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70 items tagged ”Address autocomplete”
Healthcare provider compliance & data accuracy explained
By John Hickey, Brielle Paul on June 18, 2026
Improve healthcare provider data accuracy and compliance to reduce risk, ensure regulatory alignment, and streamline operations.
Puerto Rican urbanization codes: Meaning, USPS use, & lookups
By Ryan Muir, Bailey Hendrickson on June 1, 2026
Learn what a Puerto Rican urbanization code is, why USPS requires it, and how to find and format it correctly for accurate address delivery.
Can address autocomplete really reduce entry time by 80%?
By Kajsia McCoy, Brielle Paul on May 15, 2026
<p>Yes! Address autocomplete can really reduce entry time by up to 80%. </p><p>BUT THAT SOUNDS CRAZY, right? Your scrutiny isn’t unwarranted. It’s why this blog exists. </p><p>Let’s break down what “reducing entry time by 80%” actually means. Along the way, we’ll look at real-world studies and usability research to see how typing effort, form friction, and address type affect entry time. </p><p>Here’s what we’ll cover:</p><ul><li data-list-item-id="eab055a3a030794edf6074b1398220a15"><a href="#what-does-80-percent-actually-refer-to"><u>What does “80%” actually refer to?</u></a></li><li data-list-item-id="ee9bf56748496e7ee7afe27b1ddecfc75"><a href="#why-reducing-keystrokes-reduces-time-the-keystroke-level-model"><u>Why reducing keystrokes reduces time: The Keystroke-Level Model</u></a></li><li data-list-item-id="ec9c00d97f047b0a1642a860a33068dc6"><a href="#why-multi-field-address-forms-create-friction"><u>Why multi-field address forms create friction</u></a></li><li data-list-item-id="e8ae19e9d8cba80b7d3e2bf1f5567b8de"><a href="#the-mobile-multiplier"><u>The mobile multiplier</u></a></li><li data-list-item-id="eb0feb719f0484355304bf8ba11b8b5f7"><a href="#how-autocomplete-changes-the-interaction-model"><u>How autocomplete changes the interaction model</u></a></li><li data-list-item-id="e5ca35cedbeb78da3162ab290bee7bd1e"><a href="#side-by-side-comparison"><u>Side-by-side comparison</u></a></li><li data-list-item-id="e8428cb2bb65f593ebb82cf9500441d8e"><a href="#why-this-matters-for-business"><u>Why this matters for business</u></a></li><li data-list-item-id="ebeefa62174dbe033d2f8306c10f72fb2"><a href="#tldr"><u>TL;DR</u></a></li></ul><p><img src="https://d3jlqkabnnke2x.
P&C insurance digital transformation
By Ryan Muir, Bailey Hendrickson on May 6, 2026
Learn what P&C insurance digital transformation means, where it delivers ROI (claims, underwriting, servicing), and the biggest challenges to plan for.
Make international address data accuracy your business’s hidden superpower
By Kajsia McCoy, Bailey Hendrickson on April 20, 2026
<p>Invalid or typo-riddled addresses are the petty criminals sabotaging your business. They’re quiet, easy to miss, and even seem harmless at first. But before you know it, they’re sneaking in your checkout forms, settling into customer databases, and slowly wreaking havoc on your logistics, delivery rates, and customer satisfaction. </p><p>If you don’t catch these stinkers early, one tiny slip of the finger can spiral into failed deliveries, tedious manual corrections, and extra work for your already busy teams.
The future of P&C insurance underwriting
By Bailey Hendrickson, Ryan Muir on April 6, 2026
For P&C underwriters, the future of underwriting isn’t just moving from paper to predictive models—it’s moving from processing information to interpreting it.
Welcome to the Address Zoo #2 | AABB addresses with secondaries & addresses differing only by designator
By Adam Charlton, Brielle Paul on February 27, 2026
<p><i>The benefits of reliable, easy-to-implement address data are straightforward. Actual addresses, on the other hand, aren’t always so cut and dry. </i></p><p><i>If you’re looking to become an expert in everything that begins or ends with an address, this series is for you. We’ll demystify the types of addresses that have developers scratching their heads and introduce you to the tools keeping your address data best-in-class. </i></p><p><i>Come one, come all, and enter the wonderful world of peculiar addresses! Let’s see what’s on exhibit.
Introducing Smarty’s mascot… Hermes?
By Kajsia McCoy, Brielle Paul on December 10, 2025
<p>Greek gods, as it turns out, have a lot to say to the mortals on Earth and the souls in Hades. </p><p>What they don’t have is time to travel from Olympus all the way to Earth or Hades just to tell a mere mortal to perform 12 labors… or eat a magical herb… or free Odysseus. </p><p>That’s why the gods have a personal messenger: Hermes. Equipped with winged sandals, Hermes travels between Olympus, Earth, and the underworld with lightning speed (Get it? Lightning? Because his dad is Zeus? 🤣)</p><p>Smarty also knows a thing or two about outrageous speed, and that’s not where our similarities with Hermes end.
Pinpoint 2025: Day 1 recap
By Andrew Townsend, Brielle Paul on November 28, 2025
<p>For two days, Smarty users gathered together with other address data experts for Pinpoint, Smarty’s first virtual user conference, where developers, industry experts, and product specialists talked all things addresses and pulled back the curtain on address data solutions. </p><p>Attendees asked questions about cloud-based software, the impact of accurate address data on fintech and insurance companies, and the ROI of good address data across all industries. </p><p>Plus, attendees got to take a peek behind the scenes and see what makes Smarty’s address data solutions tick.
