Trent Howell
Trent Howell
Head of Marketing

Trent joins Smarty as Head of Marketing with over 25 years of experience in information technology, training & certification, and software industries. Prior to Smarty, Trent led high-performing global marketing teams at leading companies in the software and technology industries. Trent holds an MBA degree in Marketing from Brigham Young University.

All posts by Trent Howell - Head of Marketing

How to Clean Address Data For the Holiday RushArrow Icon
By Trent Howell on November 14, 2022
It’s November, and online shopping is ramping up to its climactic end-of-year blitz. www. blackfriday. com estimates that between Thanksgiving and Black Friday of this year, consumers will spend approximately $13 billion 1. That’s great news for your business. But if you don’t have the right tools in place to help you meet that demand, you might be left wishing you had better prepare. Staffing may be one issue for many businesses. According to the US Chamber of Commerce, the wholesale and retail trade industry has experienced the second-highest quit rate of all industries since November 20202.
Smarty Named Among Utah's 2022 Top Workplace by Salt Lake TribuneArrow Icon
By Trent Howell on October 31, 2022
October 30, 2022 - PROVO, UTAH - Smarty, a leader in location data intelligence, has been named in the Salt Lake Tribune as a top workplace for 2022. A total of 155 businesses were recognized. Smarty ranked 17th of the 76 companies with fewer than 150 employees. The list is based entirely on employee feedback surveys administered by a third-party service. The anonymous survey measures 15 cultural driving elements like alignment, execution, and connection. In contrast to the record-breaking volume of resignations in the tech industry, Smarty’s year-over-year employee retention remains above 93%.
Smarty Named Among Fastest-Growing Companies in Utah Valley by BusinessQArrow Icon
By Trent Howell on October 6, 2022
October 6, 2022 - PROVO, UTAH Smarty, a leader in location data intelligence, was named in the 2022 UV50 as one of the Fastest-Growing Companies in Utah Valley. Smarty ranked 22 on the annual list by business Magazine with a 3-year growth rate of 142 percent. Organizations like FedEx, NASA, Microsoft, DHL, and businesses of all sizes rely on Smarty’s address verification, autocomplete, geocoding, and enrichment for over 240 countries & territories. In 2022, Smarty surpassed 2 trillion total addresses processed and 2.
Smarty Unveils High-Accuracy QGIS Geocoding PluginArrow Icon
By Trent Howell on June 22, 2022
Smarty Unveils Unmatched QGIS Geocoding Accuracy with Release of Geocoding Plugin - US Address PROVO, UT - June 21, 2022 - Smarty, a leader in location data intelligence, announces today the release of their QGIS Geocoding Plugin for US Addresses to provide an easy way for users of the popular GIS software platform to validate, standardize, and convert addresses to their latitude and longitude coordinates (geocodes). The plugin allows manual address entry as well as batch geocoding via CSV. Millions of people worldwide use QGIS to map, visualize, and share geographic information.
Smarty Releases 193 Million Addresses in New US Address ListArrow Icon
By Trent Howell on June 7, 2022
JUNE 7, 2022 - PROVO, UTAH - Smarty, a leader in location data intelligence announces the release of its new US Master Address List, a comprehensive dataset of 193 million standardized and verified primary and secondary addresses that are all deliverable by the USPS. With new construction, the list will soon top 200 million. The Smarty US Master Address List is the most complete and accurate list of mailable US addresses available. Additional data points like whether the delivery point is residential or commercial, parent addresses and associated apartments or suites, shared delivery points, ZIP+4 Codes, and FIPS Codes all provide valuable business insights.
SmartyStreets Announces Rebrand to Smarty - Early 2022Arrow Icon
By Trent Howell on December 14, 2021
PROVO, UT - SmartyStreets, a leader in location data intelligence, announces today a comprehensive rebrand to Smarty. The new branding is a reflection of the rapidly growing spectrum of forthcoming products related to location data intelligence. Founded in 2011, SmartyStreets began with a simple mission to offer smart street address validation software for the United States. Focusing on street data made the name ‘SmartyStreets’ a logical fit. Subsequent product releases in the fields of geocoding, reverse geocoding, and address autocomplete began to move SmartyStreets from just street data into the broader category of location data intelligence.
Better UX with International Address AutocompleteArrow Icon
By Trent Howell on October 19, 2021
Provo, UT - Smarty (formerly SmartyStreets), a leader in location data intelligence, is pleased to announce the release of International Address Autocomplete to help companies better serve their global customers and users.   Smarty International Address Autocomplete predicts global addresses in real time while users complete forms with address fields. Whether companies use address forms for customers on a website or for employees via internal applications, International Address Autocomplete streamlines the data-entry process through predictive analytics while the user types.
Smarty inks deal with all BYU female student-athletesArrow Icon
By Trent Howell on September 21, 2021
Provo, UT - Smarty (formerly SmartyStreets), a leader in location data intelligence, is pleased to announce entering into name, image, and likeness (NIL) agreements with all female student-athletes at BYU that could surpass $2,000,000 in benefits paid to the athletes.   At a special event held on Tuesday, September 21, Jonathan Oliver, Founder and CEO of Smarty, extended this opportunity to all student-athletes on BYU female sports teams. This is the first opportunity presented to all female student-athletes since the NCAA rules changes went into effect in July.
SmartyStreets Adds 15 Million US Addresses and Better Match RatesArrow Icon
By Trent Howell on July 20, 2021
July 20, 2021 - PROVO, UTAH - SmartyStreets, a leader in location data intelligence, announces the release of the new US Address Verification - Enhanced Matching. Enhanced matching successfully verifies the messiest of addresses and includes 15 million additional valid addresses not found in the USPS address database. The new enhanced matching engine successfully validates and corrects more ill-formatted addresses than ever before. Corrections include greater varieties of misspellings, redundant text, incomplete addresses, and sloppy data.

The leader in location data intelligence

Ready to get started?