Pinpoint: A virtual user conference Register today
Smarty

SmartyKey® now in US Address Verification and why that rocks

SmartyKey® glowing inside a house representing address verification
John Hickey
John Hickey
 | 
July 29, 2024
Tags
SmartyKey® glowing inside a house representing address verification

Up until now, SmartyKey®, a persistent unique identifier for all 210+ million addresses in Smarty’s database, has only been available to customers who purchased US Master Address List or geocoding products. We’re happy to announce that, as of today, it's also available at no extra cost with US Address Verification. Yippee!

But … what is SmartyKey?

SmartyKey is the persistent, unique identifier of your dreams. It remains constant through address changes and is available for USPS and non-USPS addresses. 

It’s an incredible tool that improves data hygiene and management processes by providing a historical view of the same location over time. Alias addresses will become more evident, and the deduplication process will be more straightforward because SmartyKey tracks changes to an address at any address over time. 

Enriching your addresses is snappier now. Datapoints such as roof type, square footage, tax jurisdiction, sale amount, lot size, and more are also bonuses within reach while using SmartyKey in your US address verification adventures. This tool is truly a game-changer in data management and enrichment.

It’s also an absolute must for any organization looking at data blending, as records are speedily matched with ease and accuracy. Say goodbye to address and reporting confusion. Say hello to SmartyKey.

SmartyKey spiffiness 

There are mind-melting features associated with SmartyKey:

Huge database

Efficient format

Fast processing

Superior accuracy

Simple link to additional data

But … do I have to pay more now?

NOPE! Existing customers are now automatically receiving SmartyKey in their verification results at no extra cost and with no additional fuss. We’re just grandfathering you guys in. You don't need to do anything except sit back and enjoy the new benefits that SmartyKey offers in every verification result!

Have any questions that we didn’t cover? Here’s a list of FAQs about the superpowers behind SmartyKey.

Subscribe to our blog!
Learn more about RSS feeds here.
rss feed icon
Subscribe Now
Read our recent posts
Tariffs are high. Your address accuracy should be higher.
Arrow Icon
Tariffs are spiking. Shipping costs are climbing. Margins are shrinking. You can’t control global trade policy, but you can control how efficient and accurate your operations are in response. Most ecommerce teams, logistics planners, and data managers miss one of their best cost-saving opportunities: addressing accuracy. Bad address data isn’t hidden. It sits in your systems, shows up in carrier returns, and quietly drains profits every day. When tariffs rise to 15 to 50 percent in some product categories and import volumes are falling, every shipment becomes more expensive, every delay costs more, and every lost customer hurts more.
Pinpoint: The Smarty virtual user conference, because the world is better validated
Arrow Icon
November 2025 | 100% online | 100% awesomeJoin us this November for the Smarty Virtual User Conference, a two-day event packed with insights, tools, laughs, and $1000 worth of prizes. This event is for you, whether you’re optimizing delivery accuracy, improving compliance, or just trying to figure out if your neighbor really has a breakfast nook. What to expect:2 days, 12 hours of content, zero fluffLive sessions from address data prosHands-on demos of Smarty’s latest tools and pluginsGiveaways galore, like gift cards, swag, and even a chance at a massive LEGO setHidden Easter eggs throughout the event (no, seriously—find them and win)An after-party with games (shoutout to Brady Amundson)Tailored tracks for every roleFor developers:Roll up your sleeves.
Welcome to the Address Zoo #1 | Override & underride city addresses
Arrow Icon
The benefits of reliable, easy-to-implement address data are straightforward. Actual addresses, on the other hand, aren’t always so cut and dry. If you’re looking to become an expert in everything that begins or ends with an address, this series is for you. We’ll demystify the types of addresses that have developers scratching their heads and introduce you to the tools keeping your address data best-in-class. Come one, come all, and enter the wonderful world of peculiar addresses! Let’s see what’s on exhibit.

Ready to get started?