Pinpoint 2025: Day 2 recap
By Bailey Hendrickson, Andrew Townsend on November 28, 2025
<p>For two days, Smarty gathered address data experts for Pinpoint, our first-ever virtual user conference. There, developers, product specialists, and industry experts delved into the nitty-gritty details of address data that you need to understand in order to succeed in your industry. </p><p>Attendees learned how to process addresses faster (much faster) than the blink of an eye, with and without using code! </p><p>They also got to look under the hood on how insurance is evolving and becoming even more efficient than ever to create a “delightful user experience.
What to look for in an address data solution: Data accuracy
By John Hickey, Bailey Hendrickson on November 14, 2025
<p>Once you know what capabilities you need, the next challenge is choosing a provider that actually delivers—pun intended. <br><br>This blog is part of our <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">five-part series, <i>What to look for in an address data solution</i></a><i>. </i> </p><p>Previously, we discussed the need to find an address data solution that understands the importance of speed, scalability, and reliability, enabling you to maintain automated, efficient, and accurate workflows in any industry that deals with addresses.
Empowering finance, healthcare & insurance companies with international autocomplete
By Kajsia McCoy, Brielle Paul on November 13, 2025
<p>Address data plays a vital role for finance, healthcare, and insurance companies. When these companies serve customers worldwide, processes like KYC compliance, fraud prevention, and onboarding become even more complicated, making accurate data even more essential. </p><p>Enter <a href="https://www. smarty. com/products/international-address-autocomplete"><u>International Address Autocomplete</u></a>, a form and checkout address-filling feature that saves the day for more than just ecommerce companies based in the US.
What to look for in an address data solution: Address data needs
By John Hickey, Bailey Hendrickson on November 10, 2025
<p>If data is the lifeblood of your business, addresses are the veins that carry it. They connect every operation—from shipping to customer service to compliance. </p><p>Yet, address data is often overlooked until it breaks something expensive. </p><p>This post kicks off <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">our five-part series, <i>What to look for in an address data solution</i></a>—a practical guide to building a smarter, cleaner, and more reliable address data strategy.
Pinpoint: The Smarty virtual user conference, because the world is better validated
By Andrew Townsend, Bailey Hendrickson on October 9, 2025
<p><strong>November 2025 | 100% online | 100% awesome</strong></p><p>Join us this November for the Smarty Virtual User Conference, a two-day event packed with insights, tools, laughs, and $1000 worth of prizes. </p><p>This event is for you, whether you’re optimizing delivery accuracy, improving compliance, or just trying to figure out if your neighbor <i>really</i> has a breakfast nook. </p><h3><strong>What to expect:</strong></h3><ul><li><strong>2 days, 12 hours of content, zero fluff</strong></li><li><strong>Live sessions</strong> from address data pros</li><li><strong>Hands-on demos</strong> of Smarty’s latest tools and plugins</li><li><strong>Giveaways galore, </strong>like gift cards, swag, and even a chance at a massive LEGO set</li><li><strong>Hidden Easter eggs</strong> throughout the event (no, seriously—find them and win)</li><li><strong>An after-party with games</strong> (shoutout to Brady Amundson)</li></ul><h3><strong>Tailored tracks for every role</strong></h3><p><img src="https://d3jlqkabnnke2x.
Welcome to the Address Zoo #1 | Override & underride city addresses
By Adam Charlton, Brielle Paul on October 7, 2025
<p><i>The benefits of reliable, easy-to-implement address data are straightforward. Actual addresses, on the other hand, aren’t always so cut and dry. </i></p><p><i>If you’re looking to become an expert in everything that begins or ends with an address, this series is for you. We’ll demystify the types of addresses that have developers scratching their heads and introduce you to the tools keeping your address data best-in-class. </i></p><p><i>Come one, come all, and enter the wonderful world of peculiar addresses! Let’s see what’s on exhibit.
Around the World in 80 Days (with Smarty!)
By Kajsia McCoy, Bailey Hendrickson on October 2, 2025
<p>Phony passports. Runaway trains. Rogue elephants. Hot air balloons. Phileas Fogg dodged them all in the 1956 movie adaptation of Jules Verne’s novel, Around the World in 80 Days. </p><p>His race was against time. Today, your ecommerce business is running a race of its own; delivering quickly, accurately, and affordably across a world full of logistical landmines. </p><p>Fortunately, you don’t need a valet named Passepartout to guide you (although wouldn’t that be fun?!) </p><p>You just need Smarty.
How address data became Fabletics's (and others') secret sauce
By Andrew Townsend, Bailey Hendrickson on August 20, 2025
<p>Address data accuracy isn't just about getting mail delivered. Having quality address data will directly impact revenue, compliance, and customer experience. In a <a href="https://www. youtube. com/embed/d3L-U559Wz0?si=HcUvvbv-PueUVI2H" target="blank" rel="noopener">recent webinar</a>, we explored real-world case studies showing how companies across industries leverage address verification and geocoding to solve expensive problems and unlock new opportunities. </p><h2><strong>Healthcare data: Compliance and accuracy at scale</strong></h2><p><a href="/company/case-studies/geocoding-healthcare-compliance-curatus"><strong><u>Curatus</u></strong></a>, a healthcare data provider, faced a critical challenge with provider directory accuracy.
