82 blog posts tagged "Address data"

When you think about theme parks, you probably think of roller coasters, long lines, and $18 turkey legs. But behind all the fun is a surprising need for something a little less flashy yet still gorgeous as all get out—rock-solid address validation (or address verification, we use them interchangeably). Yes, we’re talking about making sure that the addresses entered by guests are real, valid, and standardized. Why? Because today’s theme parks operate like data-rich, customer-first ecosystems.

Address verification is an essential tool that property insurance companies should use when analyzing risk. Perils are often associated with potential hazards located on or near a property, but they can also be tied to the general area a property is in. Verifying addresses ensures that a policy falls within a covered area, which is vital for both an insurance company and their customers. To start, the insurance policy premium needs to be priced for the property's actual location. Otherwise, a premium could be mispriced because of a misclassified risk area.

When it comes to address verification, getting a match every time might seem like the goal. After all, a system that always returns a validated address must be working perfectly, right?Wrong. If your address verification API always forces a match, no matter what, it’s not being helpful. It’s actually introducing risk. In fact, getting a “no match” result can frequently be the smarter, safer outcome. Let’s talk about why. What is a "no match" telling you?A “no match” means the input address doesn’t align with any known, valid address in the reference database.

OREM, UT, May 2025—The Stevie Awards announced that Smarty won the bronze medal for “Achievement in Customer Satisfaction. ”We’re thrilled to have received this award, as winning a Stevie signals that our customers trust and love Smarty products. What are Stevie Awards?Winning a “Stevie” is a prestigious honor for businesses, often referred to as the “Oscars of the business world. ” Each year, thousands of entries from around the globe are submitted to The American Business Awards® to be judged by more than 200 industry professionals.

Ask most product owners about their address data, and they’ll probably tell you that “it’s good enough. ” But when it comes to address data integrity, the word “enough” should give you serious pause. When it comes to address data, “close enough” is how businesses end up with wasted marketing spend, compliance headaches, failed deliveries, and policies that don’t hold up. It doesn’t matter if you're underwriting insurance on a home, scheduling a broadband install, or mailing a benefits enrollment kit—accuracy isn’t a nice-to-have.

In the world of address validation, not all providers stick to the script. Some go rogue. And while that might work for improv geniuses like Robin Williams or even our own Brady Amundson, when your verification tools start improvising results, creating fictional addresses, and hoping you don’t notice… well, it's like watching a movie adaptation of your favorite book and thinking, “Wait… they burned down the Burrow?!?” (Harry Potter fans, I’m still mad. )If your address verification tool is delivering results that feel more like fan fiction than factual data, and geolocating “validated” addresses in the middle of lakes, it might be time to reconsider the cast.

“Remote shopping, while entirely feasible, will flop. ” Time Magazine (1966). This statement is laughable in today’s society. In the last 60 years, online purchasing has become a daily event, and more online purchases are being made every year. In fact, ​In 2024, total ecommerce sales in the United States reached approximately $1. 19 trillion, marking an 8. 1% increase from 2023. Notably, ecommerce accounted for 16. 1% of total retail sales in 2024, up from 15. 3% the previous year. These purchases aren't just small dollars anymore.

Getting deliveries right starts with getting addresses right. In today’s “I want it now“ world of online shopping, customers expect their orders to show up on time and without any hiccups. And the stakes are high: 87% of customers trust brands with excellent customer service. That’s a big deal when it comes to loyalty. But when something goes wrong — like a package sent to the wrong place, delayed by days, or lost in shipping limbo — trust takes a nosedive. Frustrated customers are less likely to come back and more likely to spread the word (the not-so-good kind).

Ever feel like your address data is cursed?Customers claim their packages never showed up. Your CRM swears by an address that doesn’t exist. Meanwhile, your checkout form mysteriously rejects a perfectly valid street name like it's possessed. Healthcare claim denials, failed insurance verifications, suspicious fintech delays—something strange is definitely going on. Instead of avoiding or running away terrified, we’re investigating the eerie and mysterious on Paranormal Day, May 3. We tip our foil hats to Charles Fort, the original chronicler of the weird and unexplained, and investigate a real threat to your data systems: unverified addresses.

Healthcare fraud isn’t just an occasional headache—it’s a $20 billion-a-year black hole draining financial institutions. And that’s just the fraud we know about. As healthcare systems become more complex, fraudsters are also getting smarter, faster, and more creative at exploiting vulnerabilities, especially in address verification. The healthcare industry is an easy target. Medical data can be more valuable than credit card numbers, billing systems are a tangled mess, and the sheer complexity of transactions creates endless opportunities for fraud to slip through unnoticed.

