Pinpoint: A virtual user conference
Smarty

5 hidden costs of not using address autocomplete

Ryan Muir
Ryan Muir
 | 
July 17, 2023
Tags
Efficiency in online transactions is critical. This goes double for businesses that are seeking solutions that balance speed and accuracy

Quick deliveries, instant search results, and speedy interactions have become the norm in our fast-paced world. Efficiency in online transactions has never been more critical. This goes double for businesses and their investors who are continuously seeking solutions that balance speed and accuracy.

Just imagine a scenario where a customer is filling out a form on your website - the more time it takes, the more likely they are to abandon the process and navigate away.

Our new ebook, "Revolutionizing Address Entry: Magical Benefits of Address Autocomplete," delves deeply into this topic. It's a must-read for any business that wants to optimize customer engagement and data accuracy.

Download it now to fully understand how an address autocomplete can revolutionize your customer interactions.

How Address Autocomplete Grows Your Business

Diving into the potential hazards of ignoring address autocomplete integration into your website, we unearth several issues:

1- Manual address entry blunders

Manually typing out addresses leaves a large room for error. A simple typo can have far-reaching consequences—misplaced deliveries, misguided service technicians, and most importantly, disgruntled customers who have to bear the brunt of these mistakes.

2- Painful inconsistency

People have their unique ways of entering address details. Some might abbreviate the directions, others might forget the ZIP Code, and some may leave out the house number altogether.

The result? A jumbled mess of inconsistent address data in your database leads to potential CRM complications, flawed data analysis, and even duplicate customer records.

3- Declining user experience

Frustration is the last emotion you'd want your customers to associate with your brand. However, manually inputting a full address, especially on mobile devices, often incites this feeling.

One negative interaction can have long-lasting effects - research shows that about 63% of online customers won't return to a website after a bad experience.

4- Waning conversion rates

Unconverted potential customers are essentially wasted marketing and sales resources. Your meticulously planned campaigns are in vain if the user leaves due to a tedious form.

A long and complex form could be the very barrier causing your conversion rates to plummet.

5- Surging customer support requests

Incorrectly filled forms can lead to an increase in customer support requests. Common issues include confusion around where to input secondary address information or misunderstanding the purpose of the "Address Line 2" field.

This overload can burden your customer service, impacting their efficiency in handling higher-priority requests.

What's next?

All these problems hint at a fundamental need to implement address autocomplete on your website.

Our ebook, "Revolutionizing Address Entry: Magical Benefits of Address Autocomplete," will help you understand why it's not just an optional luxury but a critical necessity.

By simplifying the form-filling process, you can provide a smoother customer experience, enhance your data accuracy, and ultimately, boost your conversion rates.

Download the ebook now and discover how to avoid the extremely high costs and pitfalls of not implementing address autocomplete in your business. Don't let the absence of this simple solution weigh down your progress.

How Address Autocomplete Grows Your Business

Subscribe to our blog!
Learn more about RSS feeds here.
rss feed icon
Subscribe Now
Read our recent posts
BREAKING: Rooftop geocodes walk off the job—chaos mounting by the hour
Arrow Icon
Dateline: Tuesday, 8:04 a. m. In what experts are calling “the biggest location intelligence crisis since the discovery of space,” rooftop-accurate geocodes have officially gone on strike. The high-precision coordinates—normally pinpointing locations down to the exact rooftop for deliveries, telecom installs, insurance claims, and analytics—appeared on Smarty TV and issued a short but cutting statement this morning:“We’re tired of being taken for granted. We’re tired of being treated like just another number.
Get the most out of US Address Verification: Are you using the 55 points of metadata?
Arrow Icon
If you’re using Smarty’s US Address Verification, you're already sitting on a treasure trove of up to 55 points of metadata, already included in every response. Sure, it cleans and standardizes your addresses like a pro, but that’s just the beginning. Without any upcharges, you can use metadata to make your systems smarter, streamline your operations, and sharpen your marketing and business decisions. Whether you're focused on fraud prevention, operational efficiency, compliance, logistics, or customer experience, Smarty’s metadata delivers powerful insights to your tech stack that will help you rise above your competitors.
Smarty announces virtual user conference: Save the date for Pinpoint, by Smarty
Arrow Icon
OREM, UT, August 18, 2025—Smarty®, the leader in address data intelligence, is inviting developers, data decision-makers, and certified address nerds to join our first-ever 2-day virtual user conference: Pinpoint. This interactive online event will begin on November 11, 2025, and bring together a verifiably fun mix of industry experts, technical deep dives, and business-boosting insights. Participants will walk away with a better understanding of how address validation, geocoding, data enrichment, and autocomplete can solve their toughest data challenges—and maybe even score some sweet prizes while they’re at it.

Ready to get started?