Last week we participated in National Bike to Work Week! Our focus was to encourage physically beneficial commuting methods that get the air running through your hair.  We expanded our scope of vehicles beyond bikes to motorcycles, motorscooters, and even walking.  It was a transformative experience as we embraced alternative transportation to work.    Benefits of Active Commuting:local  Active commuting offers numerous advantages for both individuals and the environment.  By incorporating physical activity into our daily commute, we reap the benefits of improved fitness levels, increased energy, and reduced stress. 

Check out how these Smarties and helping our community by biking to work. Read about our amazing co-workers and see why our company culture is the best.

Smarty Employees Bike to Work Week: A Sunnier Commute

PROVO, Utah--Smarty, a leader in address data intelligence, today announced that it has been named an industry leader, receiving 22 awards and top honors across address verification and e-commerce tools categories in G2's Spring Report.  Awards and rankings originate from customer feedback and reviews, highlighting the best software products for businesses.   Smarty ranked first amongst over 50 address verification services, honored with recognition in the following areas:  - Leader - Easiest To Use - Most Implementable - Easiest Admin - Best Results - Best Relationship - Best Usability - Highest User Adoption - Best Meets Requirements - Momentum Leader  G2's address verification category awards are based on customer feedback and verified reviews from nearly 1,000 customers. 

Smarty announced it has been named an industry leader, receiving 22 awards across address verification and e-commerce tools in G2's Spring 2023 Report.

Smarty Named as Data Intelligence Leader Across Address Verification and E-Commerce Categories

Your business generates data with every digital ad you run, every purchase order, every promotional mailing, and every customer survey you do.  And every time one campaign wraps up, another starts.  Developing a solid database cleansing and consolidation strategy can help prevent a database full of holes and information gaps.   Why does database cleansing matter? Your revenue will diminish if you rely on bad data to make strategic business decisions.  In our ebook, 5 Ways Companies Use Address Verification to Improve Business Results, we discuss how to use address verification software to cleanse databases and merge datasets. 

Why does database cleansing matter? Bloated databases lead to diminished revenue and bad business decisions. Read about cleansing your database now!

Go Mr. Clean on Your Databases and Reduce Risk—All With Address Verification

Picture this.   You're traveling through another dimension, a dimension not only of sight and sound but of mind.  A journey into a wondrous land whose boundaries are that of imagination.  That's the signpost up ahead - your next stop, the Twilight Zone!  Can you hear the 🎵 dee dee dee doo dee dee dee doo 🎵?    That is the familiar introduction to a show that would boggle our minds and twist reality as we know it.  Today, apparently, is Twilight Zone Day.  Celebrate how you will.   Another thing that boggles our minds and seems to twist reality as we know it is when addresses change or when they go by an alias, or when you ship something to someone's house at the exact address they told you, and it still gets returned for some reason. 

Ever-changing address data can be frustrating and can lead you to feel like you're in a twilight zone. Find out how Smarty Clears that up now!

Welcome to the Twilight Zone of Address Data

If you’ve decided to embark on a journey of data governance, you’ll want to check out the full ebook “Data Governance: An Executive’s Survival Guide. ” The following is but one chapter of the guide.    Tools Available for Data Governance  By outlining and implementing data quality control guidelines, data governance software helps organizations meet regulatory standards, improve security, and increase employee efficiency.  While some software is designed explicitly for data governance, it's also possible to find master data management and data quality software with built-in tools for data governance processes. 

If you’re embarking on a journey of data governance, you'll want our Data Governance: An Executive's Survival Guide ebook. Check it out now!

Data Governance Tools: A Selection Checklist

We have the luxury at Smarty of working with some fantastically intelligent, kind, friendly, and in many cases, funny individuals.  Today we showcase one of those fantastic individuals, Ryan Cox.   Ryan has a history of high-quality performance while problem-solving and team-building at large software companies along Silicon Slopes.  You want experience? Ryan has experience.   We're talking 61 years collectively in Java, Javascript, Typescript, SQL, Angular, AWS, and loads more.  As a key developer at each company he's ever worked at, he's keeping the ball rolling by improving the quality of work we do here at Smarty every day. 

Smarty has a unique culture, and some amazing people work here. Come learn all about Ryan Cox and why he's this month's spotlight at Smarty!

Inside Smarty - Ryan Cox

At Smarty, we pride ourselves on our unique company culture, built on three core values: outwardness, wizardry, and fun.  What does that mean? We're doing our best to build a company culture in a way that makes folks want to come to work.    Smarty's Mission   Create Great Products At Smarty, we specialize in location data intelligence, working with global address and location data in validation, autocomplete, and geocoding areas.  Our services include:  1.  International & US Address Validation: Ensuring that addresses are correctly typed and mailable prevents delayed or returned packages. 

At Smarty, we pride ourselves on our company culture, built on three core values: outwardness, wizardry, and fun. Find out what makes us successful now!

Smarty's Approach to Building Company Culture: Putting the Fun in Functional

In our recent webinar, Ryan Cox, one of our highly skilled API developers, walked through setting up and using the Smarty Go SDK.  The webinar covered various essential topics, from obtaining the SDK to understanding the ins and outs of implementation.   Ryan explained that the Smarty Go SDK is easily accessible on GitHub.  He then moved on to discuss the key differences between embedded keys and secret keys.  Embedded keys are ideal for client-side applications because they provide limited access and don’t reveal sensitive information. 

