Account managementAddress autocompleteAddress Autocomplete APIAddress dataAddress parsingAddress qualityAddress standardizationAddress validationAddress verificationAnnouncementAuthenticating APIsCanada Parcel Boundary DataCustomer experienceData governanceEbookEcommerceFinance FintechGeocodingHealthcareInsuranceIntegrationsInternationalInternational Address AutocompleteInternational Address Validation APIInternational GeocodingLocation dataOn-premise vs. cloudOperationsOpinionPinpoint 2025 (Smarty's user conference) Pinpoint 2026 (Smarty's virtual user conference)ProgrammingProperty dataProvider data accuracy seriesQGIS Geocoding Plugin - US AddressReal estateSecuritySmarty cultureSmarty don'ts Special daysSpeedTechnical supportTelecommunicationsTestingUS Address Validation APIUS Business DataUS Census Block and Tract DataUS Master Address ListUS Parcel Boundary DataUS Property Data APIUS Reverse GeocodingUS Rooftop GeocodingUS Secondary Address DataWebinarWelcome to the Address ZooWhat to look for in an address data solutionWorking for Smarty
24 items tagged ”Location data”
Is Tornado Alley moving? Yes, and insurers should care.
By Bailey Hendrickson, Ryan Muir on August 5, 2026
Tornado Alley has always sounded like the kind of place you’d avoid on a road trip. Tornado Alley was given this name because twisters are 10x more likely to occur in this region of the US each year. Historically, the term has pointed to the Great Plains states where tornado activity has been especially common, including: Texas Oklahoma Kansas Nebraska The broader Great Plains region However, scientists have discovered an interesting plot twist: Tornado Alley is not staying neatly inside its old stomping grounds .
Smarty expands parcel boundary coverage to Canada
By Ben Roden, Trent Howell on August 4, 2026
OREM, Utah, August 3, 2026 — Smarty, the address data intelligence company, today announced the release of Canada Parcel Boundary Data , giving organizations a simpler way to access and use parcel information across Canadian provinces and territories. The release follows the January 2026 launch of US Parcel Boundary Data and expands Smarty’s parcel coverage into Canada. Canada Parcel Boundary Data helps teams move more quickly from data acquisition to analysis; instead of collecting, cleaning, and reconciling records from multiple jurisdictions, customers can quickly access reliable provincial/national parcel boundary data with a consistent schema.
Risk mitigation and location intelligence: The power duo behind smarter decisions
By Brielle Paul, Ryan Muir on May 1, 2026
When businesses across industries base decisions on partial datasets, key decision-making signals become disconnected, fragmented, and inconsistent. That’s why risk mitigation is most effective when it’s based on comprehensive location intelligence. Using authoritative location and property data , businesses can make data-driven decisions that reduce operational, financial, and compliance risk. To ensure their location intelligence stays accurate and contextualized, businesses can: Validate, standardize , and geocode addresses Enrich addresses with property attributes Keep address and property data up-to-date How? That’s where Smarty steps in.
Smarty’s JavaScript SDK now TypeScript native
By Trent Howell, Ryan Cox, Bailey Hendrickson on April 27, 2026
OREM, Utah, April 27, 2026 — Smarty, the address data intelligence company, today announced that its JavaScript SDK is now TypeScript native, giving developers a more structured, production-ready way to integrate Smarty’s APIs into modern applications while preserving full compatibility for existing JavaScript users. The SDK has been rewritten from JavaScript to TypeScript as a non-breaking change. The published npm package continues to ship the same compiled JavaScript in both CommonJS and ESM formats, so existing JavaScript code continues to work without modification.
Provider data accuracy: Provider location data and member experience
By John Hickey, Bailey Hendrickson, Dave Medlock on April 2, 2026
Part two of our provider data series featuring thought leadership from Dave Medlock, Founder & CEO of Maven One Health If you’ve ever searched your health plan’s provider directory only to find your “nearby” doctor is actually a residential home—or worse, a PO Box—you’ve experienced firsthand why clean provider data matters for more than just compliance. Provider data accuracy is also one of the most important aspects contributing to member experience. In part one of this series , we explored how accurate provider location data fuels regulatory compliance.