Improving user/customer experience in every industry with clean address data
By Brent Francom, Bailey Hendrickson on July 21, 2025
<p>You finally track down an essential addition to your collector’s set of [insert item of your choice], and you're hyped to buy it until the chaos begins. </p><p>The cart is hidden in a fly-out on the side, cluttered with blocky, overwhelming text. You spend way too long just trying to find the "Proceed to Checkout" button. </p><p>👎 That’s bad UI (user interface): messy, confusing design that makes navigation a chore. </p><p>You make it to the checkout and start entering your info, but the site keeps rejecting your address.
Why insurtechs need to help insurance agencies with prefilling apps
By Ryan Muir, Bailey Hendrickson on July 9, 2025
<p>If you’re an insurtech company, here’s something you might not have high on your roadmap, but should: application pre-fills. </p><p>Most insurtechs are focused on the big-ticket items—policy management, quoting engines, claims systems, or risk modeling. And those are excellent, worthwhile ventures. </p><p>But if you want <a href="/solutions/p-and-c-insurance"><u>your insurance carrier clients</u></a> to really win (and keep renewing with you), you need to help them solve one of their biggest CX + compliance pain points: the insurance application process.
New cards, new challenges | How Klarna & PayPal’s card launch highlights the need for reliable card issuance
By Ben Roden, Brielle Paul on June 16, 2025
<p>This June, Klarna and PayPal made some big moves into the physical card space. Klarna teamed up with Visa to launch a BNPL (buy-now-pay-later) debit card, while PayPal’s partnership with Mastercard aims to help the brand make the jump from phone to wallet. </p><p>Coupled with other wave-making announcements like <a href="https://stripe. com/newsroom/news/sessions-2025#:~:text=Reinventing%20global%20money%20management%20with,acquisition%20of%20stablecoin%20platform%20Bridge. " target="blank" rel="noopener"><u>Stripe’s all-in moves on AI and stablecoins</u></a>, PayPal and Klarna’s announcements emphasize a broader industry shift as fintechs transform from niche digital players to comprehensive financial services platforms.
Smarty® wins bronze Stevie® Award for customer satisfaction
By Trent Howell, Bailey Hendrickson on May 22, 2025
<p>OREM, UT, May 2025—The Stevie Awards announced that Smarty won the bronze medal for “<a href="https://stevieawards. com/aba/achievement-awards" target="blank" rel="noopener"><u>Achievement in Customer Satisfaction. </u></a>”</p><p>We’re thrilled to have received this award, as winning a Stevie signals that our customers trust and love Smarty products. </p><h2>What are Stevie Awards?</h2><p>Winning a “Stevie” is a prestigious honor for businesses, often referred to as the “Oscars of the business world.
Address autocomplete, verification, and customer satisfaction: The unseen connection
By Kajsia McCoy, Bailey Hendrickson on May 12, 2025
<p>“Remote shopping, while entirely feasible, will flop. ” <a href="https://www. inc. com/geoffrey-james/31-hilariously-bad-high-tech-predictions. html" target="blank" rel="noopener"><u>Time Magazine (1966)</u></a>. This statement is laughable in today’s society. In the last 60 years, online purchasing has become a daily event, and more online purchases are being made every year. </p><p>In fact, In 2024, total ecommerce sales in the United States reached approximately <a href="https://www. census.
Ecommerce fulfillment: How accurate address data builds trust and reduces costs
By Kajsia McCoy, Bailey Hendrickson on May 9, 2025
<p><img src="https://d3jlqkabnnke2x. cloudfront. net/ecommerceheader750x4720b8d30ca25. webp" alt="Accurate address data builds trust and reduces costs" width="751" height="472"></p><p id="address-data-validation: A key player in ecommerce fulfillment-solutions">Getting deliveries right starts with getting addresses right. </p><p>In today’s “I want it now“ world of online shopping, customers expect their orders to show up on time and without any hiccups. And the stakes are high: <a href="https://www.
Solving paranormal address problems with Smarty®
By Kajsia McCoy, Bailey Hendrickson on May 3, 2025
<p>Ever feel like your address data is cursed?</p><p>Customers claim their packages never showed up. </p><p>Your CRM swears by an address that doesn’t exist. </p><p>Meanwhile, your checkout form mysteriously rejects a perfectly valid street name like it's possessed. </p><p>Healthcare claim denials, failed insurance verifications, suspicious fintech delays—something strange is definitely going on. </p><p>Instead of avoiding or running away terrified, we’re investigating the eerie and mysterious on Paranormal Day, May 3.
Smarty wins "Location Analytics Solution of the Year" at the RetailTech Breakthrough Awards!
By Kajsia McCoy, Bailey Hendrickson on April 24, 2025
<p>OREM, UT, April 2025—Today, RetailTech Breakthrough Awards announced that Smarty won the “Location Analytics Solution of the Year” award. </p><p>This is a big win for Smarty because we know that means we’re helping customers just like you achieve pristine address data solutions. YAY!</p><p>Smarty has been named the "Location Analytics Solution of the Year" by the<a href="https://retailtechbreakthrough. com/" target="blank" rel="noopener"> <u>RetailTech Breakthrough Awards</u></a>! This prestigious award recognizes top innovators in retail technology, with thousands of nominations from companies worldwide.