Webinar Recap: SDK in Address Verification webinar covers topics from obtaining the SDK, to understanding the implementation. Read it for yourself!

Address Verification for Fun and Profit: Using Go SDK

Earth Day is celebrated every year on April 22, raising awareness about environmental issues and encouraging people to take action to protect our planet.   But have you ever considered the connection between Earth Day and clean address data?  You probably haven't.  But don't worry, because we have.   Let's take a look at the importance of maintaining clean and accurate address data and how it can contribute to a healthier environment.    The Importance of Clean Address Data  Keeping your address database clean and up-to-date is essential for businesses of all sizes. 

Earth Day is celebrated on April 22, raising awareness about our environment and helping people take action to protect our planet. Find out ways to help here.

The Connection Between Clean Address Data and the Environment

In today's data-driven world, data security is more important than ever.  Data is always at risk for attacks and misuse, and lack of security is an increasing threat.  With the rise of phishing attacks and other cyber threats, organizations must be vigilant to protect their data from unauthorized access, theft, and misuse.   The following is an excerpt from our newest ebook, “Data Governance: An Executive’s Survival Guide”.  You can download the entire guide here.   According to Forbes, in 2019 phishing attacks rose to their highest level since 2016, and the time it took to detect and resolve data breaches also increased that year. 

With the rise of phishing attacks and other cyber threats, organizations must be vigilant to protect their data from theft and misuse. Read more now!

Data Security Policies and Standards: What They Are and Why They Matter

Master Data Management is but one section of our recent ebook “Data Governance: An Executive’s Survival Guide”.  You can download the full ebook for free here.    What is Master Data?  Master data is all the data critical to your business's operation.  It's the data that multiple departments depend on to make decisions and drive success.  From customer data to product data, financial data to inventory data, master data is the backbone of many organizations.  Without it, businesses would struggle to operate efficiently and effectively. 

From customer data to product data, financial data to inventory data, master data is the backbone of many organizations. Check it out for yourself now!

Master Data Management Explained: Understanding the Basics

In today's digital age, businesses collect vast amounts of data on their customers, including their addresses.  However, federal laws are yet to be enacted to protect consumers from businesses that misuse or from hackers who abuse personal data.   Consumers looking for protection must, for now, rely on various State legislation and privacy protection laws.  Businesses must keep abreast of the multiple laws governing consumer rights and take extra measures to protect consumers' personal information, including address data. 

Data privacy has become a critical issue for businesses of all sizes. No company is too small to implement data privacy measures. Read about it now!

The Legalities of Address Data

Dirty data, which is incomplete, incorrect, inaccurate, or irrelevant data can lead to misinformed decisions and missed opportunities.  That's why ensuring your organization's data is clean and accurate is essential.   Data cleansing is finding and removing corrupt or inaccurate records from a set of data.  It allows you to identify which elements in your database are bad data and ensures your data is accurate and trustworthy.  After cleansing, it is best practice for organizations to enrich or append their data to ensure it’s complete, up-to-date, and reliable. 

Dirty data is incomplete, incorrect, inaccurate, and irrelevant. That's why ensuring your organization's data is clean and accurate is essential. Read now!

Data Cleansing vs. Data Enrichment: Why Both Matter

Successful data governance requires more than just rules and policies.  It requires a dedicated team of professionals with clear roles and responsibilities to effectively manage and protect the data.   We recently published “Data Governance: An Executive’s Survival Guide”, an ebook that you can download right now.  In it you’ll find information on data governance and other important factors in the address data game.   The following is an excerpt on the section about the different roles and responsibilities involved in data governance. 

Successful data governance requires more than rules and policies. It requires a dedicated team with clear roles and responsibilities to manage and protect data.

Understanding Key Data Governance Players: Roles and Responsibilities

We recently published an ebook titled “Data Governance: An Executive’s Survival Guide”.  The following is a sampling of the chapter on data quality.    The Value of Data Quality  Data is the lifeblood of modern organizations, providing crucial insights that can drive decision-making and innovation.  However, the value of data is only as good as its quality.  Poor quality data can lead to costly mistakes, misinformed decisions, and reputational damage.  That's why it's essential to ensure your organization's data fits its intended purpose. 

Poor quality data can lead to costly mistakes, misinformed decisions, and reputational damage. See why you should ensure your data fits its intended purpose!

Data Quality: The Foundation of Successful Data Management

We're thrilled to share a sneak peek of one of the sections in our latest ebook, "Data Governance: An Executive's Survival Guide. " This guide is a must-have for anyone with a database, and we have packed it with an abundance of critical points and examples that will enlighten and entertain you.   One of the most valuable assets businesses have is the digital data we work with every day.  As more and more data is collected and used, it's important to have a system to manage it effectively.  Enter data governance frameworks. 

We're thrilled to share a sneak peek of one of the sections in our latest ebook, 'Data Governance: An Executive's Survival Guide.' Check it out now!

The Importance of a Data Governance Framework

In this webinar, our international address expert Bryan Amundson went over the ins and outs of international address data.  He gave details about country designators, transliteration, and other localized things to consider when working with international addresses.  He also dove into how to tell how accurate your international data is and other international address hacks you didn't learn in primary school.   What is an International Address? An international address is any address outside the country relative to your geographic location or the location of a specific business or entity. 

In this webinar, our international address expert Bryan Amundson reviews the ins and outs of international address data. Upgrade your understanding here!

