Shayla loves making workflows simple, seamless, and accessible. With a background in cognitive science from the University of Michigan and a master’s in UX from UW–Madison, she blends her knowledge of human behavior with design to create intuitive experiences. Before joining Smarty, she managed client experience across sales, marketing, and onboarding, and even started her own software company to help accounting firms streamline their workflows. Originally from Michigan’s Upper Peninsula, Shayla now calls Utah home, where she’s always looking for her next outdoor adventure.