New 42-day free trial Get it now
Smarty
RecommendedSmarty's January 2026 release adds parcel boundaries, provisional addresses, and smarter international geocodingJanuary 27, 2026Smarty customers avoid USPS rate limitingJanuary 20, 2026Provider data accuracy: Regulatory compliance and hidden network risksJanuary 15, 2026

Smarty named as "Data Intelligence Leader" across address verification and e-commerce categories

Smarty named as "Data Intelligence Leader" across address verification and e-commerce categories
Updated October 29, 2025
Tags
Announcement blog tagAnnouncementAddress verification blog tagAddress verificationEcommerce blog tagEcommerceAddress data blog tagAddress dataAddress validation blog tagAddress validation
Smarty named as "Data Intelligence Leader" across address verification and e-commerce categories

PROVO, Utah--Smarty, a leader in address data intelligence, today announced that it has been named an industry leader, receiving 22 awards and top honors across address verification and e-commerce tools categories in G2's Spring Report. Awards and rankings originate from customer feedback and reviews, highlighting the best software products for businesses.

Smarty ranked first amongst over 50 address verification services, honored with recognition in the following areas:

  • Leader
  • Easiest To Use
  • Most Implementable
  • Easiest Admin
  • Best Results
  • Best Relationship
  • Best Usability
  • Highest User Adoption
  • Best Meets Requirements
  • Momentum Leader

G2's address verification category awards are based on customer feedback and verified reviews from nearly 1,000 customers. The 22 awards and #1 ranking underscore the company's commitment to delivering top-notch customer service, easy implementation, and best-in-class reliability.

Smarty's CRO, Rob Green, expressed his gratitude for the distinction, stating, "Smarty is thrilled to be so broadly recognized by G2 as the leader in address data intelligence, and we’re grateful to our customers for their feedback and support." Customer satisfaction is at the forefront of everything we do, and we’re proud to see that reflected through the industry-recognition highlighted by these awards."

Smarty continues setting the standard for address data, verification, and geocoding. The company remains committed to providing innovative services and exceptional customer experiences to help businesses achieve their goals, which is evident through authentic user feedback that showcases how organizations are reaping the benefits of Smarty's technology.

"The Smarty tool has been fundamental in helping us clean the data and build our models… I’ve never experienced any issues with the tools, and they seem to be getting better all the time," shared Jake Janacek, Project Manager at The American Red Cross. "The address verification really does make an impact. We're able to get to the communities we serve because we have good addresses."

Further, the company offers reliable and scalable address validation and geocoding solutions to a broad range of organizations, including e-commerce businesses, financial institutions, government agencies, healthcare, telecommunications, insurance, and more. The company’s services are designed to ensure accuracy and dependability. Learn how Smarty helps businesses reduce costs and liability, improve customer experiences, and increase operational efficiency through its address validation tools by trying the demo today.

Subscribe to our blog!
Learn more about RSS feeds here.
Read our 5 address validation use cases ebook now
Read our recent posts
Smarty's January 2026 release adds parcel boundaries, provisional addresses, and smarter international geocoding
Arrow Icon
OREM, UT, Jan 27, 2026—Smarty®, an expert in address data intelligence, today announced a three-part release designed to help organizations turn messy, fast-changing location data into operational confidence. The January 2026 bundle introduces: 1) A brand-new parcel dataset, 2) Expands provisional address programs into core U. S. products, and 3) Upgrades Smarty’s International Geocoding engine—giving organizations more precision and more usable signals for automation at scale. “Address data is never ‘done.
Effective Slack communication: The Smarty way
Arrow Icon
Slack is incredible—until it becomes overwhelming, distracting, and hard to manage. Every company eventually reaches that moment when the friendly hum of collaboration turns into a full-blown notification blizzard. Messages pile up. Channels multiply like rabbits. Every ping feels urgent. Suddenly, your team’s deep-focus time feels like an optional side quest, not part of their job. At Smarty, we’ve lived this story. We’ve also learned how to fix it. Now we want to help other organizations create Slack environments that feel lighter, faster, and dramatically more supportive of real work.
Smarty customers avoid USPS rate limiting
Arrow Icon
TLDR: Smarty customers won’t feel a thing from the new USPS API restrictions because Smarty doesn’t depend on USPS’s real-time APIs to do address verification. We’ve always used our own, powerful, hyper-accurate data to back our tools and support client needs. While USPS is capping its address verification service at 60 requests per hour and retiring the legacy Web Tools API on January 25, Smarty keeps verifying addresses at full speed on our own infrastructure. We ingest USPS data updates monthly and run verification internally, so USPS API changes, rate limits, or even a temporary USPS outage don’t ripple into your workflows.
Next Post
Previous Post

Ready to get started?

Schedule Demo