34 items tagged ”Webinar”

<p>Let's be honest, when it comes to addresses, “'close enough” just isn't good enough. </p><p>At our recent panel discussion with Smarty’s product team members, we really dug deep into what makes address validation work and why it's so crucial for businesses. The themes spanned from Google Maps myths to international quirks, from “non-postal” mysteries to best practices for keeping databases clean. </p><h2>Why Google isn’t the benchmark</h2><p>One of the most common statements we hear from other business owners is the “but Google Maps says…” objection.

<p>Address data accuracy isn't just about getting mail delivered. Having quality address data will directly impact revenue, compliance, and customer experience. In a <a href="https://www. youtube. com/embed/d3L-U559Wz0?si=HcUvvbv-PueUVI2H" target="blank" rel="noopener">recent webinar</a>, we explored real-world case studies showing how companies across industries leverage address verification and geocoding to solve expensive problems and unlock new opportunities. </p><h2><strong>Healthcare data: Compliance and accuracy at scale</strong></h2><p><a href="/company/case-studies/geocoding-healthcare-compliance-curatus"><strong><u>Curatus</u></strong></a>, a healthcare data provider, faced a critical challenge with provider directory accuracy.

<p>Smarty's US Street Address API and International Street Address API provide a lot of output. Things like <a href="/docs/append-carrier-routes">Carrier Route</a>, Congressional District, <a href="/articles/geocoding">geocode</a>, <a href="/articles/usps-elot-enhanced-line-of-travel">eLOT sequence</a>, timezone, and much much more are available with every address check. </p><p>But there may be points of data that you’re not entirely sure what it means or how to use it. </p><p>In a recent webinar, we brought <a href="/company/team/lyle-durland">Lyle Durland</a>, Head of Support, and <a href="/company/team/jeffrey-duncan">Jeffrey Duncan</a>, Technical Product Manager, together to outline some of the more useful points of data, and how to interpret it.

<p><strong>Webinar recap:</strong> The holiday sales race is almost on, and if you’re not prepared with your checkout game plan, you might be left behind with a sea of cart abandonments and “Where’s my order?” calls. But fear not! </p><p>We recently held a webinar with address data experts Caroline Roweton and Brent Francom to talk about the ways bad address data can WRECK your holliday sales bump. </p><p>They covered 7 ways you can use address data tools like <a href="/products/us-address-autocomplete">autocomplete</a> and <a href="/products/us-address-verification">address verification</a> to crush the competition faster than a Black Friday doorbuster crowd will crush your beautiful holiday displays.

<p><strong>Webinar recap:</strong> We recently hosted a webinar that featured a detailed demonstration of our <a href="/articles/batch-address-validation-geocoding-excel">Excel plugin for address validation</a>, showcasing its powerful capabilities. If you use Excel and need to validate addresses, this is for you. </p><h4>Introducing the Excel plugin</h4><p>Our Excel plugin is designed for simplicity and ease of use, allowing users to validate addresses without any coding skills. By highlighting a range of addresses, the plugin batches them, sends them to Smarty, and returns formatted data directly in the spreadsheet.

<p><strong>Webinar recap:</strong> Ready to take your web forms from "meh" to "wow"?</p><p>In our recent webinar, we gave tips and tricks and demonstrated live coding magic. </p><h2>The essentials of Smarty's address autocomplete API</h2><h4>JavaScript SDK magic made easy</h4><p>Integrating Smarty’s Address Autocomplete API using our JavaScript SDK is a breeze. Smarty also has SDKs for . NET, Android, Go, iOS, Java, PHP, Python, Ruby, and Rust, making setting up client credentials, building functions, and handling address lookups look like child’s play.

<p>In our recent webinar, <a href="https://www. smarty. com/company/team">Gianmarco Rosborough</a>, Smarty's legal counsel, provided valuable insights on smart practices and legal considerations for using address data. </p><p>Smarty offers the most accurate and easy-to-implement address intelligence suite, processing billions of addresses daily with a reliable API. This tool helps businesses clean data, lower shipping costs, and enhance user experiences with exceptional support. If your organization works with addresses, it's important for you to be aware of the legal ramifications of storing bad address data.