Why address verification is the necessary complement to autocomplete
By John Hickey, Bailey Hendrickson on April 14, 2025
<p>Address autocomplete is a powerful tool for improving form completions and ensuring users select real, deliverable addresses at entry. However, to maintain long-term data integrity and enhance address-related insights, address verification is a necessary complement. Here’s why:</p><p><strong>1. Gain up to 55 points of metadata per verified address</strong><br>Autocomplete provides real-time address suggestions, while address verification appends additional metadata. Address verification enhances each address with up to 55 points of data, such as:</p><ul><li>ZIP-9 level accuracy geocoordinates (rooftop accuracy also available)</li><li>ZIP+4 Codes</li><li>Residential Delivery Indicator (RDI) to identify residential vs.
Ecommerce shipping efficiency tools you need: Address autocomplete and verification
By Kajsia McCoy, Bailey Hendrickson on March 18, 2025
<p>We know it’s not New Year's anymore, but we can still push for improvement and efficiency in our lives. </p><p>Maybe you’ve lapsed on that goal to be healthier or slightly slipped on your new reading and writing regimen. No worries. </p><p>Not only are we here to remind you to KEEP GOING on whatever goals you have, but we’re also here to give you an easy-to-implement solution that will create <a href="/blog/shipping-optimization"><u>shipping efficiency</u></a> and stop sending packages into the void.
Patient form optimization: The $17.4 million problem
By John Hickey, Bailey Hendrickson on March 12, 2025
<p>Let's start with a number that should make every hospital administrator do a double take: $17. 4 million. That’s how much the average hospital loses annually—just from denied claims due to patient misidentification. This isn’t from equipment costs, not from staffing shortages, and not even from insurance negotiations—just from keeping bad patient data. </p><p><i>Surely, our forms aren’t that bad. (Yes, they are, and stop calling me Shirley. )</i></p><p>But here’s the reality: According to the <a href="https://security.
Improving address data quality in healthcare
By John Hickey, Bailey Hendrickson on February 27, 2025
<p>Healthcare is experiencing a dramatic shift in how patient information is stored and managed. Electronic medical records (EMRs) and electronic health records (EHRs) have become the new standard, driven by two powerful forces: everyone has mobile devices and the increase in the human population. </p><h2>A growing problem with clean address data in EMRs and EHRs</h2><p>While EMRs and EHRs offer amazing accessibility and storage capabilities (way better than a filing cabinet), they've also exposed a critical weakness in many healthcare organizations: address data quality.
Falling out of love with your address data solution?
By Brent Francom, Bailey Hendrickson on February 14, 2025
<p>There are plenty of address data solutions in the sea. You might need to let them off the hook if:</p><ul><li>Their data accuracy is suffering<ul><li>Too many <a href="https://www. smarty. com/articles/address-false-positives"><u>false positives</u></a></li><li>Spotty data availability (lack of international support? Beuller?)</li><li>Off-the-mark geocoding (not truly <a href="/blog/us-rooftop-geocoding-reverse-geocoding-announcement"><u>rooftop-level accurate</u></a>)</li><li>Missing data enrichment (<a href="/articles/what-is-rdi"><u>RDI</u></a>, <a href="/articles/county-fips-codes"><u>FIPS</u></a>, <a href="/products/features/smartykey"><u>unique ID</u></a>, <a href="/articles/secondary-address"><u>secondary addresses</u></a>, etc.
Global game-changer: Level up your customer retention in 2025
By Andrew Townsend, Bailey Hendrickson on February 6, 2025
<p>In 2024, it’s estimated that online purchases, or ecommerce, made up more than <a href="https://www. statista. com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/"><u>20% of global retail</u></a>, with <a href="https://www. sellerscommerce. com/blog/ecommerce-statistics/"><u>2. 77 billion people shopping online</u></a>, and those numbers will only get bigger in the following years. With so much online shopping, more goods and services are being shipped than ever before—including during the height of the Sears catalog in 1970.
Shipping optimization: Boosting your bottom line
By Kajsia McCoy, Bailey Hendrickson on January 29, 2025
<p>Shipping optimization is rapidly evolving the retail landscape with advancements in shipping technology. From using robotics to increase efficiency and protect workers from dangerous jobs to autonomous vehicles<strong> </strong>and drones taking items to hard-to-reach areas, shipping has drastically evolved from the infancy of ecommerce in the 1990s. </p><p>Sure, the 90s are currently having a pop culture resurgence, but your customers don’t want their shipping experience to go retro. One of the most impactful ways to ship effectively is to use a Shipping Execution System (SES).
How I reduced my returned mail from 27% to 1% using address autocomplete
By Andrew Townsend on January 13, 2025
<p><i>The following is based on a true story. Some of the names and relationships have been changed to protect the anonymity of individuals and companies. However, the numbers are 100% accurate. </i></p><p>In 2023, I wanted to mail some really fancy cards to 165 businesses. I collected their addresses by asking for them or finding them in their online listing and collected them all in a neat little row. Then, I went a step further and ran these addresses through Smarty's bulk address validation tool.
