With over 30 years of marketing experience, John's goal is to deeply understand customer problems and needs so as to clearly communicate and share solutions that will actually help. John earned an MBA from the University of Arizona and has put it to good use. He has grown a startup to a $40 million annual run rate company, published more than 30 articles in industry publications, and helped optimize digital marketing for a Fortune 500 / Future 50 company. Family-focused with six children, he and his wife have recently become empty nesters. We're happy to have John on our team.
All posts by John Hickey - Product Marketing Manager
Did you know that every address has loads of hidden data buried in its metadata? In this webinar, we briefly considered the value of breaking an address into its component parts. Then we looked at the different metadata available and provided definitions for each one. And finally, we went over use cases and ideas on how to leverage metadata for improved operations, business intelligence, and financial performance. There’s gold in your address metadata! Every address contains basic components that are standardized by country.
Companies purchase national master address lists to use in many ways for many reasons. Though some might assume the only reason to purchase a national address list is to blanket-mail or ship things to people not already in a company’s database, the lists are extensively used for asset location tracking, resource planning, market intelligence, operations optimization, business strategy, and decision making. Let’s take a closer look at the first non-mailing use case: asset location tracking.