The SalesRabbit app is built for field sales mapping and defaults to a map-based interface. This is a key differentiator that makes SalesRabbit stand out from other traditional enablement and sales tracking software. Instead of organizing potential prospects in long lists, they’re assigned by geographic area by a sales manager, with a pin representing each lead placed on the map. For the most efficient outreach, it’s essential that those pins be rooftop accurate, not in the middle of the street or a nearby field.
As the SalesRabbit sales mapping tools have grown, so too has their relationship with Smarty. SalesRabbit has relied on Smarty’s US Address Verification for the past six years and US Address Autocomplete for about three years. A little over a year ago, SalesRabbit added the US Rooftop Geocoding. SalesRabbit chose Smarty for its sales tools for 3 reasons: affordability, accuracy, and flexible terms of service.
"One of the big reasons is affordability. [Google data] is cost-prohibitive for what we need. [Smarty] is affordable for our use case. Another reason is, the terms are more flexible to be used in a practical sense. Some solutions are more restrictive on how you can use the data and integrate it into your product. And the accuracy with the rooftop level geocoding has been a differentiator. We use Smarty because—of the affordable solutions—it has proven to be one of the more accurate solutions.”
Using a company like Google is too cost-prohibitive and the terms of service don’t allow geocodes to be used with non-Google Maps. Smarty is much more flexible when it comes to integrating into other companies, products or custom maps.
The levels of accuracy found with Smarty’s geocodes were key features for the SalesRabbit sales tools. "Smarty is one of the most accurate of the more affordable address data solutions,” said Brady Anderson, CEO of SalesRabbit. "Being able to accurately position prospect data on the right homes is a key part of our company. Smarty is a big component of us accomplishing that for our customers.”
Another benefit of working with Smarty that Anderson noted was the ease of implementation and clear documentation. "I find it very easy to work with Smarty.”