International Address Masterclass Webinar Recap

Let's get straight to the point.  If your company isn't converting clicks to sales, you're losing money.   But this you already know.   What you may not know is you can solve this quickly with address autocomplete on your web forms.   With major corporations everywhere holding mass layoffs, generating revenue has never been more urgent.  Appealing discounts, deals, offers, etc.  will attract visits, but if your web form is difficult to fill out, those clicks won't convert.   Let's talk about how using Smarty's Address Autocomplete API will reduce friction in your web forms and increase conversions. 

Let's talk about how using Smarty's Address Autocomplete API will reduce friction in your web forms and increase conversions. Read about it here!

4 Ways Address Autocomplete Improves Insurance Quote Conversion Rates

PROVO, Utah--Smarty, a leader in location data intelligence, announced a significant upgrade to its US Address Verification - Enhanced Matching product by adding 5 million addresses to its list of U. S.  non-postal addresses, increasing total non-USPS addresses from 15 million to 20 million.  With the additional addresses, Smarty’s total list of U. S.  valid addresses reaches over 210 million—the most complete,  US Address Verification - Enhanced Matching validates and standardizes the messiest of addresses, and easily integrates into most systems. 

Smarty's total list of US valid addresses reaches over 210 million, the most complete, commercially-available US address dataset in the nation. Check it out now!

Smarty™ Expands US Address Database to Over 210 Million Delivery Points

On average, customers of Smarty process 2. 5 billion addresses collectively a day.  If you were to count a single Cheeto for each address, that’s enough Cheetos to fill up 1,930 vans per day.  If you were to start walking along the equator of the Earth and you took one step for each address, you’d make 38 trips around the planet.  That’s a ton of address lookups.   So with that much address data flying through our systems, we decided to host a webinar sharing some of the insights we’ve gained from the over 440 billion addresses that were validated in 2022. 

Smarty customers process 2.5 billion addresses collectively a day. With that much address data flying through our systems, check out what we learned!

Lessons Learned from Validating Over 440 Billion Addresses in 2022

Every business executive knows that good data is critical.  When you’re developing your sales strategy and talking about how to increase revenue, you probably turn to data to answer questions like these:  - What areas of growth can we exploit? - Which products are performing well? - Is mobile or desktop driving more sales? Where is traffic increasing? - How do we identify the “low-hanging fruit” customers? - Where can we reduce costs?  But how do you know if your data is accurate? What steps do you need to take to ensure your data is actionable and driving revenue?  In our free ebook, 4 Steps to Unlocking Latent Revenue and Driving ROI with Your Address Data?, we show you how to get clean address data, and then how to use that address data to unlock latent revenue and drive ROI. 

See how clean address data unlocks latent revenue and drives ROI for shipping, eCommerce, sales & technicians, marketing, customer service, and planning.

Revenue-Driving Benefits of Clean Address Data

Certain surprises are fun.  Finding out the person in front of you at Starbucks paid for your coffee? Java-tastic! Finding out you've been shipping products to addresses that don't exist? That's a postal catastrophe.   Luckily, many shipping snafus can be prevented by using address validation software.   Address validation (or verification) is the process of checking a mailing address against an authoritative address database.  If the address matches an address in the known database, it is marked “valid”—meaning it's real. 

Address validation checks a mailing address against a database. Using validated addresses can eliminate duplicates, reduce shipping costs, and more.

Full Address Validation Leads to Better Business Data

It seems that 1969 was a very special year.   Looking back, you’ll find some of the coolest American muscle cars peaking in their infant stages, such as the Mustang Boss 429 Fastback and the Charger R/T 427 HEMI made famous by the Duke brothers.  You’ll find the first Concorde flight in France.  You’ll remember what you can of Woodstock, and one man will take a small step on the moon for all mankind.   It’s also the debut year of the children’s educational show Sesame Street on PBS.   Very quickly, the street named after  a seed became nationally known, and the question children would sing at the top of their lungs each day was, “can you tell me how to get to Sesame Street?”  Originally the show was called “123 Avenue B” to focus on the counting and alphabet principles that would be showcased. 

Did you know that there are 175 Sesame Streets in the US? New York state alone has 7 Sesame Streets. Florida and Texas have the 2nd and 3rd most.

Can You Tell Me How to Get to Sesame Street?

Typos, typoes or typo's?  No matter how you spell the word, typos are a problem.  Even the most accurate typist occasionally misspells a word, leaves off a letter at the end, or just types a different word than intended.   Typos in a text to your friend aren't a big deal.  They'll figure out what you mean using context clues.  But in a business data scenario, if you're following the logic of traditional address matching, where an address is either an exact match or not a match, you can't account for different formats or misspellings. 

Fuzzy address matching helps identify errors like misspellings. Better match rates provide more usable data and minimizes time spent on manual validation.

Pros and Cons of the Fuzzy Address Matching Algorithm

Insurers know the colossal importance of being accurate.  A simple error could create an outstanding difference in results.  At the same time, the customer wants speed.  The modern lifestyle is fast paced, and any need that isn't met instantly is an inconvenience.  Businesses and their investors need to find the most efficient solutions to providing accuracy, without slowing down the near instant return to the customer.    Accurate Risk Assessment and Faster Quotes  In today's insurance world, where convenience is king, the fastest quote wears the crown. 

Insurers know the colossal importance of being accurate. A simple error could create a remarkable difference in results. Read more now.