Address autocomplete is a powerful tool for improving form completions and ensuring users select real, deliverable addresses at entry. However, to maintain long-term data integrity and enhance address-related insights, address verification is a necessary complement. Here’s why:1. Gain up to 55 points of metadata per verified addressAutocomplete provides real-time address suggestions, while address verification appends additional metadata. Address verification enhances each address with up to 55 points of data, such as:ZIP-9 level accuracy geocoordinates (rooftop accuracy also available)ZIP+4 CodesResidential Delivery Indicator (RDI) to identify residential vs.

Bigfoot. Sasquatch. Ol’ Filthy Albert. No matter what you call him, you know who we’re talking about: the hairy giant cryptid who haunts our collective imagination and, according to about 13% of the US population, wanders the American wilderness. The traditional perception of Sasquatch is that of a solitary creature whose run-ins with people are the unavoidable consequence of human development and exploration. If recent sightings are any indication, it seems the legendary creature may have more on their mind than just staying hidden.

Let's start with a number that should make every hospital administrator do a double take: $17. 4 million. That’s how much the average hospital loses annually—just from denied claims due to patient misidentification. This isn’t from equipment costs, not from staffing shortages, and not even from insurance negotiations—just from keeping bad patient data. Surely, our forms aren’t that bad. (Yes, they are, and stop calling me Shirley. )But here’s the reality: According to the 2016 Ponemon Misidentification Report, 30% of hospital claims get denied, and over a third of those denials are caused by inaccurate or incomplete patient information.

My name is Jeffrey Duncan, and at the pestering of Smarty’s editor, I’m writing a blog about the many adventures I’ve had in life and how address data has played a big part in them. I met my wife about eight years ago on a dating website. At the time, I lived in Provo, Utah, while she lived in Palmwoods, Australia, on the east coast of Queensland. On this dating app, I entered the area where I was interested in finding someone, about a 25-mile radius of Provo, Utah. I had no intention of leaving the valley, definitely not the state, and certainly not the country.

Healthcare is experiencing a dramatic shift in how patient information is stored and managed. Electronic medical records (EMRs) and electronic health records (EHRs) have become the new standard, driven by two powerful forces: everyone has mobile devices and the increase in the human population. A growing problem with clean address data in EMRs and EHRsWhile EMRs and EHRs offer amazing accessibility and storage capabilities (way better than a filing cabinet), they've also exposed a critical weakness in many healthcare organizations: address data quality.

Address verification isn't just a nice-to-have feature—it's a critical business function that directly impacts your bottom line and customer satisfaction. The impact of reliable address verification extends throughout your entire operation. Every returned package or piece of mail represents wasted shipping costs, lost time, and potential damage to customer relationships. Most importantly, it's an entirely preventable problem. When addresses are verified before shipping, businesses see immediate improvements in delivery success rates and significant reductions in associated costs.

In any industry that’s regulated and works with PII (personally identifiable information), a simple address error can cost more than just a returned letter. With HIPAA violations ranging from $100 to $50,000 per incident and the possibility of criminal charges, getting patient addresses wrong is more than an administrative headache—it's a serious compliance risk under HIPAA, ACA, and other mailing regulations. Our new ebook explores how address data quality directly impacts regulatory compliance, patient privacy, and health equity requirements, among 12 other hot topics.

There are plenty of address data solutions in the sea. You might need to let them off the hook if:Their data accuracy is sufferingToo many false positivesSpotty data availability (lack of international support? Beuller?)Off-the-mark geocoding (not truly rooftop-level accurate)Missing data enrichment (RDI, FIPS, unique ID, secondary addresses, etc. )They don’t flirt nicely (or at all) with your existing systemsThey don’t have an accurate address autocomplete solutionYour relationship with them has become robotic and mundane (When you need help, you have to talk to a robot instead of a real person for support… ew.

In 2024, it’s estimated that online purchases, or ecommerce, made up more than 20% of global retail, with 2. 77 billion people shopping online, and those numbers will only get bigger in the following years. With so much online shopping, more goods and services are being shipped than ever before—including during the height of the Sears catalog in 1970. Side note: If you’re reading this and you don’t know what the Sears catalog was or how much it impacted the average home, it’s worth taking a trip down memory lane and seeing how your elders used to shop.

Shipping optimization is rapidly evolving the retail landscape with advancements in shipping technology. From using robotics to increase efficiency and protect workers from dangerous jobs to autonomous vehicles and drones taking items to hard-to-reach areas, shipping has drastically evolved from the infancy of ecommerce in the 1990s. Sure, the 90s are currently having a pop culture resurgence, but your customers don’t want their shipping experience to go retro. One of the most impactful ways to ship effectively is to use a Shipping Execution System (SES).

