All posts by Brielle Paul - Marketing Writer

Address data plays a vital role for finance, healthcare, and insurance companies. When these companies serve customers worldwide, processes like KYC compliance, fraud prevention, and onboarding become even more complicated, making accurate data even more essential. Enter International Address Autocomplete, a form and checkout address-filling feature that saves the day for more than just ecommerce companies based in the US. It’s also great for finance, healthcare, and insurance companies worldwide.

Get to know Smarty’s favorite Data Analyst, Dallin Davis! On our Business Intelligence team, Dallin’s love of programming—we’re talking R, SAS, SQL, Python, AND Linux—understanding of statistics, and ability to solve any problem thrown his way make him an absolute all-star. Let’s meet Dallin!You have to explain your role at Smarty to a 10-year-old. Go. “Smarty is like a sports team.  Before a team competes against another team, they need to know how they measure up. To do this, they determine who’s winning, who’s losing, and how much they’re winning or losing by.

The benefits of reliable, easy-to-implement address data are straightforward. Actual addresses, on the other hand, aren’t always so cut and dry. If you’re looking to become an expert in everything that begins or ends with an address, this series is for you. We’ll demystify the types of addresses that have developers scratching their heads and introduce you to the tools keeping your address data best-in-class. Come one, come all, and enter the wonderful world of peculiar addresses! Let’s see what’s on exhibit.

Burning the end of a brisket can lead to some tasty results (we’re looking at you, burnt ends), but unexpectedly burning through your lookups? Not so appetizing. All users receive notifications when their API usage reaches 90% and 100%. To help users further leverage their lookups, Smarty’s cooked up a solution: the ability to get notification emails when usage reaches three additional intervals: 25%, 50%, and 70%. With these notifications working alongside usage by key and limit by key, you can manage your API usage better.

OREM, UT, July 31, 2025—Smarty, a leading address intelligence provider, announced the launch of its US Property Risk Data product. The new API-based solution transforms FEMA’s National Risk Index (NRI) into structured, address-level hazard intelligence, enabling insurers, lenders, and real estate platforms to model risk and evaluate exposure at high speed and massive scale. With the frequency and severity of natural disasters on the rise, insured losses in the US now average over $151 billion annually.

Meet Brenyn Beesley, our Business Development Manager. At Smarty, Brenyn has made waves on our Sales team with her exceptional interpersonal skills, ability to take on any organizational and operational challenge, top-notch singing, and all-around awesomeness. Let’s jump right in and get to know Brenyn!Can you explain your role at Smarty to a 10-year-old?“I help my team communicate with people from all kinds of jobs—delivery drivers, real estate agents, insurance workers. We show them how to use Smarty’s tools to find the addresses they need or learn more about a location.

When the weather gets warmer and days grow longer, people around the world take time out of their busy lives to celebrate. In America, we celebrate our nation with the 4th of July, but other countries around the world also throw great summer parties!This 4th of July, we’re looking forward to fireworks shows, family barbecues, neighborhood block parties, and Old Navy’s star-spangled clothing line, but around the US, there are plenty more festivities to take part in!To attend the longest 4th of July parade in the nation, pack your bags for Alameda, California.

This June, Klarna and PayPal made some big moves into the physical card space. Klarna teamed up with Visa to launch a BNPL (buy-now-pay-later) debit card, while PayPal’s partnership with Mastercard aims to help the brand make the jump from phone to wallet. Coupled with other wave-making announcements like Stripe’s all-in moves on AI and stablecoins, PayPal and Klarna’s announcements emphasize a broader industry shift as fintechs transform from niche digital players to comprehensive financial services platforms.

Address verification is an essential tool that property insurance companies should use when analyzing risk. Perils are often associated with potential hazards located on or near a property, but they can also be tied to the general area a property is in. Verifying addresses ensures that a policy falls within a covered area, which is vital for both an insurance company and their customers. To start, the insurance policy premium needs to be priced for the property's actual location. Otherwise, a premium could be mispriced because of a misclassified risk area.