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39 blog posts tagged "Address standardization"
Data integrity: The life raft of modern insurance
By Ryan Muir on July 3, 2025
Insurance is drowning in data. Some of it’s a goldmine, but much of it’s misleading or incomplete. The sheer volume of information available today—third-party databases, public records, customer input—means that insurers are often using data they can’t fully trust. That’s a big deal. Faulty data leads to underpriced policies. It also leads to overpriced premiums, which turn away potential customers and damage NPS, as well as allows your teams to build faulty risk models. This ultimately leads to destabilized portfolios and paying out more than your fair share in claims, potentially leading to a bankrupt program rather than a profitable one.
Theme parks need address validation
By John Hickey on June 10, 2025
When you think about theme parks, you probably think of roller coasters, long lines, and $18 turkey legs. But behind all the fun is a surprising need for something a little less flashy yet still gorgeous as all get out—rock-solid address validation (or address verification, we use them interchangeably). Yes, we’re talking about making sure that the addresses entered by guests are real, valid, and standardized. Why? Because today’s theme parks operate like data-rich, customer-first ecosystems.
How address verification and rooftop geocoding enhance risk analysis
By Ryan Muir on June 9, 2025
Address verification is an essential tool that property insurance companies should use when analyzing risk. Perils are often associated with potential hazards located on or near a property, but they can also be tied to the general area a property is in. Verifying addresses ensures that a policy falls within a covered area, which is vital for both an insurance company and their customers. To start, the insurance policy premium needs to be priced for the property's actual location. Otherwise, a premium could be mispriced because of a misclassified risk area.
Why you want "no-matches" in your address verification API results
By Jeffrey Duncan on May 28, 2025
When it comes to address verification, getting a match every time might seem like the goal. After all, a system that always returns a validated address must be working perfectly, right?Wrong. If your address verification API always forces a match, no matter what, it’s not being helpful. It’s actually introducing risk. In fact, getting a “no match” result can frequently be the smarter, safer outcome. Let’s talk about why. What is a "no match" telling you?A “no match” means the input address doesn’t align with any known, valid address in the reference database.
Horseshoes and hand grenades: What's the real cost of “good enough” address data?
By Ben Roden on May 20, 2025
Ask most product owners about their address data, and they’ll probably tell you that “it’s good enough. ” But when it comes to address data integrity, the word “enough” should give you serious pause. When it comes to address data, “close enough” is how businesses end up with wasted marketing spend, compliance headaches, failed deliveries, and policies that don’t hold up. It doesn’t matter if you're underwriting insurance on a home, scheduling a broadband install, or mailing a benefits enrollment kit—accuracy isn’t a nice-to-have.
Address autocomplete, verification, and customer satisfaction: The unseen connection
By Kajsia McCoy on May 12, 2025
“Remote shopping, while entirely feasible, will flop. ” Time Magazine (1966). This statement is laughable in today’s society. In the last 60 years, online purchasing has become a daily event, and more online purchases are being made every year. In fact, In 2024, total ecommerce sales in the United States reached approximately $1. 19 trillion, marking an 8. 1% increase from 2023. Notably, ecommerce accounted for 16. 1% of total retail sales in 2024, up from 15. 3% the previous year. These purchases aren't just small dollars anymore.
How address verification helps solve medical billing address fraud
By John Hickey on April 21, 2025
Healthcare fraud isn’t just an occasional headache—it’s a $20 billion-a-year black hole draining financial institutions. And that’s just the fraud we know about. As healthcare systems become more complex, fraudsters are also getting smarter, faster, and more creative at exploiting vulnerabilities, especially in address verification. The healthcare industry is an easy target. Medical data can be more valuable than credit card numbers, billing systems are a tangled mess, and the sheer complexity of transactions creates endless opportunities for fraud to slip through unnoticed.
Why address verification is the necessary complement to autocomplete
By John Hickey on April 14, 2025
Address autocomplete is a powerful tool for improving form completions and ensuring users select real, deliverable addresses at entry. However, to maintain long-term data integrity and enhance address-related insights, address verification is a necessary complement. Here’s why:1. Gain up to 55 points of metadata per verified addressAutocomplete provides real-time address suggestions, while address verification appends additional metadata. Address verification enhances each address with up to 55 points of data, such as:ZIP-9 level accuracy geocoordinates (rooftop accuracy also available)ZIP+4 CodesResidential Delivery Indicator (RDI) to identify residential vs.