In the wake of the recent LA fires that scorched over 10,000 homes and displaced thousands of families, the need for precision in disaster preparation, wildfire risk assessment, and emergency response is clear. Wildfire risk assessment processes are full of pain points for insurance carriers and reinsurance carriers alike: specifically considering risk assessment, efficient response times and routes, and even recovery efforts. This is where address location intelligence can support insurance carriers and governmental entity responses.

We're happy to announce a recent partnership with Cytora, an insurance technology firm. Below, you will find the announcement they published:London, UK; January 21: Cytora, the leading digital risk processing platform, today announced a partnership with Smarty, a cutting-edge provider of property data solutions, to transform property risk evaluation for insurers. Juan de Castro, COO at Cytora, said: “This partnership represents a significant step forward in enriching our data ecosystem. By integrating Smarty’s unparalleled property data, we’re enabling insurers to make faster, more informed decisions with access to high-quality insights directly within our platform.

The following is based on a true story. Some of the names and relationships have been changed to protect the anonymity of individuals and companies. However, the numbers are 100% accurate. In 2023, I wanted to mail some really fancy cards to 165 businesses. I collected their addresses by asking for them or finding them in their online listing and collected them all in a neat little row. Then, I went a step further and ran these addresses through Smarty's bulk address validation tool. Everything was set and perfect.

In healthcare, the havoc an inaccurate address can wreak on your financial results is significant in more ways than one, and the boost in overall profitability from maintaining a clean address database is equally worth noting. Accurate healthcare address validation improves operational efficiency, patient engagement, and compliance and builds revenue to heights that couldn’t be met without it. Here’s what we’ll be covering:Healthcare address validation pros and consCon: Increased claim denials and organizational costsPro: Reduced claim denials and reprocessing costsCon: Increasing patient match error ratesPro: Improved patient matching and data qualityCon: Complicated billing and collections processesPro: Streamlined billing and collections capabilitiesCon: Exposure to legal liabilitiesPro: Enhanced regulatory compliance and risk aversionCon: Misplaced market strategyPro: Data-driven decision-making and market insightsEpilogue: Avoiding the pain (see our summarized financial savings)Healthcare address validation pros and consThere’s a pro and a con associated with having (or not having 🫣) accurate address data in your healthcare systems.

Cart abandonment is the nemesis of ecommerce. With 70% of carts left stranded, every tweak to your checkout process can lead to significant revenue recovery. Here's how to create a seamless experience, win over customers, and boost conversions. PSST! If you like what you see but don’t want to have to read it, here’s a FREE downloadable guide (in checkbox format for your convenience) for all you skimmers out there. We seriously won’t ask you for a credit card… or anything, really. Building a frictionless checkout experienceA smooth checkout makes all the difference.

We recently brought together Kent Gividen and Bryan Amundson, two of Smarty's brilliant lead developers, to discuss the importance of maintaining a clean address database and how Smarty's innovative tools can make this process easier and more efficient. Question: "How should users prepare their address data before using Smarty's tools?"Kent: "To begin with, if you have a database that you're looking to clean the addresses for, you can dump those addresses into a CSV file. And there are several ways to make that easier to handle and process.

Remember that phrase we all used in middle school, “Well if you love it so much, why don’t you marry it?” Well, we couldn’t agree more. Address data and insurance claims have been partners in an ever-evolving landscape of technology and property for years. Insurance claims rely on geocoding to find the exact location, and property data is used to assess the property's condition and attached amenities before losses. Efficiently deploying adjusters and accurately assessing damage is impossible without accurate address data.

In an age where we treat digital devices like freshly-grown appendages, our obsession with Generative AI is only natural. With minimal prompting, GenAI can write songs, novels, poetry, and more. Some GenAI creations turn out pretty okay, and some turn out less okay (look at this bear/fish hybrid we made), but that’s part of the fun. As GenAI becomes more prominent in our personal and work lives, so too do concerns about its effects. Artists, writers, marketers, and developers alike are becoming nervous that robots will replace them in their careers.

May 7, 2024 - PROVO, UTAH - Smarty, a preeminent provider of address data solutions, announced today its service partnership with Uber Technologies, Inc. (NYSE: UBER), providing accurate, real-time address data for the ride-sharing leader. Smarty's comprehensive address intelligence services will bolster Uber’s extensive address data capabilities across its global operations, encompassing ride-sharing, meal delivery and local courier services. Jonathan Oliver, CEO of Smarty, said, "It’s evident Uber has the highest commitment to delivering delightful customer experiences and operational excellence.

One of the most popular and successful movie franchises—by far—is George Lucas' Star Wars. The impact Star Wars has had on the culture of the United States and the rest of the world is incredible. From 1977 on, Hollywood has been producing large, fantastical blockbusters packed with practical and computer-generated special effects. Movies have started being considered based wholly on the merchandise they could sell. Toy laser swords have been selling like hotcakes, and every child finds themselves secretly trying to turn off the light from their bed using the Force.

