The benefits of address entry validation and list cleaning
Address standardization and validation services overcome many of the difficulties that companies encounter when managing address databases. This is especially true when address entry validation is combined with list processing.
Reduced returned mail
By validating an address before sending a mailing, organizations will reduce the amount of undeliverable mail returned. Depending on the size and frequency of mailings, this validation can lead to significant savings for organizations.
Improved quality of address data
Validating that an address is correct when it is entered into your database, and then using list processing to regularly clean, verify, and update the address list, will help organizations achieve significant improvements in address data quality.
Better communication with customers
Organizations depend on effective communication with customers to survive. Using services that verify and standardize the customers' addresses will improve your ability to communicate with customers via postal mail and open opportunities that may have otherwise been lost. Organizations that use address verification and standardization services can communicate with customers via mail faster and more cost-effectively than those that don’t.
Reduced mailing costs
Many address standardization services will provide organizations with ZIP+4™ and USPS® barcodes to enable them to qualify for discounts on mailings. Other postal services, such as Canada Post, also offer similar discounts for qualified mailings.
Increased delivery speed
By providing the USPS® with addresses in a standardized format and including information such as ZIP+4™ Codes, the post office states that companies can increase the delivery of their mail by one to two days.
Key benefits of Smarty
Smarty offers all the above key benefits of address verification and standardization solutions. Along with these standard benefits, the solution from Smarty offers many additional benefits, which include:
No hardware costs
Because LiveAddress is a web-based service, there’s no need for our customers to invest in expensive hardware to maintain large databases of postal service data.
Elimination of time and effort spent on updating data
To obtain the most up-to-date data, a company would need to update its postal databases monthly when postal authorities release new data. Since address verification and standardization are completed on Smarty servers, this takes care of all data updates, thereby eliminating the time and effort companies have to invest in keeping data current.
Fast turnaround time
Many address list services take anywhere from three days to two weeks to process submitted address lists. The technology that powers LiveAddress allows it to process addresses rapidly and immediately, thus allowing customers to receive list processes in minutes instead of days. Priority processing is also available for customers who need lists moved up in the queue.
High reliability and quality service
Smarty has taken extensive measures to ensure that customers can depend on its services to be reliable. The company is continually looking for ways that its address matching can be improved and enhanced. It also prides itself on offering some of the most extensive customer service options available in the industry.
Accessible by multiple users
Organizations that use more than one employee to manage their address data run into difficulties with desktop software. Because the services provided by Smarty are web-based services, all employees at a company who need access to the address management services will be able to log in and finish their assignments.
Secure processing
Smarty understands the proprietary nature of address lists. That's why it has gone to extreme measures to ensure that the data being processed on its servers is protected by some of the most advanced technology available.
Scalable services
The services offered through smarty.com were designed to be highly scalable, so whether a customer needs 500 or 10 million addresses scrubbed, there is an affordable solution.
Conclusion
Any organization that works with address data can depend on Smarty to help it overcome many of the challenges that come with managing these databases. By reducing returned mail, improving the quality of address data, improving customer communication, reducing mailing costs, and increasing delivery speeds, customers will see the immediate impact of Smarty's services on their bottom line. Smarty is excited to be at the forefront of innovation in on-demand address database management.
We're excited about your next step: starting to verify some addresses.