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Smarty® wins bronze Stevie® Award for customer satisfaction
OREM, UT, May 2025—The Stevie Awards announced that Smarty won the bronze medal for “Achievement in Customer Satisfaction. ”We’re thrilled to have received this award, as winning a Stevie signals that our customers trust and love Smarty products. What are Stevie Awards?Winning a “Stevie” is a prestigious honor for businesses, often referred to as the “Oscars of the business world. ” Each year, thousands of entries from around the globe are submitted to The American Business Awards® to be judged by more than 200 industry professionals.
Horseshoes and hand grenades: What's the real cost of “good enough” address data?
Ask most product owners about their address data, and they’ll probably tell you that “it’s good enough. ” But when it comes to address data integrity, the word “enough” should give you serious pause. When it comes to address data, “close enough” is how businesses end up with wasted marketing spend, compliance headaches, failed deliveries, and policies that don’t hold up. It doesn’t matter if you're underwriting insurance on a home, scheduling a broadband install, or mailing a benefits enrollment kit—accuracy isn’t a nice-to-have.
Is your address verification tool going off-script?
In the world of address validation, not all providers stick to the script. Some go rogue. And while that might work for improv geniuses like Robin Williams or even our own Brady Amundson, when your verification tools start improvising results, creating fictional addresses, and hoping you don’t notice… well, it's like watching a movie adaptation of your favorite book and thinking, “Wait… they burned down the Burrow?!?” (Harry Potter fans, I’m still mad. )If your address verification tool is delivering results that feel more like fan fiction than factual data, and geolocating “validated” addresses in the middle of lakes, it might be time to reconsider the cast.