Pinpoint: A virtual user conference in

In the news

Smarty announces virtual user conference: Save the date for Pinpoint, by Smarty

Join Smarty for our first-ever virtual user conference on Nov 11-12. Open to anyone who uses or is curious about address data. Get expert hacks and even prizes.

Press releases

A guy jumping with a megaphone in his hand

Smarty turns FEMA hazard scores into instant, address-level risk intelligence

JULY 31, 2025

Smarty announced the launch of its US Property Risk Data product, a solution that transforms FEMA’s NRI into structured, address-level hazard intelligence.

Smarty® wins bronze Stevie® Award for customer satisfaction

MAY 22, 2025

The Stevie Awards announced that Smarty won the bronze medal for “Achievement in Customer Satisfaction.” Thanks, guys, and thanks to our wonderful customers!

Smarty wins "Location Analytics Solution of the Year" at the RetailTech Breakthrough Awards!

APRIL 24, 2025

OREM, UT, April 2025—Today, RetailTech Breakthrough Awards announced that Smarty won the “Location Analytics Solution of the Year” award. We are honored!

Cytora + Smarty®: Foundations for smarter underwriting

JANUARY 21, 2025

This partnership integrates Smarty’s advanced property data into Cytora’s platform, giving insurers access to over 350 property attributes.

EigenRisk® adds Smarty’s location intelligence resources to its global CAT risk management platform

DECEMBER 10, 2024

The agreement will make Smarty’s address location intelligence and geocoding resources available through the EigenPrism® catastrophe risk management platform.

Smarty® named among Utah's Top 2024 Workplaces

NOVEMBER 25, 2024

You know what's better than winning an award? Winning it over and over again? Smarty is among the top workplaces in Utah for 2024. Come work with us!

SmartyKey® now in US Address Verification and why that rocks

JULY 29, 2024

Did you know that SmartyKey® is now included in US Address Verification? You don't even have to pay extra. Read all about the awesome perks!

How Smarty® sidestepped the global IT outage with 100% uptime

JULY 23, 2024

8.5 million devices went down, but Smarty stayed 100% up. Read on to learn how we were able to keep rockin'.

Smarty™ launches industry-first US Secondary Address Data to boost operations and revenue for businesses

JULY 16, 2024

Smarty’s US Secondary Address Data provides the exact number of units within a building, such as a business complex and apartment building, including the complete and verified secondary addresses.

Smarty™ & Uber partner on address intelligence for global services

MAY 7, 2024

Discover how Smarty's partnership with Uber leverages address data to enhance ride-sharing and delivery, boosting efficiency and customer satisfaction now!

Smarty™ launches US GeoReference Data, providing the easiest, most accurate API needed to access census tract and block

APRIL 10, 2024

Smarty launches US GeoReference Data, enhancing US Address Enrichment with precise Census Block and Tract integration for smarter business decisions.

Enhance property risk analysis with Guidewire and Smarty’s new Guidewire Marketplace apps

DECEMBER 18, 2023

Smarty™ and Guidewire deliver precise property risk analysis and improved data accuracy for insurers with advanced geocoding technology. Check it out now!

Smarty™ earns silver at Best in Biz Awards 2023 for Support Department of the Year

DECEMBER 13, 2023

Smarty wins Silver for outstanding customer support, reflecting our commitment to enhancing your experience with innovative address solutions. Check it out now!

Smarty™ named among Utah's Top 2023 Workplaces

OCTOBER 30, 2023

Smarty’s core values and employee engagement lead it to Utah’s Top Workplaces for second consecutive year. Check it out now!

Smarty™ launches enhanced US Property Data with 350+ attributes, empowering better business decisions

OCTOBER 4, 2023

Elevate your business decisions with Smarty's Enhanced US Property Data featuring 350+ attributes. Unlock the power of precise property insights now!

The story behind Smarty's upside-down banners at BYU

SEPTEMBER 19, 2023

Check out Smarty's upside-down banners around the BYU campus. Explore our quirky advertising with a playful twist. Read on for the full scoop here!

