SmartyKey
SmartyKey® is a 10-digit code, known as a persistent unique identifier (PUID), assigned to a delivery point that remains constant regardless of how many times addresses or their components change. It's included for all US addresses, both USPS and non-USPS, in Smarty's US address geocoding database and US Address Verification, comprising over 210 million address records.
Sync address data
Be consistent even when addresses change across all 50 US states.
Boost data integrity
Accurately clean your address data for a dependable dataset.
Clarify decision making
Get the complete strategic picture with exact address intelligence.
Accurate, consistent, connected
Use Smarty to navigate the treacherous caverns of your address data and unlock the chamber of address data secrets.
Unchangeable consistency
Unlike the dead-or-alive status of your favorite superheroes, SmartyKey® will almost never change, only doing so under rare circumstances.
Alias locations
What was that address again…Cougar Blvd., Bulldog Blvd., or 1230 North? SmartKey® will find all the aliases and help you deduplicate or merge them.
Data blending
Like the special ingredient in a smoothie, SmartyKey® helps you combine address data from anywhere you get addresses.
Enhance security
Keep your customers' personally identifiable information (PII) safe by using SmartyKey® as a stand-in for a customer's actual address.
Deduplicate address data
SmartyKey® ensures duplicate address data doesn't stand a chance. Easily reveal the duplicative data and eliminate it.
Enhanced customer service
Use SmartyKey® to improve customer records and sync accurate address intelligence with all your service providers.
FAQ
A persistent unique identifier (PUID) is a consistent and unchanging alpha-numeric code assigned to an address or location, ensuring reliable tracking and management over time. Smarty's PUID, SmartyKey®, helps organizations maintain data accuracy by eliminating duplicate entries and enabling seamless updates across systems.
SmartyKey® is a standard feature in US Address Verification, US Rooftop Geocoding, US Reverse Geocoding, US Master Address List, US Property Data, and US Secondary Address Data.
Nothing at all. SmartyKey® is a complimentary feature for all US Address Verification, US Rooftop Geocoding, US Master Address List, US Property Data, and US Secondary Address Data subscriptions.
Unlike address barcodes that change over time, SmartyKey® is persistent. It remains constant from one release to the next, which means that even if parts of an address change, the SmartyKey® identifier remains the same. This persistence makes it a more reliable option when working with address data.
SmartyKey® makes data blending more accurate by reducing address format errors, typos, and parsing complications. By providing a consistent identifier, it ensures that the blended data is reliable and accurate.
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