Avoid representing the Smarty brand in a way that:
Keep the word Smarty consistent.
Only use the logo and glyph files available here. Our downloadable logos include our dark, light, mono black, mono white, and gradient versions. Also, we have downloadable glyphs including our main blue, dark blue, gradient, black, and white glyphs. Each downloadable zip file contains a PNG, JPG, EPS, and SVG image of the logo or glyph (except for the mysterious and exceptionally rare white logo on a white background JPG -- they're difficult to see, so we decided to not include them in the downloadable zip files. You're welcome!) You may change the logo and glyph to any solid color, as long as all other aspects of its design stay the same. We recommend showing the logo and glyph in its original colors.
The maximum size for PNG and JPG files will look best at its default size or smaller. Do not increase the dimensions or crop the images so as to keep their appearance sharp on high-DPI screens. SVG and EPS will be fine to scale up or down. A minimum size ensures that the impact and legibility of the logo or glyph is not compromised in application. Never show the logo or glyph smaller than a height of 30 pixels.
Always keep original aspect ratio. Do not skew, rotate, or reshape the logo or glyph.
Minimum clear space ensures legibility and visual impact by isolating the logo or glyph from competing visual elements. Determine the minimum clear space around the logo or glyph by measuring one half of the glyph's size on all sides.