Address component analysis: A smarter way to validate addresses
September 26, 2025
Address component analysis is now included in select Smarty US Address Verification and US Rooftop Geocoding subscriptions. Know what changed to obtain a match!
BREAKING: Rooftop geocodes walk off the job—chaos mounting by the hour
September 15, 2025
Want a little humor with your data? This anthropomorphized take on geocoding will teach you all about precision while you have fun.
Get the most out of US Address Verification: Are you using the 55 points of metadata?
September 10, 2025
Use the metadata that comes with your purchase of US Address Verification. Get DPV, vacancy indicators, county and congressional district info, and much more!
Smarty announces virtual user conference: Save the date for Pinpoint, by Smarty
August 22, 2025
Join Smarty for our first-ever virtual user conference on Nov 11-12. Open to anyone who uses or is curious about address data. Get expert hacks and even prizes.
How address data became Fabletics's (and others') secret sauce
August 20, 2025
Fabletics (and others) use Smarty to be the best. Address autocomplete and address verification increase conversions and eliminate costly address-based mistakes.
Usage notifications | Get notified before hitting your lookup limit
August 13, 2025
Activating usage notifications is easy. Just visit your Smarty Account Dashboard. With 3 clicks, you’ll be able to track your lookup usage like a pro.
Inside Smarty - Brenyn Beesley
July 30, 2025
Smarty is home to many exceptional individuals, including Brenyn Beesley, our spotlight this month. Read on to discover why Brenyn is one of our MVPs!
Build address data into your health insurance platform to stay HIPAA and ACA compliant
July 29, 2025
Having the best address data built into your systems? Now that's how we achieve HIPAA and ACA compliance, baby!
Improving user/customer experience in every industry with clean address data
July 21, 2025
UI is what people see and click. UX is how they feel while using your product. CX is the entire journey—from discovery to delivery. Here's how to improve them all.