<p>In our recent webinar, we invited <a href="/company/team/easton-gibson">Easton Gibson</a>, one of our <a href="/products/apis/us-street-api">US Street API</a> software engineers, to discuss key features of address validation and give insights into the functionalities of both strict and enhanced modes. </p><p>In this blog, we'll cover:</p><ul><li><a href="#understanding-strict-mode">Understanding strict mode</a></li><li><a href="#introduction-to-enhanced-mode">Introduction to enhanced mode</a></li><li><a href="#faq-for-enhanced-mode">FAQ for enhanced mode</a></li><li><a href="#webinar-about-enhanced-mode">Webinar about "enhanced mode</a>"</li></ul><h3 id="understanding-strict-mode">Understanding strict mode</h3><p>Strict mode is precisely what it sounds like—it rigorously validates addresses against the official USPS database, ensuring that only fully accurate, postal-verified addresses are accepted.

<p>In our recent webinar, we hosted Jeffrey Duncan, our Technical Product Manager, who discussed the complexities and nuances of managing address data across various international formats. </p><p>While seemingly straightforward, addresses are quite complex, especially when dealing with international data. Jeffrey highlighted the variability in address formats, which can range from the number of address lines to the order of address components, differing significantly from one country to another.

<p>In a recent webinar, Berk Charlton, Chief Product Officer at Smarty™, provided an in-depth look at our industry-leading address intelligence suite designed to provide highly accurate geocoding and address validation. </p><p>Here are the main points Berk covered during the session:</p><blockquote><p><strong>Comprehensive product suite</strong>: Smarty offers a wide range of products, including <a href="/products/us-address-verification">address validation</a>, <a href="/products/us-rooftop-geocoding">rooftop geocoding</a>, <a href="/products/international-address-autocomplete">global address auto-complete</a>, and <a href="/products/us-property-data">address data enrichment</a>.

<p>In the growing world of ecommerce, providing a seamless checkout experience is key for customer satisfaction and conversion rates. </p><p><a href="https://www. fabletics. com/">Fabletics</a>, a leading activewear brand, embarked on a conversion-improving journey with Smarty™ to enhance their checkout process. We recently hosted a webinar filled with insights from <a href="https://www. linkedin. com/in/melaniencummings">Mel Cummings</a>, Vice President of Product Management and UX at Fabletics.

<p>In a recent webinar, we brought in our Product Marketing Manager, <a href="/company/team/ryan-muir"><u>Ryan Muir</u></a>, to delve into the transformative potential of Smarty's property data solutions for the <a href="/solutions/p-and-c-insurance"><u>insurance sector</u></a>. </p><p>Before his work with Smarty™, Ryan was a licensed insurance agent for a Property and Casualty (P&amp;C) insurance provider. During his tenure, he worked closely with underwriters, brokers, agencies, and even program managers, giving him a comprehensive understanding of how insurance teams and companies utilize property data.

<p><strong>Webinar recap:</strong> In a recent webinar, we showed how address data tools help managers improve business performance in the following areas:</p><ol><li data-list-item-id="e3437de224f424dd4db54b165d09f884d">Network Planning</li><li data-list-item-id="ec04c69801a00e1e1b5f2f18b9be3763c">Asset Management</li><li data-list-item-id="eb514e1e10ce721297ddb7c7523017ea6">Customer Acquisition and Retention</li><li data-list-item-id="e2f2fcd4c9a7f99d50b6ad63ca596cdd6">Data Blending</li><li data-list-item-id="e114cea01972a1d8fc653444da45bf505">Mail and Parcel Delivery</li><li data-list-item-id="e75f120878ebda35faa58850c0f07e2b5">Fraud Reduction</li></ol><h2>1.

<p>We recently hosted a webinar where Brent Francom and Jeffrey Duncan, two of our Product Managers, talked about the lessons we learned and the improvements we've made in 2023. </p><p>Here are the highlights. </p><h3>When you process so many addresses, you see things</h3><p>We processed 327 billion+ addresses in 2023, equating to nearly 900 million per day or over 10,000 per second. </p><p>When you process that many addresses, you find many funny and interesting ones. We keep a "Wall of Shame" with funny and malformed addresses that somehow validate.

