Meet the individuals that make up Smarty.
Smarty Team

Our values

We see the humanity of others and consider their needs, objectives, and challenges as we go about our work. We hold ourselves accountable for our impact on others as well as our results.
We actively develop our skills. We welcome the uncomfortable work it takes to master ourselves and our craft. We continuously learn, improve, and help others do the same.
Whether it’s traveling together or creating useful products together, it’s essential to have a good time. Even though we don’t take ourselves too seriously, we’re serious about providing value. Our desire and ability to create and deliver keeps things fun.

The Smarty Team

It's all about relationships.
Professional Bio
Fun Bio
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Rich Wilcox
Rich Wilcox
Sr. Manager of Business Intelligence

Rich is an experienced business leader focused on delivering solutions that enable others to make smarter, data-informed decisions. Rich earned a Bachelor's Degree in Statistics as well as an MBA from Brigham Young University and loves to work at the intersection of business strategy, operations, analytics, and data technology. His two decades plus of professional experience as a consulting actuary, a business analyst, and a data leader have been focused on extracting meaning and business value from raw data. He's always striving to gain a deeper understanding of business needs so he can truly partner with all teams across the company. Rich's goal is to deliver the right information to the right people at the right time.