22 blog posts tagged "Address autocomplete"

Getting deliveries right starts with getting addresses right. In today’s “I want it now“ world of online shopping, customers expect their orders to show up on time and without any hiccups. And the stakes are high: 87% of customers trust brands with excellent customer service. That’s a big deal when it comes to loyalty. But when something goes wrong — like a package sent to the wrong place, delayed by days, or lost in shipping limbo — trust takes a nosedive. Frustrated customers are less likely to come back and more likely to spread the word (the not-so-good kind).

Ever feel like your address data is cursed?Customers claim their packages never showed up. Your CRM swears by an address that doesn’t exist. Meanwhile, your checkout form mysteriously rejects a perfectly valid street name like it's possessed. Healthcare claim denials, failed insurance verifications, suspicious fintech delays—something strange is definitely going on. Instead of avoiding or running away terrified, we’re investigating the eerie and mysterious on Paranormal Day, May 3. We tip our foil hats to Charles Fort, the original chronicler of the weird and unexplained, and investigate a real threat to your data systems: unverified addresses.

OREM, UT, April 2025—Today, RetailTech Breakthrough Awards announced that Smarty won the “Location Analytics Solution of the Year” award. This is a big win for Smarty because we know that means we’re helping customers just like you achieve pristine address data solutions. YAY!Smarty has been named the "Location Analytics Solution of the Year" by the RetailTech Breakthrough Awards! This prestigious award recognizes top innovators in retail technology, with thousands of nominations from companies worldwide.

Address autocomplete is a powerful tool for improving form completions and ensuring users select real, deliverable addresses at entry. However, to maintain long-term data integrity and enhance address-related insights, address verification is a necessary complement. Here’s why:1. Gain up to 55 points of metadata per verified addressAutocomplete provides real-time address suggestions, while address verification appends additional metadata. Address verification enhances each address with up to 55 points of data, such as:ZIP-9 level accuracy geocoordinates (rooftop accuracy also available)ZIP+4 CodesResidential Delivery Indicator (RDI) to identify residential vs.

We know it’s not New Year's anymore, but we can still push for improvement and efficiency in our lives. Maybe you’ve lapsed on that goal to be healthier or slightly slipped on your new reading and writing regimen. No worries. Not only are we here to remind you to KEEP GOING on whatever goals you have, but we’re also here to give you an easy-to-implement solution that will create shipping efficiency and stop sending packages into the void. I mean, we’re assuming you don’t like wasting money. If you do… that’s how we’re different.

The following is based on a true story. Some of the names and relationships have been changed to protect the anonymity of individuals and companies. However, the numbers are 100% accurate. In 2023, I wanted to mail some really fancy cards to 165 businesses. I collected their addresses by asking for them or finding them in their online listing and collected them all in a neat little row. Then, I went a step further and ran these addresses through Smarty's bulk address validation tool. Everything was set and perfect.

Cart abandonment is the nemesis of ecommerce. With 70% of carts left stranded, every tweak to your checkout process can lead to significant revenue recovery. Here's how to create a seamless experience, win over customers, and boost conversions. PSST! If you like what you see but don’t want to have to read it, here’s a FREE downloadable guide (in checkbox format for your convenience) for all you skimmers out there. We seriously won’t ask you for a credit card… or anything, really. Building a frictionless checkout experienceA smooth checkout makes all the difference.

The customer experience (CX) landscape is changing faster than a squirrel on espresso 🐿️☕, driven by technological advancements, consumer expectation evolution, and the need for all things to become digital. Maybe you wanna keep up with the change. That’s great. Or even better, you want to get ahead of all the other guys. That’s where Smarty comes in. Looking at what the future of customer experience will be like in 2025 and beyond (supported by relevant statistics and insights from various studies we’ve collected), address autocomplete and verification play a bigger role than you might suspect.

Webinar recap: The holiday sales race is almost on, and if you’re not prepared with your checkout game plan, you might be left behind with a sea of cart abandonments and “Where’s my order?” calls. But fear not! We recently held a webinar with address data experts Caroline Roweton and Brent Francom to talk about the ways bad address data can WRECK your holliday sales bump. They covered 7 ways you can use address data tools like autocomplete and address verification to crush the competition faster than a Black Friday doorbuster crowd will crush your beautiful holiday displays.

Nestled snugly in Orem, Utah, address experts huddle in a circle to hear the cautionary tale of the curse of the wrong address. The lights dim, and a hush falls among the group as the flashlight beam fractures in two, lighting the sides of an older man’s face. He clears his throat and begins…Just days after Melissa Darnitall’s 17th birthday, a Victorian house went up for sale in the quaint town of Rolling Hills. Being historians by trade and visiting the city every year to experience what her mother called “the classic Halloween experience,” Melissa’s parents jumped to buy the property.

Everybody in ecommerce, marketing, or sales knows that it’s not just about the 1st sale–you want customers to come back—a lot. On the surface level, it seems fairly simple to understand why. #MoreMoney 💸Return customers liked their first interaction with your company and product so much, they’ve returned to purchase from you a second time. There’s no set schedule to when they’ll return again, and they may only make one more purchase. Repeat customers are loyal customers who keep coming back again and again.