Patient form optimization: The $17.4 million problem
By John Hickey on March 12, 2025
Let's start with a number that should make every hospital administrator do a double take: $17. 4 million. That’s how much the average hospital loses annually—just from denied claims due to patient misidentification. This isn’t from equipment costs, not from staffing shortages, and not even from insurance negotiations—just from keeping bad patient data. Surely, our forms aren’t that bad. (Yes, they are, and stop calling me Shirley. )But here’s the reality: According to the 2016 Ponemon Misidentification Report, 30% of hospital claims get denied, and over a third of those denials are caused by inaccurate or incomplete patient information.
The GPS adventures of a distracted developer
By Jeffrey Duncan on March 11, 2025
My name is Jeffrey Duncan, and at the pestering of Smarty’s editor, I’m writing a blog about the many adventures I’ve had in life and how address data has played a big part in them. I met my wife about eight years ago on a dating website. At the time, I lived in Provo, Utah, while she lived in Palmwoods, Australia, on the east coast of Queensland. On this dating app, I entered the area where I was interested in finding someone, about a 25-mile radius of Provo, Utah. I had no intention of leaving the valley, definitely not the state, and certainly not the country.
Improving address data quality in healthcare
By John Hickey on February 27, 2025
Healthcare is experiencing a dramatic shift in how patient information is stored and managed. Electronic medical records (EMRs) and electronic health records (EHRs) have become the new standard, driven by two powerful forces: everyone has mobile devices and the increase in the human population. A growing problem with clean address data in EMRs and EHRsWhile EMRs and EHRs offer amazing accessibility and storage capabilities (way better than a filing cabinet), they've also exposed a critical weakness in many healthcare organizations: address data quality.
Discover built-in address verification: Popular platforms with Smarty integrations
By Andrew Townsend on February 26, 2025
Address verification isn't just a nice-to-have feature—it's a critical business function that directly impacts your bottom line and customer satisfaction. The impact of reliable address verification extends throughout your entire operation. Every returned package or piece of mail represents wasted shipping costs, lost time, and potential damage to customer relationships. Most importantly, it's an entirely preventable problem. When addresses are verified before shipping, businesses see immediate improvements in delivery success rates and significant reductions in associated costs.
Mastering healthcare compliance: HIPAA mailing guidelines, ACA, and health equity
By John Hickey on February 18, 2025
In any industry that’s regulated and works with PII (personally identifiable information), a simple address error can cost more than just a returned letter. With HIPAA violations ranging from $100 to $50,000 per incident and the possibility of criminal charges, getting patient addresses wrong is more than an administrative headache—it's a serious compliance risk under HIPAA, ACA, and other mailing regulations. Our new ebook explores how address data quality directly impacts regulatory compliance, patient privacy, and health equity requirements, among 12 other hot topics.
Falling out of love with your address data solution?
By Brent Francom on February 14, 2025
There are plenty of address data solutions in the sea. You might need to let them off the hook if:Their data accuracy is sufferingToo many false positivesSpotty data availability (lack of international support? Beuller?)Off-the-mark geocoding (not truly rooftop-level accurate)Missing data enrichment (RDI, FIPS, unique ID, secondary addresses, etc. )They don’t flirt nicely (or at all) with your existing systemsThey don’t have an accurate address autocomplete solutionYour relationship with them has become robotic and mundane (When you need help, you have to talk to a robot instead of a real person for support… ew.
Global game-changer: Level up your customer retention in 2025
By Andrew Townsend on February 6, 2025
In 2024, it’s estimated that online purchases, or ecommerce, made up more than 20% of global retail, with 2. 77 billion people shopping online, and those numbers will only get bigger in the following years. With so much online shopping, more goods and services are being shipped than ever before—including during the height of the Sears catalog in 1970. Side note: If you’re reading this and you don’t know what the Sears catalog was or how much it impacted the average home, it’s worth taking a trip down memory lane and seeing how your elders used to shop.