From cart to commitment: Ultimate ecommerce checkout guide
By Kajsia McCoy, Bailey Hendrickson on January 3, 2025
<p>Cart abandonment is the nemesis of ecommerce. With <a href="https://www. hotjar. com/blog/cart-abandonment-stats/">70% of carts left stranded</a>, every tweak to your checkout process can lead to significant revenue recovery. </p><p>Here's how to create a seamless experience, win over customers, and boost conversions. </p><p>PSST! If you like what you see but don’t want to have to read it, <a href="https://get. smarty. com/hubfs/Downloadables/Smarty-Ecommerce-cart-abandonment-prevention-checklist.
Be an address ninja
By Holly Joyce, Bailey Hendrickson on December 12, 2024
<p>We love ninjas!</p><p>Yes, we do!</p><p>We love ninjas!</p><p>How about you? </p><p> </p><p><i>crickets </i></p><p> </p><p>We know they’re out there. <br><br>BUT TODAY IS THEIR DAY, so even though these sneaky, highly-trained martial artists aren’t going to join our cheering throngs, we’ll celebrate them on National Day of the Ninja. <br><br>Why?</p><p>Because we’re ninja masters (sort of). </p><p>We’re really good at solving every address issue just like we believe our fellow shadow warriors would—silently running in the background, solving challenges with unparalleled speed and accuracy.
Santa uses Smarty®
By Santa Buttons, Bailey Hendrickson on November 20, 2024
<p>HO HO HO! Merry Christmas, my dear friends,</p><p>I’m taking a minute from my busy toy-making and list-checking (twice) schedule to write you a letter. I know, I know, usually, it’s you and your lovely children writing ME letters, but I’ve loved seeing your efforts to get on the nice list this year and want to give you a peek into how I make the magic happen. </p><p>Because you made my heart feel warm even at the North Pole, I’m sharing the answer to my most asked question: "How do I deliver billions of gifts to people all over the world?” </p><p>The magic behind my sleigh rides? Hint: it's not the reindeer… I use Smarty.
2025 and beyond: The future of CX
By Kajsia McCoy, Bailey Hendrickson on November 18, 2024
<p>The customer experience (CX) landscape is changing faster than a squirrel on espresso 🐿️☕, driven by technological advancements, consumer expectation evolution, and the need for all things to become digital. Maybe you wanna keep up with the change. That’s great. Or even better, you want to get ahead of all the other guys. That’s where Smarty comes in. </p><p>Looking at what the future of customer experience will be like in 2025 and beyond (supported by relevant statistics and insights from various studies we’ve collected), address autocomplete and verification play a bigger role than you might suspect.
Get more Black Friday & Cyber Monday sales using address data
By Kajsia McCoy, Bailey Hendrickson on November 12, 2024
<p><strong>Webinar recap:</strong> The holiday sales race is almost on, and if you’re not prepared with your checkout game plan, you might be left behind with a sea of cart abandonments and “Where’s my order?” calls. But fear not! </p><p>We recently held a webinar with address data experts Caroline Roweton and Brent Francom to talk about the ways bad address data can WRECK your holliday sales bump. </p><p>They covered 7 ways you can use address data tools like <a href="/products/us-address-autocomplete">autocomplete</a> and <a href="/products/us-address-verification">address verification</a> to crush the competition faster than a Black Friday doorbuster crowd will crush your beautiful holiday displays.
A spicy take on address autocomplete and verification
By Kajsia McCoy, Bailey Hendrickson on November 1, 2024
<p>Do you know what's more satisfying than watching address autocomplete perfectly fill out online forms? Absolutely nothing—except maybe biting into a warm cinnamon roll on National Cinnamon Day. </p><p>Mmmmmmm. </p><p><img src="https://d3jlqkabnnke2x. cloudfront. net/cinnamonroll4483360432f5fb9c. webp" alt="Warm cinnamon roll" width="448" height="336"></p><p>Speaking of warm and sweet experiences, today we're exploring how address autocomplete (when configured <i><strong>without</strong></i> best practices in mind) can turn from a delightful treat into a bitter disappointment and how address verification can save the day.
Boo! Scary street names in horror movies
By Kajsia McCoy, Bailey Hendrickson on October 16, 2024
<p>If you’re here, you appreciate a good horror movie, especially around Halloween time. </p><p>There are many different subgenres of scary movies: slasher, found footage, psychological horror, supernatural horror, monster, folklore, zombie, gothic fiction, paranormal fiction, and the list goes on and on for a frighteningly long time. </p><p>One thing all horror movies have in common is a scary setting. Maybe the trees are creepy and dead. Perhaps the house is rotting from the inside out. Sometimes, the location has historical significance with real and traumatic events.
The curse of the wrong address
By Kajsia McCoy, Bailey Hendrickson on October 1, 2024
<p>Nestled snugly in Orem, Utah, address experts huddle in a circle to hear the cautionary tale of the curse of the wrong address. The lights dim, and a hush falls among the group as the flashlight beam fractures in two, lighting the sides of an older man’s face. He clears his throat and begins…</p><p>Just days after Melissa Darnitall’s 17th birthday, a Victorian house went up for sale in the quaint town of Rolling Hills. Being historians by trade and visiting the city every year to experience what her mother called “the classic Halloween experience,” Melissa’s parents jumped to buy the property.
Keep ‘em coming back: The simple strategy you may be missing for customer retention
By Kajsia McCoy, Bailey Hendrickson on September 24, 2024
<p>Everybody in ecommerce, marketing, or sales knows that it’s not just about the 1st sale–you want customers to come back—a lot. On the surface level, it seems fairly simple to understand why. #MoreMoney 💸</p><p>Return customers liked their first interaction with your company and product so much, they’ve returned to purchase from you a second time. There’s no set schedule to when they’ll return again, and they may only make one more purchase. </p><p>Repeat customers are loyal customers who keep coming back again and again.
