Andrew didn’t set out to land in marketing operations—it just kind of happened. While earning a degree in digital media with an emphasis in cinematography from UVU, he picked up a grab bag of creative and technical skills: web design, coding, Flash animation (RIP), 2D/3D design, sound design, video game animation, scriptwriting, camera work, and project management. But through it all, one thing kept pulling him back—people.

While working as a freelancer, Andrew got a rush from collaboration and the thrill of problem-solving under pressure. He loved wearing many hats—jumping between analytics, creative, and execution—and seeing how process improvements could make a team hum. Smoothing workflows, tracking performance, or learning from a project that went sideways, Andrew began to really understand the balance between creativity and operational clarity.

Sure, discovering that film wouldn’t make him rich or famous stung a little. But being known around the office as the guy who jumps into the trenches with you, clears the fog, and says, “Let’s figure this out together”? That’s worth more.