In our recent webinar, we hosted Jeffrey Duncan, our Technical Product Manager, who discussed the complexities and nuances of managing address data across various international formats. While seemingly straightforward, addresses are quite complex, especially when dealing with international data. Jeffrey highlighted the variability in address formats, which can range from the number of address lines to the order of address components, differing significantly from one country to another. For instance, while a US address typically follows a structured format, addresses in countries like Germany or India can have a completely different setup, impacting data entry and management.

In a recent webinar, Berk Charlton, Chief Product Officer at Smarty™, provided an in-depth look at our industry-leading address intelligence suite designed to provide highly accurate geocoding and address validation. Here are the main points Berk covered during the session:Comprehensive product suite: Smarty offers a wide range of products, including address validation, rooftop geocoding, global address auto-complete, and address data enrichment. These tools are designed to handle various aspects of address management and enhancement in industries from Insurance to Healthcare to Telecom and more.

March 18 marks a bit of an awkward holiday: Awkward Moments Day. It's a day that celebrates those times that make you cringe, moments that make you face-palm, and stories that wake you up at 4 in the morning thinking, "Ugh! Why did I do that?" Although these moments can be uncomfortable, it's helpful to remember that everyone has them, and if they say they don't … We know they’re lying. It's also helpful to remember that these embarrassing stories can help us learn and do better the next time around.

In a recent webinar, we brought in our Product Marketing Manager, Ryan Muir, to delve into the transformative potential of Smarty's property data solutions for the insurance sector. Before his work with Smarty™, Ryan was a licensed insurance agent for a Property and Casualty (P&C) insurance provider. During his tenure, he worked closely with underwriters, brokers, agencies, and even program managers, giving him a comprehensive understanding of how insurance teams and companies utilize property data.

Webinar recap: In a recent webinar, we showed how address data tools help managers improve business performance in the following areas:Network PlanningAsset ManagementCustomer Acquisition and RetentionData BlendingMail and Parcel DeliveryFraud Reduction1. Network planningAccurate address data plays a critical role in overcoming network planning challenges. We presented solutions at each of the following steps in the network planning process: Clean existing address data with US Address VerificationKeep incoming data clean with US Address AutocompleteMap all addresses using our US Master Address List and hyper-accurate US Rooftop GeocodingAdd context to maps with enriched US Property DataAnalyze, get spatial insights, and make confident business decisions 2.

In a world where the lines between digital and physical spaces blur, the health of our computers has a massive impact on our productivity and overall ability to perform well at work. Clean Out Your Computer Day, observed on the second Monday of February, is the perfect opportunity to ensure that we declutter and optimize our virtual spaces. Just as we regularly clean our homes and offices, this day underscores the importance of maintaining a streamlined, efficient computer setup. The digital declutter: Where to startStarting with the basics, sift through your files and programs.

At Smarty, John Hickey is one of the go-to guys for communicating the intricacies found within the world of address data. With an impressive background that spans from marketing director to SEO and digital marketing manager, John has a real knack for breaking down the particularities of our products into something everyone can grasp. As busy as John gets here at Smarty, he still finds time for self-improvement, applying principles that help at work and in his personal life. Around the office, he's known for his hard work, out-of-this-world bagels, and a quick sense of humor that makes even the most mundane tasks a bit more fun.

Smarty™ recently hosted an enlightening webinar on Project US@, a vital initiative in health information technology. The webinar, led by Wes Arnold, Team Lead of Product Marketing, provided insights into Project US@ and its significant role in patient data management. What is Project US@?Project US@ is led by the Office of the National Coordinator for Health Information Technology in collaboration with HSC and AHIMA. The final version 1. 0 was released on January 7, 2022. The goal? The initiative's main objective is to establish a standard approach for representing patient addresses across all health IT systems.

Halloween is just around the corner, and since we eat and drink addresses every day at Smarty™, we get into the spooky spirit by exploring the eerie and mysterious street names across the United States?In the movie "Beetlejuice," saying the titular character's name 3 times would summon the chaotic and mischievous demon himself. At Smarty, we have a theory. Like Beetlejuice, every haunting creature has a magic number, and whenever someone sends mail to a house on Vampire Road in Gallitzin, Pennsylvania, delivers pizza to Goblin Drive in Harrison, Arkansas, or navigates to Zombie Way in Moncks Corner, South Carolina, it brings each state closer to their own monster apocalypse.

October 4, 2023 - PROVO, UT—Smarty, the address data intelligence leader, announces today the launch of its US Property Data product with more than 350 property data points. Smarty's US Property Data and Address Enrichment API includes financial, structural, and locational data to enhance business risk analysis and inform strategic investments. "Accurate property data play a crucial role in various industries, enabling organizations to make informed decisions and enhance their operations," said Berk Charlton, Chief Product Officer at Smarty.

