Smarty™ & Uber partner on address intelligence for global services

When you think about theme parks, you probably think of roller coasters, long lines, and $18 turkey legs. But behind all the fun is a surprising need for something a little less flashy yet still gorgeous as all get out—rock-solid address validation (or address verification, we use them interchangeably). Yes, we’re talking about making sure that the addresses entered by guests are real, valid, and standardized. Why? Because today’s theme parks operate like data-rich, customer-first ecosystems.

Address verification is an essential tool that property insurance companies should use when analyzing risk. Perils are often associated with potential hazards located on or near a property, but they can also be tied to the general area a property is in. Verifying addresses ensures that a policy falls within a covered area, which is vital for both an insurance company and their customers. To start, the insurance policy premium needs to be priced for the property's actual location. Otherwise, a premium could be mispriced because of a misclassified risk area.

International healthcare is complex. Inaccurate or unverifiable international addresses make it worse by delaying claims, increasing compliance risk, opening the door to fraud, and frustrating members. Healthcare companies need global healthcare address verification that’s scalable. Here's how to get there. Why global address verification is especially complex for healthcare companiesHealthcare depends on addresses. While just one datapoint, addresses are foundational to so many critical healthcare management processes and vital to get correct.