of inaccurate address data for health insurance providers</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Security]]></category>
            <dc:creator><![CDATA[Wes Arnold]]></dc:creator>
            <pubDate>Wed, 26 Jul 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[The silent risks of inaccurate address data for health insurance providers]]></title>
            <description><![CDATA[Healthcare thrives on accurate data and can suffer silent risks from inaccurate data, such as bad address data. Find out how Smarty™ provides clean data here!]]></description>
            <link>https://www.smarty.com/blog/health-plans-bad-address-data-risks</link>
            <guid isPermaLink="false">The silent risks of inaccurate address data for health insurance providers</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Healthcare]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Security]]></category>
            <dc:creator><![CDATA[Wes Arnold]]></dc:creator>
            <pubDate>Tue, 18 Jul 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[5 hidden costs of not using address autocomplete]]></title>
            <description><![CDATA[Efficiency in online transactions is critical. This goes double for businesses that are seeking solutions that balance speed and accuracy. Read about it here!]]></description>
            <link>https://www.smarty.com/blog/save-money-with-address-autocomplete</link>
            <guid isPermaLink="false">5 hidden costs of not using address autocomplete</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Customer experience]]></category>
            <dc:creator><![CDATA[Ryan Muir]]></dc:creator>
            <pubDate>Mon, 17 Jul 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty - Adam Charlton]]></title>
            <description><![CDATA[Uncover Smarty's unique culture and meet Adam Charlton, our spotlight this month. Discover why he's admired among the amazing talent at Smarty!]]></description>
            <link>https://www.smarty.com/blog/adam-charlton-spotlight</link>
            <guid isPermaLink="false">Inside Smarty - Adam Charlton</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Customer experience]]></category>
            <dc:creator><![CDATA[Dan Lambourne]]></dc:creator>
            <pubDate>Thu, 13 Jul 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Celebrating Laser Day and the precision of modern technology]]></title>
            <description><![CDATA[Join us as we commemorate Laser Day. Much like lasers, Smarty is ludicrously fast and incredibly accurate. Come find out why our tools are what you need!]]></description>
            <link>https://www.smarty.com/blog/celebrating-precision-with-laser-day</link>
            <guid isPermaLink="false">Celebrating Laser Day and the precision of modern technology</guid>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Thu, 06 Jul 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Insurance early warnings + rooftop geocoding]]></title>
            <description><![CDATA[One challenge insurance providers face is accurately predicting when disasters will occur so that they can take measures to mitigate losses. Find out how now!]]></description>
            <link>https://www.smarty.com/blog/rooftop-geocoding-insurance-early-warning</link>
            <guid isPermaLink="false">Insurance early warnings + rooftop geocoding</guid>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Authenticating APIs]]></category>
            <dc:creator><![CDATA[Ryan Muir]]></dc:creator>
            <pubDate>Wed, 05 Jul 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How address autocomplete grows your business]]></title>
            <description><![CDATA[Address autocomplete makes checkouts, forms, and location predictions simple and easy. Come find out how address autocomplete can help your business!]]></description>
            <link>https://www.smarty.com/blog/address-autocomplete-grows-businesses</link>
            <guid isPermaLink="false">How address autocomplete grows your business</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Ryan Muir]]></dc:creator>
            <pubDate>Thu, 29 Jun 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Use ChatGPT to write better code, faster]]></title>
            <description><![CDATA[Adam and Ryan recently demonstrated how to build a functional application using ChatGPT to generate large amounts of code. Read all about it here!]]></description>
            <link>https://www.smarty.com/blog/use-chatgpt-for-better-code</link>
            <guid isPermaLink="false">Use ChatGPT to write better code, faster</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Customer experience]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Wed, 28 Jun 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty Helps Insurers like Sapiens with Accurate Location Data]]></title>
            <description><![CDATA[Smarty has partnered with Sapiens, providing insurers with faster, more accurate access to business-critical location data. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/smarty-partners-with-sapiens</link>
            <guid isPermaLink="false">Smarty Helps Insurers like Sapiens with Accurate Location Data</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Authenticating APIs]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Integrations]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Tue, 27 Jun 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty - Kiersten Nelthorpe]]></title>
            <description><![CDATA[We have the luxury at Smarty of working with some incredibly intelligent, kind, and friendly individuals. Learn more about Kiersten as we spotlight her here!]]></description>
            <link>https://www.smarty.com/blog/kiersten-nelthorpe-spotlight</link>
            <guid isPermaLink="false">Inside Smarty - Kiersten Nelthorpe</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Dan Lambourne]]></dc:creator>
            <pubDate>Thu, 22 Jun 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Captain Picard Day: Validation insights from Jean-Luc himself]]></title>
            <description><![CDATA[On this special day, we'll share Captain Picard's quotes and their relation to address validation.]]></description>
            <link>https://www.smarty.com/blog/captain-picard-day</link>
            <guid isPermaLink="false">Captain Picard Day: Validation insights from Jean-Luc himself</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Fri, 16 Jun 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Address verification reduces overall cost of shipping & routing]]></title>
            <description><![CDATA[The math is simple, a lost package equals lost revenue. Ensuring that an address is valid saves you time and money. Read more or check out our ebook here!]]></description>
            <link>https://www.smarty.com/blog/address-verification-decreases-costs</link>
            <guid isPermaLink="false">Address verification reduces overall cost of shipping &amp; routing</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[John Hickey]]></dc:creator>
            <pubDate>Wed, 14 Jun 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Reduce fraud and reputation damage with address verification]]></title>
            <description><![CDATA[Something as simple as a mistyped address could open you and your customers up to potential fraud. Find out how address verification lowers fraud now!]]></description>
            <link>https://www.smarty.com/blog/lower-fraud-with-address-verification</link>
            <guid isPermaLink="false">Reduce fraud and reputation damage with address verification</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address validation]]></category>
            <dc:creator><![CDATA[John Hickey]]></dc:creator>
            <pubDate>Wed, 07 Jun 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Reduce friction in forms | Smooth moves aren't just for dancing]]></title>
            <description><![CDATA[Your quarterly web traffic is up, but sales are down. Customers in your sales pipeline are hitting friction. Find out how to move customers through your site now!]]></description>
            <link>https://www.smarty.com/blog/ecommerce-checkout-flows</link>
            <guid isPermaLink="false">Reduce friction in forms | Smooth moves aren&apos;t just for dancing</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <dc:creator><![CDATA[John Hickey]]></dc:creator>
            <pubDate>Fri, 02 Jun 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty employees Bike to Work Week: A sunnier commute]]></title>
            <description><![CDATA[Check out how these Smarties and helping our community by biking to work. Read about our amazing co-workers and see why our company culture is the best.]]></description>
            <link>https://www.smarty.com/blog/smarty-bike-to-work-week</link>
            <guid isPermaLink="false">Smarty employees Bike to Work Week: A sunnier commute</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Susan Young]]></dc:creator>
            <pubDate>Thu, 01 Jun 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Go Mr. Clean on your databases and reduce risk—all with address verification]]></title>