<p>Smarty™ recently hosted an enlightening webinar on Project US@, a vital initiative in health information technology. The webinar, led by Wes Arnold, Team Lead of Product Marketing, provided insights into Project US@ and its significant role in patient data management. </p><h3>What is Project US@?</h3><p>Project US@ is led by the Office of the National Coordinator for Health Information Technology in collaboration with HSC and AHIMA. The final version 1. 0 was released on January 7, 2022. </p><p>The goal? The initiative's main objective is to establish a standard approach for representing patient addresses across all health IT systems.

<p>Geocoding is converting a physical address into geographic coordinates with latitude and longitude. Accurate geocodes are critical for many applications—routing deliveries, analyzing insurance risk, mapping utilities, and more. </p><p>In a recent webinar, Smarty's customer service specialist, Ben Rivera, outlined best practices for maximizing geocode accuracy using our APIs and tools. Here are some of the key takeaways:</p><h4>The problem of inaccurate geocodes </h4><p>Many common geocoding services provide ZIP Code or centroid-level accuracy at best.

<p>Did you miss our recent webinar on how to use our new Google Sheets and Excel plugins for address validation? Don't worry; we've got you covered. This blog post provides an in-depth summary, highlighting essential functionalities, setup processes, and answers to some pertinent questions raised during the webinar. </p><p>Here's what you can expect to read about in this blog:</p><ul><li data-list-item-id="eeba68e8ae33d6311d4cf00ac320a2515"><a href="#the-basics">The basics</a></li><li data-list-item-id="e6fa9ca647882036737dba2e7c5bcc079"><a href="#functionality">Functionality</a></li><li data-list-item-id="e75d7f6ffd6b1fda761adfea4fef275fb"><a href="#getting-started">Getting started</a></li><li data-list-item-id="e2ac9ccebd5db1af7f6807e3e6105ccf6"><a href="#q-and-a">Q&amp;A</a></li></ul><h3 id="the-basics">The basics</h3><p>We want to make it easier for businesses to validate addresses and retrieve necessary data efficiently.

<p>Address keys can be used to improve data blending, update and enrich addresses, reduce data processing time, and protect personally identifiable information. In this webinar, we brought in our product marketing manager John Hickey to teach about what they are, how they work, why they're crucial for data management, the different types available, what to look for in one, and what to avoid. </p><p>Ultimately, John pointed out five primary uses for address keys:<br>1. Update Address Changes</p><p>2.

<p>Crowd-source data is a term that has gained significant traction in recent years. In a recent webinar, we brought in our own Adam Charlton to talk about what can and can’t be trusted when using Open Source or Crowd-Sourced address data. </p><h2>Defining crowd-source data</h2><p>At the outset, it's imperative to understand what we mean by crowd-source data. It essentially refers to data that is both gathered and curated by individuals. The distinguishing feature here is that the data's curation process isn't dictated by a centralized authority or stringent verification system but by the same community that's gathering and supplying the data.

<p>Smarty™ has been creating top-notch address data tools since it's inception in 2011. A key part of providing the best location data and address data tools in the world is keeping those products at the cutting edge of the industry. We do this by adding new features, products, and solutions that our customers can use to improve their lives as often as we can. </p><p>In a recent webinar, our Chief Product Officer Berk Charlton outlined some of the newest features we've added to our US Rooftop Geocoding tool.

<p>Spend enough time as a software developer, and you learn about the existence and pain of technical debt. </p><p>Understanding, managing, and communicating technical debt is crucial. It allows us to build more maintainable software, improve our productivity, and even boost team morale. </p><p>We recently hosted a webinar with one of our software development team leads, Kiersten Nelthorpe, and senior software developer Cody Robertson, where they gave valuable insights and strategies to help you deal with technical debt in your work.

<p>In <a href="/blog/use-chatgpt-for-better-code#webinar">our recent webinar</a>, we brought together two of our software engineer experts, Adam Charlton and Ryan Cox, to demonstrate how to build a working application using ChatGPT to generate most of the code. </p><p>We know what you're thinking: ChatGPT can't take our jobs; we've tried. </p><p>This is wonderfully true. ChatGPT can pull together useful bits of information but still needs to be guided and curated by a human, preferably one with subject knowledge.