Provider data accuracy: Regulatory compliance and hidden network risks
By John Hickey, Bailey Hendrickson, Dave Medlock on January 15, 2026
Welcome to part one of our new blog series on provider location data—an exploration into the messy, high-stakes world of healthcare compliance, address accuracy, and network adequacy. To kick things off, we sat down with Dave Medlock, founder of Maven One Health and a contributing thought leader, to discuss why clean provider data is essential for achieving peak regulatory compliance and meeting requirements with ease, thereby avoiding serious consequences if it isn’t done correctly. Here’s what he had to say about understanding CMS, state DOIs, continuous audits, rosters, data decay, messy inputs, and the future of address data itself.
What to look for in an address data solution: Data accuracy
By John Hickey, Bailey Hendrickson on November 14, 2025
Once you know what capabilities you need, the next challenge is choosing a provider that actually delivers—pun intended. This blog is part of our five-part series, What to look for in an address data solution . Previously, we discussed the need to find an address data solution that understands the importance of speed, scalability, and reliability, enabling you to maintain automated, efficient, and accurate workflows in any industry that deals with addresses. Today, we’ll focus on the hidden costs of inaccurate data, defining and combating the “validation gap”, and why it’s important in any industry.
KYC fraud: How to detect and prevent it
By Ben Roden, Bailey Hendrickson on August 18, 2025
Protect your business from KYC fraud with Smarty's address verification tools. Detect scams, prevent theft, and stay compliant with advanced KYC systems.
Smarty wins "Location Analytics Solution of the Year" at the RetailTech Breakthrough Awards!
By Kajsia McCoy, Bailey Hendrickson on April 24, 2025
OREM, UT, April 2025—Today, RetailTech Breakthrough Awards announced that Smarty won the “Location Analytics Solution of the Year” award. This is a big win for Smarty because we know that means we’re helping customers just like you achieve pristine address data solutions. YAY! Smarty has been named the "Location Analytics Solution of the Year" by the RetailTech Breakthrough Awards ! This prestigious award recognizes top innovators in retail technology, with thousands of nominations from companies worldwide.
EigenRisk® adds Smarty’s location intelligence resources to its global CAT risk management platform
By Bailey Hendrickson, Trent Howell on December 10, 2024
We're happy to announce a recent partnership with EigenRisk, an insurance technology firm. Below, you will find the announcement they published on their site : ANN ARBOR, MI, December 05, 2024—EigenRisk®, a leading provider of catastrophe risk management solutions, today announced a new agreement with Smarty , a preeminent provider of address data solutions. The agreement will make Smarty’s address location intelligence and geocoding resources available through the EigenPrism® catastrophe risk management platform.
A fresh start: Clean Out Your Computer Day
By Trey Rutter on February 12, 2024
In a world where the lines between digital and physical spaces blur, the health of our computers has a massive impact on our productivity and overall ability to perform well at work. Clean Out Your Computer Day, observed on the second Monday of February, is the perfect opportunity to ensure that we declutter and optimize our virtual spaces. Just as we regularly clean our homes and offices, this day underscores the importance of maintaining a streamlined, efficient computer setup. The digital declutter: Where to start Starting with the basics, sift through your files and programs.
Enhance property risk analysis with Guidewire and Smarty’s new Guidewire Marketplace apps
By Trent Howell on December 18, 2023
December 18, 2023 - SAN MATEO, Calif. and PROVO, Utah – Guidewire (NYSE: GWRE) and Smarty™ announced that the new Built by Guidewire Smarty integrations are now available to ClaimCenter and PolicyCenter Cloud users in the Guidewire Marketplace , enabling insurers to enhance property risk analysis. Smarty’s suite of cloud-based address data intelligence solutions helps insurers analyze risks with accurate property attributes , geocodes , and addresses . Its US Rooftop Geocoding solution rapidly delivers the exact location of a structure on a property, enabling insurers to more accurately gauge a property’s risk level.