            <description><![CDATA[Why does database cleansing matter? Bloated databases lead to diminished revenue and bad business decisions. Read about cleansing your database now!]]></description>
            <link>https://www.smarty.com/blog/reducing-risk-with-address-verification</link>
            <guid isPermaLink="false">Go Mr. Clean on your databases and reduce risk—all with address verification</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[John Hickey]]></dc:creator>
            <pubDate>Thu, 01 Jun 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty named as "Data Intelligence Leader" across address verification and e-commerce categories]]></title>
            <description><![CDATA[Smarty announced it has been named an industry leader, receiving 22 awards across address verification and e-commerce tools in G2's Spring 2023 Report.]]></description>
            <link>https://www.smarty.com/blog/g2-spring-2023</link>
            <guid isPermaLink="false">Smarty named as &quot;Data Intelligence Leader&quot; across address verification and e-commerce categories</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address validation]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Tue, 23 May 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Welcome to the Twilight Zone of address data]]></title>
            <description><![CDATA[Ever-changing address data can be frustrating and can lead you to feel like you're in a twilight zone. Find out how Smarty Clears that up now!]]></description>
            <link>https://www.smarty.com/blog/twilight-zone-day</link>
            <guid isPermaLink="false">Welcome to the Twilight Zone of address data</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Data governance]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Thu, 11 May 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Data governance tools: A selection checklist]]></title>
            <description><![CDATA[If you’re embarking on a journey of data governance, you'll want our Data Governance: An Executive's Survival Guide ebook. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/data-governance-tools-checklist</link>
            <guid isPermaLink="false">Data governance tools: A selection checklist</guid>
            <category><![CDATA[Operations]]></category>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Data governance]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Thu, 04 May 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Inside Smarty - Ryan Cox]]></title>
            <description><![CDATA[Smarty has a unique culture, and some amazing people work here. Come learn all about Ryan Cox and why he's this month's spotlight at Smarty!]]></description>
            <link>https://www.smarty.com/blog/ryan-cox-spotlight</link>
            <guid isPermaLink="false">Inside Smarty - Ryan Cox</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Data governance]]></category>
            <dc:creator><![CDATA[Dan Lambourne]]></dc:creator>
            <pubDate>Tue, 02 May 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty's approach to building company culture: Putting the fun in functional]]></title>
            <description><![CDATA[At Smarty, we pride ourselves on our company culture, built on three core values: outwardness, wizardry, and fun. Find out what makes us successful now!]]></description>
            <link>https://www.smarty.com/blog/building-company-culture</link>
            <guid isPermaLink="false">Smarty&apos;s approach to building company culture: Putting the fun in functional</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Operations]]></category>
            <dc:creator><![CDATA[Susan Young]]></dc:creator>
            <pubDate>Thu, 27 Apr 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Address verification for fun and profit: Using Go SDK]]></title>
            <description><![CDATA[Webinar Recap: SDK in Address Verification webinar covers topics from obtaining the SDK, to understanding the implementation. Read it for yourself!]]></description>
            <link>https://www.smarty.com/blog/address-verification-sdk</link>
            <guid isPermaLink="false">Address verification for fun and profit: Using Go SDK</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Technical support]]></category>
            <category><![CDATA[Integrations]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address validation]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Wed, 26 Apr 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[The connection between clean address data and the environment]]></title>
            <description><![CDATA[Earth Day is celebrated on April 22, raising awareness about our environment and helping people take action to protect our planet. Find out ways to help here.]]></description>
            <link>https://www.smarty.com/blog/earth-day</link>
            <guid isPermaLink="false">The connection between clean address data and the environment</guid>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Location data]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 18 Apr 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[The legalities of address data]]></title>
            <description><![CDATA[Data privacy has become a critical issue for businesses of all sizes. No company is too small to implement data privacy measures. Read about it now!]]></description>
            <link>https://www.smarty.com/blog/address-data-legalities</link>
            <guid isPermaLink="false">The legalities of address data</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Operations]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Thu, 30 Mar 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Data cleansing vs. data enrichment: Why both matter]]></title>
            <description><![CDATA[Dirty data is incomplete, incorrect, inaccurate, and irrelevant. That's why ensuring your organization's data is clean and accurate is essential. Read now!]]></description>
            <link>https://www.smarty.com/blog/data-cleansing-or-data-enrichment</link>
            <guid isPermaLink="false">Data cleansing vs. data enrichment: Why both matter</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Property data]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 28 Mar 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Understanding key data governance players: Roles and responsibilities]]></title>
            <description><![CDATA[Successful data governance requires more than rules and policies. It requires a dedicated team with clear roles and responsibilities to manage and protect data.]]></description>
            <link>https://www.smarty.com/blog/key-players-in-data-governance</link>
            <guid isPermaLink="false">Understanding key data governance players: Roles and responsibilities</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Operations]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Wed, 22 Mar 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Data security policies and standards: What they are and why they matter]]></title>
            <description><![CDATA[With the rise of phishing attacks and other cyber threats, organizations must be vigilant to protect their data from theft and misuse. Read more now!]]></description>
            <link>https://www.smarty.com/blog/data-security-policies-and-standards</link>
            <guid isPermaLink="false">Data security policies and standards: What they are and why they matter</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Sat, 18 Mar 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Data quality: The foundation of successful data management]]></title>
            <description><![CDATA[Poor quality data can lead to costly mistakes, misinformed decisions, and reputational damage. See why you should ensure your data fits its intended purpose!]]></description>
            <link>https://www.smarty.com/blog/data-quality</link>
            <guid isPermaLink="false">Data quality: The foundation of successful data management</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address parsing]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 14 Mar 2023 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Master data management explained: Understanding the basics]]></title>
            <description><![CDATA[From customer data to product data, financial data to inventory data, master data is the backbone of many organizations. Check it out for yourself now!]]></description>
            <link>https://www.smarty.com/blog/data-management-explained</link>
            <guid isPermaLink="false">Master data management explained: Understanding the basics</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address parsing]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Sun, 12 Mar 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[The importance of a data governance framework]]></title>
            <description><![CDATA[We're thrilled to share a sneak peek of one of the sections in our latest ebook, 'Data Governance: An Executive's Survival Guide.' Check it out now!]]></description>