<p>In our recent webinar, Ryan Cox, one of our highly skilled API developers, walked through setting up and using the Smarty Go SDK. The webinar covered various essential topics, from obtaining the SDK to understanding the ins and outs of implementation. </p><p>Ryan explained that the Smarty Go SDK is easily accessible on GitHub. He then moved on to discuss the key differences between embedded keys and secret keys. Embedded keys are ideal for client-side applications because they provide limited access and don’t reveal sensitive information.

<p>In today's digital age, businesses collect vast amounts of data on their customers, including their addresses. However, federal laws are yet to be enacted to protect consumers from businesses that misuse or from hackers who abuse personal data. </p><p>Consumers looking for protection must, for now, rely on various State legislation and privacy protection laws. Businesses must keep abreast of the multiple laws governing consumer rights and take extra measures to protect consumers' personal information, including address data.

<p><a href="https://www. smarty. com/blog/international-address-masterclass#international-masterclass">In this webinar</a>, our international address expert Bryan Amundson went over the ins and outs of international address data. He gave details about country designators, transliteration, and other localized things to consider when working with international addresses. He also dove into how to tell how accurate your international data is and other international address hacks you didn't learn in primary school.

<p>On average, customers of Smarty process 3. 3 billion addresses collectively a day. If you were to count a single <a href="https://en. wikipedia. org/wiki/Cheetos" target="blank" rel="noopener nofollow">Cheeto</a> for each address, that’s enough Cheetos to fill up 1,930 vans per day. If you were to start walking along the equator of the Earth and you took one step for each address, you’d make 38 trips around the planet. That’s a ton of address lookups. </p><p>So with that much address data flying through our systems, we decided to host a webinar sharing some of the insights we’ve gained from the over 440 billion addresses that were validated in 2022.

<p>According to Smarty’s latest query of its <a href="https://www. smarty. com/pricing/us-master-address-list"><u>US address database</u></a>, there are 1,021,419 unique street names in the United States. And some of them are, well, entertaining (or disturbing). <br><br>Here’s a list of some of the wild and entertaining street addresses we could find, one for every letter of the alphabet:</p><figure class="table"><table><tbody><tr><td>A</td><td><strong>Alligator Alley - Hardeeville, SC</strong></td></tr><tr><td>B</td><td><strong>Booger Hollow Road - Anniston, AL</strong></td></tr><tr><td>C</td><td><strong>Chicken Dinner Road - Caldwell, ID</strong></td></tr><tr><td>D</td><td><strong>Divorce Court - Jenkins Township, PA</strong></td></tr><tr><td>E</td><td><strong>Electric Avenue - Seal Beach, CA</strong></td></tr><tr><td>F</td><td><strong>Frying Pan Road - Herndon, VA</strong></td></tr><tr><td>G</td><td><strong>Gobbler’s Knob - Punxsutawney, PA</strong></td></tr><tr><td>H</td><td><strong>Hanky Panky Street - Las Vegas, NV</strong></td></tr><tr><td>I</td><td><strong>I Dream of Jeannie Lane - Cocoa Beach, FL</strong></td></tr><tr><td>J</td><td><strong>Je Ne Be Dr NE - Rockford, MI</strong></td></tr><tr><td>K</td><td><strong>Krazy Lane - Lutz, FL</strong></td></tr><tr><td>L</td><td><strong>Liquid Laughter Lane - Columbia, MD</strong></td></tr><tr><td>M</td><td><strong>Moaning Cave Rd - Murphys, CA</strong></td></tr><tr><td>N</td><td><strong>Native Sons of the Golden West Park Rd - Redwood City, CA</strong></td></tr><tr><td>O</td><td><strong>Outhouse Road - Canandaigua, NY</strong></td></tr><tr><td>P</td><td><strong>Psycho Path - Traverse City, MI</strong></td></tr><tr><td>Q</td><td><strong>Quack Grass Court - Riverview, FL</strong></td></tr><tr><td>R</td><td><strong>Roach Road - Haughton, LA</strong></td></tr><tr><td>S</td><td><strong>Satan’s Kingdom - Northfield, MA</strong></td></tr><tr><td>T</td><td><strong>This is It Road - Brevard area, NC</strong></td></tr><tr><td>U</td><td><strong>Uranus Road - Rocky Point, NY</strong></td></tr><tr><td>V</td><td><strong>Volleyball Ct - North Pole, AK</strong></td></tr><tr><td>W</td><td><strong>Widowmaker Drive - Park City, UT</strong></td></tr><tr><td>X</td><td><strong>Xanadu Street - Aurora, CO</strong></td></tr><tr><td>Y</td><td><strong>Yoda Lane - Chama, NM</strong></td></tr><tr><td>Z</td><td><strong>Zipper Road - Pilot Point, Texas</strong></td></tr></tbody></table></figure><p>But what makes any address stand out as a crazy address or a cool address? Sometimes it’s the words they use that make these addresses funny.