Address Autocomplete Shortens Insurance Time to Quote

We recently released a free ebook, 4 Steps to Unlocking Latent Revenue and Driving ROI with Your Address Data, in which we show you how to use your company’s address data to unlock latent revenue and drive ROI.   In our last article, we went over address parsing.  Today, we’ll explain address normalization and why this matters for data cleansing and analytics.   Address Normalization (or making an address look normal) is the process of formatting an address so that it matches the proper address format of the national postal authority, such as the USPS for those in the United States. 

Address normalization puts all addresses in a simple, standard format that’s easy for the USPS and databases to understand, benefiting data analytics.

3 Ways Address Normalization Can Benefit Your Business

Our global economy comprises many industries—healthcare, financial services, insurance, commercial development, and more.  But one thing all companies have in common, no matter the industry? They’re all chasing a bigger and better return on investment (ROI).   While there are many drivers of ROI, have you ever considered the role that address validation plays?  Clean address data is essential for many business functions.  Consider eCommerce, one rapidly growing example.  Forecasting shows this retail channel will account for 22 percent of all global retail sales by 2024. 

The first step of address validation, address parsing, breaks an address into its component parts (street name, city, etc.). Find out why this is important now!

What Is Address Parsing and How Can it Help Your Bottom Line?

According to Smarty’s latest query of its US address database, there are 905,226 unique street names in the United States.  And some of them are, well, entertaining (or disturbing).   Check out a panel of Smarty address experts who joke and laugh about some of the funny, weird, Christmas, Halloween, and crazy street names and addresses they’ve encountered in our webinar: Addresses: The Good, the Bad, and the Ugly.    Watch the Fun, 30-Minute Webinar Recording  Here’s a sneak peek.   Funny Street Names How would you like to live at:  3A Hole Spur Alamo GA 30411  Careful how you read that out loud around children, people. 

Check out this fun 30-min webinar as a panel of address experts joke & laugh about some funny, weird, Christmas, scary, crazy street names & addresses.

Funny, Weird, Christmas, Scary, Crazy Street Names & Addresses

You bet he does.   He kinda has to, there’s no other way he can get rooftop-accurate geocoding fast enough.  The man travels the entire world in 14 hours and needs to know exactly where to land his reindeer.   Look, for a lot of people’s needs you could say that "parcel centroid" is good enough when it comes to address geocoding.  Many houses are in fact in the center of the parcel.  However, there are also many homes that are not in the center of the parcel.   Parcel Centroid (Other Guys):    Rooftop-Accurate (Smarty):    For example, think of apartment buildings. 

Santa travels the entire world in 14 hours and needs to know exactly where to land his reindeer. That's why he uses Smarty. Read more to find out how!

Does Santa Use Smarty’s Rooftop Geocoding?

There are many problems you may run into if you're working with address data.  In our recent webinar, our own Adam Charlton went over some of the challenges he's encountered the most, and how to deal with them.   Here’s some of what he talked about.  You can view the full recording at the link below.   Standardization Standardizing addresses helps solve many of the problems inherent with data blending (combining two or more address databases together).  In order to properly blend different address databases together you need to either have an external ID correlate the two sources, or have identically formatted address fields. 

There are many problems when working with address data. Join Adam Charlton as he covers the challenges he's encountered and how to deal with them.

Common Problems When Working with Address Data

Parcel shipping costs have been rising since 2020.  We’ve all seen inflation on the consumer end, whether we’re checking out online or paying at the gas pump.  And skyrocketing freight rates have made headlines.  Today, we’re going to focus on the impact of the increasing cost of shipping on your business and what you can do about it.   But don’t lose hope—while we’re going to explore climbing shipment costs in this article, we’ll also chat about what your business can do to make shipping more efficient. 

Parcel shipping costs have been rising since 2020. Find out some ways you can save yourself and your company time and money. Read about it now!

Rising Parcel Shipping Costs 2022: How to Cut Your Shipping Expenses

It’s November, and online shopping is ramping up to its climactic end-of-year blitz.  www. blackfriday. com estimates that between Thanksgiving and Black Friday of this year, consumers will spend approximately $13 billion 1.   That’s great news for your business.  But if you don’t have the right tools in place to help you meet that demand, you might be left wishing you had better prepare.   Staffing may be one issue for many businesses.  According to the US Chamber of Commerce, the wholesale and retail trade industry has experienced the second-highest quit rate of all industries since November 20202. 

With our ability to validate addresses, Smarty can help you reduce costs, increase revenue, and keep your customers happy. Check it out now!

How to Clean Address Data For the Holiday Rush

We brought out the big guns in the way of our Development Team Lead, Kent Gividen, in a webinar all about authenticating your APIs.  He went over some of his most useful tips and tricks that he uses to ensure APIs are authenticated.  Was it helpful? You betcha.  You wanna get the SparkNotes? Read on.   Common and Not-So-Common APIs to Know About  Kent began by outlining the APIs that he has run into the most in his years as a developer.  Some of them he dug into a little deeper than others, but these are all useful to be aware of. 

In this webinar breakdown, you'll learn some of the most useful tips and tricks to ensure your APIs are authenticated. Read about it for yourself!