            <link>https://www.smarty.com/blog/importance-of-data-governance</link>
            <guid isPermaLink="false">The importance of a data governance framework</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Thu, 09 Mar 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[International address masterclass webinar recap]]></title>
            <description><![CDATA[In this webinar, our international address expert, Bryan Amundson, reviews the ins and outs of international address data. Upgrade your understanding here!]]></description>
            <link>https://www.smarty.com/blog/international-address-masterclass</link>
            <guid isPermaLink="false">International address masterclass webinar recap</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address standardization]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Fri, 03 Mar 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[4 ways address autocomplete improves insurance quote conversion rates]]></title>
            <description><![CDATA[Let's talk about how using Smarty's Address Autocomplete API will reduce friction in your web forms and increase conversions. Read about it here!]]></description>
            <link>https://www.smarty.com/blog/autocomplete-improves-insurance-quote-conversion-rates</link>
            <guid isPermaLink="false">4 ways address autocomplete improves insurance quote conversion rates</guid>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Ryan Muir]]></dc:creator>
            <pubDate>Fri, 24 Feb 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty® expands US address database to over 210 million delivery points]]></title>
            <description><![CDATA[Smarty's total list of US valid addresses reaches over 210 million, the most complete, commercially-available US address dataset in the nation. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/over-210-million-delivery-points</link>
            <guid isPermaLink="false">Smarty® expands US address database to over 210 million delivery points</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Location data]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Tue, 21 Feb 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Lessons learned from validating over 440 billion addresses in 2022]]></title>
            <description><![CDATA[Smarty customers process 2.5 billion addresses collectively a day. With that much address data flying through our systems, check out what we learned!]]></description>
            <link>https://www.smarty.com/blog/lessons-learned-from-validating-billions-of-addresses</link>
            <guid isPermaLink="false">Lessons learned from validating over 440 billion addresses in 2022</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Location data]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Wed, 01 Feb 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Revenue-driving benefits of clean address data]]></title>
            <description><![CDATA[See how clean address data unlocks latent revenue and drives ROI for shipping, eCommerce, sales & technicians, marketing, customer service, and planning.]]></description>
            <link>https://www.smarty.com/blog/revenue-benefits-of-clean-address-data</link>
            <guid isPermaLink="false">Revenue-driving benefits of clean address data</guid>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Location data]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address validation]]></category>
            <dc:creator><![CDATA[John Hickey]]></dc:creator>
            <pubDate>Tue, 31 Jan 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Full address validation leads to better business data]]></title>
            <description><![CDATA[Address validation checks a mailing address against a database. Using validated addresses can eliminate duplicates, reduce shipping costs, and more.]]></description>
            <link>https://www.smarty.com/blog/full-address-validation-leads-to-better-business-data</link>
            <guid isPermaLink="false">Full address validation leads to better business data</guid>
            <category><![CDATA[Operations]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Ebook]]></category>
            <dc:creator><![CDATA[John Hickey]]></dc:creator>
            <pubDate>Tue, 31 Jan 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Can you tell me how to get to Sesame Street?]]></title>
            <description><![CDATA[Did you know that there are 175 Sesame Streets in the US? New York state alone has 7 Sesame Streets, and Florida and Texas have the second and third most.]]></description>
            <link>https://www.smarty.com/blog/tell-me-how-to-get-to-sesame-street</link>
            <guid isPermaLink="false">Can you tell me how to get to Sesame Street?</guid>
            <category><![CDATA[Location data]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Thu, 19 Jan 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Pros and cons of the fuzzy address matching algorithm]]></title>
            <description><![CDATA[Fuzzy address matching helps identify errors like misspellings. Better match rates provide more usable data and minimizes time spent on manual validation.]]></description>
            <link>https://www.smarty.com/blog/fuzzy-address-matching-algorithm</link>
            <guid isPermaLink="false">Pros and cons of the fuzzy address matching algorithm</guid>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Operations]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address standardization]]></category>
            <dc:creator><![CDATA[John Hickey]]></dc:creator>
            <pubDate>Tue, 17 Jan 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Address autocomplete shortens insurance time to quote]]></title>
            <description><![CDATA[Insurers know the colossal importance of being accurate. A simple error could create a remarkable difference in results. Read more now.]]></description>
            <link>https://www.smarty.com/blog/address-autocomplete-shortens-insurance-time-to-quote</link>
            <guid isPermaLink="false">Address autocomplete shortens insurance time to quote</guid>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Insurance]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <dc:creator><![CDATA[Wes Arnold]]></dc:creator>
            <pubDate>Thu, 12 Jan 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[3 ways address normalization can benefit your business]]></title>
            <description><![CDATA[Address normalization puts all addresses in a simple, standard format that’s easy for the USPS and databases to understand, benefiting data analytics.]]></description>
            <link>https://www.smarty.com/blog/how-address-normalization-benefits-your-business</link>
            <guid isPermaLink="false">3 ways address normalization can benefit your business</guid>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address parsing]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Ebook]]></category>
            <dc:creator><![CDATA[John Hickey]]></dc:creator>
            <pubDate>Wed, 11 Jan 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[What is address parsing and how can it help your bottom line?]]></title>
            <description><![CDATA[The first step of address validation, address parsing, breaks an address into its component parts (street name, city, etc.). Find out why this is important now!]]></description>
            <link>https://www.smarty.com/blog/address-parsing-and-how-it-helps-your-bottom-line</link>
            <guid isPermaLink="false">What is address parsing and how can it help your bottom line?</guid>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address parsing]]></category>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address validation]]></category>
            <dc:creator><![CDATA[John Hickey]]></dc:creator>
            <pubDate>Fri, 06 Jan 2023 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Funny, weird, Christmas, scary, crazy street names & addresses]]></title>
            <description><![CDATA[Check out this fun 30-min webinar as a panel of address experts joke & laugh about some funny, weird, Christmas, scary, crazy street names & addresses.]]></description>
            <link>https://www.smarty.com/blog/funny-weird-street-names-addresses</link>
            <guid isPermaLink="false">Funny, weird, Christmas, scary, crazy street names &amp; addresses</guid>
            <category><![CDATA[Location data]]></category>
            <category><![CDATA[US Master Address List]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Webinar]]></category>
            <dc:creator><![CDATA[John Hickey]]></dc:creator>
            <pubDate>Wed, 28 Dec 2022 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Does Santa use Smarty’s rooftop geocoding?]]></title>
            <description><![CDATA[Santa travels the entire world in 14 hours and needs to know exactly where to land his reindeer. That's why he uses Smarty. Read more to find out how!]]></description>
            <link>https://www.smarty.com/blog/does-santa-use-smartys-rooftop-geocoding</link>
