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21 items tagged ”Location data”
Risk mitigation and location intelligence: The power duo behind smarter decisions
By Brielle Paul, Ryan Muir on May 1, 2026
<p>When businesses across industries base decisions on partial datasets, key decision-making signals become disconnected, fragmented, and inconsistent. That’s why risk mitigation is most effective when it’s based on comprehensive location intelligence. Using authoritative location and <a href="https://www. smarty. com/articles/property-data"><u>property data</u></a>, businesses can make data-driven decisions that reduce operational, financial, and compliance risk. </p><p>To ensure their location intelligence stays accurate and contextualized, businesses can:</p><ul><li data-list-item-id="eaeff5332b1ab0e205f5cb62aea95c03b">Validate, <a href="https://www.
Smarty’s JavaScript SDK now TypeScript native
By Trent Howell, Ryan Cox, Bailey Hendrickson on April 27, 2026
<p><strong>OREM, Utah, April 27, 2026</strong> — Smarty, the address data intelligence company, today announced that its JavaScript SDK is now TypeScript native, giving developers a more structured, production-ready way to integrate Smarty’s APIs into modern applications while preserving full compatibility for existing JavaScript users. </p><p>The SDK has been rewritten from JavaScript to TypeScript as a non-breaking change. The published npm package continues to ship the same compiled JavaScript in both CommonJS and ESM formats, so existing JavaScript code continues to work without modification.
Provider data accuracy: Provider location data and member experience
By John Hickey, Bailey Hendrickson, Dave Medlock on April 2, 2026
<p><i>Part two of our </i><a href="https://www. smarty. com/content/tags/provider-data-accuracy-series"><i>provider data series</i></a><i> featuring thought leadership from Dave Medlock, Founder & CEO of Maven One Health</i></p><p>If you’ve ever searched your health plan’s provider directory only to find your “nearby” doctor is actually a residential home—or worse, a PO Box—you’ve experienced firsthand why clean provider data matters for more than just compliance. </p><p>Provider data accuracy is also one of the most important aspects contributing to member experience.
Provider data accuracy: Regulatory compliance and hidden network risks
By John Hickey, Bailey Hendrickson, Dave Medlock on January 15, 2026
<p>Welcome to part one of our <a href="https://www. smarty. com/content/tags/provider-data-accuracy-series" target="blank" rel="noopener">new blog series</a> on provider location data—an exploration into the messy, high-stakes world of healthcare compliance, address accuracy, and network adequacy. </p><p>To kick things off, we sat down with Dave Medlock, founder of<a href="https://mavenonehealth. com" target="blank" rel="noopener nofollow"> <u>Maven One Health</u></a> and a contributing thought leader, to discuss why clean provider data is essential for achieving peak regulatory compliance and meeting requirements with ease, thereby avoiding serious consequences if it isn’t done correctly.
What to look for in an address data solution: Data accuracy
By John Hickey, Bailey Hendrickson on November 14, 2025
<p>Once you know what capabilities you need, the next challenge is choosing a provider that actually delivers—pun intended. <br><br>This blog is part of our <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">five-part series, <i>What to look for in an address data solution</i></a><i>. </i> </p><p>Previously, we discussed the need to find an address data solution that understands the importance of speed, scalability, and reliability, enabling you to maintain automated, efficient, and accurate workflows in any industry that deals with addresses.
Smarty wins "Location Analytics Solution of the Year" at the RetailTech Breakthrough Awards!
By Kajsia McCoy, Bailey Hendrickson on April 24, 2025
<p>OREM, UT, April 2025—Today, RetailTech Breakthrough Awards announced that Smarty won the “Location Analytics Solution of the Year” award. </p><p>This is a big win for Smarty because we know that means we’re helping customers just like you achieve pristine address data solutions. YAY!</p><p>Smarty has been named the "Location Analytics Solution of the Year" by the<a href="https://retailtechbreakthrough. com/" target="blank" rel="noopener"> <u>RetailTech Breakthrough Awards</u></a>! This prestigious award recognizes top innovators in retail technology, with thousands of nominations from companies worldwide.
