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Pinpoint - Smarty's free user conference - October 22nd and 23rdRegister now (opens in new tab)
Smarty's free user conferenceRegister now (opens in new tab)
Smarty
Accessibility best practices at Smarty
December 15, 2025
Bailey Hendrickson
Bailey Hendrickson
Dave Hale
Dave Hale
Shayla Coombs
Shayla Coombs
Accessibility is one of the most meaningful ways we connect with people - an area we’re striving to improve. Come see how Smarty bakes it into our products.
Introducing Smarty’s mascot… Hermes?
December 10, 2025
Kajsia McCoy
Kajsia McCoy
Brielle Paul
Brielle Paul
From mind-boggling speed, to a mastery over languages and transliteration, to a dash of mischief and humor, Hermes and Smarty have a lot in common.
How to build and validate address lists for direct mail marketing
December 4, 2025
Ryan Muir
Ryan Muir
Brielle Paul
Brielle Paul
Looking to build a direct mail marketing campaign? You’re in the right spot. Our address list and verification tools will help you get started.
2026 UPDATE: Revisiting USPS API rate limits after rollout
December 3, 2025
John Hickey
John Hickey
Bailey Hendrickson
Bailey Hendrickson
April 2026 update: USPS API documentation lists a cap of 60 address verification lookups/hour, but sources say it's more nuanced and still slower than before.
Pinpoint 2025: Day 2 recap
November 28, 2025
Bailey Hendrickson
Bailey Hendrickson
Andrew Townsend
Andrew Townsend
Pinpoint, a user conference, revealed how experts process address data fast, improve user experiences, and leverage modern address intelligence—here’s the recap.
Pinpoint 2025: Day 1 recap
November 28, 2025
Andrew Townsend
Andrew Townsend
Brielle Paul
Brielle Paul
Recap Pinpoint, a user conference where address data experts discussed the importance of accurate address data and its impact across all industries.
What to look for in an address data solution: Ease of implementation
November 19, 2025
John Hickey
John Hickey
Bailey Hendrickson
Bailey Hendrickson
We’ll explore how to identify a solution that’s simple to implement, easy to measure, and designed to evolve with your organization
What to look for in an address data solution: Quality of support
November 17, 2025
John Hickey
John Hickey
Bailey Hendrickson
Bailey Hendrickson
This blog highlights an often-overlooked element you should be aware of when choosing a data provider: a supportive, accessible, and responsive human partner.
What to look for in an address data solution: Data accuracy
November 14, 2025
John Hickey
John Hickey
Bailey Hendrickson
Bailey Hendrickson
There are hidden costs you incur from inaccurate data. In this blog, we're defining, understanding, and combating the “validation gap” across every industry.

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