            <guid isPermaLink="false">Does Santa use Smarty’s rooftop geocoding?</guid>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Wed, 07 Dec 2022 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Common problems when working with address data]]></title>
            <description><![CDATA[There are many problems when working with address data. Join Adam Charlton as he covers the challenges he's encountered and how to deal with them.]]></description>
            <link>https://www.smarty.com/blog/problems-when-working-with-address-data</link>
            <guid isPermaLink="false">Common problems when working with address data</guid>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address verification]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 29 Nov 2022 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Rising parcel shipping costs 2022: How to cut your shipping expenses]]></title>
            <description><![CDATA[Parcel shipping costs have been rising since 2020. Find out some ways you can save yourself and your company time and money. Read about it now!]]></description>
            <link>https://www.smarty.com/blog/rising-shipping-costs-and-how-to-save</link>
            <guid isPermaLink="false">Rising parcel shipping costs 2022: How to cut your shipping expenses</guid>
            <category><![CDATA[Operations]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <category><![CDATA[International Address Validation API]]></category>
            <dc:creator><![CDATA[Wes Arnold]]></dc:creator>
            <pubDate>Mon, 21 Nov 2022 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How to clean address data for the holiday rush]]></title>
            <description><![CDATA[With our ability to validate addresses, Smarty can help you reduce costs, increase revenue, and keep your customers happy. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/how-to-clean-address-data-for-the-holiday-rush</link>
            <guid isPermaLink="false">How to clean address data for the holiday rush</guid>
            <category><![CDATA[Operations]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Mon, 14 Nov 2022 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Helpful hints to authenticating your APIs]]></title>
            <description><![CDATA[In this webinar breakdown, you'll learn some of the most useful tips and tricks to ensure your APIs are authenticated. Read about it for yourself!]]></description>
            <link>https://www.smarty.com/blog/authenticating-apis</link>
            <guid isPermaLink="false">Helpful hints to authenticating your APIs</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Authenticating APIs]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Wed, 02 Nov 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty named among Utah's 2022 Top Workplace by Salt Lake Tribune]]></title>
            <description><![CDATA[Smarty loves its employees. Amazing culture, trips, lunches, and more fun than you can imagine make Smarty an amazing workplace. Check it out for yourself!]]></description>
            <link>https://www.smarty.com/blog/smarty-among-best-places-to-work-in-utah</link>
            <guid isPermaLink="false">Smarty named among Utah&apos;s 2022 Top Workplace by Salt Lake Tribune</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Mon, 31 Oct 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[America's spookiest streets]]></title>
            <description><![CDATA[Ever wonder about whether you’re close to one of those classic streets from your favorite horror movie? Stay safe this Halloween, and avoid these roads!]]></description>
            <link>https://www.smarty.com/blog/americas-spookiest-streets</link>
            <guid isPermaLink="false">America&apos;s spookiest streets</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Location data]]></category>
            <category><![CDATA[Special days]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Thu, 27 Oct 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[New feature: Log into Smarty with your Google account]]></title>
            <description><![CDATA[You asked for it, and now you’ve got it. The next time you log into your Smarty account, try merging your Google account. Check it out now!]]></description>
            <link>https://www.smarty.com/blog/log-into-smarty-with-google</link>
            <guid isPermaLink="false">New feature: Log into Smarty with your Google account</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Technical support]]></category>
            <category><![CDATA[Integrations]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Tue, 11 Oct 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty named among Fastest-Growing in Utah Valley by BusinessQ]]></title>
            <description><![CDATA[Smarty, a leader in location data intelligence, was named the 22nd fastest-growing company in the 2022 UV50 Fastest-Growing Companies in Utah Valley.]]></description>
            <link>https://www.smarty.com/blog/smarty-named-among-fastest-growing-companies-in-utah-valley</link>
            <guid isPermaLink="false">Smarty named among Fastest-Growing in Utah Valley by BusinessQ</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Location data]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Thu, 06 Oct 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Unlock value in your address database with metadata]]></title>
            <description><![CDATA[In this webinar, we briefly considered the value of breaking an address into its component parts to reveal hidden metadata.]]></description>
            <link>https://www.smarty.com/blog/unlock-value-in-your-address-database-with-metadata</link>
            <guid isPermaLink="false">Unlock value in your address database with metadata</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address parsing]]></category>
            <dc:creator><![CDATA[John Hickey]]></dc:creator>
            <pubDate>Tue, 04 Oct 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[What is hybrid cloud? Is it better than on-premise or cloud software?]]></title>
            <description><![CDATA[We created an executive guide that walks you through the 6 key factors between cloud and on-premise strengths software. Read now.]]></description>
            <link>https://www.smarty.com/blog/why-hybrid-cloud-is-better-than-on-premise-and-cloud-software</link>
            <guid isPermaLink="false">What is hybrid cloud? Is it better than on-premise or cloud software?</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[On-premise vs. cloud]]></category>
            <category><![CDATA[Technical support]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Wed, 28 Sep 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Determining total cost of ownership of on-premise vs. cloud software]]></title>
            <description><![CDATA[The total cost of ownership of an on-premise system includes the upfront equipment costs, plus future maintenance and operating costs. Is cloud cheaper?]]></description>
            <link>https://www.smarty.com/blog/total-cost-of-ownership-on-premise-vs-cloud</link>
            <guid isPermaLink="false">Determining total cost of ownership of on-premise vs. cloud software</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[On-premise vs. cloud]]></category>
            <category><![CDATA[Programming]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Thu, 22 Sep 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Compliance considerations for on-premise and cloud software]]></title>
            <description><![CDATA[An on-premise solution gives you more control of compliance, but choosing a cloud vendor that's already certified to meet regulations can ease your mind.]]></description>
            <link>https://www.smarty.com/blog/compliance-considerations-for-on-premise-and-cloud-software</link>
            <guid isPermaLink="false">Compliance considerations for on-premise and cloud software</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[On-premise vs. cloud]]></category>
            <category><![CDATA[Security]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Mon, 12 Sep 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Which is more secure and reliable—On-premise or cloud software?]]></title>
            <description><![CDATA[Compare cloud and on-premise security, reliability, and uptime. Cloud and on-premise solutions both offer safe data storage.]]></description>
            <link>https://www.smarty.com/blog/on-premise-or-cloud-software-reliable-secure</link>
            <guid isPermaLink="false">Which is more secure and reliable—On-premise or cloud software?</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[On-premise vs. cloud]]></category>
            <category><![CDATA[Security]]></category>
            <category><![CDATA[Data governance]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Tue, 06 Sep 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How on-premise and cloud software compare for control and agility]]></title>
            <description><![CDATA[On-premise servers give you complete control of data and hardware, while cloud services are agile, offering scalability and on-demand infrastructure.]]></description>