EigenRisk® adds Smarty’s location intelligence resources to its global CAT risk management platform
By Bailey Hendrickson, Trent Howell on December 10, 2024
<p>We're happy to announce a recent partnership with EigenRisk, an insurance technology firm. Below, you will find the announcement <a href="https://www. eigenrisk. com/eigenrisk-partners-with-smarty/">they published on their site</a>:<br><br>ANN ARBOR, MI, December 05, 2024—EigenRisk®, a leading provider of catastrophe risk management solutions, today announced a new agreement with <a href="https://cts. businesswire. com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww. smarty. com%2F&esheet=53975611&newsitemid=20240507732640&lan=en-US&anchor=Smarty&index=1&md5=71a057dc6210a950fdd87b62a7aa0aa9&gl=1*1vsry0n*gclau*MTk3Nzk5NTgxOC4xNzMwNzQ1OTAz*gaMTcwOTIwNTA1MC4xNzMwNzQ1OTAzgaZQWF70T3FK*MTczMDc0NTkwMi4xLjAuMTczMDc0NTkwMi42MC4wLjA.
A fresh start: Clean Out Your Computer Day
By Trey Rutter on February 12, 2024
<p>In a world where the lines between digital and physical spaces blur, the health of our computers has a massive impact on our productivity and overall ability to perform well at work. </p><p>Clean Out Your Computer Day, observed on the second Monday of February, is the perfect opportunity to ensure that we declutter and optimize our virtual spaces. Just as we regularly clean our homes and offices, this day underscores the importance of maintaining a streamlined, efficient computer setup. </p><h2>The digital declutter: Where to start</h2><p>Starting with the basics, sift through your files and programs.
Enhance property risk analysis with Guidewire and Smarty’s new Guidewire Marketplace apps
By Trent Howell on December 18, 2023
<p><strong>December 18, 2023 - SAN MATEO, Calif. and PROVO, Utah </strong>– Guidewire (NYSE: GWRE) and Smarty™ announced that the new <i>Built by Guidewire</i> Smarty integrations are now available to <a href="https://marketplace. guidewire. com/s/product/smarty-us-rooftop-geocoding-claimcenter/01t3n00000SyBC2AAN?language=enUS"><u>ClaimCenter</u></a> and <a href="https://marketplace. guidewire. com/s/product/smarty-us-rooftop-geocoding-policycenter/01t3n00000SyBC7AAN?language=enUS"><u>PolicyCenter</u></a> Cloud users in the <a href="https://marketplace.
Address keys: 5 data management uses and how to choose one
By Andrew Townsend on August 29, 2023
<p>Address keys can be used to improve data blending, update and enrich addresses, reduce data processing time, and protect personally identifiable information. In this webinar, we brought in our product marketing manager John Hickey to teach about what they are, how they work, why they're crucial for data management, the different types available, what to look for in one, and what to avoid. </p><p>Ultimately, John pointed out five primary uses for address keys:<br>1. Update Address Changes</p><p>2.
Can you trust crowd-sourced address data?
By Andrew Townsend on August 24, 2023
<p>Crowd-source data is a term that has gained significant traction in recent years. In a recent webinar, we brought in our own Adam Charlton to talk about what can and can’t be trusted when using Open Source or Crowd-Sourced address data. </p><h2>Defining crowd-source data</h2><p>At the outset, it's imperative to understand what we mean by crowd-source data. It essentially refers to data that is both gathered and curated by individuals. The distinguishing feature here is that the data's curation process isn't dictated by a centralized authority or stringent verification system but by the same community that's gathering and supplying the data.
Smarty™ named a finalist at the SaaS Awards for Excellence in Shipping, Inventory, and Vehicle Logistics category
By Trent Howell on August 22, 2023
<p>August 22, 2023 - PROVO, Utah - <a href="https://cts. businesswire. com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww. smarty. com&esheet=53543525&newsitemid=20230822060689&lan=en-US&anchor=Smarty&index=1&md5=5e336486b3a86c1949b152817769707c">Smarty</a>, the location data intelligence leader, has secured its place as a finalist in the prestigious 2023 SaaS Awards program, competing in the category of Best SaaS Product for Shipping, Inventory or Vehicle Logistics. </p><p>Now celebrating its 8th year, the SaaS Awards continues to recognize and honor outstanding SaaS innovations from all corners of the world.
