New 42-day free trial
Smarty

5 hidden costs of not using address autocomplete

Efficiency in online transactions is critical. This goes double for businesses that are seeking solutions that balance speed and accuracy
Ryan Muir
Ryan Muir
 • 
July 17, 2023
Tags

Quick deliveries, instant search results, and speedy interactions have become the norm in our fast-paced world. Efficiency in online transactions has never been more critical. This goes double for businesses and their investors who are continuously seeking solutions that balance speed and accuracy.

Just imagine a scenario where a customer is filling out a form on your website - the more time it takes, the more likely they are to abandon the process and navigate away.

Our new ebook, "Revolutionizing Address Entry: Magical Benefits of Address Autocomplete," delves deeply into this topic. It's a must-read for any business that wants to optimize customer engagement and data accuracy.

Download it now to fully understand how an address autocomplete can revolutionize your customer interactions.

How Address Autocomplete Grows Your Business

Diving into the potential hazards of ignoring address autocomplete integration into your website, we unearth several issues:

1- Manual address entry blunders

Manually typing out addresses leaves a large room for error. A simple typo can have far-reaching consequences—misplaced deliveries, misguided service technicians, and most importantly, disgruntled customers who have to bear the brunt of these mistakes.

2- Painful inconsistency

People have their unique ways of entering address details. Some might abbreviate the directions, others might forget the ZIP Code, and some may leave out the house number altogether.

The result? A jumbled mess of inconsistent address data in your database leads to potential CRM complications, flawed data analysis, and even duplicate customer records.

3- Declining user experience

Frustration is the last emotion you'd want your customers to associate with your brand. However, manually inputting a full address, especially on mobile devices, often incites this feeling.

One negative interaction can have long-lasting effects - research shows that about 63% of online customers won't return to a website after a bad experience.

4- Waning conversion rates

Unconverted potential customers are essentially wasted marketing and sales resources. Your meticulously planned campaigns are in vain if the user leaves due to a tedious form.

A long and complex form could be the very barrier causing your conversion rates to plummet.

5- Surging customer support requests

Incorrectly filled forms can lead to an increase in customer support requests. Common issues include confusion around where to input secondary address information or misunderstanding the purpose of the "Address Line 2" field.

This overload can burden your customer service, impacting their efficiency in handling higher-priority requests.

What's next?

All these problems hint at a fundamental need to implement address autocomplete on your website.

Our ebook, "Revolutionizing Address Entry: Magical Benefits of Address Autocomplete," will help you understand why it's not just an optional luxury but a critical necessity.

By simplifying the form-filling process, you can provide a smoother customer experience, enhance your data accuracy, and ultimately, boost your conversion rates.

Download the ebook now and discover how to avoid the extremely high costs and pitfalls of not implementing address autocomplete in your business. Don't let the absence of this simple solution weigh down your progress.

How Address Autocomplete Grows Your Business

Subscribe to our blog!
Learn more about RSS feeds here.
rss feed icon
Subscribe Now
Read our recent posts
You always need Smarty, unless...
Arrow Icon
We’ll be honest: there are some rare, creative, and oddly inspiring scenarios in which traditional address validation tools—like Smarty—might not be top of mind. Take Gary, for instance. He runs a mail-order sourdough bakery and believes address typos give his shipping process a “personal touch. ” His customers now expect their loaves to go on postal pilgrimages, complete with handwritten notes and breadcrumb trails. Literally. Or Eleanor, who’s lived in the same town for 62 years, ships packages with descriptions like “the blue house with the tire swing near the old Peterson farm.
Why address verification is the necessary complement to autocomplete
Arrow Icon
Address autocomplete is a powerful tool for improving form completions and ensuring users select real, deliverable addresses at entry. However, to maintain long-term data integrity and enhance address-related insights, address verification is a necessary complement. Here’s why:1. Gain up to 55 points of metadata per verified addressAutocomplete provides real-time address suggestions, while address verification appends additional metadata. Address verification enhances each address with up to 55 points of data, such as:ZIP-9 level accuracy geocoordinates (rooftop accuracy also available)ZIP+4 CodesResidential Delivery Indicator (RDI) to identify residential vs.
Property data fuels a Smarty-er search for Sasquatch
Arrow Icon
Bigfoot. Sasquatch. Ol’ Filthy Albert. No matter what you call him, you know who we’re talking about: the hairy giant cryptid who haunts our collective imagination and, according to about 13% of the US population, wanders the American wilderness. The traditional perception of Sasquatch is that of a solitary creature whose run-ins with people are the unavoidable consequence of human development and exploration. If recent sightings are any indication, it seems the legendary creature may have more on their mind than just staying hidden.

Ready to get started?