A young teenager, not knowing what the future held in store, cautioned his mentor that they may not have enough room to reach the requisite speed to move into the future. We've taken the mentor's answer, made it our own, and used it as a guiding light to lead our company into the future…
Streets? Where we're going we don't need Streets.The Fast Lane Answer
SmartyStreets is the right name for a company that strictly does street address validation. That’s exactly how we started back in 2011.
Over the last 10 years, our capabilities and services have steadily grown. Today, SmartyStreets offers:
Many of these products blurred the line between street and location data. We started to feel that our street-patterned pants were just a little too tight. We’ve been cooking up even more location data goodness to launch in 2022. New menu items for early 2022 include:
Much like our Superman print Underoos, our SmartyStreets name has become too confining for where we’re headed. Our bigger focus is true, worldwide location data intelligence. Our new name Smarty gives us room to grow while staying true to our lightning-fast, insanely reliable, easy to implement, and expertly supported roots. That is why SmartyStreets became Smarty January 12, 2022.The Scenic Route Answer
Before SmartyStreets was SmartyStreets back in 2011, our founder started with a simple mission to offer a smart street address validation software for the United States. When it came time to name our company, SmartyStreets was a logical fit. Plus, it was easy for the founder’s mom to remember. Thus, SmartyStreets was born.
Then we developed and optimized and scaled to something unforeseen. The fastest, most reliable, best supported, and easiest-to-implement cloud address validation on the planet. SmartyStreets had become the gold standard in address validation. Today, SmartyStreets has 99.999% uptime, the fewest false positives in the industry, and a kick-awesome validation system with redundant servers. Our system is capable of immediately spinning up additional servers to near infinite levels based on detected load.
Every second, SmartyStreets processes over 29,000 addresses. Every day, we process 2.5 billion (and climbing) address lookups. Every month, we process the equivalent of all the world’s addresses 20 times over. Here's the kicker—because of the vastness of our engine, nobody on planet Earth knows the upper limits of the speeds we’re currently capable of. None of our Fortune 500 customers have enough addresses for us to reach our apex speeds.
Alongside our legendary speed, SmartyStreets product offerings have grown to include:
With all these additional services, and even more in the works, the Streets part of SmartyStreets is no longer accurate. Our research shows that our customers' growing needs are not limited to street data. They need location data intelligence. To meet the requirements of our beautiful customers, we’re developing even more solutions to fit their needs.
As a result, in the first half of 2022, we're working on developing some new capabilities, including:
Stay tuned for upcoming announcements.
The name SmartyStreets has felt restrictive for a while now. Much like Eric Carle's gluttonous caterpillar, SmartyStreets is poised to burst forth from its street data cocoon, emerging as a location data butterfly—but with razor wings and friggin’ lasers attached to its antennae.