            <link>https://www.smarty.com/blog/on-prem-vs-cloud-control-agility</link>
            <guid isPermaLink="false">How on-premise and cloud software compare for control and agility</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[On-premise vs. cloud]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Wed, 31 Aug 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Why do I need international address validation?]]></title>
            <description><![CDATA[Webinar recap: International address validation is essential for businesses working with addresses worldwide. We'll show you how to keep global data clean.]]></description>
            <link>https://www.smarty.com/blog/why-businesses-need-international-address-validation</link>
            <guid isPermaLink="false">Why do I need international address validation?</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[International]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 30 Aug 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Deployment speed & complexity of on-premise vs. cloud software]]></title>
            <description><![CDATA[We created an executive guide that walks you through the 6 key factors between cloud and on-premise strengths software. Read now.]]></description>
            <link>https://www.smarty.com/blog/on-premise-vs-cloud-software-deployment-speed-complexity</link>
            <guid isPermaLink="false">Deployment speed &amp; complexity of on-premise vs. cloud software</guid>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[On-premise vs. cloud]]></category>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[Programming]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Thu, 25 Aug 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[New QGIS geocoding plugin: Rooftop-accurate geocoding for US addresses]]></title>
            <description><![CDATA[WEBINAR RECAP: In this recording, Smarty's Caroline Hickey and Savannah Ryan demo how to implement this highly accurate US QGIS geocoding plugin.]]></description>
            <link>https://www.smarty.com/blog/qgis-geocoding-plugin-us-rooftop-accurate-address-geocoding</link>
            <guid isPermaLink="false">New QGIS geocoding plugin: Rooftop-accurate geocoding for US addresses</guid>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address verification]]></category>
            <dc:creator><![CDATA[Wes Arnold]]></dc:creator>
            <pubDate>Wed, 17 Aug 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Using a master address list to improve asset tracking]]></title>
            <description><![CDATA[Get a simple explanation of how companies use master address lists with persistent unique identifiers to improve asset tracking. 3-minute read. Learn here.]]></description>
            <link>https://www.smarty.com/blog/asset-location-tracking-with-us-master-address-list</link>
            <guid isPermaLink="false">Using a master address list to improve asset tracking</guid>
            <category><![CDATA[US Master Address List]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[John Hickey]]></dc:creator>
            <pubDate>Wed, 10 Aug 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Common mistakes when calling Smarty APIs]]></title>
            <description><![CDATA[WEBINAR RECAP: Recently, our Support Team Lead, Lyle Durland went over common mistakes and outlined what you need to know to avoid API problems.]]></description>
            <link>https://www.smarty.com/blog/common-mistakes-when-calling-smarty-apis</link>
            <guid isPermaLink="false">Common mistakes when calling Smarty APIs</guid>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Technical support]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Thu, 28 Jul 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Our fast processing speeds]]></title>
            <description><![CDATA[What is the hardest part of processing loads of data? Finding a way to do it fast. Luckily, Smarty is able to process millions of addresses per minute!]]></description>
            <link>https://www.smarty.com/blog/our-fast-processing-speeds</link>
            <guid isPermaLink="false">Our fast processing speeds</guid>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Fri, 08 Jul 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[An advanced look at US Autocomplete Pro API]]></title>
            <description><![CDATA[WEBINAR RECAP: We hosted a webinar about Smarty’s US Autocomplete Pro API and how it differs from other autocomplete tools.]]></description>
            <link>https://www.smarty.com/blog/advanced-look-at-us-autocomplete-pro-api</link>
            <guid isPermaLink="false">An advanced look at US Autocomplete Pro API</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Account management]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Tue, 28 Jun 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty unveils high-accuracy QGIS geocoding plugin]]></title>
            <description><![CDATA[Smarty announces new rooftop accurate QGIS Geocoding Plugin to validate, standardize, and geocode US addresses.]]></description>
            <link>https://www.smarty.com/blog/smarty-unveils-high-accuracy-qgis-geocoding-plugin</link>
            <guid isPermaLink="false">Smarty unveils high-accuracy QGIS geocoding plugin</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[QGIS Geocoding Plugin - US Address]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Integrations]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Wed, 22 Jun 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How autocomplete and reverse geocoding improve your geocodes]]></title>
            <description><![CDATA[Address autocomplete and reverse geocoding improve the quality and quantity of data you receive. More data with fewer errors leads to better geocodes.]]></description>
            <link>https://www.smarty.com/blog/improve-geocodes-with-autocomplete-and-reverse-geocoding</link>
            <guid isPermaLink="false">How autocomplete and reverse geocoding improve your geocodes</guid>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[US Reverse Geocoding]]></category>
            <category><![CDATA[Geocoding]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Thu, 09 Jun 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty releases 193 million addresses in new US address list]]></title>
            <description><![CDATA[Smarty's new US Master Address List is the most comprehensive dataset of standardized, validated, and mailable US addresses available.]]></description>
            <link>https://www.smarty.com/blog/smarty-releases-193-million-addresses-us-master-address-list</link>
            <guid isPermaLink="false">Smarty releases 193 million addresses in new US address list</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Tue, 07 Jun 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Cloud geocoding APIs vs. on-premise pros and cons]]></title>
            <description><![CDATA[On-premise geocoding used to be the clear choice. With new technology, some cloud geocoders are surpassing local installs for speed, security, and price.]]></description>
            <link>https://www.smarty.com/blog/cloud-geocoding-vs-on-premise</link>
            <guid isPermaLink="false">Cloud geocoding APIs vs. on-premise pros and cons</guid>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[US Reverse Geocoding]]></category>
            <category><![CDATA[US Census Block and Tract Data]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Fri, 03 Jun 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Evaluating geocoding API capacity and speed]]></title>
            <description><![CDATA[How fast is your geocoder? Some APIs hit 27 geocodes per second, others achieve 100,000+. Evaluate before committing to save time, cut costs, and improve data.]]></description>
            <link>https://www.smarty.com/blog/evaluating-geocoding-api-capacity-speed</link>
            <guid isPermaLink="false">Evaluating geocoding API capacity and speed</guid>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[US Reverse Geocoding]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Wed, 25 May 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Address data masterclass webinar recap]]></title>
            <description><![CDATA[WEBINAR RECAP: In this recap, we’re going over the ins and outs of address data. Learn about address components, ZIP9, ZIP11, non-postals, and other hacks.]]></description>
            <link>https://www.smarty.com/blog/address-data-masterclass</link>
            <guid isPermaLink="false">Address data masterclass webinar recap</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[US Address Validation API]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Mon, 23 May 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How no-matches & apartment geocodes improve location data]]></title>
            <description><![CDATA[Not all geocoding APIs offer the same levels of service and accuracy. Learn how proper no-match handling and apartment geocoding provide a competitive edge.]]></description>
            <link>https://www.smarty.com/blog/apartment-geocoding-api-no-match-false-positives</link>