🎩✨ Imagine this: a customer visiting your site doesn't have to enter their address during checkout because your form auto-populates with valid options without typing a single character. It's like magic, right? In fact, it's just good tech! In this blog post, inspired by our new ebook, "Magical Benefits of Address Autocomplete," we're going to show you how to become an autocomplete magician and enchant your forms with the smoothest address entry experience imaginable. Click here to download the ebook and learn more!Abracadabra, your address is ready!Take a moment to imagine your customer's experience when they realize their address is already there, ready for selection.

World Wide Web Day on August 1 celebrates the birth of the World Wide Web and its significant impact on modern society. While the Internet and the World Wide Web are not the same (the Web refers to a web of linked pages via hypertext links while the Internet refers to the exchange of information by people on their own computers), the World Wide Web played a crucial role in making the internet accessible and user-friendly to the general public. Let's explore how the advent of the Internet and the World Wide Web have improved address validation and geocoding.

Handling address data is such a routine occurrence for health insurance providers that it’s not the first thing that would come to mind as being a liability. However, the reality is that discrepancies and inaccuracies in address data can have far-reaching consequences, posing serious privacy and compliance risks. Healthcare fraud, reputational damage, and financial penalties are just a few examples of the potential hazards. In this article, we’ll delve into three common types of privacy and compliance risks resulting from incorrect or incomplete address data.

When it comes to physical health, sometimes the smallest things can have a big impact. A microscopic virus or a small injury can develop into a life-threatening infection before you even know it’s there — and conversely, a tiny pill or ointment can save a life. The little things matter when it comes to health data, too. In particular, address data is a small part of a patient profile that can have far-reaching effects if it is incorrect or incomplete. Address data is a key information point at the center of billing and communication with patients, and even a slight mistake in an address—a missing unit number or a misspelled street name—can make mail undeliverable.

Ever since the first Blue Cross health insurance plan was provided to Texas schoolteachers in 1929 for a monthly fee of $6, health insurance providers have formed the backbone of the American healthcare system. Today, as that system faces ongoing scrutiny, health insurance providers are still at the heart of the action, striving to connect patients to the highest possible quality of care while navigating significant changes including rising costs, digital transformation, medical advances, customer expectations, and ever-present regulations.

Quick deliveries, instant search results, and speedy interactions have become the norm in our fast-paced world. Efficiency in online transactions has never been more critical. This goes double for businesses and their investors who are continuously seeking solutions that balance speed and accuracy. Just imagine a scenario where a customer is filling out a form on your website - the more time it takes, the more likely they are to abandon the process and navigate away. Our new ebook, "Revolutionizing Address Entry: Magical Benefits of Address Autocomplete," delves deeply into this topic.

We have the luxury at Smarty of working with some incredibly intelligent, kind, friendly, and in many cases, funny individuals. Today we showcase one of those fantastic individuals, Adam Charlton. Adam came to us with a fantastic amount of technical knowledge. Not only has he worked as a developer performing UI, database management, and security projects for companies such as Qualtrics, but he also comes to us with a robust data analytics background. These experiences have given Adam the technical skills and abilities to code in Go, Java, Javascript, SQL, Python, and C++ and expertise in data visualization, including R and Tableau.

Every July 11, technology enthusiasts, scientists, and curious minds come together to celebrate a milestone in the annals of scientific achievement - Laser Day. On this day in 1960, Theodore Maiman first operated the laser, introducing the world to a tool that would significantly shape industries, from manufacturing to healthcare. At first glance, lasers and processes like address validation, geocoding, address enrichment, and address autocomplete may appear worlds apart, relegated to vastly different domains.

Without looking it up, do you know how much insurance losses natural catastrophes caused in 2022? What's your guess?According to a report published by Swiss Re, the world's leading provider of reinsurance, "Natural catastrophes caused an estimated USD 115 billion of insured losses in 2022—coming in well above the 10-year average of USD 81 billion. " A number that large, leaves a lot of room for improvement. One of the biggest challenges insurance providers face is accurately predicting where and when these devastating disasters will occur so that they can take appropriate measures to mitigate losses.

You've got more website traffic than ever, but your conversion rate and sales are plummeting. What's worse is that this is the information you've got to deliver to the executive team for the monthly report. They're going to want to know the reasons why and the proposed solutions. Of course, you'll make it your top priority to figure out what's going on. You decide to map out the flow of the user's journey on your website. You identify key points where there could be problems for the customer.