Improving insurance customers’ experiences in policy management
By Ryan Muir, Bailey Hendrickson on September 13, 2024
<p>84% of customers say the experience a company provides is as important as its products or services, according to a <a href="https://www. salesforce. com/news/stories/state-of-the-connected-customer-report-outlines-changing-standards-for-customer-engagement/">Salesforce report</a>. Over the past decade, the insurance market has become saturated with endless products and options. Buyers have adjusted and evolved in response to the buffet of insurance options, becoming more sophisticated and specific in what they need and want.
Streamlining policy issuance with accurate address data
By Ryan Muir, Bailey Hendrickson on August 26, 2024
<p>Insurance customers expect quick and customized service and immediate responses in their interactions. Smartphones, online transactions, and digital communications rule the world. </p><p>Yet, the policy issuance for insurance can be extremely slow and painful. This is due primarily to the fact that accuracy matters so much regarding customer data, and this data takes a while to curate and process. So, how do insurers streamline claims processing while maintaining the highest accuracy levels?</p><h3>Speed and ease go together</h3><p>The quick answer is "automation and digitization.
Enhancing underwriting efficiencies with address data
By Ryan Muir, Bailey Hendrickson on August 20, 2024
<p>For underwriting efficiencies and commercial insurance success, the accuracy and reliability of data are crucial. Accurate data improves the risk assessment process and optimizes the overall workflow, saving both time and money. Leveraging Smarty's high-quality address data solutions, precise rooftop geocoding, address verification with PUIDs, and address autocomplete provides a significant advantage in improving insurance underwriting processes. </p><h2>The significance of a single rooftop geocoding vendor</h2><p>Traditional geocoding cascades pose challenges.
Black Friday ready: Real-time ecommerce address verification
By Andrew Townsend, Bailey Hendrickson on July 26, 2024
<p>Don’t panic. We’re not telling you to set up your Christmas lights in July or tune into your favorite holiday station. We’re not crazy here (mostly). But also, do your thang. </p><p>What we ARE saying is that if you’re in ecommerce, you know just as well as Smarty does that you have to start prepping for those big holidays months in advance. Today is as good as any to see how setting up the right real-time address capabilities, like suggesting verified customer addresses as they type, can get your business in the black on Black Friday.
Address Autocomplete API JavaScript SDK tutorial
By Andrew Townsend on July 24, 2024
<p><strong>Webinar recap:</strong> Ready to take your web forms from "meh" to "wow"?</p><p>In our recent webinar, we gave tips and tricks and demonstrated live coding magic. </p><h2>The essentials of Smarty's address autocomplete API</h2><h4>JavaScript SDK magic made easy</h4><p>Integrating Smarty’s Address Autocomplete API using our JavaScript SDK is a breeze. Smarty also has SDKs for . NET, Android, Go, iOS, Java, PHP, Python, Ruby, and Rust, making setting up client credentials, building functions, and handling address lookups look like child’s play.
Dealing with address data from multiple countries
By Andrew Townsend on May 1, 2024
<p>In our recent webinar, we hosted Jeffrey Duncan, our Technical Product Manager, who discussed the complexities and nuances of managing address data across various international formats. </p><p>While seemingly straightforward, addresses are quite complex, especially when dealing with international data. Jeffrey highlighted the variability in address formats, which can range from the number of address lines to the order of address components, differing significantly from one country to another.
Unlocking ecommerce success: Fabletics' journey with address autocomplete
By Andrew Townsend on March 20, 2024
<p>In the growing world of ecommerce, providing a seamless checkout experience is key for customer satisfaction and conversion rates. </p><p><a href="https://www. fabletics. com/">Fabletics</a>, a leading activewear brand, embarked on a conversion-improving journey with Smarty™ to enhance their checkout process. We recently hosted a webinar filled with insights from <a href="https://www. linkedin. com/in/melaniencummings">Mel Cummings</a>, Vice President of Product Management and UX at Fabletics.
Avoid awkward moments with Smarty's accurate data
By Sawyer Hendrickson on March 18, 2024
<p>March 18 marks a bit of an awkward holiday: Awkward Moments Day. It's a day that celebrates those times that make you cringe, moments that make you face-palm, and stories that wake you up at 4 in the morning thinking, "Ugh! Why did I do that?" Although these moments can be uncomfortable, it's helpful to remember that everyone has them, and if they say they don't … We know they’re lying. </p><p>It's also helpful to remember that these embarrassing stories can help us learn and do better the next time around.
6 ways telecom & internet companies leverage address data
By John Hickey on February 14, 2024
<p><strong>Webinar recap:</strong> In a recent webinar, we showed how address data tools help managers improve business performance in the following areas:</p><ol><li data-list-item-id="e3437de224f424dd4db54b165d09f884d">Network Planning</li><li data-list-item-id="ec04c69801a00e1e1b5f2f18b9be3763c">Asset Management</li><li data-list-item-id="eb514e1e10ce721297ddb7c7523017ea6">Customer Acquisition and Retention</li><li data-list-item-id="e2f2fcd4c9a7f99d50b6ad63ca596cdd6">Data Blending</li><li data-list-item-id="e114cea01972a1d8fc653444da45bf505">Mail and Parcel Delivery</li><li data-list-item-id="e75f120878ebda35faa58850c0f07e2b5">Fraud Reduction</li></ol><h2>1.