Helpful Hints to Authenticating Your APIs

October 30, 2022 - PROVO, UTAH - Smarty, a leader in location data intelligence, has been named in the Salt Lake Tribune as a top workplace for 2022.  A total of 155 businesses were recognized.  Smarty ranked 17th of the 76 companies with fewer than 150 employees.  The list is based entirely on employee feedback surveys administered by a third-party service.  The anonymous survey measures 15 cultural driving elements like alignment, execution, and connection.    In contrast to the record-breaking volume of resignations in the tech industry, Smarty’s year-over-year employee retention remains above 93%. 

Smarty loves its employees. Amazing culture, trips, lunches, and more fun than you can imagine make Smarty an amazing workplace. Check it out for yourself!

Smarty Named Among Utah's 2022 Top Workplace by Salt Lake Tribune

Tis the season to know “it’s coming from inside the house” but you still stay in the house.  It’s the time of year when teenagers are alone in their convertible at makeout peak while there’s a monster on the loose.  The air is getting chilly, the leaves are falling, and people are moving into known haunted houses without a care in the world.    So it just makes sense that we should look at some address data.   There are some extremely famous addresses (or at least streets) in the “scary movie” genre. 

Every wonder about whether you are close to one of those classic streets from your favorite horror movie? Stay safe this Halloween and avoid these roads!

America's Spookiest Streets

New Feature: Log into Smarty with Your Google Account You've asked for it, and now you’ve got it.  The next time you log into your Smarty account, you’ll see the option to log in to Smarty using your Google account.    Merge an Existing Smarty Account with Google Merging your account with your Google account will not affect your available lookups, security keys, or any other part of your Smarty account.  Merging your Smarty account will:   * Increase security by reducing the number of managed passwords and how often you have to enter your password. 

You asked for it, and now you’ve got it. The next time you log into your Smarty account, try merging your Google account. Check it out now!

New Feature: Log into Smarty with Your Google Account

October 6, 2022 - PROVO, UTAH Smarty, a leader in location data intelligence, was named in the 2022 UV50 as one of the Fastest-Growing Companies in Utah Valley.  Smarty ranked 22 on the annual list by business Magazine with a 3-year growth rate of 142 percent.  Organizations like FedEx, NASA, Microsoft, DHL, and businesses of all sizes rely on Smarty’s address verification, autocomplete, geocoding, and enrichment for over 240 countries & territories.  In 2022, Smarty surpassed 2 trillion total addresses processed and 2. 

Smarty, a leader in location data intelligence, was named the 22nd fastest-growing company in the 2022 UV50 Fastest-Growing Companies in Utah Valley.

Smarty Named Among Fastest-Growing in Utah Valley by BusinessQ

Did you know that every address has loads of hidden data buried in its metadata? In this webinar, we briefly considered the value of breaking an address into its component parts.  Then we looked at the different metadata available and provided definitions for each one.  And finally, we went over use cases and ideas on how to leverage metadata for improved operations, business intelligence, and financial performance.    There’s gold in your address metadata!  Every address contains basic components that are standardized by country. 

In this webinar, we briefly considered the value of breaking an address into its component parts to reveal hidden metadata.

Unlock Value in Your Address Database with Metadata

When considering business software tools for Customer Relation Management (CRM), Business Intelligence (BI), Geocoding, Address Validation, and more, most organizations are either looking specifically for on-premise options, cloud options, or they’re still debating between the two.  On-premise and cloud have been dueling each other for many years.   However, a new challenger has entered the ring: hybrid cloud.   What Is Hybrid Cloud?  A hybrid cloud environment uses a mix of on-premises infrastructure, private cloud services, and public cloud services—such as Amazon Web Services (AWS), Microsoft, or Google. 

We created an executive guide that walks you through the 6 key factors between cloud and on-premise strengths software. Read now.

What Is Hybrid Cloud? Is It Better Than On-Premise or Cloud Software?

As you're evaluating potential new business software for your organization, inevitably, someone will bring up cost.  Your purchasing department will likely want to know if moving to the cloud is cheaper than on-premise solutions, or vice versa.  "Money doesn't grow on trees," they might remind you.    To truly compare cloud vs on-premise costs, you should first calculate the **total cost of ownership or TCO.  The TCO is a financial estimate created to help buyers and owners determine the direct and indirect lifetime costs of a product or service. 

The total cost of ownership of an on-premise system includes the upfront equipment costs, plus future maintenance and operating costs. Is cloud cheaper?

Determining Total Cost of Ownership of On-Premise vs. Cloud Software

A plethora of inspirational quotes float around the internet and office lobbies about how "Wise men don't blindly follow rules, they use them as guidelines" or "Making up your own rules is the trick to success. "  That's great for a motivational speech, but for industries like healthcare, insurance, banking, and others, the rules are very important.  These are some of the most regulated industries in the United States; organizations in these industries must comply with strict rules and regulations from the government. 

An on-premise solution gives you more control of compliance, but choosing a cloud vendor that's already certified to meet regulations can ease your mind.

Compliance Considerations for On-Premise and Cloud Software

No matter the industry, data security is, and always will be, paramount.  Data breaches can cause significant loss of revenue and customer trust.   No doubt you remember the 2017 Equifax data breach.  This breach affected 148 million records, including social security numbers, birth dates, addresses, and in some cases driver's license numbers and credit card information.  Equifax paid out $700 million in damages to help people affected by the data breach, and suffered through reputational damage and congressional inquiries. 

Compare cloud and on-premise security, reliability, and uptime. Cloud and on-premise solutions both offer safe data storage.