In our recent webinar, we brought together two of our software engineer experts, Adam Charlton and Ryan Cox, to demonstrate how to build a working application using ChatGPT to generate most of the code. We know what you're thinking: ChatGPT can't take our jobs; we've tried. This is wonderfully true. ChatGPT can pull together useful bits of information but still needs to be guided and curated by a human, preferably one with subject knowledge. The exact working scenario given by Adam and Ryan was:Write code in Python that takes an address and delivers the ten closest addresses to that address.

We have the luxury at Smarty of working with some incredibly intelligent, kind, friendly, and in many cases, funny individuals. Today we showcase one of those fantastic individuals, Kiersten Nelthorpe. Kiersten is one of our amazingly talented Software Engineers and is the team lead over our Backend Accounts Engineering team. Her accomplishments include building Microsoft API services for enterprise software, developing features for supply chain tools for Vivint, and building backend reporting APIs for Imagine Learning.

As a distinguished leader, diplomat, and explorer in the Star Trek universe, Captain Picard's legacy extends far beyond the realm of science fiction enthusiasts. In 2007, fans decided to bring a piece of Star Trek lore into reality: Captain Picard Day. This 'holiday,' first introduced in the Star Trek: The Next Generation episode "The Pegasus," is an annual celebration observed on the Enterprise by its youngest crew members. The date mentioned in the episode is Stardate 47457. 1, which translates to June 16.

Lost packages equal lost revenue. It’s a simple equation—if USPS or another delivery service can't deliver your products to the listed address, you’re likely out the cost of the item and the shipping, and you might even have to pay a return fee. However, one simple addition to your workflow can get your balance sheet back to black—address verification. Use a full address validation service that includes secondary address data like apartment unit numbers to cleanse your delivery list. Clean address data helps you reduce costs from misdeliveries, delays, lost mail, returned mail, reshipments, and change of address fees.

PROVO, Utah--Smarty, a leader in address data intelligence, today announced that it has been named an industry leader, receiving 22 awards and top honors across address verification and e-commerce tools categories in G2's Spring Report. Awards and rankings originate from customer feedback and reviews, highlighting the best software products for businesses. Smarty ranked first amongst over 50 address verification services, honored with recognition in the following areas:LeaderEasiest To UseMost ImplementableEasiest AdminBest ResultsBest RelationshipBest UsabilityHighest User AdoptionBest Meets RequirementsMomentum LeaderG2's address verification category awards are based on customer feedback and verified reviews from nearly 1,000 customers.

Picture this. You're traveling through another dimension, a dimension not only of sight and sound but of mind. A journey into a wondrous land whose boundaries are that of imagination. That's the signpost up ahead - your next stop, the Twilight Zone!Can you hear the 🎵 dee dee dee doo dee dee dee doo 🎵?That is the familiar introduction to a show that would boggle our minds and twist reality as we know it. Today, apparently, is Twilight Zone Day. Celebrate how you will. Another thing that boggles our minds and seems to twist reality as we know it is when addresses change or when they go by an alias, or when you ship something to someone's house at the exact address they told you, and it still gets returned for some reason.

Earth Day is celebrated every year on April 22, raising awareness about environmental issues and encouraging people to take action to protect our planet. But have you ever considered the connection between Earth Day and clean address data?You probably haven't. But don't worry, because we have. Let's take a look at the importance of maintaining clean and accurate address data and how it can contribute to a healthier environment. The importance of clean address dataKeeping your address database clean and up-to-date is essential for businesses of all sizes.

In today's digital age, businesses collect vast amounts of data on their customers, including their addresses. However, federal laws are yet to be enacted to protect consumers from businesses that misuse or from hackers who abuse personal data. Consumers looking for protection must, for now, rely on various State legislation and privacy protection laws. Businesses must keep abreast of the multiple laws governing consumer rights and take extra measures to protect consumers' personal information, including address data.

Dirty data, which is incomplete, incorrect, inaccurate, or irrelevant data can lead to misinformed decisions and missed opportunities. That's why ensuring your organization's data is clean and accurate is essential. Data cleansing is finding and removing corrupt or inaccurate records from a set of data. It allows you to identify which elements in your database are bad data and ensures your data is accurate and trustworthy. After cleansing, it is best practice for organizations to enrich or append their data to ensure it’s complete, up-to-date, and reliable.

Successful data governance requires more than just rules and policies. It requires a dedicated team of professionals with clear roles and responsibilities to effectively manage and protect the data. We recently published “Data Governance: An Executive’s Survival Guide”, an ebook that you can download right now. In it you’ll find information on data governance and other important factors in the address data game. The following is an excerpt on the section about the different roles and responsibilities involved in data governance.

In today's data-driven world, data security is more important than ever. Data is always at risk for attacks and misuse, and lack of security is an increasing threat. With the rise of phishing attacks and other cyber threats, organizations must be vigilant to protect their data from unauthorized access, theft, and misuse. The following is an excerpt from our newest ebook, “Data Governance: An Executive’s Survival Guide”. You can download the entire guide here. According to Forbes, in 2019 phishing attacks rose to their highest level since 2016, and the time it took to detect and resolve data breaches also increased that year.