Mastering international address verification and autocomplete with Smarty™
By Andrew Townsend on December 12, 2023
<p>With 240 countries supported, each with unique <a href="/articles/postal-address-examples-formats">address formats</a>, language variations, and data complexities, <a href="/articles/what-is-international-address-validation">verifying international addresses</a> is no simple task. </p><p>We recently hosted a webinar about the slippery mess of standards and exceptions that make up international address data. </p><p>We brought in experts <a href="/company/team/caroline-roweton">Caroline Roweton</a>, product manager, and <a href="/company/team/acacia-warner">Acacia Warner</a>, a backend software engineer, to guide attendees through the maze of mastering international address verification.
Address affairs causing healthcare hiccups: Part 2
By Brent Francom on November 9, 2023
<h3>Software in the healthcare industry</h3><p>In our <a href="https://www. smarty. com/blog/address-affairs-causing-healthcare-hiccups">previous post</a>, we diagnosed the problems associated with having bad address data in the world of healthcare. If you would like to go over those again, or if you stumbled upon Post 2 before Post 1, you can read about those problems here. </p><p>In this second installment, you'll learn about the solutions to those problems from a software development standpoint.
Address autocomplete best practices
By Ryan Muir on September 28, 2023
<p>Properly implemented address autocomplete can help businesses improve conversion rates by speeding up address entry, improve address data quality by reducing typos, and reduce user frustration related to errant address data. </p><p>But, if you choose the wrong autocomplete API or make implementation errors, those benefits can evaporate. In our new ebook, "Magical Benefits of Address Autocomplete," where we've compiled valuable insights and implementation tips, including the best practices we'll cover here.
Smarty™ named a finalist at the SaaS Awards for Excellence in Shipping, Inventory, and Vehicle Logistics category
By Trent Howell on August 22, 2023
<p>August 22, 2023 - PROVO, Utah - <a href="https://cts. businesswire. com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww. smarty. com&esheet=53543525&newsitemid=20230822060689&lan=en-US&anchor=Smarty&index=1&md5=5e336486b3a86c1949b152817769707c">Smarty</a>, the location data intelligence leader, has secured its place as a finalist in the prestigious 2023 SaaS Awards program, competing in the category of Best SaaS Product for Shipping, Inventory or Vehicle Logistics. </p><p>Now celebrating its 8th year, the SaaS Awards continues to recognize and honor outstanding SaaS innovations from all corners of the world.
Boost ecommerce checkouts with zero keystroke autocomplete
By Ryan Muir on August 3, 2023
<p>🎩✨ Imagine this: a customer visiting your site doesn't have to enter their address during checkout because your form auto-populates with valid options <strong>without typing a single character</strong>. </p><p>It's like magic, right? In fact, it's just good tech! In this blog post, inspired by our new ebook, "Magical Benefits of Address Autocomplete," we're going to show you how to become an autocomplete magician and enchant your forms with the smoothest address entry experience imaginable.
Address Autocomplete API implementation tips
By Ryan Muir on August 3, 2023
<p>Hey, web developers! Ready to enhance your address forms and provide a seamless user experience? In our new ebook, "Magical Benefits of Address Autocomplete," we explore valuable insights and implementation tips to transform your checkout and make address entry the easiest thing they'll do all day. <a href="https://www. smarty. com/ebooks/magical-benefits-of-address-autocomplete"><u>Click here to download the ebook and learn more</u></a>, or read on to get a preview of what the ebook offers.
Celebrate World Wide Web Day
By Andrew Townsend on August 1, 2023
<p>World Wide Web Day on August 1 celebrates the birth of the World Wide Web and its significant impact on modern society. </p><p>While the Internet and the World Wide Web are not the same (the Web refers to a web of linked pages via hypertext links while the Internet refers to the exchange of information by people on their own computers), the World Wide Web played a crucial role in making the internet accessible and user-friendly to the general public. </p><p>Let's explore how the advent of the Internet and the World Wide Web have improved address validation and geocoding.
5 hidden costs of not using address autocomplete
By Ryan Muir on July 17, 2023
<p>Quick deliveries, instant search results, and speedy interactions have become the norm in our fast-paced world. Efficiency in online transactions has never been more critical. This goes double for businesses and their investors who are continuously seeking solutions that balance speed and accuracy. </p><p>Just imagine a scenario where a customer is filling out a form on your website - the more time it takes, the more likely they are to abandon the process and navigate away. </p><p>Our new ebook, "Revolutionizing Address Entry: Magical Benefits of Address Autocomplete," delves deeply into this topic.
Celebrating Laser Day and the precision of modern technology
By Andrew Townsend on July 6, 2023
<p>Every July 11, technology enthusiasts, scientists, and curious minds come together to celebrate a milestone in the annals of scientific achievement - Laser Day. On this day in 1960, Theodore Maiman first operated the laser, introducing the world to a tool that would significantly shape industries, from manufacturing to healthcare. </p><p>At first glance, lasers and processes like address validation, geocoding, address enrichment, and address autocomplete may appear worlds apart, relegated to vastly different domains.