            <guid isPermaLink="false">How no-matches &amp; apartment geocodes improve location data</guid>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Speed]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[US Reverse Geocoding]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Tue, 17 May 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How to identify the right level of geocoding]]></title>
            <description><![CDATA[In his webinar, Adam Charlton of Smarty discusses the different levels of geocoding and how to identify which will be most beneficial for you.]]></description>
            <link>https://www.smarty.com/blog/how-to-identify-the-right-level-geocoding</link>
            <guid isPermaLink="false">How to identify the right level of geocoding</guid>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[US Reverse Geocoding]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Speed]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Thu, 12 May 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Why validation & accuracy matter for geocoding APIs]]></title>
            <description><![CDATA[Ask these two questions when choosing a geocoding API: Does the API include address validation and how accurate are the geocodes? Download the full ebook for free.]]></description>
            <link>https://www.smarty.com/blog/geocoding-api-validation-accuracy-questions</link>
            <guid isPermaLink="false">Why validation &amp; accuracy matter for geocoding APIs</guid>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[Ebook]]></category>
            <category><![CDATA[Geocoding]]></category>
            <category><![CDATA[Address validation]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Tue, 10 May 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Women or femme in code: Expanding opportunity Q&A part 2]]></title>
            <description><![CDATA[The women in code at Smarty discuss initiatives for increasing opportunities in school, groups, and influencing future generations.]]></description>
            <link>https://www.smarty.com/blog/women-femme-in-code-expanding-opportunity-part-2</link>
            <guid isPermaLink="false">Women or femme in code: Expanding opportunity Q&amp;A part 2</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Opinion]]></category>
            <dc:creator><![CDATA[Anne Arnold]]></dc:creator>
            <pubDate>Tue, 03 May 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Women or femme in code: Expanding opportunity Q&A part 1]]></title>
            <description><![CDATA[In this 2 part Q&A, 7 women in software engineering at Smarty discuss their efforts and share tips about increasing employment opportunities.]]></description>
            <link>https://www.smarty.com/blog/women-femme-in-code-expanding-opportunity-part-1</link>
            <guid isPermaLink="false">Women or femme in code: Expanding opportunity Q&amp;A part 1</guid>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Programming]]></category>
            <dc:creator><![CDATA[Anne Arnold]]></dc:creator>
            <pubDate>Wed, 27 Apr 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[5 principles for creating stupidly brilliant JavaScript applications]]></title>
            <description><![CDATA[The smarter an application is, the dumber its code should be. Make your code maintainable, extendable, and bug-resistant.]]></description>
            <link>https://www.smarty.com/blog/creating-stupidly-brilliant-javascript-applications</link>
            <guid isPermaLink="false">5 principles for creating stupidly brilliant JavaScript applications</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Webinar]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Andrew Townsend]]></dc:creator>
            <pubDate>Mon, 11 Apr 2022 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Setting up US Address Autocomplete API to autofill your forms]]></title>
            <description><![CDATA[Get clean address data from the very beginning by using this popular API to fill in address information.]]></description>
            <link>https://www.smarty.com/blog/setting-up-address-autocomplete-api</link>
            <guid isPermaLink="false">Setting up US Address Autocomplete API to autofill your forms</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <dc:creator><![CDATA[Wes Arnold]]></dc:creator>
            <pubDate>Fri, 11 Mar 2022 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[International address lookup: 3 steps to cleaner data]]></title>
            <description><![CDATA[Lookup international addresses with Smarty suite of international address validation APIs to keep your global physical and mailing address data clean.]]></description>
            <link>https://www.smarty.com/blog/international-address-data-cleaning</link>
            <guid isPermaLink="false">International address lookup: 3 steps to cleaner data</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[International Address Validation API]]></category>
            <category><![CDATA[Address parsing]]></category>
            <category><![CDATA[Address standardization]]></category>
            <category><![CDATA[International Address Autocomplete]]></category>
            <dc:creator><![CDATA[Wes Arnold]]></dc:creator>
            <pubDate>Wed, 22 Dec 2021 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[SmartyStreets announces rebrand to Smarty - Early 2022]]></title>
            <description><![CDATA[The new Smarty branding is a reflection of a rapidly growing spectrum of forthcoming products related to location data intelligence.]]></description>
            <link>https://www.smarty.com/blog/smartystreets-announces-rebranding-to-smarty</link>
            <guid isPermaLink="false">SmartyStreets announces rebrand to Smarty - Early 2022</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Working for Smarty]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Tue, 14 Dec 2021 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Better UX with International Address Autocomplete]]></title>
            <description><![CDATA[Smarty announces the release of International Address Autocomplete to help companies better serve their global customers and users.]]></description>
            <link>https://www.smarty.com/blog/international-address-autocomplete-announcement</link>
            <guid isPermaLink="false">Better UX with International Address Autocomplete</guid>
            <category><![CDATA[International Address Validation API]]></category>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[International]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Customer experience]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Tue, 19 Oct 2021 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Cass vs. NCOALink certification article now live]]></title>
            <description><![CDATA[We get a lot of questions about USPS CASS certification and how it differs from NCOALink certification. So, we published a new article to teach all about it.]]></description>
            <link>https://www.smarty.com/blog/cass-vs-ncoalink-article-live</link>
            <guid isPermaLink="false">Cass vs. NCOALink certification article now live</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address validation]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Wed, 29 Sep 2021 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Smarty inks deal with all BYU female student-athletes]]></title>
            <description><![CDATA[Smarty announces entering into name, image, and likeness (NIL) agreements with all female student-athletes at BYU that could surpass $2,000,000 in benefits.]]></description>
            <link>https://www.smarty.com/blog/smartystreets-inks-deal-with-byu-female-student-athletes</link>
            <guid isPermaLink="false">Smarty inks deal with all BYU female student-athletes</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Working for Smarty]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Tue, 21 Sep 2021 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Mailing address vs physical address: What’s the difference]]></title>
            <description><![CDATA[Physical addresses and mailing addresses are frequently confused. While they are sometimes the same, there are many reasons why they can be different.]]></description>
            <link>https://www.smarty.com/blog/mailing-address-vs-physical-address</link>
            <guid isPermaLink="false">Mailing address vs physical address: What’s the difference</guid>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address validation]]></category>
            <dc:creator><![CDATA[Jeffrey Duncan]]></dc:creator>
            <pubDate>Wed, 11 Aug 2021 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[SmartyStreets adds 15 million US addresses and better match rates]]></title>
            <description><![CDATA[Data covers valid addresses not found in the USPS address database, for a total of 175 million addresses.]]></description>
            <link>https://www.smarty.com/blog/15-million-us-addresses-better-match-rates</link>
