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1 item tagged ”Smarty don'ts

By Jeffrey Duncan, Bailey Hendrickson on April 16, 2025
We’ll be honest: there are some rare, creative, and oddly inspiring scenarios in which traditional address validation tools—like Smarty—might not be top of mind. Take Gary, for instance. He runs a mail-order sourdough bakery and believes address typos give his shipping process a “personal touch. ” His customers now expect their loaves to go on postal pilgrimages, complete with handwritten notes and breadcrumb trails. Literally. Or Eleanor, who’s lived in the same town for 62 years, ships packages with descriptions like “the blue house with the tire swing near the old Peterson farm.

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