Smarty wins "Location Analytics Solution of the Year" at the RetailTech Breakthrough Awards!

Updated October 29, 2025

What this award means for retailers & ecommerce companies

Location analytics is crucial in improving conversion rates, delivery accuracy, operational efficiency, and user experiences. Winning this award is impactful for both Smarty and our customers because, without reliable address data, organizations face:

Higher cart abandonment rates
Increased failed deliveries and returns, leading to unnecessary costs (re-shipping, customer service hours, potential damage to inventory, etc.)
Wasted time, added stress on the company and customers
Customer frustration and lost sales

Location analytics are crucial in today’s retail and ecommerce landscape. We can’t say it better than they can, so here’s a quote from the RetailTech Breakthrough Awards webpage that explains their mission:

“As advances in retail technology applications transform our economy, we aim to highlight the BREAKTHROUGH RetailTech solutions, services, and companies around the world each year.

The new RetailTech Breakthrough Awards program aims to perform the most comprehensive evaluation of retail technology tools, services, and companies today, with nominations coming in from the best and brightest innovators around the world.”

Real-world reasons why Smarty stands out in address data & location analytics

Retailers have many choices when it comes to address validation, but our customers choose Smarty as we go beyond the competition with the following:

Industry-leading accuracy: Over 210 million addresses, including USPS-verified and non-postal addresses. HighlanderTek reduced "unknown" addresses from 25% to 2-3%, ensuring better data quality.
Speed and reliability: Processes 25,000 addresses per second, far exceeding competitors' limits of 60-160 queries per second.
Improved conversion rates & customer experience: Brands like Fabletics have seen increased conversions and seamless address validation worldwide.
Better delivery success rates and marketing allocation: Prevents failed deliveries, which cost retailers billions annually. The Epilepsy Foundation cut duplicate mailings, saving on marketing costs.
Seamless integration: Developer-friendly API for fast, hassle-free implementation for any organization. Our SDKs are also fluent in 10 different programming languages.
Robust metadata: Up to 55 metadata points are returned with every address verification to enrich any address with information that will give you a more complete picture.
Address component analysis: delivers unprecedented insight into what and why changes were made to individual address components during verification.
SmartyKey®: Smarty’s persistent, unique identifier (PUID), which allows you to confidently merge data sets, deduplicate your records, and track changes to an address over time.

“Enter Smarty. Within five minutes of signing up, we had a fully functional API. My development team was able to close our pending tickets on the same day. Not only was the setup process seamless, but the price is also reasonable, and it consistently delivers accurate address data.”

Jacob P., Director of Technology

Improved internal and external operations efficiency: Speedway Motors uses Smarty to validate addresses in real-time for CRM and customer service accuracy.

A win for retailers, too!

If you're in ecommerce, retail, or logistics, now is the time to optimize your address data. Global or local brands can integrate Smarty for better checkout experiences and fewer failed deliveries, and experience significant cost savings to boot.

We’re grateful for the continued support of our partners and customers who understand and appreciate the exact address data at the level we do. We’re also grateful to the RetailTech Market Breakthrough Awards for awarding us such a prestigious honor. We won’t disappoint either of you.

New here? You can learn more about Smarty’s address autocomplete and address verification solutions. Come and see what all the hype and awards are about so that you can do more than rise above the competition. The Smarty advantage helps your business BE the competition. 😘

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