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How address data became Fabletics's (and others') secret sauce
August 20, 2025
Andrew Townsend
Andrew Townsend
Fabletics (and others) use Smarty to be the best. Address autocomplete and address verification increase conversions and eliminate costly address-based mistakes.
Usage notifications | Get notified before hitting your lookup limit
August 13, 2025
Ryan Muir
Ryan Muir
Activating usage notifications is just a visit to your Smarty Account Dashboard away. With three clicks, you’ll be able to track your lookup usage like a pro.
Smarty turns FEMA hazard scores into instant, address-level risk intelligence
July 31, 2025
Ben Roden
Ben Roden
Smarty announced the launch of its US Property Risk Data product, a solution that transforms FEMA’s NRI into structured, address-level hazard intelligence.
Inside Smarty - Brenyn Beesley
July 30, 2025
Dan Lambourne
Dan Lambourne
Smarty is home to many exceptional individuals, including Brenyn Beesley, our spotlight this month. Read on to discover why Brenyn is one of our MVPs!
Build address data into your health insurance platform to stay HIPAA and ACA compliant
July 29, 2025
John Hickey
John Hickey
Having the best address data built into your systems? Now that's how we achieve HIPAA and ACA compliance, baby!
Improving user/customer experience in every industry with clean address data
July 21, 2025
Brent Francom
Brent Francom
UI is what people see and click. UX is how they feel while using your product. CX is the entire journey—from discovery to delivery. Here's how to improve them all.
Dashboard essentials for Smarty users
July 16, 2025
Andrew Townsend
Andrew Townsend
Whether starting from scratch or looking to optimize your current setup, understanding the dashboard's full capabilities can streamline your address data ops.
Take charge of your API usage with Smarty’s key management features
July 14, 2025
Brent Francom
Brent Francom
Smarty created usage by key (included in all annual plans) and limit by key (included in some plans; you can add them by contacting sales) for its APIs. Neat!
Why insuretechs need to help insurance agencies with prefilling apps
July 9, 2025
Ryan Muir
Ryan Muir
Insuretechs should help insurance agencies and providers by integrating autocomplete and verifications into their platforms. Happy clients = insuretech giants.

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