New 42-day free trial Get it now
Smarty

Smarty named among Utah's 2022 Top Workplace by Salt Lake Tribune

Smarty loves its employees. Amazing culture, trips, lunches, and more fun than you can imagine make Smarty an amazing workplace
Updated October 29, 2025
Tags
Smarty loves its employees. Amazing culture, trips, lunches, and more fun than you can imagine make Smarty an amazing workplace

October 30, 2022 - PROVO, UTAH - Smarty, a leader in location data intelligence, has been named in the Salt Lake Tribune as a top workplace for 2022. A total of 155 businesses were recognized. Smarty ranked 17th of the 76 companies with fewer than 150 employees. The list is based entirely on employee feedback surveys administered by a third-party service. The anonymous survey measures 15 cultural driving elements like alignment, execution, and connection.

In contrast to the record-breaking volume of resignations in the tech industry, Smarty’s year-over-year employee retention remains above 93%. The company credits its fun culture as a primary ingredient to its success in attracting new employees. Team building trips to TopGolf, go-kart racing, theatrical plays, laser tag, and even Disney are staples, as are the regular offsite company and team lunches.

“We are honored by the recognition as one of Utah’s top workplaces; it confirms what we’ve known for years,” shared Doug Edwards, President of Smarty. “Significant, thoughtful effort goes into creating an authentic culture that enhances communication and understanding across the organization. Our approach successfully drives individual growth, fulfillment, and excitement.”

While “Fun” is a big part of the appeal and the first of Smarty’s three core values, employees credit the other two values of “Outwardness” and “Wizardry” for why they stay with the company long-term. Outwardness is a principle taught by the Arbinger Institute for seeing people as people rather than as objects, tools, or obstacles. “Wizardry” is the term used at Smarty to indicate company-facilitated skill development for becoming the best version of oneself within current and future roles.

“Everyone wants to be seen and treated like people, not numbers. We desire an optimistic outlook, opportunities to advance, and professional development,” shared Jeffrey Duncan, Senior Technical Product Manager and 11-year Smarty veteran. “We need realistic expectations and new challenges without soul-crushing stress. Everyone needs validation. Fun, Outwardness, and Wizardry help Smarty deliver those needs in spades.”

In addition to being recognized among Utah’s Top Workplace for 2022 by The Salt Lake Tribune, Smarty was recently recognized among the fastest-growing companies in Utah Valley by BusinessQ Magazine. Smarty is always hiring quality people. You can see their current job openings by visiting their careers page.

Subscribe to our blog!
Learn more about RSS feeds here.
Read our recent posts
What to look for in an address data solution: Ease of implementation
Arrow Icon
You’ve maybe chosen an address data provider (or maybe you’ve just recently fallen out of love with the one you’ve got). Now comes the time to really test what matters: implementation. Even the best solution falls short if it’s hard to integrate, confusing to use, or impossible to maintain. This blog is part of our five-part series, What to look for in an address data solution. Previously, we discussed why human support teams should be top of mind when choosing an address data solution. Not just tech support, but educational materials, help getting started, and more.
What to look for in an address data solution: Quality of support
Arrow Icon
Selecting the right address data solution is only the beginning. Rolling it out successfully, resolving issues quickly, and keeping it performing at its best all depend on the quality of support behind it. This blog is part of our five-part series, What to look for in an address data solution. Previously, we discussed what it means to be accurate, what questions to ask any address data provider before entering into a contract with them, and how to avoid the accuracy “validation gap. ”Today, we’re focusing on an often-overlooked element: a supportive, accessible, and responsive partner.
What to look for in an address data solution: Data accuracy
Arrow Icon
Once you know what capabilities you need, the next challenge is choosing a provider that actually delivers—pun intended. This blog is part of our five-part series, What to look for in an address data solution. Previously, we discussed the need to find an address data solution that understands the importance of speed, scalability, and reliability, enabling you to maintain automated, efficient, and accurate workflows in any industry that deals with addresses. Today, we’ll focus on the hidden costs of inaccurate data, defining and combating the “validation gap”, and why it’s important in any industry.

Ready to get started?