Don’t panic. We’re not telling you to set up your Christmas lights in July or tune into your favorite holiday station. We’re not crazy here (mostly). But also, do your thang. What we ARE saying is that if you’re in ecommerce, you know just as well as Smarty does that you have to start prepping for those big holidays months in advance. Today is as good as any to see how setting up the right real-time address capabilities, like suggesting verified customer addresses as they type, can get your business in the black on Black Friday.

Webinar recap: Ready to take your web forms from "meh" to "wow"?In our recent webinar, we gave tips and tricks and demonstrated live coding magic. The essentials of Smarty's address autocomplete APIJavaScript SDK magic made easyIntegrating Smarty’s Address Autocomplete API using our JavaScript SDK is a breeze. Smarty also has SDKs for . NET, Android, Go, iOS, Java, PHP, Python, Ruby, and Rust, making setting up client credentials, building functions, and handling address lookups look like child’s play.

In the growing world of ecommerce, providing a seamless checkout experience is key for customer satisfaction and conversion rates. Fabletics, a leading activewear brand, embarked on a conversion-improving journey with Smarty™ to enhance their checkout process. We recently hosted a webinar filled with insights from Mel Cummings, Vice President of Product Management and UX at Fabletics. Unlocking ecommerce successConsider this common scenario: your customer is navigating through an online checkout process, only to be thwarted by an error, often related to address entry.

With over 240 countries supported, each with unique address formats, language variations, and data complexities, verifying international addresses is no simple task. We recently hosted a webinar about the slippery mess of standards and exceptions that make up international address data. We brought in experts Caroline Roweton, product manager, and Acacia Warner, a backend software engineer, to guide attendees through the maze of mastering international address verification. Crumbling under bad address data International addresses may appear straightforward on the surface, but chaotic complexities lurk underneath.

🎩✨ Imagine this: a customer visiting your site doesn't have to enter their address during checkout because your form auto-populates with valid options without typing a single character. It's like magic, right? In fact, it's just good tech! In this blog post, inspired by our new ebook, "Magical Benefits of Address Autocomplete," we're going to show you how to become an autocomplete magician and enchant your forms with the smoothest address entry experience imaginable. Click here to download the ebook and learn more!Abracadabra, your address is ready!Take a moment to imagine your customer's experience when they realize their address is already there, ready for selection.

Quick deliveries, instant search results, and speedy interactions have become the norm in our fast-paced world. Efficiency in online transactions has never been more critical. This goes double for businesses and their investors who are continuously seeking solutions that balance speed and accuracy. Just imagine a scenario where a customer is filling out a form on your website - the more time it takes, the more likely they are to abandon the process and navigate away. Our new ebook, "Revolutionizing Address Entry: Magical Benefits of Address Autocomplete," delves deeply into this topic.

You've got more website traffic than ever, but your conversion rate and sales are plummeting. What's worse is that this is the information you've got to deliver to the executive team for the monthly report. They're going to want to know the reasons why and the proposed solutions. Of course, you'll make it your top priority to figure out what's going on. You decide to map out the flow of the user's journey on your website. You identify key points where there could be problems for the customer.

What’s wrong with this picture? Your quarterly web traffic is up, but sales are down. Somewhere in your sales pipeline, friction is stopping leads from converting. Online forms and ecommerce checkout flows are a common source of friction. Did you know?The mean conversion rate for online forms is a mere 21. 5% 76 out of every 100 visitors abandon their cart when they’re unsatisfied with the experience Cart abandonment is responsible for $4. 6 trillion in lost eCommerce sales yearlyAll the work you put into planning and developing lead generation campaigns—free trial signups, gated resource downloads, etc.

Let's get straight to the point. If your company isn't converting clicks to sales, you're losing money. But this you already know. What you may not know is you can solve this quickly with address autocomplete on your web forms. With major corporations everywhere holding mass layoffs, generating revenue has never been more urgent. Appealing discounts, deals, offers, etc. will attract visits, but if your web form is difficult to fill out, those clicks won't convert. Let's talk about how using Smarty's Address Autocomplete API will reduce friction in your web forms and increase conversions.

Insurers know the colossal importance of being accurate. A simple error could create an outstanding difference in results. At the same time, the customer wants speed. The modern lifestyle is fast paced, and any need that isn't met instantly is an inconvenience. Businesses and their investors need to find the most efficient solutions to providing accuracy, without slowing down the near instant return to the customer. Accurate risk assessment and faster quotesIn today's insurance world, where convenience is king, the fastest quote wears the crown.

“Remote shopping, while entirely feasible, will flop. ” Time Magazine (1966). This statement is laughable in today’s society. In the last 60 years, online purchasing has become a daily event, and more online purchases are being made every year. In fact, ​In 2024, total ecommerce sales in the United States reached approximately $1. 19 trillion, marking an 8. 1% increase from 2023. Notably, ecommerce accounted for 16. 1% of total retail sales in 2024, up from 15. 3% the previous year. These purchases aren't just small dollars anymore.