Meet Brenyn Beesley, our Business Development Manager. At Smarty, Brenyn has made waves on our Sales team with her exceptional interpersonal skills, ability to take on any organizational and operational challenge, top-notch singing, and all-around awesomeness.
Let’s jump right in and get to know Brenyn!
Can you explain your role at Smarty to a 10-year-old?
“I help my team communicate with people from all kinds of jobs—delivery drivers, real estate agents, insurance workers. We show them how to use Smarty’s tools to find the addresses they need or learn more about a location.
“I also build fun and helpful lessons for everyone in our company so they can learn new things and get really good at their jobs. It’s like being the teacher for grown-ups at work!”
What advice would you give someone starting in sales?
“My biggest piece of advice is to stay curious and adaptable. Everyone you talk to will have different needs, goals, and challenges, so instead of memorizing a pitch, focus on asking good questions and truly listening. If you understand a person and their situation, you’ll be better at showing how you can actually help them.
“It’s also important to be open to feedback and willing to adjust your approach. What works today might not work tomorrow, so the best salespeople keep learning, testing, and evolving.”
What do you love doing outside of work?
“I love fishing, camping, and a good lake day—or even better, a good ocean day.”
“But I also enjoy spending time reading, drawing, playing video games, and watching cozy shows. Mixing it up keeps my day from getting repetitive or monotonous.”
Do you ever “nerd out” while you’re working?
“Yes! I nerd out when my team and I discuss how we come to find potential, high-intent-to-purchase customers, which is a process we’re always fine-tuning.
“Through extensive (and ongoing!) research and data points—like who visits our website, what keyword searches brought them to us, and how likely they are to answer their phone or email—we’re able to determine who uses our products to solve their address validation problems and why. The answer to ‘Why you, why you now?’ fuels every bit of our outreach, and helps our development team be successful.”
What are some common challenges you face at work?
“To improve the quality of our outreach efforts, Smarty takes a ‘spear fishing’ rather than a ‘net fishing’ approach. Since this method is less streamlined, it can be difficult and clunky to research every organization my team wants to reach.”
It's true! At Smarty, instead of marketing to anyone and everyone, we focus on customers who will see positive changes in their organization from connecting with us and then putting our products to the test. And we’re pretty sure that once they do, they’ll get why we’re so obsessed with validation… autocomplete… geocoding… and property data.
In elementary school, what did you want to be when you grew up?
“I wanted to be an oceanographer so badly. Even in elementary school, the ocean’s spooky blue depths fascinated me.”
Do you have any completely irrelevant skills or talents?
“I can hold my breath for a really long time, tolerate spice like a queen, and recite every European country off the top of my head.”
What resources do you use to stay current in your job skills?
“I actively seek out sales and management content. To sharpen my communication and negotiation skills, I follow several sales forums and regularly watch videos created by Chris and Brandon Voss. Their approach to tactical empathy and conversation framing has been especially helpful in business development. I’d recommend starting with ‘No’ Questions or Mirrors and Labels!
“My background in sociology has also played a big role in how I lead, coach, and build relationships across teams. This perspective has helped me develop strong team communication habits, my own self-awareness, and the ability to consistently check up on team performance and well-being.”
After joining Smarty, what surprised you about addresses?
“There are so many use cases for accurate addresses. Reliable address data is often a necessity for companies in every industry, not just ecommerce.”
Who inspires you?
“My mother has always inspired me. She truly believes in my capability and both fosters and elevates my passions. I’m astounded by her unwillingness to quit, strong spirit, love for her family, willingness to take in strangers, and ability to see the good in most everyone she meets.
“She’s an absolute icon and incredible role model. I aspire to follow in so many of her footsteps.”
What’s one lesson your mother taught you that stuck with you?
“Whenever my siblings or I were involved in an argument, my mother would ask us the same question: ‘Have you gone through your 3 Rs?’ These Rs stand for respect for yourself, respect for others, and responsibility for all of your actions.
“From this, I learned how to take into account the other individual in any situation where emotions are running high. Now, I strive to always hear and respect what others have to say, all while respecting myself, my boundaries, and my values.”
And we can tell that it stuck! Brenyn is thoughtful, caring, and embodies the 3 Rs mentality to a T. Whenever someone struggles at Smarty, she’s right there with them, coaching, catching tears, and lightening the mood.
What did you learn while volunteering for Kids On The Move?
“I started volunteering for Kids on the Move to fulfill a requirement for my sociology degree, but it quickly became something I continued because of the deep connections I formed and the growth I experienced while I was there.
“I taught children ages 7–16 communication and de-escalation skills. These kids often lived in environments filled with instability, trauma, and emotional confusion. I didn’t just teach them important skills, I built trust, offered consistency, and helped them find new ways to be seen and heard.
“The experience taught me invaluable lessons about human emotion that apply far beyond childhood. I came to understand that explosive emotions are rarely just about the moment at hand. They are almost always rooted in past experiences, unmet needs, and a lack of healthy tools for expression. These children weren’t difficult; they were hurting.
“What I learned most was the power of patience. Patience in how we listen, how we respond, and how we choose to show up for others. Whether you're working with children or leading a team, it’s the same lesson: seek to understand first. Take a breath. Look past the behavior and into the experience that shaped it. That’s how you can make space for connection, compassion, and understanding in the moments that matter.”
Working at Smarty
From analyzing high-intent-to-purchase customers to relaxing by a lake, Brenyn continues to shine in everything she does. Her kindness, proactive problem-solving, and drive make her one of our MVPs.
If you’re looking to join the Smarty team, give our careers page a visit!