Smarty™ named a finalist at the SaaS Awards for Excellence in Shipping, Inventory, and Vehicle Logistics category

AUGUST 22, 2023

Smarty: Finalist in SaaS Awards 2023! Join the celebration of innovation. Discover how Smarty's solutions excel. Come find out about why Smarty is a finalist!

Smarty Helps Insurers like Sapiens with Accurate Location Data

JUNE 27, 2023

Smarty has partnered with Sapiens, providing insurers with faster, more accurate access to business-critical location data. Check it out now!

Smarty named as "Data Intelligence Leader" across address verification and e-commerce categories

MAY 23, 2023

Smarty announced it has been named an industry leader, receiving 22 awards across address verification and e-commerce tools in G2's Spring 2023 Report.

Smarty® expands US address database to over 210 million delivery points

FEBRUARY 21, 2023

Smarty's total list of US valid addresses reaches over 210 million, the most complete, commercially-available US address dataset in the nation. Check it out now!

Smarty named among Utah's 2022 Top Workplace by Salt Lake Tribune

OCTOBER 31, 2022

Smarty loves its employees. Amazing culture, trips, lunches, and more fun than you can imagine make Smarty an amazing workplace. Check it out for yourself!

New feature: Log into Smarty with your Google account

OCTOBER 11, 2022

You asked for it, and now you’ve got it. The next time you log into your Smarty account, try merging your Google account. Check it out now!

Smarty named among Fastest-Growing in Utah Valley by BusinessQ

OCTOBER 6, 2022

Smarty, a leader in location data intelligence, was named the 22nd fastest-growing company in the 2022 UV50 Fastest-Growing Companies in Utah Valley.

Smarty unveils high-accuracy QGIS geocoding plugin

JUNE 22, 2022

Smarty announces new rooftop accurate QGIS Geocoding Plugin to validate, standardize, and geocode US addresses.

Smarty releases 193 million addresses in new US address list

JUNE 7, 2022

Smarty's new US Master Address List is the most comprehensive dataset of standardized, validated, and mailable US addresses available.

SmartyStreets announces rebrand to Smarty - Early 2022

DECEMBER 14, 2021

The new Smarty branding is a reflection of a rapidly growing spectrum of forthcoming products related to location data intelligence.

Better UX with International Address Autocomplete

OCTOBER 19, 2021

Smarty announces the release of International Address Autocomplete to help companies better serve their global customers and users.

Cass vs. NCOALink certification article now live

SEPTEMBER 29, 2021

We get a lot of questions about USPS CASS certification and how it differs from NCOALink certification. So, we published a new article to teach all about it.

Smarty inks deal with all BYU female student-athletes

SEPTEMBER 21, 2021

Smarty announces entering into name, image, and likeness (NIL) agreements with all female student-athletes at BYU that could surpass $2,000,000 in benefits.

SmartyStreets adds 15 million US addresses and better match rates

JULY 20, 2021

Data covers valid addresses not found in the USPS address database, for a total of 175 million addresses.

New autocomplete service improves data quality and entry speed

MAY 28, 2020

SmartyStreets releases the new US Autocomplete Pro API, a service that improves data governance at the source and simplifies address data entry in real-time.

SECURITY ANNOUNCEMENT: Removing old TLS versions

OCTOBER 17, 2019

On Tuesday, January 21, 2020, Smarty will require clients to use TLSv1.2 or greater to connect with Smarty APIs without interruption.

2018-11-13 Incident post-mortem report

NOVEMBER 16, 2018

At approximately 3:30 PM Eastern on November 13, 2018, we observed a significant latency spike from our external monitoring tools...

GoConvey - (yet) another testing tool for GoLang

DECEMBER 26, 2013

GoConvey features a clean DSL, comprehensive set of built-in assertions, an auto-reloading web UI and fully integrates with GoTest.

Media coverage

Cytora collaborates with Smarty to lay foundations for smarter underwriting

JANUARY 21, 2025

Cytora, the leading digital risk processing platform, today announced a partnership with Smarty, a cutting-edge provider of property data solutions, to transform insurers' property risk evaluation.

How Jonathan Oliver (J.O.) founded Smarty

DECEMBER 5, 2024

How Jonathan (J.O.) Oliver founded Smarty and transformed his early passion for coding into a successful, bootstrapped company that revolutionized address validation services.

