New 42-day free trial
Smarty

SmartyKey® now in US Address Verification and why that rocks

John Hickey
John Hickey
 | 
July 29, 2024
Tags
SmartyKey® glowing inside a house representing address verification

Up until now, SmartyKey®, a persistent unique identifier for all 210+ million addresses in Smarty’s database, has only been available to customers who purchased US Master Address List or geocoding products. We’re happy to announce that, as of today, it's also available at no extra cost with US Address Verification. Yippee!

But … what is SmartyKey?

SmartyKey is the persistent, unique identifier of your dreams. It remains constant through address changes and is available for USPS and non-USPS addresses. 

It’s an incredible tool that improves data hygiene and management processes by providing a historical view of the same location over time. Alias addresses will become more evident, and the deduplication process will be more straightforward because SmartyKey tracks changes to an address at any address over time. 

Enriching your addresses is snappier now. Datapoints such as roof type, square footage, tax jurisdiction, sale amount, lot size, and more are also bonuses within reach while using SmartyKey in your US address verification adventures. This tool is truly a game-changer in data management and enrichment.

It’s also an absolute must for any organization looking at data blending, as records are speedily matched with ease and accuracy. Say goodbye to address and reporting confusion. Say hello to SmartyKey.

SmartyKey spiffiness 

There are mind-melting features associated with SmartyKey:

Huge database

Efficient format

Fast processing

Superior accuracy

Simple link to additional data

But … do I have to pay more now?

NOPE! Existing customers are now automatically receiving SmartyKey in their verification results at no extra cost and with no additional fuss. We’re just grandfathering you guys in. You don't need to do anything except sit back and enjoy the new benefits that SmartyKey offers in every verification result!

Have any questions that we didn’t cover? Here’s a list of FAQs about the superpowers behind SmartyKey.

Subscribe to our blog!
Learn more about RSS feeds here.
rss feed icon
Subscribe Now
Read our recent posts
How address data became Fabletics's (and others') secret sauce
Arrow Icon
Address data accuracy isn't just about getting mail delivered. Having quality address data will directly impact revenue, compliance, and customer experience. In a recent webinar, we explored real-world case studies showing how companies across industries leverage address verification and geocoding to solve expensive problems and unlock new opportunities. Healthcare data: Compliance and accuracy at scaleCuratus, a healthcare data provider, faced a critical challenge with provider directory accuracy.
Usage notifications | Get notified before hitting your lookup limit
Arrow Icon
Burning the end of a brisket can lead to some tasty results (we’re looking at you, burnt ends), but unexpectedly burning through your lookups? Not so appetizing. All users receive notifications when their API usage reaches 90% and 100%. To help users further leverage their lookups, Smarty’s cooked up a solution: the ability to get notification emails when usage reaches three additional intervals: 25%, 50%, and 70%. With these notifications working alongside usage by key and limit by key, you can manage your API usage better.
Smarty turns FEMA hazard scores into instant, address-level risk intelligence
Arrow Icon
OREM, UT, July 31, 2025—Smarty, a leading address intelligence provider, announced the launch of its US Property Risk Data product. The new API-based solution transforms FEMA’s National Risk Index (NRI) into structured, address-level hazard intelligence, enabling insurers, lenders, and real estate platforms to model risk and evaluate exposure at high speed and massive scale. With the frequency and severity of natural disasters on the rise, insured losses in the US now average over $151 billion annually.

Ready to get started?