A healthcare company gets “nearly 100% match rates” with Smarty’s address data quality

This healthcare company, based in North Carolina, is a leading health insurance provider, serving a diverse range of customers across multiple market segments. From individual users to large groups and even enterprise-level policies, they support millions of members by leveraging cutting-edge technology to enhance their digital strategy.

Previously relying on a vendor that used USPS databases, the organization encountered limitations in address data accuracy and functionality. With multiple applications—including self-service tools for individual and group market segments—ensuring a seamless user experience was paramount.

Inaccurate or incomplete address data created roadblocks, delayed processes, and increased customer dissatisfaction.

Additionally, they needed a solution that could scale across their diverse applications and provide real-time updates for new developments and subdivisions. During peak times, such as open enrollment, they also required a system capable of handling high volumes of address lookups without performance degradation.

In 2019, this healthcare company began evaluating Smarty’s address validation solutions.

Despite initial reservations about transitioning from their existing vendor, the organization’s technical and analytical teams rigorously tested Smarty’s APIs. The evaluation included:

TThe results demonstrated Smarty’s ability to meet and exceed the healthcare company’s stringent criteria for accuracy, speed, and scalability. By 2020, the company fully implemented Smarty for address verification and autocomplete across their sales tools.

The healthcare company adopted a phased approach to integrate Smarty’s solutions, starting first with a sales applications approach. Initially, it was deployed as a self-service tool for individual and group market segments. Smarty’s APIs streamlined the quoting and enrollment process by providing real-time address validation.

The next phase was rolled out for sales and broker-driven applications. The company expanded their Smarty usage to broker-facing tools, enabling agents to efficiently create leads and enroll customers with accurate address data.

With Smarty's tools available to all users, the healthcare company decided to centralize their license structure to enhance manageability. Their enterprise services team centralized Smarty’s API keys. This innovative many-to-one relationship allowed all applications to access Smarty’s services through a single, centralized system, reducing complexity and improving scalability.

Finally, in 2023, they began extending Smarty’s capabilities to membership maintenance modules, supporting address updates and family member additions.

Overall, Smarty’s solutions provided this healthcare company with these benefits:

Their Manager of System Support Services praised Smarty’s customer support and technical expertise:

“We value our partnership with Smarty. Their team’s prompt and knowledgeable support has been instrumental in our success. Smarty’s solutions have significantly enhanced our digital strategy, and they are now one less vendor we have to worry about. Keep getting smarter; stay smart!”

This healthcare company plans to further expand Smarty’s integration into their member applications, which serve over 5 million members. By leveraging Smarty’s advanced capabilities, they aim to continue delivering exceptional service and ensuring accurate, efficient address management across all customer touchpoints.

Smarty helped this healthcare company address critical address data quality challenges, enhance user experiences, and optimize operational efficiency.

What can Smarty do for you? Learn how Smarty helps healthcare companies like yours.