Smarty
5 Hidden Costs of Not Using Address AutocompleteEfficiency in online transactions is critical. This goes double for businesses that are seeking solutions that balance speed and accuracy. Read about it here!
Ryan Muir
Ryan Muir
 • 
July 11, 2023
Tags

Quick deliveries, instant search results, and speedy interactions have become the norm in our fast-paced world. Efficiency in online transactions has never been more critical. This goes double for businesses and their investors who are continuously seeking solutions that balance speed and accuracy.

Just imagine a scenario where a customer is filling out a form on your website - the more time it takes, the more likely they are to abandon the process and navigate away.

Our new ebook, "Revolutionizing Address Entry: Magical Benefits of Address Autocomplete," delves deeply into this topic. It's a must-read for any business that wants to optimize customer engagement and data accuracy.

Download it now to fully understand how an address autocomplete can revolutionize your customer interactions.

How Address Autocomplete Grows Your Business

Diving into the potential hazards of ignoring address autocomplete integration into your website, we unearth several issues:

1- Manual Address Entry Blunders

Manually typing out addresses leaves a large room for error. A simple typo can have far-reaching consequences—misplaced deliveries, misguided service technicians, and most importantly, disgruntled customers who have to bear the brunt of these mistakes.

2- Painful Inconsistency

People have their unique ways of entering address details. Some might abbreviate the directions, others might forget the ZIP Code, and some may leave out the house number altogether.

The result? A jumbled mess of inconsistent address data in your database, leading to potential CRM complications, flawed data analysis, and even duplicate customer records.

3- Declining User Experience

Frustration is the last emotion you'd want your customers to associate with your brand. However, manually inputting a full address, especially on mobile devices, often incites this feeling.

One negative interaction can have long-lasting effects - research shows that about 63% of online customers won't return to a website after a bad experience.

4- Waning Conversion Rates

Unconverted potential customers are essentially wasted marketing and sales resources. Your meticulously planned campaigns are in vain if the user leaves due to a tedious form.

A long and complex form could be the very barrier causing your conversion rates to plummet.

5- Surging Customer Support Requests

Incorrectly filled forms can lead to an increase in customer support requests. Common issues include confusion around where to input secondary address information or misunderstanding the purpose of the "Address Line 2" field.

This overload can burden your customer service, impacting their efficiency in handling higher-priority requests.

What's Next?

All these problems hint at a fundamental need to implement address autocomplete on your website.

Our ebook, "Revolutionizing Address Entry: Magical Benefits of Address Autocomplete," will help you understand why it's not just an optional luxury, but a critical necessity.

By simplifying the form-filling process, you can provide a smoother customer experience, enhance your data accuracy, and ultimately, boost your conversion rates.

Download the ebook now and discover how to avoid the extremely high costs and pitfalls of not implementing address autocomplete in your business. Don't let the absence of this simple solution weigh down your progress.

How Address Autocomplete Grows Your Business
Subscribe to our blog!
Learn more about RSS feeds here.
rss feed iconSubscribe Now
Read our recent posts
World Juggling Day: Tips from Smarty’s jester
Arrow Icon
It’s that time of year when we toss aside our fears and woes and throw our hands up in celebration; World Juggling Day is here. Whether you toss hacky sacs, bowling pins, flaming torches, or your cookies, juggling has been a long-standing form of fun, fitness, and flair. Let’s talk about this quirky holiday. History of jugglingThe history of juggling is rich and dates back almost 4,000 years. In ancient Egyptian times, tombs shared depictions of juggling. Greeks and Romans also tossed their hats into the juggling arena, yet juggling began to be scorned and overlooked by many in the Middle Ages due to claims that jugglers dealt with immorality and witchcraft.
Wizardry - How Smarty makes professional improvement magical, and you can, too
Arrow Icon
Alright, gather 'round, fellow wizards and witches! It's time to unveil the secrets to mastering the mystical art of professional development at Smarty. Yes, “wizardry” typically refers to wearing cloaks, wielding wands, riding broomsticks, and mixing potions. At Smarty, we think of “wizardry” as being the best at doing what we do. We’re going above and beyond to not only become experts in our field but also stay that way through shifts in technology and culture. However, being the best shouldn’t be an afterthought; at Smarty, it’s not.
Authentic culture: Exploring the depths with Smarty
Arrow Icon
Navigating the depths of corporate cultureIn today's business world, many companies create a surface-level culture within their company structures but stop there, never seeming to invest fully in deepening a healthy culture. Surface-level culture can be visually appealing and immediately gratifying. Imagine, for example, a delicious cake. It’s beautifully decorated but tastes off or is missing an ingredient that spoils the final product. An intentional and deep culture is hard work. It takes time, action, correction, and honest feedback from everyone in the company.