Geocoding update: Accuracy, census block and tract, PUID & more
By Andrew Townsend on August 4, 2023
<p>Smarty™ has been creating top-notch address data tools since it's inception in 2011. A key part of providing the best location data and address data tools in the world is keeping those products at the cutting edge of the industry. We do this by adding new features, products, and solutions that our customers can use to improve their lives as often as we can. </p><p>In a recent webinar, our Chief Product Officer Berk Charlton outlined some of the newest features we've added to our US Rooftop Geocoding tool.
The connection between clean address data and the environment
By Andrew Townsend on April 18, 2023
<p><a href="https://www. youtube. com/watch?v=WqOvgqT-Kys">Earth Day</a> is celebrated every year on April 22, raising awareness about environmental issues and encouraging people to take action to protect our planet. </p><p>But have you ever considered the connection between <a href="https://youtube. com/shorts/2kH6PDFFZ9I?feature=share">Earth Day</a> and clean address data?</p><p>You probably haven't. But don't worry, because we have. </p><p>Let's take a look at the importance of maintaining clean and accurate address data and how it can contribute to a healthier environment.
Smarty® expands US address database to over 210 million delivery points
By Trent Howell on February 21, 2023
<p><strong>PROVO, Utah</strong>--Smarty, a leader in location data intelligence, announced a significant upgrade to its <a href="/products/us-address-verification#demo">US Address Verification - Enhanced Matching</a> product by adding 5 million addresses to its list of U. S. non-postal addresses, increasing total non-USPS addresses from 15 million to 20 million. With the additional addresses, Smarty’s total list of U. S. valid addresses reaches over 210 million—the most complete,</p><p>US Address Verification - Enhanced Matching validates and standardizes the messiest of addresses, and easily integrates into most systems.
Lessons learned from validating over 440 billion addresses in 2022
By Andrew Townsend on February 1, 2023
<p>On average, customers of Smarty process 3. 3 billion addresses collectively a day. If you were to count a single <a href="https://en. wikipedia. org/wiki/Cheetos" target="blank" rel="noopener nofollow">Cheeto</a> for each address, that’s enough Cheetos to fill up 1,930 vans per day. If you were to start walking along the equator of the Earth and you took one step for each address, you’d make 38 trips around the planet. That’s a ton of address lookups. </p><p>So with that much address data flying through our systems, we decided to host a webinar sharing some of the insights we’ve gained from the over 440 billion addresses that were validated in 2022.
Revenue-driving benefits of clean address data
By John Hickey on January 31, 2023
<p>Every business executive knows that good data is critical. When you’re developing your sales strategy and talking about how to increase revenue, you probably turn to data to answer questions like these:</p><ul><li>What areas of growth can we exploit?</li><li>Which products are performing well?</li><li>Is mobile or desktop driving more sales? Where is traffic increasing?</li><li>How do we identify the “low-hanging fruit” customers?</li><li>Where can we reduce costs?</li></ul><p>But how do you know if your data is accurate? What steps do you need to take to ensure your data is actionable and driving revenue?</p><p>In our free ebook, <a href="https://www.
Can you tell me how to get to Sesame Street?
By Andrew Townsend on January 19, 2023
<p>It seems that 1969 was a very special year. </p><p>Looking back, you’ll find some of the coolest American muscle cars peaking in their infant stages, such as the <a href="https://www. hotcars. com/10-cool-facts-youve-forgotten-about-the-1969-ford-mustang-boss-429/">Mustang Boss 429 Fastback</a> and the <a href="https://www. americanmusclecarz. com/articles/jump-on-this-real-deal-general-lee">Charger R/T 427 HEMI</a> made famous by the Duke brothers. You’ll find the <a href="https://www. bbc.