The fast lane

NOVEMBER 23, 2024

The telecom industry depends on accurate address data to deliver reliable, seamless service. Often-overlooked secondary details, like unit or apartment numbers, are essential for network planning, maintenance, and meeting rising customer expectations in competitive, high-density markets.

Solving the geocoding puzzle: Why accurate rooftop geocodes and persistent unique IDs matter for property and casualty insurance carriers (Part 2)

AUGUST 22, 2024

Traditional geocoding methods like parcel-level, street-level, and ZIP9 often fall short due to inaccuracy and outdated data, especially for rural areas, new builds, and large properties. Rooftop geocoding, however, offers precise location data, mitigating these issues and providing better risk assessments.

Solving the geocoding puzzle: Why accurate rooftop geocodes and persistent unique IDs matter for property and casualty insurance carriers (Part 1)

AUGUST 15, 2024

Geocoding lies at the heart of many insurance carriers' operations and is the foundation of understanding location-based risk. Switching to rooftop geocoding is a smart move for insurers, especially when paired with persistent unique identifiers (PUIDs).

How geocoding and property intelligence elevate risk modeling

JULY 31, 2024

Geocoding and property attributes, when paired with a persistent unique identifier (PUID), are crucial for insurance companies to develop an accurate risk profile. Insurers and government entities need more accurate address-specific data, says address intelligence exec, Berkley Charlton.

Untangling the Web of International Address Validation

MAY 25, 2024

Global retail is challenging enough without throwing the problem of international address validation into the mix. To remain profitable and expand into new markets, your business must reduce instances of avoidable address verification errors.

Geospatial World: Smarty Partners with Uber on Address Intelligence for Global Services

MAY 8, 2024

The journey towards redefining urban transportation for companies like Uber encompasses not only advancements but also the challenges of ensuring operational excellence.

StreetFight Magazine: Hidden Nuggets in Local Address Data for Retail Decisions

MAY 2, 2024

There are critical data points that many retail brands overlook in the context of inventory management—address data.

Retail Today: Q1 Executive Roundtable - The High Stakes of Last-Mile Delivery

APRIL 26, 2024

Customers demand easy online checkout and delivery experiences in today's mobile-first age. But, when rushing to checkout, shoppers may incorrectly type their delivery address.

Healthcare IT Today: It’s Time to Get Patient Addresses Straight

MARCH 29, 2024

Amazing how a trivial detail such as a postal address can cause so many headaches and so much waste. But in health care, a lack of address standardization is a major barrier to important aspects of care, including the sharing of patient records demanded by our trend to value-based care.

CIO Review: Guidewire and Smarty's Guidewire Marketplace Apps to Improve Property Risk Analysis

MARCH 7, 2024

The new Built by Guidewire Smarty integrations are now available in the Guidewire Marketplace for ClaimCenter and PolicyCenter Cloud users, allowing insurers to improve property risk analysis.

Geospatial World: Sustainability in Shipping: The Hidden Cost of Incorrect Addresses

JANUARY 18, 2024

A single wrong address can trigger a lengthy, expensive, and unsustainable recovery process that leaves shipments in limbo and customers unhappy. Fortunately, there’s a simple solution for this complex problem: address verification.

Forbes: How To Manage The Complexities Of Global Address Verification

DECEMBER 22, 2023

Did you know that, as of 2020, more than 25 quintillion bytes of data are generated daily, according to the World Economic Forum? Many companies are struggling to manage that data.

The Insurance Podcast: From Data to Solutions - ITC Episode 2

DECEMBER 8, 2023

Insuretech Connect presented so much about data and its future. In episode 2, we showcase initiatives and how they will use data to shape the industry.

Supply & Demand Chain Executive: The Crucial Role of Address Validation in Same-Day Delivery

NOVEMBER 17, 2023

Same-day delivery businesses that prioritize address validation and incorporate address autocomplete are discovering secret weapons that set them apart from the pack.

Forbes: Understanding Address Verification For Your Business

NOVEMBER 15, 2023

The latest advancements in address verification involve machine learning and artificial intelligence. These technologies can analyze and validate addresses accurately, even for complex or handwritten addresses.