            <guid isPermaLink="false">SmartyStreets adds 15 million US addresses and better match rates</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Speed]]></category>
            <dc:creator><![CDATA[Trent Howell]]></dc:creator>
            <pubDate>Tue, 20 Jul 2021 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[New hyper-accurate US Rooftop Geocoding and US Reverse Geocoding]]></title>
            <description><![CDATA[SmartyStreets releases the new US Autocomplete Pro API, a service that improves data governance at the source and simplifies address data entry in real-time.]]></description>
            <link>https://www.smarty.com/blog/us-rooftop-geocoding-reverse-geocoding-announcement</link>
            <guid isPermaLink="false">New hyper-accurate US Rooftop Geocoding and US Reverse Geocoding</guid>
            <category><![CDATA[US Rooftop Geocoding]]></category>
            <category><![CDATA[US Reverse Geocoding]]></category>
            <category><![CDATA[Data governance]]></category>
            <category><![CDATA[Address data]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Sun, 22 Nov 2020 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[New autocomplete service improves data quality and entry speed]]></title>
            <description><![CDATA[SmartyStreets releases the new  US Autocomplete Pro API, a service that improves data governance at the source and simplifies address data entry in real-time.]]></description>
            <link>https://www.smarty.com/blog/new-autocomplete-improves-data-quality-entry-speed-at-source</link>
            <guid isPermaLink="false">New autocomplete service improves data quality and entry speed</guid>
            <category><![CDATA[Address Autocomplete API]]></category>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Address autocomplete]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Address quality]]></category>
            <dc:creator><![CDATA[Davin Perkins]]></dc:creator>
            <pubDate>Thu, 28 May 2020 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[SECURITY ANNOUNCEMENT: Removing old TLS versions]]></title>
            <description><![CDATA[On Tuesday, January 21, 2020, Smarty will require clients to use TLSv1.2 or greater to connect with Smarty APIs without interruption.]]></description>
            <link>https://www.smarty.com/blog/removing-old-versions-of-tls</link>
            <guid isPermaLink="false">SECURITY ANNOUNCEMENT: Removing old TLS versions</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Technical support]]></category>
            <category><![CDATA[Programming]]></category>
            <dc:creator><![CDATA[Jonathan Oliver]]></dc:creator>
            <pubDate>Thu, 17 Oct 2019 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[2018-11-13 Incident post-mortem report]]></title>
            <description><![CDATA[At approximately 3:30 PM Eastern on November 13, 2018, we observed a significant latency spike from our external monitoring tools...]]></description>
            <link>https://www.smarty.com/blog/incident-post-mortem-report</link>
            <guid isPermaLink="false">2018-11-13 Incident post-mortem report</guid>
            <category><![CDATA[Announcement]]></category>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Customer experience]]></category>
            <dc:creator><![CDATA[Jonathan Oliver]]></dc:creator>
            <pubDate>Fri, 16 Nov 2018 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Go naming conventions]]></title>
            <description><![CDATA[The style guide tutorial you never knew you didn't need.]]></description>
            <link>https://www.smarty.com/blog/go-naming-tutorial</link>
            <guid isPermaLink="false">Go naming conventions</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Michael Whatcott]]></dc:creator>
            <pubDate>Thu, 18 Oct 2018 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Cloning private dependencies in Docker and Go]]></title>
            <description><![CDATA[One topic that seems to come up repeatedly on Stack Overflow or other online forums is how to GO GET private dependencies. We can help.]]></description>
            <link>https://www.smarty.com/blog/private-dependencies-in-docker-and-go</link>
            <guid isPermaLink="false">Cloning private dependencies in Docker and Go</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Jonathan Oliver]]></dc:creator>
            <pubDate>Thu, 13 Sep 2018 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Let's build an xUnit-style test runner for Go!]]></title>
            <description><![CDATA[Why? What do you mean "why?" Because we can! What's wrong with you?]]></description>
            <link>https://www.smarty.com/blog/lets-build-xunit-in-go</link>
            <guid isPermaLink="false">Let&apos;s build an xUnit-style test runner for Go!</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Michael Whatcott]]></dc:creator>
            <pubDate>Mon, 02 Jul 2018 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Scanning CSV in Go]]></title>
            <description><![CDATA[Wouldn't it be nice if csv.Reader was more like bufio.Scanner?]]></description>
            <link>https://www.smarty.com/blog/csv-scanning-in-go</link>
            <guid isPermaLink="false">Scanning CSV in Go</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Michael Whatcott]]></dc:creator>
            <pubDate>Sat, 05 May 2018 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[A history of testing in Go at Smarty]]></title>
            <description><![CDATA[A response to the question: Should I follow Smarty and leave GoConvey for gunit?]]></description>
            <link>https://www.smarty.com/blog/history-of-go-testing</link>
            <guid isPermaLink="false">A history of testing in Go at Smarty</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Opinion]]></category>
            <dc:creator><![CDATA[Michael Whatcott]]></dc:creator>
            <pubDate>Wed, 28 Mar 2018 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Testing in Go by Example: Part 6]]></title>
            <description><![CDATA[Even more about assertions.]]></description>
            <link>https://www.smarty.com/blog/go-testing-part-6-assertions</link>
            <guid isPermaLink="false">Testing in Go by Example: Part 6</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Michael Whatcott]]></dc:creator>
            <pubDate>Mon, 25 Sep 2017 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Our testing tools]]></title>
            <description><![CDATA[We care about testing our software and we create tools and libraries that help us.]]></description>
            <link>https://www.smarty.com/blog/our-testing-tools</link>
            <guid isPermaLink="false">Our testing tools</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Michael Whatcott]]></dc:creator>
            <pubDate>Thu, 03 Nov 2016 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[How to setup a tinc VPN]]></title>
            <description><![CDATA[A quick and dirty reference guide on how to setup a tinc VPN.]]></description>
            <link>https://www.smarty.com/blog/how-to-setup-a-tinc-vpn</link>
            <guid isPermaLink="false">How to setup a tinc VPN</guid>
            <category><![CDATA[Operations]]></category>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Jonathan Duncan]]></dc:creator>
            <pubDate>Fri, 23 Oct 2015 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Performance testing with Phoronix]]></title>
            <description><![CDATA[A quick how-to guide for using the Phoronix Test Suite to measure server effectiveness.]]></description>
            <link>https://www.smarty.com/blog/performance-testing-with-phoronix</link>
            <guid isPermaLink="false">Performance testing with Phoronix</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Jonathan Duncan]]></dc:creator>
            <pubDate>Mon, 05 Oct 2015 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Testing in Go by example: Part 5]]></title>
            <description><![CDATA[An elegant and effective strategy for dealing with time in unit tests.]]></description>
            <link>https://www.smarty.com/blog/go-testing-part-5-testing-with-time</link>
            <guid isPermaLink="false">Testing in Go by example: Part 5</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Michael Whatcott]]></dc:creator>
            <pubDate>Tue, 15 Sep 2015 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Testing in Go by example: Part 4]]></title>
            <description><![CDATA[Our approach to assertions in Go code.]]></description>
            <link>https://www.smarty.com/blog/go-testing-part-4-standalone-assertions</link>
            <guid isPermaLink="false">Testing in Go by example: Part 4</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Michael Whatcott]]></dc:creator>
            <pubDate>Tue, 11 Aug 2015 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[America's sex offender registries]]></title>
            <description><![CDATA[State sex offender registries were created to keep families safe, but bad addresses cause them to fall far short of their purpose.]]></description>
