Learning from Marty McFly: Fixing Bad Data Ripple Effects

Davin Perkins
Davin Perkins
 • 
October 21, 2023
Marty Mcfly by his delorean
Tags

On October 21, we celebrate Marty McFly Day, dedicated to honoring the time-traveling teen's contribution to the world of time travel in the "Back to the Future" universe. In the spirit of this iconic day, we embark on a journey to learn from Marty's adventures and apply those lessons to address data quality in the business world. 

Just as Marty's actions set off ripples through time, we'll explore how address data accuracy—or the lack thereof—can create a ripple effect with profound consequences. Admittedly, Doc Brown did say something like, "Streets? Where we're going, we don't need streets," but he never said we didn't need reliable, clean, and comprehensive address data.

So, get ready to discover how better quality address data can ensure your business stays on the best timeline and avoid the "heavy" consequences of bad data and not "heavy" "as a result of a problem with the earth's gravitational pull." 

The Ripple Effect On Business Operations

Ripple effect on a mountain lake

Imagine this: Marty McFly's meddling with the past led to a chain reaction of events that altered his life and the entire McFly family. In the business world, a similar ripple effect can occur due to a lack of address data accuracy, resulting in delayed deliveries, returned shipments, frustrated customers, negative reviews, fewer customers, and a constant cycle of dissatisfaction.

Don't underestimate the financial impact either; the cost of such inaccuracies can be staggering when multiplied by a constant cycle of incoming erroneous data. To avoid negative ripples, businesses should prioritize address data accuracy.

Marty McFly's Lessons for Data Accuracy

Marty McFly's experiences in the past yielded both positive and negative outcomes, much like the effects of address accuracy in the corporate world. When he intervened in 1955, George McFly knocked out Biff and set off a chain of events that led to a happier, more prosperous 1985 for the family. In contrast, when 2015 Biff went back in time with Marty's sports almanac, he created a nightmarish alternate 1985.

Similarly, good address data can lead to positive outcomes, including efficiency, better communication, customer satisfaction, and the best possible 1985. Bad data, on the other hand, can drain resources, frustrate customers, damage your reputation, and lead to a future as stark as Biff's version of 1985.

Address Data Quality

To ensure your business stays on the path to success, consider Smarty's address tools. They're designed to clean up your address data, eliminating inaccuracies and preventing bad data entry right from the start. 

By validating and correcting addresses in real-time, Smarty's solutions help you avoid costly errors and create a positive ripple effect throughout your organization. The benefits are tangible and far-reaching, from reducing delivery mishaps to improving customer satisfaction.

Creating Positive Ripples in Your Business

Just as Marty McFly's actions profoundly affected his life, the accuracy of your data can determine the course of your organization's future. Address data solutions from Smarty are your time-traveling DeLorean, allowing you to avoid the adverse ripple effects of bad data. By prioritizing data accuracy, you can ensure that your business's timeline is one of success and growth. 

What does this all mean? As Doc Brown would say, "It means your future hasn't been written yet. No one's has. Your future is whatever you make it, so make it a good one."

Ready to take your data accuracy to the next level? Try out one of Smarty's free trials today and set your business on the path to a brighter future. Don't let data inaccuracies disrupt your timeline; let Smarty keep your operations running smoothly. Happy Marty McFly Day!

Subscribe to our blog!
Learn more about RSS feeds here.
rss feed iconSubscribe Now
Read our recent posts
Spider-Man: Where is My Home?
Arrow Icon
At Avengers headquarters, Tony Stark is busily creating gadgets for Spider-Man as a thank-you for his dedication to superheroism. Stark places the final touches and debates how to deliver the package. He could suit up and deliver it himself, convince Doctor Strange to teleport it, or use the boring, everyday mail system.  Stark runs all these scenarios through his head— Doctor Strange's focus has been a little divided lately, so he'll probably mess up the location and drop it on some poor lady’s head.
Webinar Recap - Ensuring You Have Project US@ Data
Arrow Icon
Smarty recently hosted an enlightening webinar on Project US@, a vital initiative in health information technology. The webinar, led by Wes Arnold, Team Lead of Product Marketing, provided insights into Project US@ and its significant role in patient data management. What is Project US@?Project US@ is led by the Office of the National Coordinator for Health Information Technology in collaboration with HSC and AHIMA. The final version 1. 0 was released on January 7, 2022. The goal? The initiative's main objective is to establish a standard approach for representing patient addresses across all health IT systems.
The Importance of Fun: How Smarty Cultivates a Thriving Workplace Culture
Arrow Icon
We believe wholeheartedly that all work and no play is a dull way to spend our days. While many companies laser focus on productivity and output, we recognize that regularly infusing enjoyment and community into the workplace is essential for an engaged, thriving team.  Smarty's culture strikes a balance between innovation and fun, demonstrating that being serious about work doesn’t preclude being serious about play. This blog provides an insider's perspective into how our organization cultivates an energizing, recreational spirit across the company and why fun is a vital ingredient in our secret recipe for success.

The leader in location data intelligence

Ready to get started?