By day, Eric is planning, developing, and executing multi-channel marketing campaigns in order to generate quality leads for Smarty. He's a digital marketing nerd and a real sucker for marketing strategy. Coming from the agency world, he has 7 years of digital marketing experience and is well-versed in LinkedIn, Meta, and Google advertising. He's also managed paid social campaigns across a wide array of industries, including B2B SaaS, Healthcare, Amusement, and more.

By night, you can find Eric with his wife and daughter. He enjoys watching movies, hiking, camping, playing guitar, and playing tabletop and video games alike. He's also an aspiring tabletop game designer and graphic novelist, so you can find him crafting and writing in his spare time.