Accessibility best practices at Smarty
December 15, 2025
Accessibility is one of the most meaningful ways we connect with people - an area we’re striving to improve. Come see how Smarty bakes it into our products.
Introducing Smarty’s mascot… Hermes?
December 10, 2025
From mind-boggling speed, to a mastery over languages and transliteration, to a dash of mischief and humor, Hermes and Smarty have a lot in common.
How to build and validate address lists for direct mail marketing
December 4, 2025
Looking to build a direct mail marketing campaign? You’re in the right spot. Our address list and verification tools will help you get started.
2026 UPDATE: Revisiting USPS API rate limits after rollout
December 3, 2025
April 2026 update: USPS API documentation lists a cap of 60 address verification lookups/hour, but sources say it's more nuanced and still slower than before.
Pinpoint 2025: Day 2 recap
November 28, 2025
Pinpoint, a user conference, revealed how experts process address data fast, improve user experiences, and leverage modern address intelligence—here’s the recap.
Pinpoint 2025: Day 1 recap
November 28, 2025
Recap Pinpoint, a user conference where address data experts discussed the importance of accurate address data and its impact across all industries.
What to look for in an address data solution: Ease of implementation
November 19, 2025
We’ll explore how to identify a solution that’s simple to implement, easy to measure, and designed to evolve with your organization
What to look for in an address data solution: Quality of support
November 17, 2025
This blog highlights an often-overlooked element you should be aware of when choosing a data provider: a supportive, accessible, and responsive human partner.
What to look for in an address data solution: Data accuracy
November 14, 2025
There are hidden costs you incur from inaccurate data. In this blog, we're defining, understanding, and combating the “validation gap” across every industry.



