BREAKING: USPS slashes address verification to 60 addresses/hour. What now?
Smarty

Around the world, people celebrate Christmas in all kinds of ways. In Iceland, it’s tradition to read books by candlelight on Christmas Eve. Christmas firework shows are a staple in El Salvador. Families in Australia often spend Christmas Day playing cricket.

At Smarty, we keep the season bright with a few traditions of our own. From wacky holiday decorating to gingerbread house competitions, we love taking the holidays to the next level. So stick around; things are about to get festive. 

Our favorite Christmas traditions are:

Seasonal service projects

We like to celebrate the season of giving by giving back! This year, we participated in United Way's Sub for Santa program, where families—or Smartys 😉—sub in for Santa by donating gifts to local families in need.

We descended like a miniature sleigh and eight tiny reindeer on our local Target, and purchased books, educational toys, and winter clothes for children in Utah County.

Image showing three Smartys shopping

Want to join us in helping others experience the joy of Christmas? United Way is looking for volunteers to support the program behind the scenes, as well as additional sponsors

By sponsoring a family, you’ll shop for each family member and then deliver their gifts. You can donate to United Way to help families get the therapy, medical care, and housing assistance they need.

Not based in Utah? Find a service project near you!

Upside-down holiday decor

During the holiday season, Smarty’s halls are decked out. This year’s installations include a giant gingerbread house, potfuls of poinsettia, and the lamp from A Christmas Story (if you know, you know 😜). And every year, our windows sport a Christmas tree flipped on its head. Literally.

Image showing Smarty’s upside down Christmas tree.

Our capsized Christmas tree is decorated with Smarty-themed ornaments, including a:

  • LEGO minifig, like the one every employee builds on their first day at Smarty.
  • Friendship bracelet-making kit to honor the people who keep Smarty running.

Image showing a friendship bracelet-making kit ornament

  • Costco bag full of the groceries that stock our kitchen.
  • Bust of Dave Moss because we love all things Arbinger.

Image showing a Dave Moss ornament

  • Bust of Dan Lambourne, our resident Head of Employee Experience.
  • Gingerbread house to remind everyone of our competition (hang tight—we’ll circle back to this!)

Image showing a gingerbread house ornament

Plus, our kitchen is packed with Smarty stockings, department-themed gingerbread house banners, and our very own hot chocolate bar. What can we say? We like keeping every corner of Smarty HQ decorated to a T. Shout out to Jenn Turner for making it all possible!

Image showing a Christmas banner in Smarty’s kitchen

Ugly Sweater Day

Not only do we decorate Smarty HQ for the holidays, but we also get festive ourselves. In the days leading up to Christmas, Smartys don ugly sweaters to get in the Christmas spirit. 

This year, our ugly Christmas sweaters paid homage to anime, NFL teams, Star Wars, and, of course, cats. Take a look at a couple of our favorite fits!

Image showing a Smarty wearing a festive sweater

Image showing a Smarty wearing a festive sweater

The Great Gingerbread House Bake Off

To boost our holiday and competitive spirits, Smartys from each department go head-to-head in a cutthroat gingerbread house competition.

Last year, the winning gingerbread house featured a UFO, complete with LEDs and a levitating cow. This year, our winner was a gingerbread village tucked under a glass sugar dome that we’re confident would pass the judgment of Paul Hollywood and Pru Leith.

Image showing a snow-globe-themed gingerbread house

Other fan favorites included a picture-perfect ski chalet and a scene straight from the Upside Down. See for yourself!

Image showing a ski-chalet-themed gingerbread house

Image showing a Stranger-Things-themed gingerbread house

Ready to build your own masterpiece? Here are a few examples and recipes to get you started.

Addy the Address Elf

Is it really Christmas time if there isn’t a rambunctious elf wreaking holiday havoc around every corner?

Smarty’s very own Addy the Address Elf has been busy this Christmas. Addy has spun tracks, ziplined into our staff meeting, and even challenged Mickey Mouse to a snowball fight.