Address keys: 5 data management uses and how to choose one
By Andrew Townsend on August 29, 2023
Address keys can be used to improve data blending, update and enrich addresses, reduce data processing time, and protect personally identifiable information. In this webinar, we brought in our product marketing manager John Hickey to teach about what they are, how they work, why they're crucial for data management, the different types available, what to look for in one, and what to avoid. Ultimately, John pointed out five primary uses for address keys: 1. Update Address Changes 2. Simplify Data Blending 3.
Can you trust crowd-sourced address data?
By Andrew Townsend on August 24, 2023
Crowd-source data is a term that has gained significant traction in recent years. In a recent webinar, we brought in our own Adam Charlton to talk about what can and can’t be trusted when using Open Source or Crowd-Sourced address data. Defining crowd-source data At the outset, it's imperative to understand what we mean by crowd-source data. It essentially refers to data that is both gathered and curated by individuals. The distinguishing feature here is that the data's curation process isn't dictated by a centralized authority or stringent verification system but by the same community that's gathering and supplying the data.
Smarty™ named a finalist at the SaaS Awards for Excellence in Shipping, Inventory, and Vehicle Logistics category
By Trent Howell on August 22, 2023
August 22, 2023 - PROVO, Utah - Smarty , the location data intelligence leader, has secured its place as a finalist in the prestigious 2023 SaaS Awards program, competing in the category of Best SaaS Product for Shipping, Inventory or Vehicle Logistics. Now celebrating its 8th year, the SaaS Awards continues to recognize and honor outstanding SaaS innovations from all corners of the world. Entries from hundreds of companies spanning North America, Canada, Europe, the Middle East, and Australasia were received.
Geocoding update: Accuracy, census block and tract, PUID & more
By Andrew Townsend on August 4, 2023
Smarty® has been creating top-notch address data tools since its inception in 2011. A key part of providing the best location data and address data tools in the world is keeping those products at the cutting edge of the industry. We do this by adding new features, products, and solutions that our customers can use to improve their lives as often as we can. In a recent webinar, our Chief Product Officer, Berk Charlton, outlined some of the newest features we've added to our US Rooftop Geocoding tool.
The connection between clean address data and the environment
By Andrew Townsend on April 18, 2023
Earth Day is celebrated every year on April 22, raising awareness about environmental issues and encouraging people to take action to protect our planet. But have you ever considered the connection between Earth Day and clean address data? You probably haven't. But don't worry, because we have. Let's take a look at the importance of maintaining clean and accurate address data and how it can contribute to a healthier environment. The importance of clean address data Keeping your address database clean and up-to-date is essential for businesses of all sizes.
Smarty® expands US address database to over 210 million delivery points
By Trent Howell on February 21, 2023
PROVO, Utah --Smarty, a leader in location data intelligence, announced a significant upgrade to its US Address Verification - Enhanced Matching product by adding 5 million addresses to its list of U. S. non-postal addresses, increasing total non-USPS addresses from 15 million to 20 million. With the additional addresses, Smarty’s total list of U. S. valid addresses reaches over 210 million—the most complete, US Address Verification - Enhanced Matching validates and standardizes the messiest of addresses, and easily integrates into most systems.
Lessons learned from validating over 440 billion addresses in 2022
By Andrew Townsend on February 1, 2023
On average, customers of Smarty process 3. 3 billion addresses collectively a day. If you were to count a single Cheeto for each address, that’s enough Cheetos to fill up 1,930 vans per day. If you were to start walking along the equator of the Earth and you took one step for each address, you’d make 38 trips around the planet. That’s a ton of address lookups. So with that much address data flying through our systems, we decided to host a webinar sharing some of the insights we’ve gained from the over 440 billion addresses that were validated in 2022.