Funny street names and addresses in the US: weird, cool, real examples
By John Hickey, Bailey Hendrickson on December 28, 2022
<p>According to Smarty’s latest query of its <a href="https://www. smarty. com/pricing/us-master-address-list"><u>US address database</u></a>, there are 1,021,419 unique street names in the United States. And some of them are, well, entertaining (or disturbing). <br><br>Here’s a list of some of the wild and entertaining street addresses we could find, one for every letter of the alphabet:</p><figure class="table"><table><tbody><tr><td>A</td><td><strong>Alligator Alley - Hardeeville, SC</strong></td></tr><tr><td>B</td><td><strong>Booger Hollow Road - Anniston, AL</strong></td></tr><tr><td>C</td><td><strong>Chicken Dinner Road - Caldwell, ID</strong></td></tr><tr><td>D</td><td><strong>Divorce Court - Jenkins Township, PA</strong></td></tr><tr><td>E</td><td><strong>Electric Avenue - Seal Beach, CA</strong></td></tr><tr><td>F</td><td><strong>Frying Pan Road - Herndon, VA</strong></td></tr><tr><td>G</td><td><strong>Gobbler’s Knob - Punxsutawney, PA</strong></td></tr><tr><td>H</td><td><strong>Hanky Panky Street - Las Vegas, NV</strong></td></tr><tr><td>I</td><td><strong>I Dream of Jeannie Lane - Cocoa Beach, FL</strong></td></tr><tr><td>J</td><td><strong>Je Ne Be Dr NE - Rockford, MI</strong></td></tr><tr><td>K</td><td><strong>Krazy Lane - Lutz, FL</strong></td></tr><tr><td>L</td><td><strong>Liquid Laughter Lane - Columbia, MD</strong></td></tr><tr><td>M</td><td><strong>Moaning Cave Rd - Murphys, CA</strong></td></tr><tr><td>N</td><td><strong>Native Sons of the Golden West Park Rd - Redwood City, CA</strong></td></tr><tr><td>O</td><td><strong>Outhouse Road - Canandaigua, NY</strong></td></tr><tr><td>P</td><td><strong>Psycho Path - Traverse City, MI</strong></td></tr><tr><td>Q</td><td><strong>Quack Grass Court - Riverview, FL</strong></td></tr><tr><td>R</td><td><strong>Roach Road - Haughton, LA</strong></td></tr><tr><td>S</td><td><strong>Satan’s Kingdom - Northfield, MA</strong></td></tr><tr><td>T</td><td><strong>This is It Road - Brevard area, NC</strong></td></tr><tr><td>U</td><td><strong>Uranus Road - Rocky Point, NY</strong></td></tr><tr><td>V</td><td><strong>Volleyball Ct - North Pole, AK</strong></td></tr><tr><td>W</td><td><strong>Widowmaker Drive - Park City, UT</strong></td></tr><tr><td>X</td><td><strong>Xanadu Street - Aurora, CO</strong></td></tr><tr><td>Y</td><td><strong>Yoda Lane - Chama, NM</strong></td></tr><tr><td>Z</td><td><strong>Zipper Road - Pilot Point, Texas</strong></td></tr></tbody></table></figure><p>But what makes any address stand out as a crazy address or a cool address? Sometimes it’s the words they use that make these addresses funny.
America's spookiest streets
By Andrew Townsend on October 27, 2022
<p>Tis the season to know “it’s coming from <a href="https://www. youtube. com/watch?v=b3spBgGVcmw">inside the house</a>,” but you still stay in the house. It’s the time of year <a href="https://www. youtube. com/watch?v=wys2Ot4yLTg">when teenagers are alone in their convertible at makeout peak</a> while there’s a monster on the loose. The air is getting chilly, the leaves are falling, and people are moving into known haunted houses without a care in the world. </p><p>So, it just makes sense that we should look at some address data.
Smarty named among Fastest-Growing in Utah Valley by BusinessQ
By Trent Howell on October 6, 2022
<p><strong>October 6, 2022 - PROVO, UTAH</strong> Smarty, a leader in location data intelligence, was named in the 2022 UV50 as one of the Fastest-Growing Companies in Utah Valley. Smarty ranked 22 on the annual list by BusinessQ Magazine with a 3-year growth rate of 142 percent. Organizations like FedEx, NASA, Microsoft, DHL, and businesses of all sizes rely on Smarty’s address verification, autocomplete, geocoding, and enrichment for 240 countries & territories. In 2022, Smarty surpassed 2 trillion total addresses processed and 2.