Smarty
New Hyper-Accurate US Rooftop Geocoding and US Reverse GeocodingSmartyStreets releases the new  US Autocomplete Pro API, a service that improves data governance at the source and simplifies address data entry in real-time.
Davin Perkins
Davin Perkins
 • 
September 22, 2020
Tags

September 22, 2020 - PROVO, UTAH - SmartyStreets, the leader in location data intelligence, announces the release of their US Rooftop Geocoding and US Reverse Geocoding. These new products will provide customers with the highest precision geocodes available in the market today.

Most other geocoding providers provide “parcel-centroid” geocodes. That means that the geocodes are approximations of the center of a property or parcel. While providers in the past have called their geocodes “rooftop accurate,” in reality, their geocodes are often quite far from the actual rooftop of a property. Customers who rely on these geocodes have had to make business decisions on inaccurate or incomplete geocoding data.

“The SmartyStreets US Rooftop Geocoder represents a new generation of geocoding accuracy. We’re talking about true rooftop geocodes.

You’ll see huge improvements in accuracy compared to less sophisticated services.” stated Berk Charlton, Director of Geolocation Intelligence at SmartyStreets. “For example, other geocoders struggle with providing detailed geocodes for individual units in strip malls or mobile home communities.

Less accurate geocoding technology tends to clump these geocodes together. They don't know the real location of each structure or suite. And in the case of rural parcels, geocodes may be hundreds of feet from the rooftop. Parcel-centroid geocodes aren't precise enough for many use cases."

In contrast, the SmartyStreets US Rooftop Geocoding service can provide true rooftop geocodes for individual unit numbers. And, for rural properties, SmartyStreets’ geocodes are for the actual roof of the structure, not the center of the parcel.

The new product is a cloud-based API that is significantly faster than most onsite solutions. The cloud license allows SmartyStreets to scale up computing power based on server load. As a result, the SmartyStreets API can comfortably process hundreds of millions of records per hour. All while eliminating the expense and time associated with configuring and maintaining local software and hardware.

“Our cloud solution has an almost unlimited capacity for speed.” continued Berk. “For example, large telecom companies may need to reverse-geocode billions of coordinates weekly.

Older technologies will struggle under this kind of load. With SmartyStreets’ new reverse geocoder, that is a problem of the past.”

The US Rooftop Geocoding API is provided as a component of the flagship US Street Address API and seamlessly integrates with several application platforms. SmartyStreets provides SDK packages, including .NET, Go, iOS/Swift, JavaScript, Java, PHP, Python, and Ruby. A command-line interface is available for Windows, macOS, and Linux. The raw API responds using both JSON and XML formats.

SmartyStreets provides a guaranteed 99.98% uptime service level agreement. Test the US Rooftop Geocoding demo or the US Reverse Geocoding API demo now.

Subscribe to our blog!
Learn more about RSS feeds here.
rss feed iconSubscribe Now
Read our recent posts
World Juggling Day: Tips from Smarty’s jester
Arrow Icon
It’s that time of year when we toss aside our fears and woes and throw our hands up in celebration; World Juggling Day is here. Whether you toss hacky sacs, bowling pins, flaming torches, or your cookies, juggling has been a long-standing form of fun, fitness, and flair. Let’s talk about this quirky holiday. History of jugglingThe history of juggling is rich and dates back almost 4,000 years. In ancient Egyptian times, tombs shared depictions of juggling. Greeks and Romans also tossed their hats into the juggling arena, yet juggling began to be scorned and overlooked by many in the Middle Ages due to claims that jugglers dealt with immorality and witchcraft.
Wizardry - How Smarty makes professional improvement magical, and you can, too
Arrow Icon
Alright, gather 'round, fellow wizards and witches! It's time to unveil the secrets to mastering the mystical art of professional development at Smarty. Yes, “wizardry” typically refers to wearing cloaks, wielding wands, riding broomsticks, and mixing potions. At Smarty, we think of “wizardry” as being the best at doing what we do. We’re going above and beyond to not only become experts in our field but also stay that way through shifts in technology and culture. However, being the best shouldn’t be an afterthought; at Smarty, it’s not.
Authentic culture: Exploring the depths with Smarty
Arrow Icon
Navigating the depths of corporate cultureIn today's business world, many companies create a surface-level culture within their company structures but stop there, never seeming to invest fully in deepening a healthy culture. Surface-level culture can be visually appealing and immediately gratifying. Imagine, for example, a delicious cake. It’s beautifully decorated but tastes off or is missing an ingredient that spoils the final product. An intentional and deep culture is hard work. It takes time, action, correction, and honest feedback from everyone in the company.