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Randy Buttons
Chief Culture Officer (CCO)
Randy is the puppet in charge of culture. Randy is a beloved cultural icon known for his witty humor, contemporary talents, and charming personality. As the culture guy, Randy is responsible for ensuring that the Smarty culture is celebrated and embraced. With his blue skin, expressive eyes, and contagious smile, Randy is always ready to entertain and inspire. He has a passion for forearm fitness, and believes that quality culture is essential. Whether he's pushing his way into people's hearts or merely waving frantically for attention, Randy is a natural leader who brings people together through the power of friendship.
All posts by Randy Buttons - Chief Culture Officer (CCO)
Smarty rebrands to Smarteigh
By Randy Buttons on April 1, 2026
Citing a desire to honor the company's Utah heritage, address data provider Smarty today announced it will change its name to “Smarteigh. ” "Alongside cookie addiction, 'frick' being thrown out at Church basketball games, and the glottal stop in 'mountain,' extraneous vowels are a pillar of Utah culture," said Randy Buttons, Smarty's Chief Culture Officer and Spayneesh Fark resident. "We're a global company with Utah 'ruts,' and we want to honor that heritage. "With the help of multiple brand agencies and drawing upon months of customer feedback collected exclusively at Swig drive-thrus, the Smarty rebrand fit the bill.