Trent didn’t get into marketing just to sell stuff—he was drawn in by the question, “Why do people choose what they choose?” That curiosity grew into a career leading high-performing teams with empathy and intention. Now, as VP of Marketing at Smarty, he brings a steady hand and people-first approach to everything from messaging to mentoring.

Trent believes success hinges on how well you work with others. That means treating teammates, partners, and customers like real humans with goals, challenges, and ambitions. He leads with principles over trends, adaptability over rigidity, and opportunity over fear.

Trent views change as a positive thing, and he ensures his team is prepared to evolve, remain curious, and take informed risks, even when the playbook changes mid-game. Because when your foundation is built on people, not just process, you don’t just keep up. You lead.