FSR: 3 Tips for Choosing the Right Restaurant Location

NOVEMBER 7, 2023

By understanding the importance of location and geospatial context, you can offer your new restaurant the best possible chance for success.

Forbes: 20 Essential Features Of A High-Performing Tech Team

OCTOBER 18, 2023

Even if a tech team comprises outstanding talent, that doesn’t mean its team members will automatically function well as a unit.

AIThority Magazine: Unlocking Success in Retail: Leveraging Geocoding for Personalized Experiences

OCTOBER 10, 2023

In today’s fiercely competitive retail world, our journey begins with a simple truth: one-size-fits-all marketing is a thing of the past. Our customers crave personalized experiences, and it’s our job to deliver.

ConsumerAffairs: Postal mail change of address fraud – has it gotten worse or better?

SEPTEMBER 26, 2023

ConsumerAffairs went to Jeffrey Duncan, senior technical product manager at Smarty, an address verification platform, to get his inside view of the USPS change of address form and related fraud.

StreetFight Magazine: Retailers Revolutionize Store Location Selection with Geospatial Intelligence

SEPTEMBER 13, 2023

Overcoming a bad store location is one of the biggest challenges a retailer can face. This is why more businesses are geocoding site locations and leveraging geospatial context to determine if there’s a high concentration of their target demographic in an area before signing a lease.

BuildRemote: 37 Staff Retreat Ideas For Your Next Team Trip

AUGUST 23, 2023

For a number of years, Smarty has taken all their employees to either Disneyland or Disney World as a multi-day company retreat. This has had a tremendous positive impact on employee morale and camaraderie.

Insurance Thought Leadership: Crucial Role of Geocoding in Insurance

AUGUST 22, 2023

With access to precise geocoding data, claims departments can swiftly assess risks, verify policy coverage, and estimate claim values. This streamlined approach minimizes manual intervention, reduces errors, and enhances operational efficiency.

Disaster Recovery Journal: The Essential Role of Geocoding in Disaster Response

JULY 21, 2023

Natural disasters can be very specific in their zone of destruction, so while you may have a mailing address at hand, mailing addresses don’t provide location context in relation to something like a wildfire or a sinkhole.

Silicon Slopes: 6 Ways Tech Companies Can Open More Doors to Female Developers

JULY 21, 2023

The reality is that there are still not enough women graduating in computer fields or remaining in the workforce long-term.

Digital Journal: Interview: The roots and technological growth of cloud computing

JULY 3, 2023

Cloud computing continues to advance, but to chart its future development, it’s important to consider how the technology got here.

PostalMag: Happy National Postal Workers Day

JULY 1, 2023

Smarty would like to thank postal workers all across the nation and world who work tirelessly to ensure that our mail and packages are delivered to us on time.

InfoWorld: 6 finops best practices to reduce cloud costs

JUNE 12, 2023

Running applications in the public cloud can be expensive. Here's how smart teams use finops tools and best practices to plan ahead.

MarketingProfs: Supercharge Your Online Form Conversions With Address Autocomplete

MAY 22, 2023

Whether you're shipping products to a customer or collecting billing information, the address is one of the most important things to get right.

Logistics Rundown Newsletter: All That Goes Into Locating an Address for Last-Mile Delivery, and More

MAY 16, 2023

Demand for stellar delivery experiences pushes companies to dedicate a larger portion of their operational budget to servicing their last mile.

insideBigData: Heard on the Street

APRIL 13, 2023

Having comprehensive, accurate address data is key to improving operations, making decisions, and retaining customers.

Open Access Government: The importance of address validation for government agencies

MARCH 23, 2023

Address validation plays a crucial role in data quality for many functions in municipal, state, and federal agencies.

Authority Magazine: Doug Edwards of Smarty On Five Things You Need To Create A Highly Successful Startup

MARCH 17, 2023

Have values and a purpose—Make your values real and in line with the character of your leadership. Outline your values and purpose very, very clearly. And don’t forget to include some fun in those values; don’t take yourself too seriously.

The Fintech Times: Innovative Tech in Insurtech

FEBRUARY 15, 2023

Ultimately, there’s no such thing as a bad risk, only a badly priced risk; this is why geocoding has become an increasingly important piece of insurtech.