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22 items tagged ”Culture”

By Bailey Hendrickson, Thomas Isom, Danielle McClure on June 8, 2026
Smarty’s security and confidentiality approach is built around a simple idea: process address data in accordance with customer agreements and relevant privacy requirements, protect it, and limit who (and what) can access it. We recognize that you own your compliance requirements, and we’re here to make that easier. Below is a synthesized view of the controls and practices Smarty follows to support compliance, along with details on our Enhanced Data Privacy upgrade, which provides an extra layer of protection for you and your business or organization.
By Michael Whatcott, Bailey Hendrickson on February 10, 2026
SDK authors live in a permanent tug-of-war: Users want a simple constructor they can paste and ship. Maintainers want room to grow without breaking everybody’s build on the next release. That second part matters a lot right now, because a lot of people are still relatively early in their software careers. Approximately one in three developers has coded professionally for four years or less . That matters because unclear or fragile APIs disproportionately hurt newer developers—they don’t have scars yet.
By Ben Roden, Andrew Townsend on January 20, 2026
TLDR: Smarty customers won’t feel a thing from the new USPS API restrictions because Smarty doesn’t depend on USPS’s real-time APIs to do address verification. We’ve always used our own, powerful, hyper-accurate data to back our tools and support client needs. While USPS is capping its address verification service at 60 requests per hour and retiring the legacy Web Tools API on January 25, Smarty keeps verifying addresses at full speed on our own infrastructure. We ingest USPS data updates monthly and run verification internally, so USPS API changes, rate limits, or even a temporary USPS outage don’t ripple into your workflows.
By Trey Rutter, Bailey Hendrickson on January 2, 2026
When the digital world falters, our goal is simple: stay steady for our customers. At Smarty, reliability isn’t a bragging point, but rather a promise. We’ve built a platform designed to keep running even when others stop, using a vendor-agnostic, redundant infrastructure grounded in engineering best practices that weather disruptions with quiet consistency. Our customers depend on uninterrupted address data services. And, we take that trust seriously. And because we trust you, we’re offering a 42-day free trial on every product.
By Andrew Townsend, Bailey Hendrickson on October 9, 2025
November 2025 | 100% online | 100% awesome Join us this November for the Smarty Virtual User Conference, a two-day event packed with insights, tools, laughs, and $1000 worth of prizes. This event is for you, whether you’re optimizing delivery accuracy, improving compliance, or just trying to figure out if your neighbor really has a breakfast nook. What to expect 2 days, 12 hours of content, zero fluff Live sessions from address data pros Hands-on demos of Smarty’s latest tools and plugins Giveaways galore, like gift cards, swag, and even a chance at a massive LEGO set Hidden Easter eggs throughout the event (no, seriously—find them and win) An after-party with games (shoutout to Brady Amundson) Tailored tracks for every role For developers Roll up your sleeves.
By Jeffrey Duncan, Bailey Hendrickson on March 11, 2025
My name is Jeffrey Duncan, and at the pestering of Smarty’s editor, I’m writing a blog about the many adventures I’ve had in life and how address data has played a big part in them. I met my wife about eight years ago on a dating website. At the time, I lived in Provo, Utah, while she lived in Palmwoods, Australia, on the east coast of Queensland. On this dating app, I entered the area where I was interested in finding someone, about a 25-mile radius of Provo, Utah. I had no intention of leaving the valley, definitely not the state, and certainly not the country.
By Brent Francom, Bailey Hendrickson on December 31, 2024
This year, Smarty rolled out game-changing products, delivered customer-requested features, and doubled down on innovation to make access to address data faster, easier, and more reliable than ever. Here are some of our 2024 highlights for providing addresses on easy mode. New products This year, we launched new products that solve some of your biggest challenges and unlock new possibilities: US Census Block and Tract: Need census tract and block data? We’ve got you covered. US Census Block and Tract helps you comply with governmental regulations while delivering demographic insights that power better decision-making.