We recently published an ebook titled “Data Governance: An Executive’s Survival Guide”. The following is a sampling of the chapter on data quality. The value of data qualityData is the lifeblood of modern organizations, providing crucial insights that can drive decision-making and innovation. However, the value of data is only as good as its quality. Poor quality data can lead to costly mistakes, misinformed decisions, and reputational damage. That's why it's essential to ensure your organization's data fits its intended purpose.

Master data management is but one section of our recent ebook “Data Governance: An Executive’s Survival Guide”. You can download the full ebook for free here. What is master data?Master data is all the data critical to your business's operation. It's the data that multiple departments depend on to make decisions and drive success. From customer data to product data, financial data to inventory data, master data is the backbone of many organizations. Without it, businesses would struggle to operate efficiently and effectively.

We're thrilled to share a sneak peek of one of the sections in our latest ebook, "Data Governance: An Executive's Survival Guide. " This guide is a must-have for anyone with a database, and we have packed it with an abundance of critical points and examples that will enlighten and entertain you. One of the most valuable assets businesses have is the digital data we work with every day. As more and more data is collected and used, it's important to have a system to manage it effectively. Enter data governance frameworks.

In this webinar, our international address expert Bryan Amundson went over the ins and outs of international address data. He gave details about country designators, transliteration, and other localized things to consider when working with international addresses. He also dove into how to tell how accurate your international data is and other international address hacks you didn't learn in primary school. What is an international address?An international address is any address outside the country relative to your geographic location or the location of a specific business or entity.

Let's get straight to the point. If your company isn't converting clicks to sales, you're losing money. But this you already know. What you may not know is you can solve this quickly with address autocomplete on your web forms. With major corporations everywhere holding mass layoffs, generating revenue has never been more urgent. Appealing discounts, deals, offers, etc. will attract visits, but if your web form is difficult to fill out, those clicks won't convert. Let's talk about how using Smarty's Address Autocomplete API will reduce friction in your web forms and increase conversions.

PROVO, Utah--Smarty, a leader in location data intelligence, announced a significant upgrade to its US Address Verification - Enhanced Matching product by adding 5 million addresses to its list of U. S. non-postal addresses, increasing total non-USPS addresses from 15 million to 20 million. With the additional addresses, Smarty’s total list of U. S. valid addresses reaches over 210 million—the most complete,US Address Verification - Enhanced Matching validates and standardizes the messiest of addresses, and easily integrates into most systems.

On average, customers of Smarty process 3. 3 billion addresses collectively a day. If you were to count a single Cheeto for each address, that’s enough Cheetos to fill up 1,930 vans per day. If you were to start walking along the equator of the Earth and you took one step for each address, you’d make 38 trips around the planet. That’s a ton of address lookups. So with that much address data flying through our systems, we decided to host a webinar sharing some of the insights we’ve gained from the over 440 billion addresses that were validated in 2022.

Every business executive knows that good data is critical. When you’re developing your sales strategy and talking about how to increase revenue, you probably turn to data to answer questions like these:What areas of growth can we exploit?Which products are performing well?Is mobile or desktop driving more sales? Where is traffic increasing?How do we identify the “low-hanging fruit” customers?Where can we reduce costs?But how do you know if your data is accurate? What steps do you need to take to ensure your data is actionable and driving revenue?In our free ebook, 4 Steps to Unlocking Latent Revenue and Driving ROI with Your Address Data?, we show you how to get clean address data, and then how to use that address data to unlock latent revenue and drive ROI.

Certain surprises are fun. Finding out the person in front of you at Starbucks paid for your coffee? Java-tastic! Finding out you've been shipping products to addresses that don't exist? That's a postal catastrophe. Luckily, many shipping snafus can be prevented by using address validation software. Address validation (or verification) is the process of checking a mailing address against an authoritative address database. If the address matches an address in the known database, it is marked “valid”—meaning it's real.

It seems that 1969 was a very special year. Looking back, you’ll find some of the coolest American muscle cars peaking in their infant stages, such as the Mustang Boss 429 Fastback and the Charger R/T 427 HEMI made famous by the Duke brothers. You’ll find the first Concorde flight in France. You’ll remember what you can of Woodstock, and one man will take a small step on the moon for all mankind. It’s also the debut year of the children’s educational show Sesame Street on PBS. Very quickly, the street named after a seed became nationally known, and the question children would sing at the top of their lungs each day was, “can you tell me how to get to Sesame Street?”Originally the show was called “123 Avenue B” to focus on the counting and alphabet principles that would be showcased.