Which Is More Secure and Reliable—On-Premise or Cloud Software?

Since the coronavirus pandemic swept the globe in early 2020, organizations have realized that being successful in the digital age requires agility not just in software development and delivery, but also in business strategy and operational execution.   Achieving agility in your business's actions and reactions requires a culture of continuous improvement—and the right software to support those actions!  Every company relies on a network of complex systems and software, including Customer Relation Management (CRM), Enterprise Resource Planning (ERP), Business Intelligence (BI), Geocoding, Address Validation, and more. 

On-premise servers give you complete control of data and hardware, while cloud services are agile, offering scalability and on-demand infrastructure.

How On-Premise and Cloud Software Compare for Control and Agility

With innumerable formats and unfamiliar spellings, standardizing and validating global address datasets can be a real pain.  But it doesn't have to be.   International Address Validation is an essential part of virtually every business that works with international address data.  But how can you keep your address data in multiple countries accurate while not wasting your time and money?  In our recent webinar, Jeffrey Duncan went over the details of international address validation.  You can view the recording below, or continue reading for the quick recap. 

Webinar Recap: International Address Validation is essential for businesses working with addresses worldwide. We'll show you how to keep global data clean.

Why Do I Need International Address Validation?

One of the biggest questions in IT infrastructure planning is whether to go with on-premise or cloud software solutions.  Each type of software comes with its own pros and cons.    To help organizations choose the software that best fits their needs, we created an executive guide that walks you through 6 key factors and breaks down cloud and on-premise strengths and weaknesses for each factor.    Download it here to learn about all 6 factors or read on for an overview of on-premise versus cloud software deployment speed and complexity. 

Deployment Speed & Complexity of On-Premise Vs Cloud Software

QGIS is an open-source GIS (geographical information system) platform that helps millions of users throughout the world map, visualize,and share geographic information.  Use cases range anywhere from mapping water usage to selecting new retail store locations.  It's a highly capable tool for GIS professionals, and it's free.   Because QGIS is open source, individuals and organizations are free to build and offer plugins to help users accomplish specialized tasks.  This extensive library of plugins offers users a wide range of tools that allow them to build maps for very specific needs. 

WEBINAR RECAP: In this recording, Smarty's Caroline Hickey and Savannah Ryan demo how to implement this highly accurate US QGIS geocoding plugin.

New QGIS Geocoding Plugin: Rooftop-Accurate Geocoding for US Addresses

Companies purchase national master address lists to use in many ways for many reasons.    Though some might assume the only reason to purchase a national address list is to blanket-mail or ship things to people not already in a company’s database, the lists are extensively used for asset location tracking, resource planning, market intelligence, operations optimization, business strategy, and decision making.   Let’s take a closer look at the first non-mailing use case: asset location tracking. 

Get a simple explanation of how companies use master address lists with persistent unique identifiers to improve asset tracking. 3-minute read. Learn here.

Using A Master Address List to Improve Asset Tracking

There are two types of frequent errors: 401 "Authentication Required" errors, and 402 "Payment Required" errors.    Status Code 401 - Authentication Required  If you're seeing this error there's a chance that there's an issue with your API key, there's a mistake inside your client-side request, or a mistake in the server-side request.  In the recording Lyle dives deep into each of these, but here are the basics.   How to Authenticate API Requests  It is important that you are familiar with your API keys. 

WEBINAR RECAP: Recently, our Support Team Lead, Lyle Durland went over common mistakes and outlined what you need to know to avoid API problems.

Common Mistakes When Calling Smarty APIs

Are you looking to use an API to verify addresses and convert them to latitude and longitude coordinates?  Maybe you also need to standardize addresses in order to de-duplicate records across millions of addresses in your database too.  That's right, we're talking about validating, standardizing, and bulk-processing geocodes with a geocoding API.   There are several options out there, so let us tell you how *speed* sets Smarty apart from the rest.   Smarty is fast.  Now, we're not just talking about fast like Usain Bolt. 

What is the hardest part of processing loads of data? Finding a way to do it fast. Luckily, Smarty is able to process millions of addresses per minute!

Our Fast Processing Speeds

Improving address form completion rates—whether in a shopping cart, request for quote, or other form—can be a sinch if you’re using an address autocomplete tool.  Not sure what that is? When you see an address line on a form and think “oh shoot this is going to take a minute” and then it fills it in after only a few keystrokes, that’s address autocomplete.   And no, not all address autocomplete tools are created equal.   Some check against their own address database only that is not frequently maintained. 

WEBINAR RECAP: We hosted a webinar about Smarty’s US Autocomplete Pro API and how it differs from other autocomplete tools.

An Advanced Look at US Autocomplete Pro API

Smarty Unveils Unmatched QGIS Geocoding Accuracy with Release of Geocoding Plugin - US Address  PROVO, UT - June 21, 2022 - Smarty, a leader in location data intelligence, announces today the release of their QGIS Geocoding Plugin for US Addresses to provide an easy way for users of the popular GIS software platform to validate, standardize, and convert addresses to their latitude and longitude coordinates (geocodes).  The plugin allows manual address entry as well as batch geocoding via CSV.   Millions of people worldwide use QGIS to map, visualize, and share geographic information. 

Smarty announces new rooftop accurate QGIS Geocoding Plugin to validate, standardize, and geocode US addresses.

