The benefits of address entry validation and list cleaning

Address standardization and validation services overcome many of the difficulties that companies encounter when managing address databases. This is especially true when address entry validation is combined with list processing.

Reduced returned mail

By validating an address before sending a mailing, organizations will reduce the amount of undeliverable mail returned. Depending on the size and frequency of mailings, this validation can lead to significant savings for organizations.

Improved quality of address data

Validating that an address is correct when it is entered into your database, and then using list processing to regularly clean, verify, and update the address list, will help organizations achieve significant improvements in address data quality.

Better communication with customers

Organizations depend on effective communication with customers to survive. Using services that verify and standardize customers' addresses will improve your ability to communicate with customers via postal mail and create opportunities that might otherwise be lost. Organizations that use address verification and standardization services can communicate with customers via mail faster and more cost-effectively than those that don’t.

Reduced mailing costs

Many address standardization services provide organizations with ZIP+4™ and USPS® barcodes to qualify them for discounts on mailings. Other postal services, such as Canada Post, also offer similar discounts for qualified mailings.

Increased delivery speed

By providing the USPS® with addresses in a standardized format and including information such as ZIP+4™ Codes, the post office states that companies can increase the delivery of their mail by one to two days.

Key benefits of Smarty

Smarty offers all the above key benefits of address verification and standardization solutions. Along with these standard benefits, the solution from Smarty offers many additional benefits, which include:

No hardware costs

Because the US Street Address API is a web-based service, there’s no need for our customers to invest in expensive hardware to maintain large databases of postal service data.

Elimination of time and effort spent on updating data

To obtain the most up-to-date data, a company would need to update its postal databases monthly when postal authorities release new data. Since address verification and standardization are performed on Smarty servers, this handles all data updates, eliminating the time and effort companies must invest in keeping data current.

Fast turnaround time

Many address list services take anywhere from three days to two weeks to process submitted address lists. The technology that powers the US Street Address API allows it to process addresses rapidly and immediately, thus allowing customers to receive list processes in minutes instead of days. Priority processing is also available for customers who need lists moved up in the queue.

High reliability and quality service

Smarty has taken extensive measures to ensure that its services are reliable and dependable. The company is continually looking for ways to improve its address matching. It also prides itself on offering some of the most extensive customer service options available in the industry.

Accessible by multiple users

Organizations that use multiple employees to manage their address data encounter difficulties with desktop software. Because Smarty's services are web-based, all employees at a company who need access to the address management services can log in and complete their assignments.

Secure processing

Smarty understands the proprietary nature of address lists. That's why it has gone to great lengths to ensure that the data processed on its servers is protected by some of the most advanced technology available.

Scalable services

The services offered through smarty.com were designed to be highly scalable, so whether a customer needs 500 or 10 million addresses scrubbed, there’s an affordable solution.

Conclusion

Any organization that works with address data can rely on Smarty to help it overcome many of the challenges of managing these databases. By reducing returned mail, improving address data quality, enhancing customer communication, reducing mailing costs, and increasing delivery speed, customers will see the immediate impact of Smarty's services on their bottom line. Smarty is excited to be at the forefront of innovation in on-demand address database management.

We're excited about your next step: verifying some addresses.