            <link>https://www.smarty.com/blog/sex-offender-registry-illusions</link>
            <guid isPermaLink="false">America&apos;s sex offender registries</guid>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Security]]></category>
            <category><![CDATA[Address quality]]></category>
            <category><![CDATA[Address verification]]></category>
            <dc:creator><![CDATA[Smarty]]></dc:creator>
            <pubDate>Tue, 26 May 2015 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Appendix: America's sex offender registries]]></title>
            <description><![CDATA[Records excluded from our statistical analysis and percent of bad addresses in each state’s sex offender registry.]]></description>
            <link>https://www.smarty.com/blog/sex-offender-registry-illusions-appendix</link>
            <guid isPermaLink="false">Appendix: America&apos;s sex offender registries</guid>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address data]]></category>
            <category><![CDATA[Programming]]></category>
            <dc:creator><![CDATA[Smarty]]></dc:creator>
            <pubDate>Tue, 26 May 2015 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[When the stars of geekdom align]]></title>
            <description><![CDATA[May 25th can become a special day for geeks everywhere. Let's celebrate our collective geekiness.]]></description>
            <link>https://www.smarty.com/blog/stars-of-geekdom-align</link>
            <guid isPermaLink="false">When the stars of geekdom align</guid>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Smarty]]></dc:creator>
            <pubDate>Sat, 23 May 2015 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Code as art]]></title>
            <description><![CDATA[Artists put effort into their work that they don't have to. As coders, so do we. This is important, because it's actually what separates Art from work.]]></description>
            <link>https://www.smarty.com/blog/code-as-art</link>
            <guid isPermaLink="false">Code as art</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <category><![CDATA[Opinion]]></category>
            <dc:creator><![CDATA[Smarty]]></dc:creator>
            <pubDate>Thu, 21 May 2015 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Testing in Go by example: Part 3]]></title>
            <description><![CDATA[Conveying behavior with our approach to BDD in Go.]]></description>
            <link>https://www.smarty.com/blog/go-testing-part-3-convey-behavior</link>
            <guid isPermaLink="false">Testing in Go by example: Part 3</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Michael Whatcott]]></dc:creator>
            <pubDate>Mon, 11 May 2015 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Will Disney's ownership of Star Wars cause fans to 'Let it Go?']]></title>
            <description><![CDATA[At Smarty May 4th is a pretty crucial holiday for us, and we're cautiously optimistic about what the Disney future holds.]]></description>
            <link>https://www.smarty.com/blog/may-the-4th</link>
            <guid isPermaLink="false">Will Disney&apos;s ownership of Star Wars cause fans to &apos;Let it Go?&apos;</guid>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Special days]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Smarty]]></dc:creator>
            <pubDate>Mon, 04 May 2015 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Testing in Go by example: Part 2]]></title>
            <description><![CDATA[Tests that aren't easy to execute will be ignored.]]></description>
            <link>https://www.smarty.com/blog/go-testing-part-2-running-tests</link>
            <guid isPermaLink="false">Testing in Go by example: Part 2</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Smarty]]></dc:creator>
            <pubDate>Fri, 27 Feb 2015 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Testing in Go by example: Part 1]]></title>
            <description><![CDATA[How to use the built-in 'testing' package.]]></description>
            <link>https://www.smarty.com/blog/go-testing-part-1-vanilla</link>
            <guid isPermaLink="false">Testing in Go by example: Part 1</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Smarty]]></dc:creator>
            <pubDate>Fri, 27 Feb 2015 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Using USPS address verification to prevent fraud]]></title>
            <description><![CDATA[How to use USPS address verification to prevent fraud.]]></description>
            <link>https://www.smarty.com/blog/address-verification-fraud-management</link>
            <guid isPermaLink="false">Using USPS address verification to prevent fraud</guid>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Security]]></category>
            <category><![CDATA[Ecommerce]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Fintech]]></category>
            <dc:creator><![CDATA[Smarty]]></dc:creator>
            <pubDate>Mon, 10 Nov 2014 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Google retracts physical address requirement for Play Store developers]]></title>
            <description><![CDATA[Google has decided jump into the Big Brother arena with their latest project, Google Strands: a DNA-based developer identification system.]]></description>
            <link>https://www.smarty.com/blog/google-strands</link>
            <guid isPermaLink="false">Google retracts physical address requirement for Play Store developers</guid>
            <category><![CDATA[Address validation]]></category>
            <category><![CDATA[Customer experience]]></category>
            <category><![CDATA[Address verification]]></category>
            <dc:creator><![CDATA[Rob Green]]></dc:creator>
            <pubDate>Tue, 23 Sep 2014 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Celebrating the death of Comcast]]></title>
            <description><![CDATA[We love our movies and our television. After a hard day at work, many Americans like to enjoy some downtime with a good TV show or movie.]]></description>
            <link>https://www.smarty.com/blog/death-of-comcast</link>
            <guid isPermaLink="false">Celebrating the death of Comcast</guid>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Jonathan Oliver]]></dc:creator>
            <pubDate>Thu, 11 Sep 2014 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Constrained & disloyal]]></title>
            <description><![CDATA[If there are 1.333 trillion barrels of oil left on the planet, and we use 6.89 billion barrels of oil each year, how long will it take for us to run out of oil?]]></description>
            <link>https://www.smarty.com/blog/sinking-ships</link>
            <guid isPermaLink="false">Constrained &amp; disloyal</guid>
            <category><![CDATA[Opinion]]></category>
            <category><![CDATA[Address verification]]></category>
            <category><![CDATA[Working for Smarty]]></category>
            <category><![CDATA[Smarty culture]]></category>
            <dc:creator><![CDATA[Smarty]]></dc:creator>
            <pubDate>Tue, 09 Sep 2014 06:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[HTML coverage reports with GoConvey]]></title>
            <description><![CDATA[For packages that pass all tests, coverage reports are generated and made available by clicking the package name.]]></description>
            <link>https://www.smarty.com/blog/html-coverage-reports-with-goconvey</link>
            <guid isPermaLink="false">HTML coverage reports with GoConvey</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <dc:creator><![CDATA[Smarty]]></dc:creator>
            <pubDate>Tue, 18 Feb 2014 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[Your Convey needs more focus]]></title>
            <description><![CDATA[One of the great benefits of TDD/BDD is that you usually don't have to spend much, if any time at all in a debugger...]]></description>
            <link>https://www.smarty.com/blog/your-convey-needs-more-focus</link>
            <guid isPermaLink="false">Your Convey needs more focus</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Technical support]]></category>
            <dc:creator><![CDATA[Smarty]]></dc:creator>
            <pubDate>Fri, 07 Feb 2014 07:00:00 GMT</pubDate>
        </item>
        <item>
            <title><![CDATA[GoConvey - (yet) another testing tool for GoLang]]></title>
            <description><![CDATA[GoConvey features a clean DSL, comprehensive set of built-in assertions, an auto-reloading web UI and fully integrates with GoTest.]]></description>
            <link>https://www.smarty.com/blog/goconvey-a-testing-tool-for-golang</link>
            <guid isPermaLink="false">GoConvey - (yet) another testing tool for GoLang</guid>
            <category><![CDATA[Programming]]></category>
            <category><![CDATA[Testing]]></category>
            <category><![CDATA[Authenticating APIs]]></category>
            <category><![CDATA[Operations]]></category>
            <category><![CDATA[Announcement]]></category>
            <dc:creator><![CDATA[Jonathan Oliver]]></dc:creator>
            <pubDate>Thu, 26 Dec 2013 07:00:00 GMT</pubDate>
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