11 items tagged ”Fintech”

Address verification verifies that customers’ addresses are valid, helping financial institutions prevent identity fraud, improve address data accuracy, and enhance identity data quality.

<p>With the launch of our latest product feature, US Provisional Address Manual Process, <a href="https://www. smarty. com/products/us-address-verification"><u>US Address Verification</u></a> users can now submit new or missing addresses, and we’ll verify them against authoritative databases and add any approved records to our database. </p><p>Better yet, you won’t need to make any integration changes to see your addresses in your API results, it won’t take longer than 30–60 days, and it won’t cost you anything extra.

<p>For two days, Smarty users gathered together with other address data experts for Pinpoint, Smarty’s first virtual user conference, where developers, industry experts, and product specialists talked all things addresses and pulled back the curtain on address data solutions. </p><p>Attendees asked questions about cloud-based software, the impact of accurate address data on fintech and insurance companies, and the ROI of good address data across all industries. </p><p>Plus, attendees got to take a peek behind the scenes and see what makes Smarty’s address data solutions tick.

<p>Once you know what capabilities you need, the next challenge is choosing a provider that actually delivers—pun intended. <br><br>This blog is part of our <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">five-part series, <i>What to look for in an address data solution</i></a><i>. </i> </p><p>Previously, we discussed the need to find an address data solution that understands the importance of speed, scalability, and reliability, enabling you to maintain automated, efficient, and accurate workflows in any industry that deals with addresses.

<p>Address data plays a vital role for finance, healthcare, and insurance companies. When these companies serve customers worldwide, processes like KYC compliance, fraud prevention, and onboarding become even more complicated, making accurate data even more essential. </p><p>Enter <a href="https://www. smarty. com/products/international-address-autocomplete"><u>International Address Autocomplete</u></a>, a form and checkout address-filling feature that saves the day for more than just ecommerce companies based in the US.

<p>If data is the lifeblood of your business, addresses are the veins that carry it. They connect every operation—from shipping to customer service to compliance. </p><p>Yet, address data is often overlooked until it breaks something expensive. </p><p>This post kicks off <a href="https://www. smarty. com/blog/tags/what-to-look-for-in-an-address-data-solution">our five-part series, <i>What to look for in an address data solution</i></a>—a practical guide to building a smarter, cleaner, and more reliable address data strategy.

<p>You finally track down an essential addition to your collector’s set of [insert item of your choice], and you're hyped to buy it until the chaos begins. </p><p>The cart is hidden in a fly-out on the side, cluttered with blocky, overwhelming text. You spend way too long just trying to find the "Proceed to Checkout" button. </p><p>👎 That’s bad UI (user interface): messy, confusing design that makes navigation a chore. </p><p>You make it to the checkout and start entering your info, but the site keeps rejecting your address.

<p>This June, Klarna and PayPal made some big moves into the physical card space. Klarna teamed up with Visa to launch a BNPL (buy-now-pay-later) debit card, while PayPal’s partnership with Mastercard aims to help the brand make the jump from phone to wallet. </p><p>Coupled with other wave-making announcements like <a href="https://stripe. com/newsroom/news/sessions-2025#:~:text=Reinventing%20global%20money%20management%20with,acquisition%20of%20stablecoin%20platform%20Bridge. " target="blank" rel="noopener"><u>Stripe’s all-in moves on AI and stablecoins</u></a>, PayPal and Klarna’s announcements emphasize a broader industry shift as fintechs transform from niche digital players to comprehensive financial services platforms.

<p>When it comes to address verification, getting a match every time might <i>seem</i> like the goal. After all, a system that always returns a validated address must be working perfectly, right?</p><p>Wrong. </p><p>If your address verification API <i>always</i> forces a match, no matter what, it’s not being helpful. It’s actually introducing risk. In fact, getting a “no match” result can frequently be the smarter, safer outcome. </p><p>Let’s talk about why. </p><h2>What is a "no match" telling you?</h2><p>A “no match” means the input address doesn’t align with any known, valid address in the reference database.

<p>Ever feel like your address data is cursed?</p><p>Customers claim their packages never showed up. </p><p>Your CRM swears by an address that doesn’t exist. </p><p>Meanwhile, your checkout form mysteriously rejects a perfectly valid street name like it's possessed. </p><p>Healthcare claim denials, failed insurance verifications, suspicious fintech delays—something strange is definitely going on. </p><p>Instead of avoiding or running away terrified, we’re investigating the eerie and mysterious on Paranormal Day, May 3.

<p>While it's an unfortunate truth of of today's e-commerce world, it is one that cannot be ignored: Fraud is ever-present in online transactions. The expense of unnecessary shipping costs and human resources, disgruntled customers, and the time it takes to investigate disputes adds up. And the damage to a company's brand may result in untold amounts of lost sales. </p><p>Using an address verification service (or AVS) as one of the tools in your fraud management toolbox is a smart and cost-effective move.