Pinpoint: A virtual user conference Register today
Smarty

Smarty named among Fastest-Growing in Utah Valley by BusinessQ

Smarty, a leader in location data intelligence, was named the 22nd fastest-growing company in the 2022 UV50 Fastest-Growing Companies in Utah Valley.
Updated October 29, 2025
Tags
Smarty, a leader in location data intelligence, was named the 22nd fastest-growing company in the 2022 UV50 Fastest-Growing Companies in Utah Valley.

October 6, 2022 - PROVO, UTAH Smarty, a leader in location data intelligence, was named in the 2022 UV50 as one of the Fastest-Growing Companies in Utah Valley. Smarty ranked 22 on the annual list by BusinessQ Magazine with a 3-year growth rate of 142 percent. Organizations like FedEx, NASA, Microsoft, DHL, and businesses of all sizes rely on Smarty’s address verification, autocomplete, geocoding, and enrichment for over 240 countries & territories. In 2022, Smarty surpassed 2 trillion total addresses processed and 2.5 billion+ daily addresses.

"We’re pleased to be recognized as one of Utah Valley’s fastest-growing companies. This growth is only possible because of an obsession with creating the best product technically possible", shared Jonathan Oliver, CEO of Smarty. "In development, we emphasize superior location data accuracy, best-in-class reliability, redundancy, and ludicrous speeds. Companies that discover Smarty’s tools tend to stick around and tell all their friends about us."

Much of Smarty’s growth is from word-of-mouth. Unlike many startups, Smarty is self-funded. Customers are always the priority since there are no investors or board of directors to appease. Clean coding, a clear product vision, and skill development have led to 100% uptime, near-infinite scalability, happy customers, and strong company culture.

"Company culture is more than an ice cream machine and a ping pong table. When teams put out constant fires because of ancient, buggy, or rushed code, soft serve can’t mask the daily dread," continued Oliver. "We want pride in our work, to create value, and to like our coworkers. With those needs met, we crave challenges, growth, and new skills. That is what we strive to give employees."

Fun is also essential at Smarty, one of their 3 core values and a considerable contributor to the company’s industry-leading technology. More than ice cream machines, fun at Smarty means regular offsite company lunches, Super Smash Brother tournaments, a loaded kitchen, board games, movie script readings, karaoke, and company-sponsored trips to places like Hawaii, DisneyWorld, and the Caribbean. All that fun leads to camaraderie, understanding others’ challenges, empathy, and creating world-class location data products.

High-quality tools and address data help businesses reduce costs, increase revenue, and mitigate liability. Smarty can integrate into your systems and lower shipping expenses, simplify checkout forms, fill in address data gaps, and provide more precise data to edge out your competition. Visit Smarty to see how address data helps businesses worldwide.

Subscribe to our blog!
Learn more about RSS feeds here.
rss feed icon
Subscribe Now
Read our recent posts
Open floor Q&A with Smarty developers: A webinar recap
Arrow Icon
Let's be honest, when it comes to addresses, “'close enough” just isn't good enough. At our recent panel discussion with Smarty’s product team members, we really dug deep into what makes address validation work and why it's so crucial for businesses. The themes spanned from Google Maps myths to international quirks, from “non-postal” mysteries to best practices for keeping databases clean. Why Google isn’t the benchmarkOne of the most common statements we hear from other business owners is the “but Google Maps says…” objection.
Tariffs are high. Your address accuracy should be higher.
Arrow Icon
Tariffs are spiking. Shipping costs are climbing. Margins are shrinking. You can’t control global trade policy, but you can control how efficient and accurate your operations are in response. Most ecommerce teams, logistics planners, and data managers miss one of their best cost-saving opportunities: addressing accuracy. Bad address data isn’t hidden. It sits in your systems, shows up in carrier returns, and quietly drains profits every day. When tariffs rise to 15 to 50 percent in some product categories and import volumes are falling, every shipment becomes more expensive, every delay costs more, and every lost customer hurts more.
Pinpoint: The Smarty virtual user conference, because the world is better validated
Arrow Icon
November 2025 | 100% online | 100% awesomeJoin us this November for the Smarty Virtual User Conference, a two-day event packed with insights, tools, laughs, and $1000 worth of prizes. This event is for you, whether you’re optimizing delivery accuracy, improving compliance, or just trying to figure out if your neighbor really has a breakfast nook. What to expect:2 days, 12 hours of content, zero fluffLive sessions from address data prosHands-on demos of Smarty’s latest tools and pluginsGiveaways galore, like gift cards, swag, and even a chance at a massive LEGO setHidden Easter eggs throughout the event (no, seriously—find them and win)An after-party with games (shoutout to Brady Amundson)Tailored tracks for every roleFor developers:Roll up your sleeves.

Ready to get started?