How address autocomplete grows your business
By Ryan Muir on June 29, 2023
<p>You've got more website traffic than ever, but your conversion rate and sales are plummeting. What's worse is that this is the information you've got to deliver to the executive team for the monthly report. They're going to want to know the reasons why and the proposed solutions. </p><p>Of course, you'll make it your top priority to figure out what's going on. You decide to map out the flow of the user's journey on your website. You identify key points where there could be problems for the customer.
Reduce friction in forms | Smooth moves aren't just for dancing
By John Hickey on June 2, 2023
<p>What’s wrong with this picture? Your quarterly web traffic is up, but sales are down. Somewhere in your sales pipeline, friction is stopping leads from converting. Online forms and ecommerce checkout flows are a common source of friction. </p><p><strong>Did you know?</strong></p><blockquote><p><i>The mean conversion rate for online forms is a mere 21. 5% 76 out of every 100 visitors abandon their cart when they’re unsatisfied with the experience Cart abandonment is responsible for $4. 6 trillion in lost eCommerce sales yearly</i></p></blockquote><p>All the work you put into planning and developing lead generation campaigns—free trial signups, gated resource downloads, etc.
4 ways address autocomplete improves insurance quote conversion rates
By Ryan Muir on February 24, 2023
<p>Let's get straight to the point. If your company isn't converting clicks to sales, you're losing money. </p><p>But this you already know. </p><p>What you may not know is you can solve this quickly with <a href="/articles/autocomplete">address autocomplete</a> on your web forms. </p><p>With major corporations everywhere holding mass layoffs, generating revenue has never been more urgent. Appealing discounts, deals, offers, etc. will attract visits, but if your web form is difficult to fill out, those clicks won't convert.
Address autocomplete shortens insurance time to quote
By Wes Arnold on January 12, 2023
<p>Insurers know the colossal importance of being accurate. A simple error could create an outstanding difference in results. At the same time, the customer wants speed. The modern lifestyle is fast paced, and any need that isn't met instantly is an inconvenience. Businesses and their investors need to find the most efficient solutions to providing accuracy, without slowing down the near instant return to the customer. </p><h2>Accurate risk assessment and faster quotes</h2><p>In today's insurance world, where convenience is king, the fastest quote wears the crown.
Rising parcel shipping costs 2022: How to cut your shipping expenses
By Wes Arnold on November 21, 2022
<p>Parcel shipping costs have been rising since 2020. We’ve all seen inflation on the consumer end, whether we’re checking out online or paying at the gas pump. And skyrocketing freight rates have made headlines. Today, we’re going to focus on the impact of the increasing cost of shipping on your business and what you can do about it. </p><p>But don’t lose hope—while we’re going to explore climbing shipment costs in this article, we’ll also chat about what your business can do to make shipping more efficient.
How to clean address data for the holiday rush
By Trent Howell on November 14, 2022
<p>It’s November, and online shopping is ramping up to its climactic end-of-year blitz. www. blackfriday. com estimates that between Thanksgiving and Black Friday of this year, consumers will spend approximately $13 billion (<a href="https://www. smarty. com/blog/how-to-clean-address-data-for-the-holiday-rush#black-friday-predictions">1</a>). </p><p>That’s great news for your business. But if you don’t have the right tools in place to help you meet that demand, you might be left wishing you had better prepare.
An advanced look at US Autocomplete Pro API
By Andrew Townsend on June 28, 2022
<p>Improving address form completion rates—whether in a shopping cart, request for quote, or other form—can be a sinch if you’re using an address autocomplete tool. Not sure what that is? When you see an address line on a form and think “oh shoot this is going to take a minute” and then it fills it in after only a few keystrokes, that’s address autocomplete. </p><p>And no, not all address autocomplete tools are created equal. </p><p>Some check against their own address database only that is not frequently maintained.
Setting up US Address Autocomplete API to autofill your forms
By Wes Arnold on March 11, 2022
<p>Many businesses now collect data online. One could argue that it is nearly impossible to succeed in modern business without some sort of online portal in which there is an exchange of information between the provider and the customer. </p><p>But how do you ensure that the information being input by the customer (or potential customer) is accurate?</p><p>While there is no way to ensure that Bobby Duncan doesn’t put “Sammy Sosa” in the name line on a form, there IS a way to ensure that he’s putting in a valid mailing address for you to mail his package to.
Better UX with International Address Autocomplete
By Trent Howell on October 19, 2021
<p><strong>Provo, UT</strong> - Smarty, a leader in location data intelligence, is pleased to announce the release of International Address Autocomplete to help companies better serve their global customers and users. </p><p>Smarty International Address Autocomplete predicts global addresses in real time while users complete forms with address fields. Whether companies use address forms for customers on a website or for employees via internal applications, International Address Autocomplete streamlines the data-entry process through predictive analytics while the user types.
New autocomplete service improves data quality and entry speed
By Davin Perkins on May 28, 2020
<p><strong>May 28, 2020</strong> - PROVO, UTAH - <a href="/">SmartyStreets</a>, a leader in location data intelligence, announces the release of the new <a href="/products/apis/us-autocomplete-pro-api">US Autocomplete Pro API</a>, a service that improves data governance at the source and simplifies address data entry in real-time. </p><p>The US Autocomplete Pro API starts suggesting valid addresses as soon as the user first starts typing an address. All addresses suggested are 100% validated and standardized, and are returned to the user in a fraction of a second.