The ROI of accurate healthcare address validation: Stop hemorrhaging red on your financial statements
By John Hickey on January 8, 2025
In healthcare, the havoc an inaccurate address can wreak on your financial results is significant in more ways than one, and the boost in overall profitability from maintaining a clean address database is equally worth noting. Accurate healthcare address validation improves operational efficiency, patient engagement, and compliance and builds revenue to heights that couldn’t be met without it. Here’s what we’ll be covering:Healthcare address validation pros and consCon: Increased claim denials and organizational costsPro: Reduced claim denials and reprocessing costsCon: Increasing patient match error ratesPro: Improved patient matching and data qualityCon: Complicated billing and collections processesPro: Streamlined billing and collections capabilitiesCon: Exposure to legal liabilitiesPro: Enhanced regulatory compliance and risk aversionCon: Misplaced market strategyPro: Data-driven decision-making and market insightsEpilogue: Avoiding the pain (see our summarized financial savings)Healthcare address validation pros and consThere’s a pro and a con associated with having (or not having 🫣) accurate address data in your healthcare systems.
Cozy-cringe couture: Ugly Sweater Day
By Dan Lambourne on December 13, 2024
Just as wearing an “I voted” sticker has a time and a place, so too does the ugliest sweater you own. That’s right. It’s that time magical time when otherwise sensible adults deliberately dress like their grandmother's couch had a love child with a craft store explosion. The beauty of Ugly Sweater Day lies in its delicious irony – the more you fail at fashion, the more you succeed at the holiday. It's the only day of the year when "Where did you get that hideous thing?" is a genuine compliment.
Standardizing country information: Easier said than done
By Jeffrey Duncan on October 10, 2024
At first glance, standardizing country information seems like a straightforward task. After all, how complicated can it be to manage country codes and names? However, once you start diving into the complexities—multiple users, various languages, diacritics, and more—it becomes clear that this process is far from simple. What if Germany has a different name for France than France does because of language barriers between German and French? (They do. The name “France” in German is “Frankreich,” but “France” in French is “France.
“Is water wet?” and other questions to ask today
By Dan Lambourne on September 28, 2024
Happy National Ask a Stupid Question Day! Today’s the day you get a free pass on asking dumb questions like, “Do fish get thirsty?” or “Why isn’t 11 pronounced ‘onety-one’?” We can’t stop people from teasing you until the cows come home (what time is that again?), but we can tell you it’s allowed on this day. In the US, Ask a Stupid Question Day’s default day is today, September 28, but it’s usually observed on the last school day in September. But why?!? Who started this nonsense?Teachers. And….
Programmers don't fully understand addresses
By Andrew Townsend on September 20, 2024
Nerds. While programmers/coders/engineers are extremely clever, we've found they may not fully understand addresses. Sure, they're ready to talk about variables, loops, arrays, the scope of stuff, callbacks, hosting, events, overloading, pattern matching, packets, elements, and more. But if you point out that most house numbering starts at "1" and not "0," their heads may explode. We've worked with quite a few developers and helped them understand the facts around address data, beginning with our own engineers.
Dealing with address data from multiple countries
By Andrew Townsend on May 1, 2024
In our recent webinar, we hosted Jeffrey Duncan, our Technical Product Manager, who discussed the complexities and nuances of managing address data across various international formats. While seemingly straightforward, addresses are quite complex, especially when dealing with international data. Jeffrey highlighted the variability in address formats, which can range from the number of address lines to the order of address components, differing significantly from one country to another. For instance, while a US address typically follows a structured format, addresses in countries like Germany or India can have a completely different setup, impacting data entry and management.
6 ways telecom & internet companies leverage address data
By John Hickey on February 14, 2024
Webinar recap: In a recent webinar, we showed how address data tools help managers improve business performance in the following areas:Network PlanningAsset ManagementCustomer Acquisition and RetentionData BlendingMail and Parcel DeliveryFraud Reduction1. Network planningAccurate address data plays a critical role in overcoming network planning challenges. We presented solutions at each of the following steps in the network planning process: Clean existing address data with US Address VerificationKeep incoming data clean with US Address AutocompleteMap all addresses using our US Master Address List and hyper-accurate US Rooftop GeocodingAdd context to maps with enriched US Property DataAnalyze, get spatial insights, and make confident business decisions 2.
Spider-Man: Where is my home?
By Kiana Lewis on November 30, 2023
At Avengers headquarters, Tony Stark is busily creating gadgets for Spider-Man as a thank-you for his dedication to superheroism. Stark places the final touches and debates how to deliver the package. He could suit up and deliver it himself, convince Doctor Strange to teleport it, or use the boring, everyday mail system. Stark runs all these scenarios through his head— Doctor Strange's focus has been a little divided lately, so he'll probably mess up the location and drop it on some poor lady’s head.