By Trent Howell, Bailey Hendrickson on November 25, 2024
PROVO, Utah, April 10, 2024 – The Salt Lake Tribune recently announced that Smarty ranked 8th in the Small Business category for Utah’s Top 2024 Workplaces. We. Are. Pumped. Smarty is a great place to work, and we’re proud to say that the tradition of being publicly recognized as a top workplace is still going strong. If you’re unsure of what the Utah Top Workplaces Awards are or how they’re ranked, here’s the process in a nutshell. First, there’s no cost to participate. This award isn’t a pay-to-play award, and there’s no obligatory purchase of products or services.
By Andrew Townsend on September 3, 2024
We had a sit-down with Smarty crew members, Caroline Roweton, Associate Product Manager, and Landon Fackrell, Software Engineer, and delved into Smarty's innovative new Excel plugin . This powerful tool makes address validation easier than ever, allowing users to clean and verify their address data directly within Excel. With a focus on simplicity and efficiency, Caroline and Landon talked about the features and benefits of the plugin, demonstrating how it can save time and enhance data accuracy without any need for coding.
By Andrew Townsend on July 23, 2024
A recent defective update from CrowdStrike, a leading cybersecurity provider, caused a global outage affecting millions of Windows systems. Oops. The faulty update to CrowdStrike's Falcon software, intended for endpoint detection and response, led to the infamous "blue screen of death" (BSOD) and rendered many systems non-bootable. The widespread disruption primarily impacted large organizations reliant on CrowdStrike's services, sparing home PCs and systems running on Mac and Linux. Like the rest of the world, Smarty employees were also impacted.
By Susan Young, Bailey Hendrickson on May 30, 2024
Richard Oliver’s presence at Smarty improves the beauty of our grounds and the spirits of everyone he meets. His life, marked by a series of unique and enriching experiences, shapes his profound impact on our culture. Richard holding his younger brother Richard was immersed in environments that fostered his curiosity and resilience from a young age. He grew up near the site of the Port Chicago explosion during World War II. When he was at a neighbor's house, he heard the explosion and saw the smoke, and the shockwave blew out the windows of his home 30 miles away! His childhood one-bedroom home also served as a backdrop in the Academy Award-winning film " All the Kings Men .
By Trent Howell on December 13, 2023
We're delighted to announce that Smarty has been honored with the Silver Award in the Support Department of the Year category at the 13th annual Best in Biz Awards . We want to emphasize what this recognition means for you, our customers and partners. At Smarty, our primary focus is providing the best supported, documented, and easiest-to-implement address APIs and data. Winning Silver in the Support Department of the Year category speaks volumes about our commitment to delivering an outstanding customer experience .
By Trent Howell on October 30, 2023
October 30, 2023 - PROVO, UTAH - Smarty , a leader in address data intelligence, has been named one of Utah's Top Workplaces for the second consecutive year. Salt Lake Tribune announced a total of 166 Utah businesses that have been recognized. Smarty ranked 17th of the 81 companies with fewer than 125 employees. Nominations are based entirely on employee feedback surveys administered by a third-party service. The anonymous 24-question employee questionnaire measures 15 cultural driving elements like advocacy, alignment, collaboration, and inclusion.
By Susan Young on October 25, 2023
Today, we spotlight Trey Rutter, our Dev/Ops IT Associate . Trey is the wizard behind the scenes, helping to ensure that our hardware and address data solutions work seamlessly to deliver accurate and reliable information. Let's get to know Trey better. What is the most surprising thing you learned about addresses after joining Smarty? I found it surprising how a ZIP Code can tell us so much. It's more than just 5 digits at the end of your address. When you were in elementary school, what did you want to be when you grew up? As a kid, I had dreams of being an archeologist.