Smarty Unveils High-Accuracy QGIS Geocoding Plugin

In our ebook, 8 Questions to Ask When Selecting a Geocoding API, we break down the key features to look for in a geocoding provider and what questions you should ask vendors so you know you’re choosing the solution that will work best for your business.   In this article, we dive into whether you should look for a geocoding provider that also offers address autocomplete and reverse geocoding.    Validated Address Autocomplete  Address autocomplete is a form feature that pre-populates address information to users as they’re typing an address into a form. 

Address autocomplete and reverse geocoding improve the quality and quantity of data you receive. More data with fewer errors leads to better geocodes.

How Autocomplete and Reverse Geocoding Improve Your Geocodes

JUNE 7, 2022 - PROVO, UTAH - Smarty, a leader in location data intelligence announces the release of its new US Master Address List, a comprehensive dataset of 193 million standardized and verified primary and secondary addresses that are all deliverable by the USPS.  With new construction, the list will soon top 200 million.    The Smarty US Master Address List is the most complete and accurate list of mailable US addresses available.  Additional data points like whether the delivery point is residential or commercial, parent addresses and associated apartments or suites, shared delivery points, ZIP+4 Codes, and FIPS Codes all provide valuable business insights. 

Smarty's new US Master Address List is the most comprehensive dataset of standardized, validated, and mailable US addresses available.

Smarty Releases 193 Million Addresses in New US Address List

On-premise vs.  the cloud is a constant debate when it comes to software purchases.  Geocoding software is no different.  How your geocoding solution is deployed can greatly impact both the performance and the cost.   In our ebook, 8 Questions to Ask When Selecting a Geocoding API, we talk about the pros and cons of on-premise and cloud-based geocoding options, as well as other key features to consider.   In this article, we’ll summarize why on-premise versus cloud-based matters, and touch on another deciding factor for your API purchase: third-party basemaps. 

On-premise geocoding used to be the clear choice. With new technology, some cloud geocoders are surpassing local installs for speed, security, and price.

Cloud Geocoding APIs vs On-Premise Pros and Cons

The right geocoding API can help your business reduce costs and increase profits through accurate location data.  But how do you know if a service can handle your data needs? Capacity and speed are two key topics to consider when comparing geocoding services.   You can find out more about all the questions you need to ask in our ebook, 8 Questions to Ask When Selecting a Geocoding API by clicking the link here:       API Capacity and Speed: What You Need To Know  The higher the capacity and faster your geocoding API works, the faster you can utilize that address data and make money. 

How fast is your geocoder? Some APIs hit 27 geocodes per second, others achieve 100,000+. Evaluate before committing to save time, cut costs, and improve data.

Evaluating Geocoding API Capacity and Speed

In this webinar, our geocoding and address expert Adam Charlton went over the ins and outs of address data.  He gave details about address components and how they influence the way an address is composed.  He also dove into the difference between ZIP9 and ZIP11, what a non-postal is, and other address hacks you didn’t learn in primary school.    Standardization and Validation What exactly is a valid address? There are lots of different definitions depending on what your goal is with the address. 

WEBINAR RECAP: In this recap, we’re going over the ins and outs of address data. Learn about address components, ZIP9, ZIP11, non-postals, and other hacks.

Address Data Masterclass Webinar Recap

If you’ve made it to this blog, you’re clearly interested in taking advantage of location data and geocodes.  Welcome to the club—we’re so happy to have you!  Not all geocoding APIs offer the same levels of service and accuracy.  That’s why we wrote an ebook all about how to choose the right geocoding provider.  In this article, we’ll summarize two points from the ebook: How are no-matches handled and are sub-address geocodes offered?   How Are No-Matches Handled?  First things first—what do we mean by “no-match?” A no-match is the result when a geocoding service can’t find a match for the address you entered. 

Not all geocoding APIs offer the same levels of service and accuracy. Learn how proper no-match handling and apartment geocoding provide a competitive edge.

How No-Matches & Apartment Geocodes Improve Location Data

Geocoding can unlock valuable business intelligence that is hiding in your address data.  But how do you know what level of geocoding you would benefit from the most? Do you need rooftop data? Or maybe you just need parcel data? What about ZIP 9 geocodes?  These are the questions Adam Charlton, one of Smarty's genius geocoding developers, set out to answer in his recent webinar.    What Is Geocoding?  Geocoding most typically means appending a latitude and longitude to a named location like an address. 

In his webinar, Adam Charlton of Smarty discusses the different levels of geocoding and how to identify which will be most beneficial for you.

How to Identify the Right Level of Geocoding

Choosing the right geocoding service is the first step toward unlocking better location intelligence and helping your organization make more strategic decisions.   From our ebook, we’ll cover two key questions to ask when choosing a geocoding API:   1.  Does the API include address validation 2.  How accurate are the geocodes?   Question 1: Does The Geocoding API Include Address Validation?  Fitness advocates are fond of saying things like “Abs are made in the kitchen” and “Fuel your body for success. 

Ask these two questions when choosing a geocoding API: Does the API include address validation and how accurate are the geocodes? Download the full ebook free.

Why Validation & Accuracy Matter for Geocoding APIs

This is part 2 of a 2 part series.  You can read part 1 here.    Anne: Several of you are involved as Diversity and Equity Mentors for the Computer Science Department at BYU (Brigham Young University), can you tell us a bit about that?  Savannah: I’m the lead mentor for the Inclusion, Diversity and Equity Mentors at BYU and it’s really awesome.  We used to be called the Women’s Initiative’s Mentors, so we focus primarily on women because it is the largest minority group in computer science.  But when COVID-19 hit, we broadened our initiatives to include our LGBTQ+ and international students. 

