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Smarty
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    Escape from the address credits system

    With both US and global address data, the best solution wins in accuracy, real-time data, and rooftop-level geocoding that tops the charts.

    Four head-to-head ways Smarty wins

    01

    Ease of implementation

    In a world of SaaS solutions, a cloud solution is easier to set up and more frequently updated. "The implementation was almost TOO easy." - Smarty Customer.
    02

    Stability and reliability

    With thoughtfully architected redundant cloud-based service that has a track record of 99.999%+ uptime, you get maximum reliability.
    03

    Value

    Smarty doesn't hide the pricing model. Up to 30% cheaper without any dips in quality because we believe that pricing should be easy to understand and still not break the bank.
    04

    Innovation

    In addition to automatic updates and data perpetuity, Smarty regularly adds new data and tools to do your work for you.

    01 Ease of implementation

    You'll be up and running in hours, not days

    Deciding to use an address validation, autocomplete, or geocoding API like Smarty or Precisely takes long enough. Getting started with your new data shouldn't take all day. Most Smarty users have found that implementing the Smarty API was wildly easier than competing APIs like Precisely.

    152
    The number of G2 reviews of Smarty that mention "easy" as part of their review.
    Less than 1 day
    The average time it takes customers to implement Smarty's solutions to their tech stack.
    Proof in the pudding
    Smarty's APIs are designed for straightforward implementation and seamless integration into any software tool or tech stack, and customers know it. In the rare case that the detailed and comprehensive documentation offered doesn't answer your exact question, Smarty's support team is ready and chomping at the bit to help you get up and running.
    I've only needed customer support once, but they were prompt in investigating and addressing my question.
    - Smarty customer
    Implementation was not simple and required numerous calls to the vendor to resolve configuration issues.
    - Precisely customer
    Smarty's documentation covers detailed guides for everything from the Street Address API to the International Address Autocomplete API and the US Rooftop Geocoding API. These resources offer clear instructions and examples to help all developers during the integration process.

    02 Stability and reliability

    Virtually 100% uptime in a world of outages

    Smarty has cleverly engineered redundancies that deliver industry-leading reliability with virtually 100% uptime (actual is 99.99999%). With a thoughtfully architected, redundant cloud-based service, you get maximum reliability. For most companies, it would be far too expensive to implement this level of redundancy on-site, not to mention that it would be difficult to scale to meet demand if there's an increase in requests.

    61
    Number of incidents in 2024 reported by Precisely for their products. Compare that with Smarty's 2 incidents reported, and you'll find the more reliable tool.
    If you're going to be famous for one thing…
    It may as well be reliability. Smarty has had this level of uptime for the last 11 years and counting. Even during global IT disruptions, Smarty has not been disrupted in the slightest. The APIs you use should offer a robust and reliable solution to your address data needs, and that's exactly what Smarty brings to the table.
    We have been using Smarty services for many years, and it has been consistent and reliable.
    - Smarty customer

    03 Value

    Validation should save you money, not cost you money

    Many address data solutions work off of a credit system. Not only is it confusing, but it often ends up costing you more money. You shouldn't have to worry if calling one API will cost you three credits when another will only cost you one. Pricing should be easy to understand and still not break the bank. The cost difference between rooftop geocoding solutions offered by Smarty and Precisely is quite different, and that difference increases in Smarty’s favor as you look for higher quantities of API calls.

    45%
    How much more expensive Precisely international geocoding is than Smarty's international rooftop geocoding when making 10 million calls to the API.
    Address verification and geocoding
    When you ask for the rooftop geocode of an address, you'll want to make sure that the address itself—your data source—is valid and correct. Precisely is a geocoding company first and foremost, and often the address verification offered is subpar.

    Smarty is the #1 leader in address verification, and each one of its tools works seamlessly together to provide the greatest experience possible. In recent years, acquisitions made by Precisely have led their tools to be disjointed and can lead to customers being double-charged for using adjacent but not connected tools.

    04 Innovation

    You've learned to expect more from your software

    "Change is life. Stagnation is death. If you don't change, you die. It's that simple." - Leonard Sweet

    You change, and so do addresses. Smarty offers a database that’s updated monthly–allowing you to have the most precise rooftop coordinates, as well as continually growing and updating products. Just in the last few years, Smarty released a persistent unique identifier called SmartyKey® and a family of address enrichment products that include hundreds of property data points that help you build a profile of financial and structural information. Smarty also released the industry's only API-based secondary address tool to help you identify all addresses that are part of multi-unit properties and tools that help you precisely identify variables that help with data linking.

    4
    The number of data plugins Smarty offers: one for Excel, one for Google Sheets, one for QGIS, and one for Postman.
    3.3B+
    The number of addresses processed daily with Smarty's APIs.
    Enhanced matching
    Smarty’s leading address-matching software is optimized through extensive machine learning to ensure you match more addresses while reducing false positives. When you submit an address with the match parameter set to "enhanced," Smarty's results will contain additional valuable information about the address, and the amount of information is always growing. However, this enhanced mode also uses machine learning to give you the most precise information possible. Smarty can find an address even with an alternate or changed city name, and its intelligence and accuracy continually improve.

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