By Dan Lambourne on October 23, 2023
In the fast-paced world of software development, it's easy to get lost in boring meetings, pointless tasks, and approaching deadlines. But here at Smarty, we avoid the monotony with a blend of innovation, community, and a heaping side of fun. In this blog, we'll explore the things we do to make Smarty more than a workplace and something truly unique. Lunchtime movie script reading Imagine you're in the middle of a busy workday, and you hear dialogues from "The Sandlot" or "Super Mario Bros" echoing into the kitchen.
By Susan Young on October 3, 2023
Interpersonal skills and how they tie to leadership, teamwork, and business growth is no cakewalk. Yet every business knows that retention of employees is largely contingent upon quality interpersonal skills. That's why so many organizations implement principles and techniques taught by the greats. I'm sure you've heard of Dale Carnegie's " How to Win Friends & Influence People ", Steven R. Covey's " The 7 Habits of Highly Effective People ", or maybe even " Dare to Lead " by Dr. Brene Brown.
By Andrew Townsend on September 19, 2023
Have you ever walked past those upside-down Smarty™ banners at BYU and wondered, "What's going on here? Did someone make a mistake? Is somebody getting fired?" We know it really shook some people up . Smarty™ isn't a company that stays inside the most standard lines when it comes to advertising. From hiring the wrong Tom Cruise for our video ads , to posting ads in magazines with the tagline "don't scan this QR code," we've never really fit the standard mold. And the upside-down banners at Brigham Young University are yet another one of those moments.
By Susan Young on April 27, 2023
At Smarty, we pride ourselves on our unique company culture, built on three core values: outwardness, wizardry, and fun. What does that mean? We're doing our best to build a company culture in a way that makes folks want to come to work. Smarty's mission Create great products At Smarty, we specialize in location data intelligence, working with global address and location data across validation, autocomplete, and geocoding. Our services include: International & US Address Validation : Ensuring that addresses are correctly typed and mailable prevents delayed or returned packages.
By Trent Howell on October 31, 2022
October 30, 2022 - PROVO, UTAH - Smarty, a leader in location data intelligence, has been named in the Salt Lake Tribune as a top workplace for 2022 . A total of 155 businesses were recognized. Smarty ranked 17th of the 76 companies with fewer than 150 employees. The list is based entirely on employee feedback surveys administered by a third-party service. The anonymous survey measures 15 cultural drivers, such as alignment, execution, and connection. In contrast to the record-breaking volume of resignations in the tech industry, Smarty’s year-over-year employee retention remains above 93%.
By Trent Howell on October 6, 2022
October 6, 2022 - PROVO, UTAH Smarty, a leader in location data intelligence, was named in the 2022 UV50 as one of the Fastest-Growing Companies in Utah Valley. Smarty ranked 22nd on the annual list by BusinessQ Magazine with a 3-year growth rate of 142 percent. Organizations like FedEx, NASA, Microsoft, DHL, and businesses of all sizes rely on Smarty’s address verification, autocomplete, geocoding, and enrichment for 240 countries & territories. In 2022, Smarty surpassed 2 trillion total addresses processed and 2.
By Trent Howell on December 14, 2021
PROVO, UT - SmartyStreets, a leader in location data intelligence, announces today a comprehensive rebrand to Smarty. The new branding is a reflection of the rapidly growing spectrum of forthcoming products related to location data intelligence. Founded in 2011, SmartyStreets began with a simple mission to offer smart street address validation software for the United States. Focusing on street data made the name ‘SmartyStreets’ a logical fit. Subsequent product releases in the fields of geocoding , reverse geocoding , and address autocomplete began to move SmartyStreets from just street data into the broader category of location data intelligence.
By Trent Howell on September 21, 2021
Provo, UT - Smarty, a leader in location data intelligence, is pleased to announce entering into name, image, and likeness (NIL) agreements with all female student-athletes at BYU that could surpass $2,000,000 in benefits paid to the athletes. At a special event held on Tuesday, September 21, Jonathan Oliver, Founder and CEO of Smarty, extended this opportunity to all student-athletes on BYU female sports teams. This is the first opportunity presented to all female student-athletes since the NCAA rules changes went into effect in July.

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