<p>We brought out the big guns in the way of our Development Team Lead, <a href="https://www. linkedin. com/in/kent-gividen-8a037136/">Kent Gividen</a>, in a webinar all about authenticating your APIs. He went over some of his most useful tips and tricks that he uses to ensure APIs are authenticated. Was it helpful? You betcha. You wanna get the SparkNotes? Read on. </p><h2>Common and not-so-common APIs to know about</h2><p>Kent began by outlining the APIs that he has run into the most in his years as a developer.

<p>Did you know that every address has loads of hidden data buried in its metadata? In this webinar, we briefly considered the value of breaking an address into its component parts. Then we looked at the different metadata available and provided definitions for each one. And finally, we went over use cases and ideas on how to leverage metadata for improved operations, business intelligence, and financial performance. </p><h2>There’s gold in your address metadata!</h2><p>Every address contains basic components that are standardized by country.

<p>With innumerable formats and unfamiliar spellings, standardizing and validating global address datasets can be a real pain. But it doesn't have to be. </p><p>International address validation is an essential part of virtually every business that works with international address data. But how can you keep your address data in multiple countries accurate while not wasting your time and money?</p><p>In our recent webinar, Jeffrey Duncan went over the details of international address validation.

<p>Improving address form completion rates—whether in a shopping cart, request for quote, or other form—can be a sinch if you’re using an address autocomplete tool. Not sure what that is? When you see an address line on a form and think “oh shoot this is going to take a minute” and then it fills it in after only a few keystrokes, that’s address autocomplete. </p><p>And no, not all address autocomplete tools are created equal. </p><p>Some check against their own address database only that is not frequently maintained.

<p>In this webinar, our geocoding and address expert Adam Charlton went over the ins and outs of address data. He gave details about address components and how they influence the way an address is composed. He also dove into the difference between ZIP9 and ZIP11, what a non-postal is, and other address hacks you didn’t learn in primary school. </p><h2>Standardization and validation</h2><p><a href="/articles/what-is-address-validation">What exactly is a valid address?</a> There are lots of different definitions depending on what your goal is with the address.

<p><a href="/articles/geocoding">Geocoding</a> can unlock valuable business intelligence that is hiding in your address data. But how do you know what level of geocoding you would benefit from the most? Do you need rooftop data? Or maybe you just need parcel data? What about ZIP 9 geocodes?</p><p>These are the questions Adam Charlton, one of Smarty's genius geocoding developers, set out to answer in his recent webinar. </p><h2>What is geocoding?</h2><p>Geocoding most typically means appending a latitude and longitude to a named location like an address.

<p>Have you ever tried to add a minor feature to your application only to discover that you’ll have to re-write large blocks of code first? Or maybe you’ve spent hours deciphering hundreds, or perhaps thousands, of lines of existing code just to find out a task only required two lines of additional code. If you’re like most developers, you’ve wasted countless, frustrating hours wading through immensely complicated code trying to force it to do things it wasn’t built for. </p><p>In his presentation, Mike Manwill, Frontend Team Lead here at Smarty, discussed 5 principles to help you create stupidly-simple applications that are maintainable, extendable, and bug-resistant.