The women in code at Smarty discuss initiatives for increasing opportunities in school, groups, and influencing future generations.

Women or Femme in Code: Expanding Opportunity Q&A Part 2

This is part 1 of a 2 part series.  You can read part 2 here.   This edition of our blog comes from a special guest writer, Anne Arnold, daughter of Smarty’s own Wes Arnold.  Anne will soon graduate high school and as part of her career exploration, she had the opportunity to sit down with the women on Smarty’s software development team.   They each  shared how they discovered their love for coding, what it’s like to be the only woman in class, and how they’re helping spread the opportunities for prospective women in code like Anne. 

In this 2 part Q&A, 7 women in software engineering at Smarty discuss their efforts and share tips about increasing employment opportunities.

Women or Femme in Code: Expanding Opportunity Q&A Part 1

Have you ever tried to add a minor feature to your application only to discover that you’ll have to re-write large blocks of code first? Or maybe you’ve spent hours deciphering hundreds, or perhaps thousands, of lines of existing code just to find out a task only required two lines of additional code.  If you’re like most developers, you’ve wasted countless, frustrating hours wading through immensely complicated code trying to force it to do things it wasn’t built for.   In his presentation, Mike Manwill, Frontend Team Lead here at Smarty, discussed 5 principles to help you create stupidly-simple applications that are maintainable, extendable, and bug-resistant. 

The smarter an application is, the dumber its code should be. Make your code maintainable, extendable, and bug-resistant.

5 Principles For Creating Stupidly Brilliant JavaScript Applications

Many businesses now collect data online.  One could argue that it is nearly impossible to succeed in modern business without some sort of online portal in which there is an exchange of information between the provider and the customer.   But how do you ensure that the information being input by the customer (or potential customer) is accurate?  While there is no way to ensure that Bobby Duncan doesn’t put “Sammy Sosa” in the name line on a form, there IS a way to ensure that he’s putting in a valid mailing address for you to mail his package to. 

Get clean address data from the very beginning by using this popular API to fill in address information.

Setting Up US Address Autocomplete API to Autofill Your Forms

For address validation, an international address lookup is the process of matching foreign addresses against the local authoritative postal databases to ensure they are real and mailable.   The process commonly corrects typos, parses the addresses into its component parts and standardizes it to match countries' approved formats.   The task of looking up and combining data sets for thousands, or even millions of international addresses is a daunting one.  Just trying to keep track of each country’s valid address format alone, is a time-consuming challenge. 

Lookup international addresses with Smarty suite of international address validation APIs to keep your global physical and mailing address data clean.

International Address Lookup: 3 Steps To Cleaner Data

PROVO, UT - SmartyStreets, a leader in location data intelligence, announces today a comprehensive rebrand to Smarty.  The new branding is a reflection of the rapidly growing spectrum of forthcoming products related to location data intelligence.     Founded in 2011, SmartyStreets began with a simple mission to offer smart street address validation software for the United States.  Focusing on street data made the name ‘SmartyStreets’ a logical fit.  Subsequent product releases in the fields of geocoding, reverse geocoding, and address autocomplete began to move SmartyStreets from just street data into the broader category of location data intelligence. 

The new Smarty branding is a reflection of a rapidly growing spectrum of forthcoming products related to location data intelligence.

SmartyStreets Announces Rebrand to Smarty - Early 2022

Provo, UT - Smarty (formerly SmartyStreets), a leader in location data intelligence, is pleased to announce the release of International Address Autocomplete to help companies better serve their global customers and users.    Smarty International Address Autocomplete predicts global addresses in real time while users complete forms with address fields.  Whether companies use address forms for customers on a website or for employees via internal applications, International Address Autocomplete streamlines the data-entry process through predictive analytics while the user types. 

Smarty announces the release of International Address Autocomplete to help companies better serve their global customers and users.

Better UX with International Address Autocomplete

We get a lot of questions about USPS CASS certification and how it differs from NCOALink certification.  They are both methods of address validation that originate with the USPS.  While they look the same and smell the same (probably), they are in fact, very different.  Even still, these methods are frequently confused, conflated and equated.  So, we decided to cut the confusion and answer all your burning questions about CASS and NCOALink.   Here is some of stuff that future you (who has read the article) already knows:  *   When you notify the USPS that your address has changed, NCOALink only hangs onto those updates for 4 years. 

We get a lot of questions about USPS CASS certification and how it differs from NCOALink certification. So, we published a new article to teach all about it.

Cass vs. NCOALink Certification Article Now Live

Provo, UT - Smarty (formerly SmartyStreets), a leader in location data intelligence, is pleased to announce entering into name, image, and likeness (NIL) agreements with all female student-athletes at BYU that could surpass $2,000,000 in benefits paid to the athletes.    At a special event held on Tuesday, September 21, Jonathan Oliver, Founder and CEO of Smarty, extended this opportunity to all student-athletes on BYU female sports teams.   This is the first opportunity presented to all female student-athletes since the NCAA rules changes went into effect in July. 

Smarty announces entering into name, image, and likeness (NIL) agreements with all female student-athletes at BYU that could surpass $2,000,000 in benefits.

All posts by Susan Young - Human Resources Manager

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