Image showing Addy the Address Elf next to a melted snowman

On Addy’s first day on the job, they validated every address on Santa’s delivery route using the best validation partner around: Smarty! Our validation tools can tackle any address, even Christmas-themed ones like 101 Santa Claus Ln North Pole, AK 99705.

Yuletide karaoke

Once a week, Smarty hosts a karaoke lunch where more musically inclined Smartys gather to sing their hearts out—or cheer their coworkers on. 

Traditionally, caroling brought holiday music into the limelight. We didn’t want to miss out on the musical Christmas cheer, so when the holiday season rolls around, karaoke-loving Smartys swap pop songs and show tunes for Mariah Carey and Nat King Cole.

Letters to Santa

Using our in-house mailbox, Smartys can write letters to Santa, and receive a letter back right to their desk! 

Image showing a mailbox for letters to Santa

We like to think that Santa is so responsive to Smartys because he puts our address data solutions to good use every December.

When Santa delivers gifts on Christmas Eve, he needs to know exactly where to land. We’ve got a few tools that can help him.

First, Santa needs to make sure he delivers the right gifts to the right address. With our US Master Address List, Santa can match names to validated addresses with ease. 

Then, with rooftop-level geocoding, he can check his list twice, thanks to lightning-fast response times, and land directly on the right rooftop every time. We consider that a Christmas miracle! 🤣

Kids wanting to write to Santa can send their letters to 123 Elf Rd North Pole 88888. Once their letters arrive, USPS’s Operation Santa helps holiday wishes come true. Through their program, you can adopt a letter, shop for the perfect gift, and ship it back to make a kid’s Christmas extra magical.

Gift-wrapping extravaganza

We wrap up our Christmas celebrations the weekend before Christmas by hosting a gift-wrapping party for all the Smarty ladies.

With snacks and drinks in hand, we wrap everything from UGG slippers to LEGO sets while watching our favorite Christmas movies.

Tie it up in a bow

With festive decor, competitions, and activities all month long, we’re simply having a wonderful Christmastime. This really is the most wonderful time of the year!

If you’re ready to rock around the Christmas tree with us, give our careers page a visit!

Subscribe to our blog!
Learn more about RSS feeds here.
Read our recent posts
Christmas traditions around Smarty
Arrow Icon
Around the world, people celebrate Christmas in all kinds of ways. In Iceland, it’s tradition to read books by candlelight on Christmas Eve. Christmas firework shows are a staple in El Salvador. Families in Australia often spend Christmas Day playing cricket. At Smarty, we keep the season bright with a few traditions of our own. From wacky holiday decorating to gingerbread house competitions, we love taking the holidays to the next level. So stick around; things are about to get festive. Our favorite Christmas traditions are:Seasonal service projectsUpside-down holiday decorUgly Sweater DayThe Great Gingerbread House Bake OffAddy the Address ElfYuletide karaokeLetters to SantaGift-wrapping extravaganzaSeasonal service projectsWe like to celebrate the season of giving by giving back! This year, we participated in United Way's Sub for Santa program, where families—or Smartys 😉—sub in for Santa by donating gifts to local families in need.
Accessibility best practices at Smarty
Arrow Icon
An enterprise-level customer of Smarty’s recently shared how impressed they were with our accessibility-first approach, inquiring about how we designed our tools to function in a way that feels equitable and usable for everyone. At Smarty, one of our core values is outwardness — seeing people as people, not objects or caricatures. Every person who interacts with our tools has their own needs, wants, and objectives, and accessibility is one of the most meaningful ways we connect with people - an area we’re striving to improve.
Introducing Smarty’s mascot… Hermes?
Arrow Icon
Greek gods, as it turns out, have a lot to say to the mortals on Earth and the souls in Hades. What they don’t have is time to travel from Olympus all the way to Earth or Hades just to tell a mere mortal to perform 12 labors… or eat a magical herb… or free Odysseus. That’s why the gods have a personal messenger: Hermes. Equipped with winged sandals, Hermes travels between Olympus, Earth, and the underworld with lightning speed (Get it? Lightning? Because his dad is Zeus? 🤣)Smarty also knows a thing or two about outrageous speed, and that’s not where our similarities with Hermes end.

Ready to get started?