New 42-day free trial
Smarty

Every business executive knows that good data is critical. When you’re developing your sales strategy and talking about how to increase revenue, you probably turn to data to answer questions like these:

  • What areas of growth can we exploit?
  • Which products are performing well?
  • Is mobile or desktop driving more sales? Where is traffic increasing?
  • How do we identify the “low-hanging fruit” customers?
  • Where can we reduce costs?

But how do you know if your data is accurate? What steps do you need to take to ensure your data is actionable and driving revenue?

In our free ebook, 4 Steps to Unlocking Latent Revenue and Driving ROI with Your Address Data?, we show you how to get clean address data, and then how to use that address data to unlock latent revenue and drive ROI.

First, we outline four address validation factors that are crucial to outputting clean address data:

  1. Address parsing
  2. Address normalization
  3. Fuzzy logic & address matching
  4. Full address verification

And then we show you how the resulting clean address data can benefit different departments within your organization.

Download the 4 Steps to Unlocking Latent Revenue and Driving ROI with Your Address Data ebook

 

In this article, we’re going to take a look at those different departments and how clean address data unlocks revenue and ROI for each one.

1. Shipping

Shipping speed and accuracy can make or break a company in the retail space. If the USPS can’t find the recipient’s address and fails to accurately deliver your product, you’re either out the cost or might have to pay a return fee.

Using an address validation provider that normalizes and validates addresses, including secondary address data like unit numbers, ensures your shipping runs smoothly.

2. eCommerce

According to Tidio, there are over 2.14 billion online shoppers in the world, and that number is steadily growing. Providing a fast and easy online checkout experience can greatly increase your revenue.

The easiest way to speed up address entry, reduce typos and checkout friction is by integrating an address validation and address autocomplete API into your online checkout.

3. Outside sales and technicians

“Time is money” has never been truer! The faster your installers, technicians, or sales reps get to appointments, the more they’ll complete per day.

Relying on clean addresses with accurate apartment numbers helps your team decrease time and expenses related to missed appointments, irate customers, or rerouting after getting lost.

4. Marketing

Mailing to a clean list will get more mail in the hands of your intended recipients while reducing waste. Cleansing your address database might even reveal that you’ve been wasting money sending promotions to what you thought were multiple different addresses, but weren’t!

Clean address data can also help your organization qualify for bulk mail discounts.

5. Reputation management

From Google reviews to Yelp listings to the different review and comparison websites that exist today, it’s easy for potential customers to see what other people think of your business.

Misdelivered packages, late technicians, and lost or delayed mail can all result in 1-star reviews that turn away future customers. Validate your address data and watch those 5-star reviews roll in!

6. Customer service

Using validation anywhere you collect address data leads to fewer address-related errors, such as lost, delayed, and returned deliveries. Fewer address errors mean fewer furious customers calling in. Fewer furious customers means fewer reparations needed to appease those customers. It’s a win-win-win.

Use address validation paired with autocomplete to shorten phone calls and improve address accuracy.

7. Strategic planning

Precise location data pays dividends in strategic planning. If 20% of your address data is inaccurate, any assessments or planning based on that data will be inaccurate too. Database cleansing and merging can help get you the accurate data you need.

Summary: How clean address data unlocks revenue and drives ROI by department

Shipping

- Cuts shipping expenses related to misdeliveries, delays, damaged goods, reshipments, lost and returned mail, and address correction fees.

eCommerce

- Increases eCommerce conversion rates and reduces expenses related to address errors.

Outside sales & technicians

- Improves routing efficiency, logging more appointments, and wasting less time between appointments.

Marketing

- Gets bulk mail discounts, improves delivery saturation, prevents duplicate mailing, and reduces returned, misdelivered, and lost mail.

Reputation management

- Helps you keep your shipping and appointment promises. Keeping those promises makes happier customers, fewer cancellations, better retention, more 5-star reviews, repeat buyers, and positive referrals.

Customer service

- Reduces time spent collecting customer information and cutting time spent on calls with shipping errors, address confirmation, and fixing bad address data.

Strategic planning

- Helps you get more accurate customer demographic and geographic information that aids location planning, ad placement, and identifying new lookalike demographics.

Want to know more about how to increase revenue with accurate address data? Download our free ebook, 4 Steps to Unlocking Latent Revenue and Driving ROI with Your Address Data.

Download the free ebook today

Download the 4 Steps to Unlocking Latent Revenue and Driving ROI with Your Address Data ebook

 

 

Subscribe to our blog!
Learn more about RSS feeds here.
rss feed icon
Subscribe Now
Read our recent posts
Improving user/customer experience in every industry with clean address data
Arrow Icon
You finally track down an essential addition to your collector’s set of [insert item of your choice], and you're hyped to buy it until the chaos begins. The cart is hidden in a fly-out on the side, cluttered with blocky, overwhelming text. You spend way too long just trying to find the "Proceed to Checkout" button. 👎 That’s bad UI (user interface): messy, confusing design that makes navigation a chore. You make it to the checkout and start entering your info, but the site keeps rejecting your address.
Dashboard essentials for Smarty users
Arrow Icon
The Smarty dashboard is your central hub for managing address verification, geocoding, and property data services. Whether you're just starting or looking to optimize your current setup, understanding the dashboard's full capabilities can significantly streamline your address data operations. We recently held a webinar in which we reviewed all of the Smarty dashboard's items and features. Missed it? That's OK; we've got all the information right here. You can expect to read about:Accessing your dashboardSetting up your account for successUnderstanding your active subscriptionsManaging API keys effectivelyStreamlining billing and financial managementStaying informed with smart notificationsTeam management and access controlsWeb toolsMaking the most of free trialsKey takeawaysLet’s get going!Accessing your dashboardGetting to your dashboard is straightforward.
Take charge of your API usage with Smarty’s key management features
Arrow Icon
Ever wondered, “Where did all my lookups go?!” Without proper API management, you may burn through your lookups quicker, experience runaway code, and encounter unexpected usage. That’s why Smarty created usage by key (included in all annual plans) and limit by key (included in some plans; you can add them by contacting sales) for its APIs. Why key management mattersCommon API usage challenges (problems to solve):Unexpected spikes in lookupsDifficulty tracking specific key usageWhich keys are calling which Smarty licenseNeed for better control over API consumptionDifficulty allocating Smarty lookups across an organizationWith Smarty's key management features, you gain more control by having better visibility of your usage, eliminating the element of surprise (you know, the bad kind, like when you’re suddenly out of lookups).

Ready to get started?