Typos, typoes or typo's?No matter how you spell the word, typos are a problem. Even the most accurate typist occasionally misspells a word, leaves off a letter at the end, or just types a different word than intended. Typos in a text to your friend aren't a big deal. They'll figure out what you mean using context clues. But in a business data scenario, if you're following the logic of traditional address matching, where an address is either an exact match or not a match, you can't account for different formats or misspellings.

Our global economy comprises many industries—healthcare, financial services, insurance, commercial development, and more. But one thing all companies have in common, no matter the industry? They’re all chasing a bigger and better return on investment (ROI). While there are many drivers of ROI, have you ever considered the role that address validation plays?Clean address data is essential for many business functions. Consider eCommerce, one rapidly growing example. Forecasting shows this retail channel will account for 22 percent of all global retail sales by 2024.

According to Smarty’s latest query of its US address database, there are 905,226 unique street names in the United States. And some of them are, well, entertaining (or disturbing). Check out a panel of Smarty address experts who joke and laugh about some of the funny, weird, Christmas, Halloween, and crazy street names and addresses they’ve encountered in our webinar: Addresses: The Good, the Bad, and the Ugly. Watch the fun, 30-minute webinar recordingHere’s a sneak peek. Funny street namesHow would you like to live at:3A Hole Spur Alamo GA 30411Careful how you read that out loud around children, people.

You bet he does. He kinda has to, there’s no other way he can get rooftop-accurate geocoding fast enough. The man travels the entire world in 14 hours and needs to know exactly where to land his reindeer. Look, for a lot of people’s needs you could say that "parcel centroid" is good enough when it comes to address geocoding. Many houses are in fact in the center of the parcel. However, there are also many homes that are not in the center of the parcel. Parcel centroid (other guys):Rooftop-accurate (Smarty):For example, think of apartment buildings.

Tis the season to know “it’s coming from inside the house,” but you still stay in the house. It’s the time of year when teenagers are alone in their convertible at makeout peak while there’s a monster on the loose. The air is getting chilly, the leaves are falling, and people are moving into known haunted houses without a care in the world. So, it just makes sense that we should look at some address data. There are some extremely famous addresses (or at least streets) in the “scary movie” genre.

Did you know that every address has loads of hidden data buried in its metadata? In this webinar, we briefly considered the value of breaking an address into its component parts. Then we looked at the different metadata available and provided definitions for each one. And finally, we went over use cases and ideas on how to leverage metadata for improved operations, business intelligence, and financial performance. There’s gold in your address metadata!Every address contains basic components that are standardized by country.

JUNE 7, 2022 - PROVO, UTAH - Smarty, a leader in location data intelligence, announces the release of its new US Master Address List, a comprehensive dataset of 193 million standardized and verified primary and secondary addresses that are all deliverable by the USPS. With new construction, the list will soon top 200 million. The Smarty US Master Address List is the most complete and accurate list of mailable US addresses available. Additional data points like whether the delivery point is residential or commercial, parent addresses and associated apartments or suites, shared delivery points, ZIP+4 Codes, and FIPS Codes all provide valuable business insights.

In this webinar, our geocoding and address expert Adam Charlton went over the ins and outs of address data. He gave details about address components and how they influence the way an address is composed. He also dove into the difference between ZIP9 and ZIP11, what a non-postal is, and other address hacks you didn’t learn in primary school. Standardization and validationWhat exactly is a valid address? There are lots of different definitions depending on what your goal is with the address. For example, a parking lot address could be a valid address for a real estate developer, but not for package delivery.

For address validation, an international address lookup is the process of matching foreign addresses against the local authoritative postal databases to ensure they are real and mailable. The process commonly corrects typos, parses the addresses into its component parts and standardizes it to match countries' approved formats. The task of looking up and combining data sets for thousands, or even millions of international addresses is a daunting one. Just trying to keep track of each country’s valid address format alone, is a time-consuming challenge.

We get a lot of questions about USPS CASS certification and how it differs from NCOALink certification. They are both methods of address validation that originate with the USPS. While they look the same and smell the same (probably), they are in fact, very different. Even still, these methods are frequently confused, conflated and equated. So, we decided to cut the confusion and answer all your burning questions about CASS and NCOALink. Here is some of stuff that future you (who has read the article) already knows:When you notify the USPS that your address has changed, NCOALink only hangs onto those updates for 4 years.

The difference between a physical address and a mailing address is that a physical address is where you are geographically located and a mailing address is where you get your mail. Often a physical address and a mailing address are the same—but not always! Whether you're trying to mail important account paperwork to thousands of customers or a single high-dollar customer appreciation gift to a key account, having the right address is important. Before you send off that precious cargo, ask yourself if you're sending it to a physical address or a mailing address.