Pinpoint: A virtual user conference inRegister today

RecommendedWelcome to the Address Zoo #1 | Override & underride city addressesOctober 7, 2025 Around the World in 80 Days (with Smarty!)October 2, 2025 Address component analysis: A smarter way to validate addressesSeptember 26, 2025

Using a master address list to improve asset tracking

John Hickey

|

August 10, 2022

Tags

US Master Address List

Address verification

Using a master address list to improve asset tracking main image

Companies purchase national master address lists to use in many ways for many reasons.

Though some might assume the only reason to purchase a national address list is to blanket-mail or ship things to people not already in a company’s database, the lists are extensively used for asset location tracking, resource planning, market intelligence, operations optimization, business strategy, and decision-making.

Let’s take a closer look at the first non-mailing use case: asset location tracking.

Asset location tracking

Many companies have physical equipment located throughout their service regions. But tracking assets can get tricky when legitimate alias addresses exist. For example, the following two addresses represent the same location or delivery point:

370 7TH AVE, NEW YORK, NY 10001
7 PENN PLZ, NEW YORK, NY 10001

An alias address as indicated by LACSLink

By separately entering both addresses in Smarty’s Single Address Verification tool, you’ll see that the second one is “Flagged for LACSLink” which indicates it’s an alias address.

Verified address and verified alias address

Might a company be confused and double-count their assets - once for each valid address? It happens.

SmartyKey Unique Address Identifier

The best master address lists help eliminate asset location and accounting confusion due to duplicate alias addresses because they include a persistent unique identifier, like Smarty’s SmartyKey, which unifies all alias addresses under a single, verified address having a single ID.

For example, the two addresses mentioned above share the same unique identifier, an integer of up to 10 digits. In fact, if the address had 20 aliases or more, all would share the same unique ID.

Because of the unique ID, deduplication, data blending, and accurate asset tracking have become a breeze for even the most massive databases.

More use cases for a master address list

To discover more use cases for a master address list, see What is a National Address Database and How is it Used?

For more information or to get a Sample List, see Smarty’s US Master Address List product page or contact sales.

Subscribe to our blog!

Learn more about RSS feeds here.

Read our recent posts

Welcome to the Address Zoo #1 | Override & underride city addresses

The benefits of reliable, easy-to-implement address data are straightforward. Actual addresses, on the other hand, aren’t always so cut and dry. If you’re looking to become an expert in everything that begins or ends with an address, this series is for you. We’ll demystify the types of addresses that have developers scratching their heads and introduce you to the tools keeping your address data best-in-class. Come one, come all, and enter the wonderful world of peculiar addresses! Let’s see what’s on exhibit.

Around the World in 80 Days (with Smarty!)

Phony passports. Runaway trains. Rogue elephants. Hot air balloons. Phileas Fogg dodged them all in the 1956 movie adaptation of Jules Verne’s novel, Around the World in 80 Days. His race was against time. Today, your ecommerce business is running a race of its own; delivering quickly, accurately, and affordably across a world full of logistical landmines. Fortunately, you don’t need a valet named Passepartout to guide you (although wouldn’t that be fun?!) You just need Smarty. Smarty is your passport to global address data perfection, specializing in address verification, autocomplete, geocoding, and enrichment.

Address component analysis: A smarter way to validate addresses

Most address validation tools give you a simple thumbs up or down on an address because it either matches or it doesn’t, right? But what if you need more than just “valid” or “invalid” as a response? What if you could know exactly what part of the address is off, like a misspelled street name or an unconfirmed vanity city (like Hollywood), and why it isn’t considered valid?What if part of an address needed to change in order to make it a mailable, valid address? We think you’d want to know that, too.

Ready to get started?

42-day Free Trial