New Hyper-Accurate US Rooftop Geocoding and US Reverse GeocodingSmartyStreets releases the new  US Autocomplete Pro API, a service that improves data governance at the source and simplifies address data entry in real-time.
Davin Perkins
Davin Perkins
 • 
September 22, 2020
Tags

September 22, 2020 - PROVO, UTAH - SmartyStreets, the leader in location data intelligence, announces the release of their US Rooftop Geocoding and US Reverse Geocoding. These new products will provide customers with the highest precision geocodes available in the market today.

Most other geocoding providers provide “parcel-centroid” geocodes. That means that the geocodes are approximations of the center of a property or parcel. While providers in the past have called their geocodes “rooftop accurate,” in reality, their geocodes are often quite far from the actual rooftop of a property. Customers who rely on these geocodes have had to make business decisions on inaccurate or incomplete geocoding data.

“The SmartyStreets US Rooftop Geocoder represents a new generation of geocoding accuracy. We’re talking about true rooftop geocodes.

You’ll see huge improvements in accuracy compared to less sophisticated services.” stated Berk Charlton, Director of Geolocation Intelligence at SmartyStreets. “For example, other geocoders struggle with providing detailed geocodes for individual units in strip malls or mobile home communities.

Less accurate geocoding technology tends to clump these geocodes together. They don't know the real location of each structure or suite. And in the case of rural parcels, geocodes may be hundreds of feet from the rooftop. Parcel-centroid geocodes aren't precise enough for many use cases."

In contrast, the SmartyStreets US Rooftop Geocoding service can provide true rooftop geocodes for individual unit numbers. And, for rural properties, SmartyStreets’ geocodes are for the actual roof of the structure, not the center of the parcel.

The new product is a cloud-based API that is significantly faster than most onsite solutions. The cloud license allows SmartyStreets to scale up computing power based on server load. As a result, the SmartyStreets API can comfortably process hundreds of millions of records per hour. All while eliminating the expense and time associated with configuring and maintaining local software and hardware.

“Our cloud solution has an almost unlimited capacity for speed.” continued Berk. “For example, large telecom companies may need to reverse-geocode billions of coordinates weekly.

Older technologies will struggle under this kind of load. With SmartyStreets’ new reverse geocoder, that is a problem of the past.”

The US Rooftop Geocoding API is provided as a component of the flagship US Street Address API and seamlessly integrates with several application platforms. SmartyStreets provides SDK packages, including .NET, Go, iOS/Swift, JavaScript, Java, PHP, Python, and Ruby. A command-line interface is available for Windows, macOS, and Linux. The raw API responds using both JSON and XML formats.

SmartyStreets provides a guaranteed 99.98% uptime service level agreement. Test the US Rooftop Geocoding demo or the US Reverse Geocoding API demo now.

Subscribe to our blog!
Learn more about RSS feeds here.
rss feed iconSubscribe Now
Read our recent posts
Navigating the Future: Geocoding & Address Data Trends in the Cloud
Arrow Icon
In a recent webinar, Berk Charlton, Chief Product Officer at Smarty, provided an in-depth look at our industry-leading address intelligence suite designed to provide highly accurate geocoding and address validation. Here are the main points Berk covered during the session:Comprehensive Product Suite: Smarty offers a wide range of products, including address validation, rooftop geocoding, global address auto-complete, and address data enrichment. These tools are designed to handle various aspects of address management and enhancement in industries from Insurance to Healthcare to Telecom and more.
Unlocking Ecommerce Success: Fabletics' Journey with Address Autocomplete
Arrow Icon
In the growing world of ecommerce, providing a seamless checkout experience is key for customer satisfaction and conversion rates. Fabletics, a leading activewear brand, embarked on a conversion-improving journey with Smarty to enhance their checkout process. We recently hosted a webinar filled with insights from Mel Cummings, Vice President of Product Management and UX at Fabletics. Unlocking Ecommerce SuccessConsider this common scenario: your customer is navigating through an online checkout process, only to be thwarted by an error, often related to address entry.
Avoid Awkward Moments with Smarty's Accurate Data
Arrow Icon
March 18 marks a bit of an awkward holiday: Awkward Moments Day. It's a day that celebrates those times that make you cringe, moments that make you face-palm, and stories that wake you up at 4 in the morning thinking, "Ugh! Why did I do that?" Although these moments can be uncomfortable, it's helpful to remember that everyone has them, and if they say they don't … We know they’re lying.  It's also helpful to remember that these embarrassing stories can help us learn and do better the next time around.
Ready to get started?