Address affairs causing healthcare hiccups: Part 3
By Wes Arnold on November 16, 2023
In our previous post, we prescribed solutions to the problems associated with having bad address data in the software side of healthcare. If you would like to go over those again, or if you stumbled upon Post 3 before the previous blogs, you can read Post 1 or Post 2 now. In this third and final installment, we hope to provide even more solutions to healthcare hiccups on the SaaS side. Software and real-time data go hand in handPreviously, we discussed how many healthcare companies are struggling to keep up with their data storage and why it’s essential to clean up the mess.
Address affairs causing healthcare hiccups: Part 1
By Benson Ehlert on November 7, 2023
Why accurate addresses matter to healthcare professionalsThe healthcare system typically relies on human entry for its data entry. Whether the information is added by the customer, a receptionist, a nurse, or even a doctor, there are a lot of areas for the information to be misentered. Not only that, but hospital staff members frequently edit or enter additional information following the patient's first visit. The constant editing and entering of data by a human results in more than just a tiny typo now and again.
Insurance early warnings + rooftop geocoding
By Ryan Muir on July 5, 2023
Without looking it up, do you know how much insurance losses natural catastrophes caused in 2022? What's your guess?According to a report published by Swiss Re, the world's leading provider of reinsurance, "Natural catastrophes caused an estimated USD 115 billion of insured losses in 2022—coming in well above the 10-year average of USD 81 billion. " A number that large, leaves a lot of room for improvement. One of the biggest challenges insurance providers face is accurately predicting where and when these devastating disasters will occur so that they can take appropriate measures to mitigate losses.
Captain Picard Day: Validation insights from Jean-Luc himself
By Andrew Townsend on June 16, 2023
As a distinguished leader, diplomat, and explorer in the Star Trek universe, Captain Picard's legacy extends far beyond the realm of science fiction enthusiasts. In 2007, fans decided to bring a piece of Star Trek lore into reality: Captain Picard Day. This 'holiday,' first introduced in the Star Trek: The Next Generation episode "The Pegasus," is an annual celebration observed on the Enterprise by its youngest crew members. The date mentioned in the episode is Stardate 47457. 1, which translates to June 16.
Data security policies and standards: What they are and why they matter
By Andrew Townsend on March 18, 2023
In today's data-driven world, data security is more important than ever. Data is always at risk for attacks and misuse, and lack of security is an increasing threat. With the rise of phishing attacks and other cyber threats, organizations must be vigilant to protect their data from unauthorized access, theft, and misuse. The following is an excerpt from our newest ebook, “Data Governance: An Executive’s Survival Guide”. You can download the entire guide here. According to Forbes, in 2019 phishing attacks rose to their highest level since 2016, and the time it took to detect and resolve data breaches also increased that year.
Master data management explained: Understanding the basics
By Andrew Townsend on March 12, 2023
Master data management is but one section of our recent ebook “Data Governance: An Executive’s Survival Guide”. You can download the full ebook for free here. What is master data?Master data is all the data critical to your business's operation. It's the data that multiple departments depend on to make decisions and drive success. From customer data to product data, financial data to inventory data, master data is the backbone of many organizations. Without it, businesses would struggle to operate efficiently and effectively.
International address masterclass webinar recap
By Andrew Townsend on March 3, 2023
In this webinar, our international address expert Bryan Amundson went over the ins and outs of international address data. He gave details about country designators, transliteration, and other localized things to consider when working with international addresses. He also dove into how to tell how accurate your international data is and other international address hacks you didn't learn in primary school. What is an international address?An international address is any address outside the country relative to your geographic location or the location of a specific business or entity.
Revenue-driving benefits of clean address data
By John Hickey on January 31, 2023
Every business executive knows that good data is critical. When you’re developing your sales strategy and talking about how to increase revenue, you probably turn to data to answer questions like these:What areas of growth can we exploit?Which products are performing well?Is mobile or desktop driving more sales? Where is traffic increasing?How do we identify the “low-hanging fruit” customers?Where can we reduce costs?But how do you know if your data is accurate? What steps do you need to take to ensure your data is actionable and driving revenue?In our free ebook, 4 Steps to Unlocking Latent Revenue and Driving ROI with Your Address Data?, we show you how to get clean address data, and then how to use that address data to unlock latent revenue and drive ROI.
