Address data masterclass webinar recap

Ever feel like your address data is cursed?Customers claim their packages never showed up. Your CRM swears by an address that doesn’t exist. Meanwhile, your checkout form mysteriously rejects a perfectly valid street name like it's possessed. Healthcare claim denials, failed insurance verifications, suspicious fintech delays—something strange is definitely going on. Instead of avoiding or running away terrified, we’re investigating the eerie and mysterious on Paranormal Day, May 3. We tip our foil hats to Charles Fort, the original chronicler of the weird and unexplained, and investigate a real threat to your data systems: unverified addresses.

OREM, UT, April 2025—Today, RetailTech Breakthrough Awards announced that Smarty won the “Location Analytics Solution of the Year” award. This is a big win for Smarty because we know that means we’re helping customers just like you achieve pristine address data solutions. YAY!Smarty has been named the "Location Analytics Solution of the Year" by the RetailTech Breakthrough Awards! This prestigious award recognizes top innovators in retail technology, with thousands of nominations from companies worldwide.

Healthcare fraud isn’t just an occasional headache—it’s a $20 billion-a-year black hole draining financial institutions. And that’s just the fraud we know about. As healthcare systems become more complex, fraudsters are also getting smarter, faster, and more creative at exploiting vulnerabilities, especially in address verification. The healthcare industry is an easy target. Medical data can be more valuable than credit card numbers, billing systems are a tangled mess, and the sheer complexity of transactions creates endless opportunities for fraud to slip through unnoticed.