Revenue-driving benefits of clean address data
By John Hickey on January 31, 2023
Every business executive knows that good data is critical. When you’re developing your sales strategy and talking about how to increase revenue, you probably turn to data to answer questions like these: What areas of growth can we exploit? Which products are performing well? Is mobile or desktop driving more sales? Where is traffic increasing? How do we identify the “low-hanging fruit” customers? Where can we reduce costs? But how do you know if your data is accurate? What steps do you need to take to ensure your data is actionable and driving revenue? In our free ebook, 4 Steps to Unlocking Latent Revenue and Driving ROI with Your Address Data ?, we show you how to get clean address data, and then how to use that address data to unlock latent revenue and drive ROI.
Can you tell me how to get to Sesame Street?
By Andrew Townsend on January 19, 2023
It seems that 1969 was a very special year. Looking back, you’ll find some of the coolest American muscle cars peaking in their infant stages, such as the Mustang Boss 429 Fastback and the Charger R/T 427 HEMI made famous by the Duke brothers. You’ll find the first Concorde flight in France. You’ll remember what you can of Woodstock , and one man will take a small step on the moon for all mankind. It’s also the debut year of the children’s educational show Sesame Street on PBS. Very quickly, the street named after a seed became nationally known, and the question children would sing at the top of their lungs each day was, “can you tell me how to get to Sesame Street?” Originally the show was called “123 Avenue B” to focus on the counting and alphabet principles that would be showcased.
Funny street names and addresses in the US: weird, cool, real examples
By John Hickey, Bailey Hendrickson on December 28, 2022
According to Smarty’s latest query of its US address database , there are 1,021,419 unique street names in the United States. And some of them are, well, entertaining (or disturbing). Here’s a list of some of the wild and entertaining street addresses we could find, one for every letter of the alphabet: A Alligator Alley - Hardeeville, SC B Booger Hollow Road - Anniston, AL C Chicken Dinner Road - Caldwell, ID D Divorce Court - Jenkins Township, PA E Electric Avenue - Seal Beach, CA F Frying Pan Road - Herndon, VA G Gobbler’s Knob - Punxsutawney, PA H Hanky Panky Street - Las Vegas, NV I I Dream of Jeannie Lane - Cocoa Beach, FL J Je Ne Be Dr NE - Rockford, MI K Krazy Lane - Lutz, FL L Liquid Laughter Lane - Columbia, MD M Moaning Cave Rd - Murphys, CA N Native Sons of the Golden West Park Rd - Redwood City, CA O Outhouse Road - Canandaigua, NY P Psycho Path - Traverse City, MI Q Quack Grass Court - Riverview, FL R Roach Road - Haughton, LA S Satan’s Kingdom - Northfield, MA T This is It Road - Brevard area, NC U Uranus Road - Rocky Point, NY V Volleyball Ct - North Pole, AK W Widowmaker Drive - Park City, UT X Xanadu Street - Aurora, CO Y Yoda Lane - Chama, NM Z Zipper Road - Pilot Point, Texas But what makes any address stand out as a crazy address or a cool address? Sometimes it’s the words they use that make these addresses funny.
America's spookiest streets
By Andrew Townsend on October 27, 2022
Tis the season to know “it’s coming from inside the house ,” but you still stay in the house. It’s the time of year when teenagers are alone in their convertible at makeout peak while there’s a monster on the loose. The air is getting chilly, the leaves are falling, and people are moving into known haunted houses without a care in the world. So, it just makes sense that we should look at some address data. There are some extremely famous addresses (or at least streets) in the “scary movie” genre.
Smarty named among Fastest-Growing in Utah Valley by BusinessQ
By Trent Howell on October 6, 2022
October 6, 2022 - PROVO, UTAH Smarty, a leader in location data intelligence, was named in the 2022 UV50 as one of the Fastest-Growing Companies in Utah Valley. Smarty ranked 22nd on the annual list by BusinessQ Magazine with a 3-year growth rate of 142 percent. Organizations like FedEx, NASA, Microsoft, DHL, and businesses of all sizes rely on Smarty’s address verification, autocomplete, geocoding, and enrichment for 240 countries & territories. In 2022, Smarty surpassed 2 trillion total addresses processed and 2.