Pros and cons of the fuzzy address matching algorithm
By John Hickey on January 17, 2023
Typos, typoes or typo's?No matter how you spell the word, typos are a problem. Even the most accurate typist occasionally misspells a word, leaves off a letter at the end, or just types a different word than intended. Typos in a text to your friend aren't a big deal. They'll figure out what you mean using context clues. But in a business data scenario, if you're following the logic of traditional address matching, where an address is either an exact match or not a match, you can't account for different formats or misspellings.
3 ways address normalization can benefit your business
By John Hickey on January 11, 2023
We recently released a free ebook, 4 Steps to Unlocking Latent Revenue and Driving ROI with Your Address Data, in which we show you how to use your company’s address data to unlock latent revenue and drive ROI. In our last article, we reviewed address parsing. Today, we’ll explain address normalization and why it matters for data cleansing and analytics. Address Normalization (or making an address look normal) is the process of formatting an address so that it matches the proper address format of the national postal authority, such as the USPS for those in the United States.
What is address parsing and how can it help your bottom line?
By John Hickey on January 6, 2023
Our global economy comprises many industries—healthcare, financial services, insurance, commercial development, and more. But one thing all companies have in common, no matter the industry? They’re all chasing a bigger and better return on investment (ROI). While there are many drivers of ROI, have you ever considered the role that address validation plays?Clean address data is essential for many business functions. Consider eCommerce, one rapidly growing example. Forecasting shows this retail channel will account for 22 percent of all global retail sales by 2024.
Common problems when working with address data
By Andrew Townsend on November 29, 2022
There are many problems you may run into if you're working with address data. In our recent webinar, our own Adam Charlton went over some of the challenges he's encountered the most, and how to deal with them. Here’s some of what he talked about. You can view the full recording at the link below. StandardizationStandardizing addresses helps solve many of the problems inherent in data blending (combining two or more address databases together). To properly blend different address databases together, you need to either have an external ID correlate the two sources or have identically formatted address fields.
How to clean address data for the holiday rush
By Trent Howell on November 14, 2022
It’s November, and online shopping is ramping up to its climactic end-of-year blitz. www. blackfriday. com estimates that between Thanksgiving and Black Friday of this year, consumers will spend approximately $13 billion (1). That’s great news for your business. But if you don’t have the right tools in place to help you meet that demand, you might be left wishing you had better prepare. Staffing may be one issue for many businesses. According to the US Chamber of Commerce, the wholesale and retail trade industry has experienced the second-highest quit rate of all industries since November 2020(2).
Smarty unveils high-accuracy QGIS geocoding plugin
By Trent Howell on June 22, 2022
Smarty unveils unmatched QGIS geocoding accuracy with release of geocoding plugin - US addressPROVO, UT - June 21, 2022 - Smarty, a leader in location data intelligence, announces today the release of their QGIS Geocoding Plugin for US Addresses to provide an easy way for users of the popular GIS software platform to validate, standardize, and convert addresses to their latitude and longitude coordinates (geocodes). The plugin allows manual address entry as well as batch geocoding via CSV. Millions of people worldwide use QGIS to map, visualize, and share geographic information.
Address data masterclass webinar recap
By Andrew Townsend on May 23, 2022
In this webinar, our geocoding and address expert Adam Charlton went over the ins and outs of address data. He gave details about address components and how they influence the way an address is composed. He also dove into the difference between ZIP9 and ZIP11, what a non-postal is, and other address hacks you didn’t learn in primary school. Standardization and validationWhat exactly is a valid address? There are lots of different definitions depending on what your goal is with the address. For example, a parking lot address could be a valid address for a real estate developer, but not for package delivery.
International address lookup: 3 steps to cleaner data
By Wes Arnold on December 22, 2021
For address validation, an international address lookup is the process of matching foreign addresses against the local authoritative postal databases to ensure they are real and mailable. The process commonly corrects typos, parses the addresses into its component parts and standardizes it to match countries' approved formats. The task of looking up and combining data sets for thousands, or even millions of international addresses is a daunting one. Just trying to keep track of each country’s valid address format alone, is a time-consuming challenge.